Maybelline Total Temptation Washable Mascara – Black

Maybelline Total Temptation Washable Mascara – Black

PRIMARY USES

1. Bold, Buildable Volume for Irresistibly Soft Lashes

• What it does: A volumizing mascara featuring a creamy, whipped formula infused with coconut extract that builds lashes for full, bold, and soft volume coat after coat . The unique formula helps create irresistibly soft, separated, and dense lashes without weighing them down .

• How it helps your eyes: For the person who wants bold, dramatic lashes that feel soft rather than stiff or crunchy, this provides a unique formula that conditions as it volumizes. For anyone who has experienced mascara that leaves lashes feeling brittle, the coconut-infused formula ensures lashes stay soft and touchable while still delivering intense volume.

2. Soft Bristle Brush for Non-Stop Buildability

• What it does: The new soft bristle brush glides gently through lashes and catches every eyelash, allowing for non-stop buildability . The mega brush gives lashes more volume, more length, and an irresistible curl .

• How it helps your eyes: For the person who struggles with mascara that misses corner lashes or leaves gaps, this brush design provides comprehensive coverage that captures every lash. For anyone who wants professional-looking, fanned-out lashes without the effort of careful application, this means a brush that does the hard work for you.

3. Infused with Coconut Extract for Lash Conditioning

• What it does: The creamy, whipped formula is infused with coconut extract (Cocos Nucifera Fruit Extract) that helps soften, strengthen, and condition lashes while providing volume . Coconut oil moisturizes the skin around the hair follicles, making lashes stronger and more supple so they fall out less, while also working to stimulate growth from damaged follicles for fuller lashes .

• How it helps your eyes: For the person who wears mascara daily and worries about lash health and breakage, this provides a formula that cares for lashes while delivering beautiful results. For anyone who has experienced lash loss or brittleness from other mascaras, the coconut-infused formula prioritizes lash condition.

4. Buildable Coverage for Customizable Intensity

• What it does: The buildable volumizing mascara is designed to coat and separate your lashes for dense, soft, and full volume . You can achieve full bold buildable volume by applying additional coats before the mascara dries, allowing you to customize your lash look from natural definition to dramatic impact .

• How it helps your eyes: For the person who wants different levels of intensity for different occasions, this provides a mascara that can go from soft definition to full drama with just a few additional swipes. For anyone who likes to customize their look, this means a versatile product that adapts to your needs.

5. Clump-Free, Separated Lash Effect

• What it does: The supple texture envelops every hair and separates them from each other—no clumping, just incredible volume . Users report that the formula provides long-lasting effect with a clump-free formula .

• How it helps your eyes: For the person who has experienced clumpy, spider-like lashes from other volumizing mascaras, this provides a smooth, even application that separates while it volumizes. For anyone who wants dramatic volume that still looks defined and fluttery, this means a formula that delivers the best of both worlds.

6. Sensual Cocoa Aroma for Enjoyable Application

• What it does: The structure of the mascara is infused with a sensual cocoa aroma, making each application a pleasurable sensory experience . The coconut oil extract provides a pleasurable coconut scent that enhances the application experience .

• How it helps your eyes: For the person who appreciates a pleasant sensory experience during their makeup routine, this provides a subtle cocoa or coconut scent that makes mascara application more enjoyable. For anyone who loves these scents, this means a mascara that delights the senses while beautifying lashes.

7. Ophthalmologist Tested for Safety

• What it does: The formula has been ophthalmologist tested, making it suitable for sensitive eyes and safe for contact lens wearers . It is designed to be gentle on the eyes while still delivering dramatic volumizing results.

• How it helps your eyes: For the person with sensitive eyes or contact lens wearers who have struggled with mascaras that cause stinging or irritation, this provides a tested, safer option. For anyone who wants peace of mind before applying a product near their eyes, this means a mascara that has been rigorously evaluated for safety.

8. Washable Formula for Easy Removal

• What it does: The washable mascara formula removes easily with soap and water or Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover . No harsh rubbing or specialized removers are required for effective removal, making end-of-day cleanup quick and gentle .

• How it helps your eyes: For the person who dreads the struggle of removing waterproof mascara, this provides a formula that delivers beautiful wear without the difficult removal process. For anyone who wants to protect their natural lashes from the damage caused by aggressive rubbing, this means a gentle removal experience.

SECONDARY USES

1. Daily Volumizing Mascara: Use as your everyday mascara for lashes that look fuller, softer, and beautifully defined .

2. Buildable Drama: Sweep the brush from root to tip of lashes; repeat until desired volume is achieved. Do not let mascara dry in between coats for best buildable results .

3. Lower Lash Application: The soft bristle brush allows for controlled application on lower lashes without messy transfer.

4. Contact Lens-Friendly: Safe for use by contact lens wearers due to ophthalmologist-tested formula .

5. Lash Conditioning Treatment: The coconut extract formula helps condition lashes while providing volume .