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Mascara is an iconic cosmetic product designed to enhance the eyes by darkening, lengthening, thickening, and defining the eyelashes. Available in various formulations—including volumizing, lengthening, curling, and waterproof options—mascara typically consists of a pigmented base combined with waxes, polymers, and conditioning agents that coat each lash to create dramatic or natural effects depending on the desired look. Modern mascaras may also contain fibers to extend lash length, nourishing ingredients like vitamin B5 or keratin to protect lashes, and innovative brush designs (e.g., curved, spiral, or micro-bristled wands) to maximize curl, separation, and coverage. As a staple in makeup routines worldwide, mascara instantly adds expression and intensity to the eyes, making them appear more open, awake, and captivating. Whether for everyday wear or special occasions, it remains one of the most transformative and universally loved beauty products.
Maybelline Great Lash Mascara
Maybelline Great Lash Mascara is the legendary, award-winning mascara that has been a beloved classic for decades . Featuring a lash-doubling formula and lash-building brush, this mascara glides on smooth to create a full-lash look with lots of volume, no clumps, and no mess .
The gentle, hypoallergenic formula conditions as it thickens to create fuller, longer-looking lashes without clumping . The buildable formula allows you to layer multiple coats for customized intensity, from natural definition to dramatic volume .
Hypoallergenic and ophthalmologist tested, this mascara is safe for sensitive eyes and suitable for contact lens wearers . The washable formula removes easily with soap and water or makeup remover . Perfect for anyone seeking a classic, reliable mascara that delivers beautiful volume and timeless results with every application.
Maybelline Lash Sensational Boosting Eyelash Serum
Maybelline Lash Sensational Boosting Eyelash Serum is a conditioning lash treatment, fortified with a blend of lash-enhancing ingredients including arginine and pro-vitamin B5, that helps achieve fuller and thicker looking eyelashes in just 4 weeks . This lash transforming formula works to reinforce lashes and condition through daily application, leaving lashes looking healthy, soft, supple, and shiny .
The soft cotton brush applicator allows for a nourishing application on both the base and length of lashes, making daily use comfortable and effective . The serum helps protect against lash fallout during makeup removal as lashes become more fortified over time . When applied in the morning, it perfectly primes lashes for mascara application, and when paired with Lash Sensational Mascara, lashes reach their full fan effect with longer, thicker, fanned-out impact .
Vegan and suitable for all skin types, this serum can be used twice daily, in the morning and at night, as part of your regular beauty routine . Perfect for anyone seeking to enhance their natural lashes for a fuller, healthier, more beautiful appearance.
Maybelline Lash Sensational Luscious Washable Mascara
Maybelline Lash Sensational Luscious Washable Mascara is a volumizing mascara infused with a blend of three precious oils—Rose Oil, Safflower Oil, and Argan Oil—that helps reduce mascara brittleness while creating a softer, denser feel to lashes . The exclusive fanning reservoir brush features ten layers of bristles that reveal layers of lashes for a sensational full-fan effect, coating every lash from root to tip .
The buildable formula allows you to layer multiple coats without clumping when applied correctly, delivering customizable intensity from natural definition to full luscious drama . The washable formula is removed easily with soap and water, making end-of-day cleanup gentle and quick . Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this mascara prioritizes eye comfort while delivering dramatic results .
Perfect for anyone seeking softer, denser lashes with a beautiful fanned-out effect, Lash Sensational Luscious combines volumizing power with lash-conditioning precious oils for a truly luscious finish.
Maybelline Lash Sensational Washable Mascara
Maybelline Lash Sensational Washable Mascara is a volumizing mascara that delivers a sensational full-fan effect, thanks to its exclusive fanning brush with ten layers of bristles . The innovative brush design captures and coats every lash from root to tip, from the longest to the tiniest corner lashes, creating layers of fanned-out, voluminous lashes without clumping .
The buildable formula allows you to layer multiple coats for customized intensity, from natural everyday definition to dramatic full volume . Infused with conditioning Rose Hip Oil, this cult-favorite mascara delivers thick lashes that never feel weighed down while nourishing lashes during wear .
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this washable formula removes easily with soap and water . Perfect for anyone seeking dramatic, fanned-out lashes with volume, length, and definition that lasts all day.
Maybelline The Colossal Go Extreme Mascara – 4 Radical Black
Maybelline The Colossal Go Extreme Mascara in 4 Radical Black is a volumizing mascara that delivers extreme, colossal lashes with up to 9 times the volume in just one coat . Featuring the innovative Double Pump brush with wavy bristles and a double reservoir design, this mascara collects twice the formula to load every lash from root to tip for maximum impact .
The 4 Radical Black shade provides intense, deep black color with a glossy leather black finish for dramatic, striking definition . Infused with 20 times more collagen, the formula plumps and thickens lashes without clumping, keeping lashes separated and defined . The buildable formula allows you to layer multiple coats for customizable intensity .
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers , this mascara is perfect for anyone seeking extreme, colossal volume that delivers bold, dramatic lashes with every application.
Maybelline The Colossal Washable Mascara – 238 Platinum Black (Limited Edition)
Maybelline The Colossal Washable Mascara in 238 Platinum Black is a limited edition volumizing mascara that delivers up to 9 times the volume in one coat while infusing lashes with subtle, dimensional platinum-effect sparkles . Featuring the signature Mega Brush and a collagen-enriched formula, this mascara builds significant volume without clumps, creating a dramatic, full-lash look with a unique, light-catching shimmer .
The platinum black shade makes eyes look bigger and more radiant, adding a touch of glamour to any look while remaining suitable for everyday wear . The washable formula removes easily with soap and water, and the ophthalmologist-tested formula is safe for sensitive eyes and contact lens wearers .
Perfect for anyone seeking a volumizing mascara with a special, dimensional finish, The Colossal Platinum Black delivers bold, sparkling lashes that command attention.
Maybelline The Falsies Push Up Angel Washable Mascara – Very Black
Maybelline The Falsies Push Up Angel Washable Mascara in Very Black is a volumizing, lifting mascara that delivers a dramatic false lash effect with a fluttery, winged-out finish . Featuring an innovative one-sided curved angel-wing brush, this mascara sweeps lashes up and to the side, creating a beautiful winged lash look while lifting and plumping from the roots .
The lash-lifting formula holds the winged look in place, preventing lashes from falling flat throughout the day while gliding on smoothly for lengthening and curl . The washable formula is removed easily with soap and water, making end-of-day cleanup gentle and quick . Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this mascara is both effective and gentle .
Enriched with Sweet Cherry Flower Extract, this buildable mascara allows you to customize intensity from natural definition to full falsies drama . Perfect for anyone seeking a fluttery, winged lash effect with dramatic volume and all-day hold.
Maybelline The Falsies Push Up Drama Washable Mascara
Maybelline The Falsies Push Up Drama Washable Mascara is a creamy, plumping mascara that delivers instant volume and lift for a dramatic push-up effect that makes lashes look as if they're wearing false lashes . The innovative Push Up Cup Brush features cup-shaped bristles that scoop and lift lashes from root to tip, while the creamy formula plumps each lash for dramatic length and fullness .
The buildable formula allows you to layer multiple coats before it dries for customized intensity, from natural definition to full falsies drama . The washable formula removes easily with soap and water, making end-of-day cleanup gentle and quick . Ophthalmologist tested and suitable for contact lens wearers, this mascara is safe for sensitive eyes .
Perfect for anyone seeking dramatic, lifted lashes without the hassle of false lash application, The Falsies Push Up Drama delivers volume, length, and curl that lasts all day.
Maybelline Total Temptation Washable Mascara – Black
Maybelline Total Temptation Washable Mascara in Black is a volumizing mascara that builds lashes for full, bold, and soft volume with a creamy, whipped formula infused with coconut extract . The soft bristle brush glides gently through lashes, delivering more volume, more length, and an irresistible curl while separating lashes without clumping .
The buildable formula allows you to layer multiple coats for customized intensity, from natural definition to dramatic full volume . Infused with coconut extract, this mascara helps soften, strengthen, and condition lashes while providing bold volume that never feels heavy or overloaded .
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this washable formula removes easily with soap and water or oil-free eye makeup remover . Perfect for anyone seeking bold, soft volume with conditioning benefits, Total Temptation delivers irresistible lashes that are full, separated, and beautifully defined.
Maybelline Total Temptation Washable Mascara – Deep Cocoa
Maybelline Total Temptation Washable Mascara in Deep Cocoa is a volumizing mascara that builds lashes for full, bold, and soft volume with a creamy, whipped formula infused with coconut extract . The buildable formula allows you to layer multiple coats for customized intensity, from natural definition to dramatic full volume . The Deep Cocoa shade provides a softer, more natural-looking alternative to black mascara, making it perfect for fair skin tones, light eyes, or anyone wanting a less harsh everyday look .
The formula glides on smoothly without clumps, creating soft, separated, and dense lashes that feel conditioned rather than stiff . Infused with coconut extract, this mascara helps soften and nourish lashes while providing beautiful volume . Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this washable formula removes easily with soap and water or oil-free eye makeup remover .
Perfect for anyone seeking a buildable brown mascara that delivers natural-looking volume with conditioning benefits, Total Temptation in Deep Cocoa offers irresistible lashes that are full, separated, and beautifully defined.
Maybelline Total Temptation Waterproof Mascara – Black
Maybelline Total Temptation Waterproof Mascara in Black is a volumizing mascara that builds lashes for full, bold, and soft volume with a creamy, whipped formula infused with coconut extract . The mega brush glides gently and catches every eyelash, delivering more volume, more length, and an irresistible curl while separating lashes without clumping .
The buildable formula allows you to layer multiple coats for customized intensity, from natural definition to dramatic full volume . The waterproof formula resists smudging and running throughout the day, holding the curl all day long . Infused with coconut extract and soluble collagen, this mascara helps soften and condition lashes while providing bold volume .
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this mascara is available in washable and waterproof versions . Perfect for anyone seeking bold, soft volume with conditioning benefits, Total Temptation delivers irresistible lashes that are full, separated, and beautifully defined.
Maybelline Volum’ Express The Colossal 100% Black Mascara
Maybelline Volum' Express The Colossal 100% Black Mascara is a volumizing mascara that delivers fuller, denser lashes with up to 9x the volume in one sweep, and up to 15x more volume within just 2 coats . Featuring the iconic Mega Brush with 700 dense bristles and a collagen-infused formula, this mascara captures every lash from root to tip for dramatic, clump-free volume.
The 100% black pigments provide an ultimate, intense black finish that makes your eyes pop , while the collagen and panthenol work together to nourish and plump lashes from within . The long-lasting, smudge-proof formula stays put throughout the day without flaking or smudging .
Ophthalmologist tested and suitable for contact lens wearers, this mascara is available in both washable and waterproof versions . Perfect for anyone seeking bold, dramatic volume and intense black color, The Colossal 100% Black Mascara transforms lashes instantly for a striking, wide-eyed effect.
Maybelline Volum’ Express The Colossal Big Shot Tinted Primer
Maybelline Volum' Express The Colossal Big Shot Tinted Primer is a collagen-enriched lash primer designed to be applied before mascara to build massive volume, length, and thickness . Featuring the signature Big Shot brush with unique wavy bristles, this primer coats every lash from root to tip, creating a dramatic, fanned-out fringe effect that serves as the perfect base for your favorite mascara .
The tinted formula doubles as a natural mascara, allowing you to wear it alone for a defined, natural look on light makeup days . Enriched with collagen, this primer helps condition and strengthen lashes while intensifying the performance of your mascara for a clump-free, professional finish .
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this buildable primer is perfect for anyone seeking to amplify their lash look and achieve fuller, longer, more dramatic lashes with every application .
Maybelline Volum’ Express The Colossal Big Shot Washable Mascara – Black
Maybelline Volum' Express The Colossal Big Shot Washable Mascara is a volumizing mascara that delivers fully loaded volume in just one coat, thanks to the innovative Big Shot brush with unique wavy bristles that cradle lashes from root to tip . The collagen-enriched formula works with the brush to provide dramatic, powerful lashes that transform your look instantly .
The no-smudge, no-flake formula provides long-lasting wear that stays put throughout the day without requiring touch-ups . The buildable formula allows you to layer multiple coats for even bigger volume when you want extra drama . Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this mascara prioritizes eye comfort while delivering bold results .
The washable formula removes easily with soap and water or oil-free eye makeup remover, making end-of-day cleanup gentle and quick . Perfect for anyone seeking bold, dramatic volume that delivers powerful lashes with every application.
Maybelline Volum’ Express The Colossal Smoky Mascara
Maybelline Volum' Express The Colossal Smoky Mascara is a volumizing mascara that delivers bold, fast, and colossal volume instantly, infused with kohl effect pigments that give lashes a super matte look for dark, smouldering intensity . The collagen-enriched formula and iconic Mega Brush deliver massive volume in just one coat, making lashes appear up to 9 times more voluminous while remaining clump-free and defined .
The kohl effect pigments provide deep, intense black color with a matte finish, creating the look of kohl-rimmed eyes without the need for separate eyeliner . The water-based formula is ophthalmologist tested and suitable for sensitive eyes and contact lens wearers .
Perfect for anyone seeking dramatic, smoky volume that transforms lashes instantly, The Colossal Smoky Mascara delivers dark, sultry lashes that complete any smoky eye look.
Maybelline Volum’ Express The Rocket Mascara
Maybelline Volum' Express The Rocket Mascara is a volumizing mascara that delivers explosive, sleek volume with up to 8 times the volume in a single application . The patented supersonic brush features a hard inner core and evenly-spaced soft bristles that capture every lash from root to tip, creating big, smooth, and even eyelashes without clumping .
The fast-glide, clump-free formula glides on evenly for a smooth, separated finish, while the intense black pigment provides bold, dramatic definition that enhances the eyes . The long-wearing, smudge-proof formula resists flaking and smudging, keeping your look fresh throughout the day .
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, this mascara is available in both washable and waterproof formulas . Perfect for anyone seeking explosive, bold volume that transforms lashes instantly, The Rocket Mascara delivers powerful, dramatic results in record time.
