Showing all 28 results

L’ORÉAL PROFESSIONNEL INOA 1 DARKEST NATURAL BLACK

L'Oréal Professionnel iNOA 1 Darkest Natural Black is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering intense, deep, true black results with 100% grey coverage and up to 3 levels of lift . This Level 1 fundamental shade—also described as 1/1N Black—provides maximum depth and opacity for clients seeking a true, jet-black result with no unwanted warm or cool reflects .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine, 43% less hair porosity, and +20% scalp hydration . The vegan formula features a fluid, unctuous, non-drip texture that is faster and easier to apply, mix, and rinse, with results lasting up to 6 weeks .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, use deep or extra coverage natural shades for deeper, more opaque coverage . Development time is 35 minutes at room temperature .
The tube is made of 95% recycled aluminum for reduced environmental impact.
This product is intended for professional use only . To use, mix 60g of iNOA 1 Darkest Natural Black with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL INOA 3 DARK BROWN

L'Oréal Professionnel iNOA 3 Dark Brown is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, deep, natural dark brown results with 100% grey coverage and up to 3 levels of lift . This Level 3 fundamental shade—also described as 3.0 Deep Natural Brown—provides maximum depth and opacity for clients seeking a true, authentic dark brown with no unwanted warm or cool reflects .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine, 43% less hair porosity, and +20% scalp hydration . The vegan formula features a fluid, non-drip texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with results lasting up to 6 weeks .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, use deep or extra coverage natural shades for deeper, more opaque coverage . Development time is 35 minutes at room temperature.
The tube is made of 95% recycled aluminum for reduced environmental impact, and the packaging features dematerialized instructions to save up to 79 tons of paper annually .
This product is intended for professional use only. To use, mix 60g of iNOA 3 Dark Brown with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L'ORÉAL PROFESSIONNEL INOA 4 BROWN Amaris Beauty
250ML25Ml

L’ORÉAL PROFESSIONNEL INOA 4 BROWN

L'Oréal Professionnel iNOA 4 Brown is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, natural brown results with up to 100% grey coverage and up to 3 levels of lift in just 35 minutes . This Level 4 fundamental shade—also described as 4.0/4NN Natural Brown—provides true-to-color, natural brown results with excellent depth and dimension .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 6 weeks of anti-dryness effect, and uncompromised scalp comfort . The vegan, wax-free formula features a fluid, non-drip texture that is easy and fast to apply, mix, and rinse .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair with cool coverage, mix ½ target shade with ½ Natural shade at the same level . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix 60g of iNOA 4 Brown with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L'ORÉAL PROFESSIONNEL INOA 5 LIGHT BROWN Amaris Beauty
250ML25Ml

L’ORÉAL PROFESSIONNEL INOA 5 LIGHT BROWN

L'Oréal Professionnel iNOA 5 Light Brown is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, natural light brown results with up to 100% grey coverage and up to 3 levels of lift in just 35 minutes . This Level 5 fundamental shade provides true-to-color, natural light brown results with beautiful warmth and dimension.
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 43% less hair porosity, +20% scalp hydration, and 6 weeks of anti-dryness effect . The vegan, wax-free formula features a fluid texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations.
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, mix ½ target shade with ½ fundamental family shade at the same level for optimal coverage . Development time is 35 minutes at room temperature.
The tube is made of 95% recycled aluminum for reduced environmental impact . This product is intended for professional use only. To use, mix 60g of iNOA 5 Light Brown with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL INOA 6.45 DARK COPPER MAHOGANY BLONDE

L'Oréal Professionnel iNOA 6.45 Dark Copper Mahogany Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, multi-dimensional copper-mahogany results with 100% grey coverage and up to 3 levels of lift . This Level 6 Dark Blonde Copper Mahogany shade combines warm copper with deep mahogany reflects for a sophisticated, vibrant finish that adds beautiful dimension and radiance .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 43% less hair porosity, 20% more scalp hydration, and 6 weeks of anti-dryness effect . The vegan, wax-free formula features a fluid texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For virgin hair, full development time is 35 minutes at room temperature. For thick and/or resistant hair with 50% or more grey hair, apply the grey coverage mixture for optimal results . The tube is made of 95% recycled aluminum for reduced environmental impact .
This product is intended for professional use only. To use, mix 60g of iNOA 6.45 Dark Copper Mahogany Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L'Oréal Professionnel iNOA 6.45 Dark Copper Mahogany Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, multi-dimensional copper-mahogany results with 100% grey coverage and up to 3 levels of lift . This Level 6 Dark Blonde Copper Mahogany shade combines warm copper with deep mahogany reflects for a sophisticated, vibrant finish that adds beautiful dimension and radiance .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 43% less hair porosity, 20% more scalp hydration, and 6 weeks of anti-dryness effect . The vegan, wax-free formula features a fluid texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For virgin hair, full development time is 35 minutes at room temperature. For thick and/or resistant hair with 50% or more grey hair, apply the grey coverage mixture for optimal results . The tube is made of 95% recycled aluminum for reduced environmental impact .
This product is intended for professional use only. To use, mix 60g of iNOA 6.45 Dark Copper Mahogany Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL INOA 6.66 CARMILANE DARK DEEP RED BLONDE

L'Oréal Professionnel iNOA 6.66 Carmilane Dark Deep Red Blonde is an ammonia-free permanent hair color powered by patented ODS (Oil Delivery System) technology containing 60% oil, delivering deep, intense red results with 100% grey coverage and up to 3 levels of lift . This revolutionary formula—also described as Blond foncé rouge profond—replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine, 43% less hair porosity, and 20% more scalp hydration .
The 6.66 Dark Deep Red Blonde shade features Carmilane technology—a specialized formulation developed for achieving deep, powerful, and long-lasting red tones that stay vibrant between salon visits . Ideal for grey coverage, full-head applications, and dramatic color transformations, iNOA is a certified vegan product .
The vegan formula features a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with the tube made of 95% recycled aluminum for reduced environmental impact .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume (6%) for up to 2 levels lift or 30-volume (9%) for up to 3 levels lift . Development time is 35 minutes at room temperature. Carmilane shades should not be intermixed with any shades aside from iNOA Clear .
This product is intended for professional use only. To use, mix 60g of iNOA 6.66 Carmilane with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL INOA 7.1 ASH BLONDE

L'Oréal Professionnel iNOA 7.1 Ash Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering cool, neutralized ash blonde results with up to 3 levels of lift and 100% grey coverage . Also described as 7.1/7B Medium Ash Blonde, this shade effectively eliminates unwanted warm and brassy undertones for a sophisticated, modern finish .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine, 43% less hair porosity, and +20% scalp hydration . The vegan formula features a fluid, no-drip texture that is fast and easy to apply, mix, and rinse, with results lasting up to 6 weeks .
Mix at a 1:1 ratio with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, mix with Natural shade at the same level for cool coverage . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix 60g of iNOA 7.1 Ash Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL INOA 7.31 GOLDEN ASH BLONDE

L'Oréal Professionnel iNOA 7.31 Golden Ash Blonde is an ammonia-free permanent hair color powered by the exclusive ODS (Oil Delivery System) patented technology containing 60% oil, delivering high-impact color, 48% more shine, and optimal scalp comfort . This revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 100% white hair coverage and up to 3 levels of lift .
The 7.31 Golden Ash Blonde shade—described as 7.31/7GB—delivers a sophisticated, multi-dimensional finish with a perfect balance of golden and ash reflects, making it an incredibly versatile shade that flatters a wide range of skin tones . The formula provides 43% less hair porosity, 20% more scalp hydration, and 6 weeks of anti-dryness effect, keeping hair hydrated, healthy-looking, and radiant between salon visits .
The vegan formula features a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with the tube made of 95% recycled aluminum for reduced environmental impact .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume (6%) or 30-volume (9%), depending on desired lift . For virgin hair, full development time is 35 minutes at room temperature. For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, mix with Gold Natural or Natural shades at the same level for optimal coverage .
This product is intended for professional use only. To use, mix 1 tube (60g) of iNOA 7.31 Golden Ash Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL INOA 7.44 DEEP COPPER BLONDE

L'Oréal Professionnel iNOA 7.44 Deep Copper Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering intense, vibrant deep copper results with 100% grey coverage and up to 3 levels of lift. Also described as 7.44/7CC, this double-copper shade provides maximum depth and intensity for a bold, head-turning copper blonde finish.
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 6 weeks of anti-dryness effect, and optimal scalp comfort. The vegan formula features a fluid, wax-free texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations.
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift. For virgin hair, full development time is 35 minutes at room temperature. The tube is made of 95% recycled aluminum for reduced environmental impact.
This product is intended for professional use only. To use, mix 60g of iNOA 7.44 Deep Copper Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIREL 10 LIGHTEST BLONDE

L'Oréal Professionnel Majirel 10 Lightest Blonde is a permanent hair color that delivers maximum lift to the highest level of blonde in the standard Majirel range, with up to 100% grey coverage and up to 3 levels of lift . This iconic professional permanent color can lighten hair significantly in a single step, making it the ideal choice for clients who want the lightest, brightest blonde results available in the standard Majirel palette.
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned, glossy and soft to touch . The ammonia-free formula and Odor Trapping Technology provide a more comfortable sensorial experience with reduced chemical odor .
The creamy, non-drip formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant . For maximum lightening results, use 30 volume developer; for standard grey coverage and same-level coloring, use 20 volume. Development time is 35 minutes at room temperature .
This product is intended for professional use only and is not for use on persons under 16 years of age . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIREL 10.1 EXTRA LIGHT ASH BLONDE

L'Oréal Professionnel Majirel 10.1 Extra Light Ash Blonde is a permanent hair color that delivers cool, sophisticated ash blonde results at the highest level of blonde, with up to 100% grey coverage and up to 3 levels of lift . The ".1" ash reflect provides superior neutralization of warm undertones, leaving clean, cool tones that eliminate brassiness for a modern, sophisticated finish at the very light blonde level .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair up to 45% more conditioned and glossy to the touch . The caring-agent complex provides up to 3x more care compared to previous Majirel formulations, with hair left up to 3x softer and visibly healthier . The Odor Trapping Technology provides up to 2x less ammonia odor for a more comfortable sensorial experience.
The creamy, non-drip vegan formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) OTT Oxydant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results from darker bases, use 30 volume. Development time is 35 minutes at room temperature.
This product is intended for professional use only  and is not for use on persons under 16 years of age. To use, mix with recommended OTT Oxydant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo such as Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service .

L’ORÉAL PROFESSIONNEL MAJIREL 4 BROWN

L'Oréal Professionnel Majirel 4 Brown is a permanent hair color that delivers rich, deep, natural-looking brown results with 100% grey coverage and up to 3 levels of lift . This iconic professional permanent color from the Majirel range is the go-to choice for stylists worldwide, trusted for its consistent, even results and its ability to cover resistant white and grey hairs completely .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned, glossy and soft to touch . The ammonia-free formula and fresh, aromatic fragrance provide a more comfortable sensorial experience with reduced chemical odor .
The creamy, non-drip formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant, with a development time of 35 minutes at room temperature . With over 100 on-trend shades available, the Majirel range offers endless possibilities for creative color formulations while maintaining superior conditioning and fade-resistant results .
This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .

L’ORÉAL PROFESSIONNEL MAJIREL 6.1 DARK ASH BLONDE

L'Oréal Professionnel Majirel 6.1 Dark Ash Blonde is a permanent hair color that delivers cool, sophisticated ash blonde results with 100% grey coverage and up to 3 levels of lift . This iconic professional permanent color from the Majirel range is formulated with Ionène G and Incell technology, which work together to restore the hair from the inside out, leaving hair 45% more conditioned, glossy, and soft to the touch .
The cool ash blonde shade provides up to 60% cooler reflections compared to classic Majirel, with lasting neutralization that resists fading for up to 21 washes when used within the Cool Inforced collection . The advanced formula helps strengthen and reinforce the hair fiber during the coloring process, ensuring vibrant, long-lasting results . The pleasant floral, fresh, and light fragrance provides a comfortable sensorial experience for both stylist and client .
The creamy, non-drip texture mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant, depending on desired lift . Development time is 35 minutes at room temperature, extendable to 45 minutes for more intense grey coverage .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIREL 7.11 DEEP ASH BLONDE

L'Oréal Professionnel Majirel 7.11 Deep Ash Blonde is a permanent hair color that delivers intense cool, sophisticated ash tones with powerful warmth neutralization . The double-ash ".11" formulation provides superior brass control compared to standard ash shades, making it the ideal choice for clients who want a clean, modern, cool blonde with maximum warmth elimination.
The new Majirel formula features advanced Odor Trapping Technology, providing 2x less ammonia odor while maximizing color performance, and a caring-agent complex that delivers 3x more care, leaving hair noticeably smoother and more conditioned . The formula provides up to 100% grey coverage and can lighten hair up to 4 levels in 35 minutes, with hair left feeling intensely nourished, hydrated, and softer than before the coloring process .
The vegan, creamy formula mixes easily at a 1:1.5 ratio (50ml color to 75ml developer) with 20 volume (6%) or 30 volume (9%) oxidant, with a development time of 35 minutes . The improved creamy texture ensures a flawless, mistake-proof application with even, rich color from root to tip .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIREL 7.13 BEIGE BLONDE

L'Oréal Professionnel Majirel 7.13 Beige Blonde is a permanent hair color that delivers beautifully balanced, neutral beige blonde results with up to 100% grey coverage . The ".13" beige tone combines ash (cool) and golden (warm) reflects in perfect harmony, creating a sophisticated, sun-kissed finish that is neither too warm nor too cool . This makes it an incredibly versatile shade that flatters a wide range of skin tones.
The advanced formula is enriched with Ionène G to reinforce the hair fiber from within and Incell technology to reconstruct intercellular cement, leaving hair stronger, more resistant, and with more body . The caring complex leaves hair up to 3x softer and visibly healthier, with a caring complex that conditions as it colors . The Odor Trapping Technology provides up to 2x less ammonia odor for a more comfortable sensorial experience.
The creamy, non-drip vegan formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) OTT Oxydant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results, use 30 volume. Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIREL 7.43 GOLDEN COPPER BLONDE

L'Oréal Professionnel Majirel 7.43 Golden Copper Blonde is a permanent hair color that delivers rich, warm, multidimensional blonde results with golden-copper reflections and up to 100% grey coverage . This luminous shade combines golden (3) and copper (4) reflects to create a vibrant, sun-kissed finish with beautiful depth and radiance, making it the ideal choice for clients who want a warm, eye-catching blonde with beautiful dimension.
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned, glossy and soft to touch after coloring . The creamy, non-drip formula mixes easily at a 1:1.5 ratio (50-60ml color to 75-90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant, with a development time of 35 minutes at room temperature .
This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .

L’ORÉAL PROFESSIONNEL MAJIREL 7.44 DEEP COPPER BLONDE

L'Oréal Professionnel Majirel 7.44 Deep Copper Blonde is a permanent hair color that delivers rich, vibrant, multidimensional copper blonde results with up to 100% grey coverage and up to 3 levels of lift . The double-copper ".44" formulation provides intense warm, red-gold tones that create a luminous, sunlit finish, making it the ideal choice for clients who want a bold, warm blonde with beautiful depth and radiance.
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned, glossy and soft to touch after coloring . The creamy, non-drip formula mixes easily at a 1:1.5 ratio (50-60ml color to 75-90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant, with a development time of 35 minutes at room temperature .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIREL 8 LIGHT BLONDE

L'Oréal Professionnel Majirel 8 Light Blonde is a permanent hair color that delivers natural, luminous light blonde results with up to 100% grey coverage . This iconic professional permanent color from the Majirel Crème de Beaute range can darken or lighten hair up to 3 levels, providing the versatility needed for custom color services .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned and glossy to the touch . The new caring-agent complex provides three times more care compared to previous Majirel formulations, with hair left noticeably smoother and more conditioned . The Odor Trapping Technology provides up to 2x less ammonia odor for a more comfortable sensorial experience .
The creamy, non-drip vegan formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) OTT Oxydant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results, use 30 volume . Development time is 35 minutes at room temperature .
This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service .

L’ORÉAL PROFESSIONNEL MAJIREL 8.1 LIGHT ASH BLONDE

L'Oréal Professionnel Majirel 8.1 Light Ash Blonde is a permanent hair color that delivers cool, sophisticated light ash blonde results with up to 100% grey coverage and up to 3 levels of lift . The ".1" ash reflect provides optimal neutralization of warm undertones, leaving clean, cool tones that eliminate brassiness for a modern, sophisticated finish .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned and glossy to the touch . The caring-agent complex provides more care compared to previous formulations, with hair left noticeably smoother and more conditioned . The Odor Trapping Technology provides significantly reduced ammonia odor for a more comfortable sensorial experience .
The creamy, non-drip vegan formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) OTT Oxydant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results, use 30 volume . Development time is 35 minutes at room temperature .
This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service .

L’ORÉAL PROFESSIONNEL MAJIREL 8.3 LIGHT GOLDEN BLONDE

L'Oréal Professionnel Majirel 8.3 Light Golden Blonde is a permanent hair color that delivers warm, luminous golden blonde results with up to 100% grey coverage and up to 3 levels of lift . This radiant shade features golden (.3) reflects, providing a natural, sun-kissed glow that brightens light blonde hair while maintaining a soft, flattering finish .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned, glossy and soft to touch . The caring-agent complex provides three times more care compared to previous formulations, with hair left noticeably smoother and more conditioned . The Odor Trapping Technology provides up to 2x less ammonia odor for a more comfortable sensorial experience .
The creamy, non-drip vegan formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) OTT Oxydant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results, use 30 volume. Development time is 35 minutes at room temperature .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIREL 8.34 LIGHT GOLDEN COPPER BLONDE

L'Oréal Professionnel Majirel 8.34 Light Golden Copper Blonde is a permanent hair color that delivers warm, radiant, multidimensional light blonde results with up to 100% grey coverage and up to 3 levels of lift . This luminous shade combines golden (3) and copper (4) reflects to create a sun-kissed, vibrant finish with rich warm depth that captures the light beautifully, making it ideal for clients seeking a bright, warm light blonde with beautiful dimension .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned and glossy to the touch . The caring-agent complex provides up to three times more care compared to previous Majirel formulations, with hair left up to 3x softer and visibly healthier . The Odor Trapping Technology provides up to 2x less ammonia odor for a more comfortable sensorial experience.
The creamy, non-drip vegan formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) OTT Oxydant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results, use 30 volume . Development time is 35 minutes at room temperature .
This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service .

L’ORÉAL PROFESSIONNEL MAJIREL 9.1 VERY LIGHT ASH BLONDE

L'Oréal Professionnel Majirel 9.1 Very Light Ash Blonde is a permanent hair color that delivers cool, sophisticated ash blonde results with up to 100% grey coverage and up to 3 levels of lift . The ".1" ash reflect provides optimal neutralization of warm undertones, leaving clean, cool tones that eliminate brassiness for a modern, sophisticated finish at the very light blonde level .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned and glossy to the touch . The caring-agent complex provides up to 3x more care compared to previous Majirel formulations, with hair left noticeably smoother and more conditioned . The Odor Trapping Technology provides up to 2x less ammonia odor for a more comfortable sensorial experience .
The creamy, non-drip vegan formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) OTT Oxydant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results from darker bases, use 30 volume . Development time is 35 minutes at room temperature .
This product is intended for professional use only and is not for use on persons under 16 years of age. To use, mix with recommended OTT Oxydant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo such as Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service .

L’ORÉAL PROFESSIONNEL MAJIREL ABSOLU 7.1 ASH BLONDE

L'Oréal Professionnel Majirel Absolu 7.1 Ash Blonde is a permanent hair color that delivers cool, sophisticated ash blonde results with up to 100% grey coverage . The ".1" ash reflect provides optimal neutralization of warm undertones, leaving ultra-cool tones with high resistance and intense coverage, ideal for clients who want to eliminate brassiness and achieve a clean, modern ash blonde finish .
The advanced formula is enriched with Ionène G to reinforce the hair fiber from within and Incell technology to reconstruct intercellular cement, leaving hair stronger, more resistant, and with more body . The caring complex leaves hair up to 3x softer and visibly healthier . The Odor Trapping Technology provides up to 2x less ammonia odor for a more comfortable sensorial experience .
The creamy, non-drip vegan formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) OTT Oxydant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results, use 30 volume . Development time is 35 minutes at room temperature .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIREL COOL INFORCED 7.1 MEDIUM BLONDE ASH

L'Oréal Professionnel Majirel Cool Inforced 7.1 Medium Blonde Ash is a permanent hair color specifically designed for clients who want intense, long-lasting cool ash tones with maximum warm-tone neutralization . Part of the specialized Cool Inforced range, this shade is "boosted in cool reflects" by up to 60%, providing superior neutralization of unwanted yellow and brassy undertones for up to 6 weeks* (*instrumental test) .
The advanced formula is enriched with Ionène G to repair, protect, and smooth the hair fiber, and Incell technology to reduce porosity and increase shine, leaving hair up to 45% more conditioned after application compared to uncolored hair, glossy and soft to the touch . The innovative gel-cream texture ensures easier mixing, more precise application, and better adherence to hair, effortlessly covering resistant white hairs at the regrowth area.
For optimal results, use alone on hair with up to 50% white hair; for more than 50% white hair, mix with ½ tube of a fundamental Majirel shade . Mix at a 1:1.5 ratio (50ml color to 75ml developer) with 20 volume (6%) or 30 volume (9%) oxidant . Development time is 35 minutes at room temperature .
This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service .

L’ORÉAL PROFESSIONNEL MAJIREL EU ABSOLU 7.0 MEDIUM BLONDE INTENSE

L'Oréal Professionnel Majirel EU Absolu 7.0 Medium Blonde Intense is a permanent hair color that delivers rich, natural-looking medium blonde results with up to 100% grey coverage . This iconic professional permanent color from the Majirel Crème de Beaute range can darken or lighten hair up to 3 levels, providing the versatility needed for custom color services .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned and glossy to the touch . The new caring-agent complex provides three times more care compared to previous formulations, with hair left noticeably smoother and more conditioned . The Odor Trapping Technology provides up to 2x less ammonia odor for a more comfortable sensorial experience .
The creamy, non-drip texture mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results, use 30 volume . Development time is 35 minutes at room temperature. The vegan formula is manufactured in Switzerland .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIROUGE 4.60 MEDIUM BROWN INTENSE RED

L'Oréal Professionnel Majirouge 4.60 Medium Brown Intense Red is a permanent hair color that delivers a rich, multidimensional medium brown base with vibrant, intense red reflects, providing up to 100% grey coverage and up to 3 levels of lift . This professional-grade shade features Carmilane technology for superior fade resistance, Rubilane for pure and intense red reflects, and DM5 for enhanced vibrancy within copper and red shades .
Enriched with Ionène G and Incell technologies, the formula strengthens and reinforces the hair fiber, leaving hair 45% more conditioned after color, softer, shinier, and more resistant . The ultra-creamy texture ensures smooth, even application and uniform color distribution from roots to ends . Ideal for all-over color and high-fashion partial techniques like balayage and ombré, this medium brown intense red shade provides long-lasting, fade-resistant results with perfect grey coverage .
Mix at a 1:1.5 ratio (1 tube of Majirouge to 1.5 parts developer) with L'Oréal Professionnel Cream Oxydant . For up to 2 levels of lift and grey coverage, use 20 volume; for up to 3 levels of lift, use 30 volume. For white hair coverage, mix with Majirel golden base shades . Development time is 35 minutes at room temperature .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIROUGE CARMILANE 6.66 DARK EXTRA RED BLONDE

L'Oréal Professionnel Majirouge Carmilane 6.66 Dark Extra Red Blonde is a permanent hair color specifically formulated to deliver bright, vibrant, and intense red tones that stay true and long-lasting . This professional-grade color features the revolutionary "6.66" double-red intensity code at level 6, providing maximum red pigment concentration for bold, head-turning results .
The formula is enriched with three innovative technologies: Carmilane for superior fade resistance, Rubilane for pure and intense reflects, and DM5 for enhanced vibrancy within copper and red shades . It provides up to 100% grey coverage and can lighten hair up to 3 levels, making it ideal for all-over reds and high-fashion partial techniques like balayage, ombré, and color blocking .
Enriched with Ionène G and Incell technologies, the formula strengthens and reinforces the hair fiber, leaving hair softer, shinier, and more conditioned . The ultra-creamy texture allows for smooth, even application from root to tip with a pleasant fragrance .
Mix at a 1:1.5 ratio (1 tube of Majirouge to 1.5 parts developer) with L'Oréal Professionnel Cream Oxydant . For up to 2 levels of lift and grey coverage, use 20 volume; for up to 3 levels of lift, use 30 volume. For white hair coverage, mix with Majirel golden base shades . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIROUGE RUBILANE 6.40

L'Oréal Professionnel Majirouge Rubilane 6.40 is a permanent hair color that delivers bold, vibrant Dark Blonde Intense Copper results with up to 100% grey coverage and up to 3 levels of lift . This professional-grade shade features Rubilane technology for pure, intense copper reflects, combined with Carmilane and DM5 technologies for superior fade resistance and vibrancy within red and copper shades .
Enriched with Ionène G and Incell technologies, the formula strengthens and reinforces the hair fiber, leaving hair softer, shinier, and more conditioned . The ultra-creamy texture ensures smooth, even application and uniform color distribution from roots to ends . Ideal for all-over color and high-fashion partial techniques like balayage and ombré, this copper red shade provides long-lasting, fade-resistant results .
Mix at a 1:1.5 ratio (1 tube of Majirouge to 1.5 parts developer) with L'Oréal Professionnel Cream Oxydant . For up to 2 levels of lift and grey coverage, use 20 volume; for up to 3 levels of lift, use 30 volume. For white hair coverage, mix with Majirel golden base shades . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.