L’ORÉAL PROFESSIONNEL INOA 5 LIGHT BROWN

L’ORÉAL PROFESSIONNEL INOA 5 LIGHT BROWN

PRIMARY USES

1. Ammonia-Free Permanent Hair Color Powered by Oil Delivery System

• What it does: iNOA 5 is an ammonia-free permanent hair color formulated with the exclusive ODS² (Oil Delivery System) patented technology containing 60% oil, which replaces traditional ammonia to deliver high-impact color while providing optimal scalp comfort . The formula is completely odorless and vegan, containing zero animal-derived ingredients or byproducts, with additive waxes eliminated for easier application . The improved fluid formula is faster and easier to mix, apply, rinse, and extend to the lengths compared to previous formulations .

• How it helps your hair: For the person who is sensitive to strong chemical odors or experiences scalp discomfort with traditional ammonia-based colors, this provides a pleasant, odorless coloring experience . For anyone seeking rich, long-lasting light brown color without compromising hair health or scalp comfort, this means a professional formula that respects both hair integrity and sensory comfort.

2. 5 Light Brown Shade

• What it does: Shade 5 is a Light Brown fundamental shade, delivering a natural, warm light brown result with true-to-color, natural undertones . This Level 5 fundamental shade provides beautiful, natural-looking results for clients seeking a versatile light brown with no unwanted warm or cool reflects .

• How it helps your hair: For the person wanting a rich, natural light brown that adds warmth and dimension without being too dark, this provides a versatile Level 5 shade that works beautifully for both full coverage and root touch-ups. For anyone who wants their brown hair to look healthy, vibrant, and natural, this means a shade formulated for pure, authentic light brown results.

3. Up to 100% Grey Coverage with Up to 3 Levels of Lift

• What it does: This permanent hair color delivers up to 100% coverage of grey and white hair while providing up to 3 levels of lift in just 35 minutes, making it suitable for clients with significant grey coverage needs who also want to lighten their base . The 60% oil base helps preserve the natural protective film of the hair while ensuring maximum color intensity .

• How it helps your hair: For the person with grey or white hair who wants complete coverage while also achieving a rich light brown result, this provides a single-product solution that addresses both needs. For anyone who has struggled with patchy coverage or resistance to color, this means a professional formula trusted by stylists for consistent, beautiful results .

4. Up to 48% More Shine and 6 Weeks of Hydration

• What it does: The ODS technology delivers up to 48% more shine compared to uncolored hair, with results lasting through 6 weeks of intensive moisture balance and an anti-dryness effect . The formula provides 43% less hair porosity and +20% scalp hydration, keeping hair hydrated, soft, and healthy-looking between salon visits .

• How it helps your hair: For the person who wants their light brown color to look fresh, glossy, and healthy beyond the first week, this provides long-lasting shine and hydration. For anyone who has experienced dry, dull hair after coloring, this means a formula that maintains moisture and radiance .

5. Fluid, Wax-Free Formula for Precise Application

• What it does: The new formula features a fluid, wax-free, non-drip texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations . Additive waxes have been eliminated, making the application smoother and the product easier to work with .

• How it helps your hair: For the stylist performing precise color work, this provides a manageable, fluid formula that enables clean, professional application. For the client, the consistency ensures even coverage and predictable results with minimal mess.

6. Vegan Formula with Eco-Responsible Packaging

• What it does: The formula is vegan, containing no animal-derived ingredients or by-products, and the tube is made of 95% recycled aluminum, produced in a waterloop factory . The packaging features a QR code on the carton linking directly to education resources .

• How it helps your hair: For the person who prefers vegan, cruelty-free, sustainable beauty products, this provides a professional color option that aligns with their values. For salons seeking more sustainable practices, this means a product with significantly reduced environmental impact.

SECONDARY USES

1. Root Touch-Up on Colored Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 or 30 volume developer at 1:1 ratio, processing for 35 minutes. For the person maintaining their light brown color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over light brown transformation, using 20 volume for up to 2 levels lift or 30 volume for up to 3 levels lift, processing for 35 minutes. For the person wanting to achieve a rich, natural light brown from natural hair, this provides the ideal single-process solution.

3. Grey Coverage for Resistant Hair: For clients with up to 70% white hair, use the target shade alone with 20 or 30 volume developer; for 70-100% white hair coverage, mix ½ target shade with ½ fundamental family shade at the same level for deeper, more opaque coverage . For the person with emerging grey who wants full, natural-looking coverage, this provides a customizable approach.

4. Color Refreshing Service: For a quick refresh of faded color on mid-lengths and ends after a root touch-up, apply with low-volume developer for reduced processing time to revive vibrancy without over-darkening. For the person whose ends have faded faster than their roots, this provides a seamless refresh that extends the life of their color.

5. Take Through with Dia Light: To best preserve previously colored lengths, take through with Dia Light using 9-volume Diactivateur for the final 10-20 minutes of development, depending on desired color change. For the person wanting to refresh color on already-processed hair while preserving hair integrity, this provides a gentler approach.

6. Pre-lightened Hair Service: For pre-lightened or bleached hair, mist Metal Detox Pre-Treatment Spray on each section before applying iNOA formula for enhanced protection and color results. For the person with previously lightened hair seeking a light brown refresh, this provides a protective approach.