Body Wash & Soap
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Body Scrubs
Body Lotions & Oils
Body Butters
Moisturizing Lotions
Oils & Serums
Firming Creams
Deodorants & Antiperspirants
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Spray & Roll-On
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Hair removal creams
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Waxing beads
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Afterwax care
Hand & Foot Care
Hand Creams
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Body Mists
Perfume Oils
Perfumes
Roll-On Perfumes
Scented Candles & Home Fragrance
Haircare Bundles
Makeup Kits
Skincare Gift Sets
Shampoo & Conditioner for Extensions
Wig Stands & Mannequin Heads
Heat Protectant for Human Hair
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Curly
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Brazilian Hair
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360 Lace Wigs
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Human Hair Wigs (Straight, Wavy, Curly)
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Hair Brushes
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Hair Combs
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Shampoo & Conditioner (Hair)
For Color-Treated Hair
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Eyebrow Products
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Clean Skincare
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Face Masks
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Toners & Mists
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Exfoliating Toners
Hydrating Toners
Rose Water
Haircare is a comprehensive category dedicated to maintaining and enhancing the health, appearance, and manageability of hair through a tailored regimen of cleansing, conditioning, treatment, and styling. Rooted in an understanding of diverse hair types—straight, wavy, curly, coily—and concerns such as damage, dryness, oiliness, or thinning, this category offers a vast array of products designed to nourish, protect, and revitalize hair from root to tip. It includes shampoos and conditioners that gently cleanse and hydrate; deep conditioning masks and leave-in treatments that repair and strengthen; serums and oils that add shine and reduce frizz; and specialized solutions for scalp health, heat protection, and color preservation. Beyond addressing practical needs, haircare is also a ritual of self-care, allowing individuals to express their identity and boost their confidence through well-maintained, vibrant hair. With innovations continuously emerging from scientific research and natural wellness, modern haircare empowers users to achieve their desired results, whether seeking restorative repair, effortless styling, or simply the daily maintenance that keeps hair looking its strongest and most lustrous.
L’Oréal Dia Light 10.01 Lightest Natural Ash Blonde Hair Color
L'Oréal Dia Light 10.01 Lightest Natural Ash Blonde Hair Color — also known as "Natural Iced Milkshake" — is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Powered by a 1% Hyaluronic Acid complex, it delivers 1.9x more hydration, 82% glossier color, and a vinyl shine finish. The 10.01 shade delivers a clean, cool, neutralized very light blonde result, perfect for neutralizing yellow undertones, toning highlights and balayage, and creating pastel blonde shades. The ammonia-free milky cream formula provides precise, even application. Mix 1:1.5 with DIActivateur Developer and process for 2–20 minutes; results last up to 6 weeks. Not for grey coverage. For professional use only.
L’Oréal Dia Light 10.12 Platinum Ash Iridescent Blonde Hair Color
L'Oréal Dia Light 10.12 Platinum Ash Iridescent Blonde Hair Color — also known as "Frosty Pearl" — is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Powered by a 1% Hyaluronic Acid complex, it delivers 2x more hydration, up to 82% glossier color, and up to 3x less breakage after bleach while leaving hair 30% more conditioned. The 10.12 shade delivers a cool, pearlescent ash finish with iridescent reflects, perfect for neutralizing warm undertones, toning highlights and balayage, and achieving a clean platinum blonde look. The ammonia-free milky cream formula provides precise, even application. Mix 1:1.5 with DIActivateur Developer and process for 2–20 minutes. Not for grey coverage. For professional use only.
L’Oréal Dia Light 10.21 Lightest Ash Iridescent Blonde Hair Color
L'Oréal Dia Light 10.21 Lightest Ash Iridescent Blonde Hair Color— also known as "Iridescent Sorbet Milkshake" — is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Powered by a 1% Hyaluronic Acid complex, it delivers 2x more hydration, up to 82% glossier color, and up to 3x less breakage after bleach while leaving hair 30% more conditioned. The 10.21 shade delivers a cool, pearlescent finish with iridescent silver-mother-of-pearl reflects, perfect for neutralizing yellow and warm undertones, toning highlights and balayage, and refreshing faded color. The ammonia-free milky cream formula provides precise, even application. Mix 1:1.5 with DIActivateur Developer and process for 5–20 minutes. Not for grey coverage. For professional use only.
L’Oréal Dia Light 10.22 Iridescent Platinum Blonde Hair Color
L'Oréal Dia Light 10.22 Iridescent Platinum Blonde Hair Color is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Powered by a 1% Hyaluronic Acid complex, it delivers 2x more hydration, up to 82% glossier color, and up to 3x less breakage after bleach while leaving hair 30% more conditioned. The 10.22 shade delivers a cool, pearlescent finish with intense iridescent reflects, perfect for neutralizing yellow and warm undertones, toning highlights and balayage, and refreshing faded color. The ammonia-free milky cream formula provides precise, even application. Mix 1:1.5 with DIActivateur Developer and process for 5–20 minutes. Not for grey coverage. For professional use only.
L’Oréal Dia Light 4 Brown Hair Color
L'Oréal Dia Light 4 Brown Hair Color is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Enriched with a 1% Hyaluronic Complex, it delivers 2x more hydration, 82% glossier color, and 3x less breakage after bleach. Ideal for glossing, toning, and refreshing faded color on lengths and ends, it also enables French Blending™ services that blend grey hair naturally without harsh regrowth lines. The ammonia-free milky cream formula provides precise, even application. Mix 1:1.5 with DIActivateur Developer and process for 2–20 minutes. For professional use only.
L’ORÉAL DIA LIGHT 7.11 DEEP ASH BLONDE
L'Oréal Dia Light 7.11 Deep Ash Blonde is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Its acid-gel cream technology with an acidic pH seals the cuticle for a vinyl-like finish and ultimate shine, leaving hair up to 30% more conditioned. The 7.11 shade delivers an intense, cool, neutralized ash finish, perfect for neutralizing yellow and warm undertones after lightening or refreshing faded color on lengths and ends. Mix 1:1.5 with DIActivateur Developer and process for 5–20 minutes; results last up to 6 weeks. Not designed for grey coverage. For professional use only.
L’Oréal Dia Light 7.43 Golden Copper Blonde Hair Color
L'Oréal Dia Light 7.43 Golden Copper Blonde Hair Color is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Powered by a 1% Hyaluronic Acid complex, it instantly replenishes lost moisture, delivering up to 82% glossier color and leaving hair up to 30% more conditioned. The 7.43 shade adds warm, luminous golden and copper reflects for soft, natural dimension on medium blonde hair. The vegan, ammonia-free gel-cream formula offers up to 70% grey coverage. Mix 1:1.5 with DIActivateur Developer and process for 5–20 minutes; results last up to 6 weeks. For professional use only.
L’Oréal Dia Light 7.8 Mocha Blonde Hair Color
L'Oréal Dia Light 7.8 Mocha Blonde Hair Color is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Enriched with a 1% Hyaluronic Acid complex, it delivers 2x more hydration, up to 82% glossier color, and 3x less breakage after bleach. The 7.8 shade delivers a soft, neutral blonde with subtle mocha undertones, perfect for neutralizing unwanted warmth and refreshing faded lengths and ends. The demi-permanent formula provides up to 70% subtle grey coverage and fades gradually without harsh regrowth lines. Mix 1:1.5 with DIActivateur Developer and process for 5–20 minutes; results last up to 6 weeks. For professional use only.
L’Oréal Dia Light 8.1 Light Ash Blonde Hair Color
L'Oréal Dia Light 8.1 Light Ash Blonde Hair Color is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Powered by a 1% Hyaluronic Acid complex, it delivers 2x more hydration, up to 82% glossier color, up to 3x less breakage after bleach, and leaves hair 30% more conditioned. The 8.1 shade delivers a cool, neutralized ash finish, perfect for toning highlights, balayage, and refreshing faded color. The acid-gel cream technology seals the cuticle for a vinyl-like finish with ultimate shine. Mix 1:1.5 with DIActivateur Developer and process for 5–20 minutes. Not for grey coverage over 30%. For professional use only.
L’Oréal Dia Light 8.3 Light Golden Blonde Hair Color
L'Oréal Dia Light 8.3 Light Golden Blonde Hair Color is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Featuring acid technology, it provides ultimate condition, luminous color, and vinyl shine while leaving hair 30% more conditioned. The 8.3 shade delivers a bright, luminous result with soft golden warmth, perfect for neutralizing unwanted undertones, toning highlights and balayage, and refreshing faded color. The ammonia-free milky cream formula provides precise, even application. Mix 1:1.5 with DIActivateur Developer and process for 2–20 minutes. Not for grey coverage. For professional use only.
L’Oréal Dia Light 8.3 Light Golden Blonde Hair Color
L'Oréal Dia Light 8.3 Light Golden Blonde Hair Color is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Featuring acid technology, it provides ultimate condition, luminous color, and vinyl shine while leaving hair 30% more conditioned. The 8.3 shade delivers a bright, luminous result with soft golden warmth, perfect for neutralizing unwanted undertones, toning highlights and balayage, and refreshing faded color. The ammonia-free milky cream formula provides precise, even application. Mix 1:1.5 with DIActivateur Developer and process for 2–20 minutes. Not for grey coverage. For professional use only.
L’Oréal Dia Light 8.34 Light Golden Copper Blonde Hair Color
L'Oréal Dia Light 8.34 Light Golden Copper Blonde Hair Color is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Featuring Gentle Acid Technology, it provides ultimate condition, luminous color, and vinyl shine while leaving hair 30% more conditioned. The 8.34 shade delivers a bright, luminous result with warm golden and copper reflects, perfect for adding sun-kissed warmth and dimension to blonde hair. The ammonia-free milky cream formula provides precise, even application. Mix 1:1.5 with DIActivateur Developer and process for 2–20 minutes. For professional use only.
L’Oréal Dia Light 9.11 Very Light Deep Ash Blonde Hair Color
L'Oréal Dia Light 9.11 Very Light Deep Ash Blonde Hair Color — also known as "Iceberg Milkshake" — is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Enriched with Hyaluronic Acid, it delivers 2x more hydration, 82% glossier color, and 3x less breakage after bleach. The 9.11 shade delivers a cool, sophisticated ash result with intense grey and silver reflects, perfect for neutralizing warm undertones, toning highlights and balayage, and refreshing faded color. The ammonia-free milky cream formula provides precise, even application. Mix 1:1.5 with DIActivateur Developer and process for 2–20 minutes; results last up to 6 weeks. Not for grey coverage. For professional use only.
L’Oréal Dia Light 9.11 Very Light Deep Ash Blonde Hair Color
L'Oréal Dia Light 9.11 Very Light Deep Ash Blonde Hair Color — also known as "Iceberg Milkshake" — is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Enriched with Hyaluronic Acid, it delivers 2x more hydration, 82% glossier color, and 3x less breakage after bleach. The 9.11 shade delivers a cool, sophisticated ash result with intense grey and silver reflects, perfect for neutralizing warm undertones, toning highlights and balayage, and refreshing faded color. The ammonia-free milky cream formula provides precise, even application. Mix 1:1.5 with DIActivateur Developer and process for 2–20 minutes; results last up to 6 weeks. Not for grey coverage. For professional use only.
L’ORÉAL DIA LIGHT 9.12 IRIDESCENT ICED MILKSHAKE
L'Oréal Dia Light 9.12 Iridescent Iced Milkshake is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Powered by a 1% Hyaluronic Acid complex, it delivers up to 82% glossier color, up to 3x less breakage after bleach, and leaves hair 30% more conditioned. The 9.12 shade delivers a cool, pearlescent finish with iridescent reflections, perfect for neutralizing yellow and warm undertones, toning highlights and balayage, and refreshing faded color. The ammonia-free milky cream formula provides precise, even application. Mix 1:1.5 with DIActivateur Developer and process for 5–20 minutes. Not for grey coverage. For professional use only.
L’Oréal Dia Light 9.13 Golden Ash Blonde Milkshake
L'Oréal Dia Light 9.13 Golden Ash Blonde Milkshake is an ammonia-free acidic demi-permanent gloss for toning, refreshing, and enhancing color-treated or sensitized hair with zero lift. Powered by 1% Hyaluronic Acid, it delivers 2x more hydration, up to 82% glossier color, 3x less breakage after bleach, and 30% more conditioned hair. The balanced golden-ash reflect creates a luminous "milkshake" blonde finish. Ideal for toning highlights and balayage, glossing, refreshing faded color, and corrective services. Mix 1:1.5 with DIActivateur (6-vol for soft deposit, 9-vol for tone-on-tone, 15-vol for stronger opacity), apply to dry, unwashed hair, process 5–20 minutes, emulsify, rinse, and follow with post-color shampoo. Professional use only.
L’Oréal Dia Light 9.13 Golden Ash Blonde Milkshake
L'Oréal Dia Light 9.13 Golden Ash Blonde Milkshake is an ammonia-free acidic demi-permanent gloss for toning, refreshing, and enhancing color-treated or sensitized hair with zero lift. Powered by 1% Hyaluronic Acid, it delivers 2x more hydration, up to 82% glossier color, 3x less breakage after bleach, and 30% more conditioned hair. The balanced golden-ash reflect creates a luminous "milkshake" blonde finish. Ideal for toning highlights and balayage, glossing, refreshing faded color, and corrective services. Mix 1:1.5 with DIActivateur (6-vol for soft deposit, 9-vol for tone-on-tone, 15-vol for stronger opacity), apply to dry, unwashed hair, process 5–20 minutes, emulsify, rinse, and follow with post-color shampoo. Professional use only.
L’Oréal Dia Light 9.21 Iridescent Ash Blonde Milkshake Hair Color
L'Oréal Dia Light 9.21 Iridescent Ash Blonde Milkshake Hair Color is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Powered by a 1% Hyaluronic Acid complex, it delivers deep hydration, up to 80% more shine, and leaves hair up to 30% more conditioned. The 9.21 shade delivers a cool, pearlescent finish with iridescent reflects, perfect for neutralizing yellow and warm undertones, toning highlights and balayage, and refreshing faded color. The vegan, ammonia-free gel-cream formula provides precise, even application. Mix 1:1.5 with DIActivateur Developer and process for up to 20 minutes. Not for grey coverage. For professional use only.
L’Oréal Dia Light 9.3 Very Light Golden Blonde Hair Color
L'Oréal Dia Light 9.3 Very Light Golden Blonde Hair Color is an acidic demi-permanent gloss color formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. Powered by a 1% Hyaluronic Acid complex, it delivers up to 80% more shine, 2x more hydration, and leaves hair up to 30% more conditioned. The 9.3 shade adds warm, luminous golden reflects, perfect for neutralizing yellow undertones, toning highlights and balayage, and refreshing faded color. The vegan, ammonia-free gel-cream formula provides precise, even application. Mix 1:1.5 with DIActivateur Developer and process for up to 20 minutes. Not for grey coverage. For professional use only.
L’Oréal Hair Touch Up Black Root Concealer
L'Oréal Hair Touch Up Black Root Concealer Is a temporary root concealer spray for instant, professional-looking coverage of grey regrowth between salon appointments. The lightweight, silicone-based formula with professional makeup pigments blends seamlessly with hair color levels 1 through 9 for natural, undetectable results with no line of demarcation. Freeze Dry Technology ensures it dries instantly without transferring onto clothing or skin, and the non-transfer formula lasts until your next shampoo, rinsing easily with no residue. The precision spray applicator targets grey areas directly and provides up to 30 uses per can. Ideal for black to very dark brown hair. Shake well, hold 4–6 inches from dry hair, spray evenly onto roots, let dry for 30 seconds, and brush through.
L’ORÉAL INOA 1 DARKEST NATURAL BLACK
L'Oréal iNOA 1 Darkest Natural Black is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology with 60% oil. It delivers intense, deep, true black results with 100% grey coverage and up to 3 levels of lift, with no unwanted warm or cool reflects. The vegan formula offers 48% more shine, 43% less hair porosity, and +20% scalp hydration, with results lasting up to 6 weeks. Mix 1:1 with iNOA Oil Developer (10, 20, or 30-volume) and process for 35 minutes. Tube made of 95% recycled aluminum. For professional use only.
L’ORÉAL INOA 3 DARK BROWN
L'Oréal INOA 3 Dark Brown is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology with 60% oil. It delivers rich, deep, natural dark brown results with 100% grey coverage and up to 3 levels of lift, with no unwanted warm or cool reflects. The vegan formula offers 48% more shine, 43% less hair porosity, and +20% scalp hydration, with results lasting up to 6 weeks. Mix 1:1 with iNOA Oil Developer (10, 20, or 30-volume) and process for 35 minutes. Tube made of 95% recycled aluminum. For professional use only.
L’Oréal iNOA 5.60 Intense Light Red Brown Hair Color
L'Oréal iNOA 5.60 Intense Light Red Brown Hair Color is an ammonia-free permanent hair color powered by patented ODS (Oil Delivery System) technology with 60% oil. Part of the DM5 technology family, this shade delivers pure, intense red-brown reflections with 100% grey coverage and up to 3 levels of lift for a sophisticated, dimensional result. The certified vegan formula offers 48% more shine and lasting hydration with a pleasant, odorless experience. Mix 1:1 with iNOA Oil Developer 20-volume (6%) for up to 2 levels of lift or 30-volume (9%) for up to 3 levels. Process for 35 minutes. Tube made of 95% recycled aluminum. For professional use only.
L’Oréal iNOA 6.45 Dark Copper Mahogany Blonde Hair Color
L'Oréal iNOA 6.45 Dark Copper Mahogany Blonde Hair Color is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology with 60% oil. It delivers rich, multi-dimensional copper-mahogany results with 100% grey coverage and up to 3 levels of lift, combining warm copper with deep mahogany reflects for a sophisticated, vibrant finish. The vegan, wax-free formula offers up to 48% more shine, 43% less hair porosity, +20% scalp hydration, and 6 weeks of anti-dryness effect. Mix 1:1 with iNOA Oil Developer (10, 20, or 30-volume) and process for 35 minutes. Tube made of 95% recycled aluminum. For professional use only.
L’ORÉAL INOA 6.66 CARMILANE DARK DEEP RED BLONDE
L'Oréal iNOA 6.66 Carmilane Dark Deep Red Blonde is an ammonia-free permanent hair color powered by patented ODS (Oil Delivery System) technology with 60% oil. Featuring Carmilane technology, this shade delivers deep, intense, long-lasting red tones with 100% grey coverage and up to 3 levels of lift. The certified vegan formula offers 48% more shine, 43% less hair porosity, and +20% scalp hydration with a pleasant, odorless experience. Mix 1:1 with iNOA Oil Developer 20-volume (6%) for up to 2 levels of lift or 30-volume (9%) for up to 3 levels, and process for 35 minutes. Do not intermix Carmilane shades with any shade aside from iNOA Clear. Tube made of 95% recycled aluminum. For professional use only.
L’ORÉAL INOA 7.1 ASH BLONDE
L'Oréal INOA 7.1 Ash Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology with 60% oil. This cool, neutralized ash blonde shade eliminates unwanted warm and brassy undertones for a sophisticated, modern finish, with up to 3 levels of lift and 100% grey coverage. The vegan formula offers 48% more shine, 43% less hair porosity, and +20% scalp hydration, with results lasting up to 6 weeks. Mix 1:1 with iNOA Oil Developer (10, 20, or 30-volume) and process for 35 minutes. For professional use only.
L’Oréal iNOA 7.23 Iridescent Golden Blonde
L'Oréal iNOA 7.23 Iridescent Golden Blonde is an ammonia-free permanent hair color powered by patented Oil Delivery System (ODS) technology with 60% oil. This luminous shade delivers warm, light-catching gold and pearl tones for a multi-dimensional, iridescent golden blonde finish, with up to 100% white hair coverage and up to 3 levels of lift. The vegan formula offers up to 48% more shine, 43% less hair porosity, +20% scalp hydration, and 6 weeks of anti-dryness effect with a pleasant, odorless experience. Mix 1:1 with iNOA Oil Developer 20-volume or 30-volume and process for 35 minutes. Tube made of 95% recycled aluminum. For professional use only.
L’ORÉAL INOA 7.31 GOLDEN ASH BLONDE
L'Oréal iNOA 7.31 Golden Ash Blonde is an ammonia-free permanent hair color powered by patented ODS (Oil Delivery System) technology with 60% oil. This versatile shade balances golden and ash reflects for a sophisticated, multi-dimensional finish with 100% white hair coverage and up to 3 levels of lift. The vegan formula offers 48% more shine, 43% less hair porosity, +20% scalp hydration, and 6 weeks of anti-dryness effect with a pleasant, odorless experience. Mix 1:1 with iNOA Oil Developer 20-volume (6%) or 30-volume (9%) and process for 35 minutes. Tube made of 95% recycled aluminum. For professional use only.
L’ORÉAL INOA 7.44 DEEP COPPER BLONDE
L'Oréal iNOA 7.44 Deep Copper Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology with 60% oil. This double-copper shade delivers intense, vibrant deep copper results with 100% grey coverage and up to 3 levels of lift for a bold, head-turning finish. The vegan, wax-free formula offers up to 48% more shine, 6 weeks of anti-dryness effect, and optimal scalp comfort with a pleasant, odorless experience. Mix 1:1 with iNOA Oil Developer (10, 20, or 30-volume) and process for 35 minutes. Tube made of 95% recycled aluminum. For professional use only.
L’Oréal iNOA 8.13 Light Beige Blonde Hair Color
L'Oréal iNOA 8.13 Light Beige Blonde Hair Color is an ammonia-free permanent hair color powered by patented Oil Delivery System (ODS) technology with 60% oil. This luminous shade balances ash and golden tones for a light-reflective, versatile finish with up to 100% white hair coverage and up to 3 levels of lift. The vegan formula offers up to 48% more shine, 43% less hair porosity, +20% scalp hydration, and 6 weeks of anti-dryness effect with a pleasant, odorless experience. Mix 1:1 with iNOA Oil Developer 20-volume (6%) or 30-volume (9%) and process for 35 minutes. Tube made of 95% recycled aluminum. For professional use only.
L’ORÉAL INOA COLOR CARE SHAMPOO
L'Oréal INOA Color Care Shampoo is a sulfate-free, protective cream shampoo formulated to gently cleanse, protect, and nourish INOA-colored hair. Enriched with Argan Oil to replenish lipids for a smooth, shiny finish and Green Tea Extracts—natural antioxidants that protect color radiance—it helps prolong color vibrancy between salon visits. The creamy lather cleanses without stripping color or irritating the scalp, leaving hair clean, soft, and manageable with a fresh, fruity scent. Use as the first step in the INOA Color Care routine, followed by Conditioner and weekly Masque
L’ORÉAL MAJIREL 10 BLONDE HAIR COLOR
L'Oréal Majirel 10 Blonde Hair Color is a permanent hair color that delivers maximum lift to the highest level of blonde in the standard Majirel range, with up to 100% grey coverage and up to 3 levels of lift. This iconic professional permanent color lightens hair significantly in a single step, making it ideal for the lightest, brightest blonde results available in the standard Majirel palette. Enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, plus Incell technology to strengthen the hair fiber from within, it leaves hair 45% more conditioned, glossy, and soft. The creamy, non-drip formula mixes 1:1.5 (60ml color to 90ml developer) with 20 volume (6%) for standard grey coverage or 30 volume (9%) for maximum lightening, and processes for 35 minutes. Not for use on persons under 16 years of age. For professional use only.
L’ORÉAL MAJIREL 4 BROWN HAIR COLOR
L'Oréal Majirel 4 Brown Hair Color is a permanent hair color that delivers rich, deep, natural-looking brown results with 100% grey coverage and up to 3 levels of lift. This iconic professional permanent color from the Majirel range is trusted by stylists worldwide for consistent, even results and complete coverage of resistant white and grey hairs. Enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, plus Incell technology to strengthen the hair fiber from within, it leaves hair 45% more conditioned, glossy, and soft. The creamy, non-drip formula mixes 1:1.5 (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant and processes for 35 minutes. With over 100 on-trend shades, the Majirel range offers endless creative possibilities. For professional use only.
L’ORÉAL MAJIREL 7.11 HAIR COLOR
L'Oréal Majirel 7.11 Hair Color is a permanent hair color that delivers intense cool, sophisticated ash tones with powerful warmth neutralization. The double-ash ".11" formulation provides superior brass control compared to standard ash shades, making it ideal for a clean, modern, cool blonde. The new formula features Odor Trapping Technology for 2x less ammonia odor and a caring-agent complex that delivers 3x more care, leaving hair noticeably smoother and more conditioned. It provides up to 100% grey coverage and can lighten hair up to 4 levels in 35 minutes. The vegan, creamy formula mixes 1:1.5 (50ml color to 75ml developer) with 20 volume (6%) or 30 volume (9%) oxidant. For professional use only.
L’ORÉAL MAJIREL 7.43 HAIR COLOR
L'Oréal Majirel 7.43 Hair Color is a permanent hair color that delivers rich, warm, multidimensional blonde results with golden-copper reflections and up to 100% grey coverage. Combining golden (3) and copper (4) reflects, it creates a vibrant, sun-kissed finish with beautiful depth and radiance. Enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, plus Incell technology to strengthen the hair fiber from within, it leaves hair 45% more conditioned, glossy, and soft. The creamy, non-drip formula mixes 1:1.5 (50–60ml color to 75–90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant and processes for 35 minutes. For professional use only.
L’ORÉAL MAJIREL 7.44 HAIR COLOR
L'Oréal Majirel 7.44 Hair Color is a permanent hair color that delivers rich, vibrant, multidimensional copper blonde results with up to 100% grey coverage and up to 3 levels of lift. The double-copper ".44" formulation provides intense warm, red-gold tones that create a luminous, sunlit finish with beautiful depth and radiance. Enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, plus Incell technology to strengthen the hair fiber from within, it leaves hair 45% more conditioned, glossy, and soft. The creamy, non-drip formula mixes 1:1.5 (50–60ml color to 75–90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant and processes for 35 minutes. For professional use only.
L’ORÉAL MAJIREL 8.3 HAIR COLOR
L'Oréal Majirel 8.3 Hair Color is a permanent hair color that delivers warm, luminous golden blonde results with up to 100% grey coverage and up to 3 levels of lift. The golden (.3) reflects provide a natural, sun-kissed glow that brightens light blonde hair with a soft, flattering finish. Enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, plus Incell technology to strengthen the hair fiber from within, it leaves hair 45% more conditioned, glossy, and soft. The vegan, non-drip creamy formula mixes 1:1.5 (60ml color to 90ml developer) with 20 volume for standard grey coverage or 30 volume for up to 3 levels of lift, and processes for 35 minutes. For professional use only.
L’ORÉAL MAJIREL COOL 7.1 HAIR COLOR
L'Oréal Majirel Cool 7.1 Hair Color is a permanent hair color designed for intense, long-lasting cool ash tones with maximum warm-tone neutralization. Part of the specialized Cool Inforced range, it is boosted in cool reflects by up to 60%, providing superior neutralization of yellow and brassy undertones for up to 6 weeks. Enriched with Ionène G to repair, protect, and smooth the hair fiber, plus Incell technology to reduce porosity and increase shine, it leaves hair up to 45% more conditioned, glossy, and soft. The gel-cream texture ensures easier mixing and precise application, effortlessly covering resistant white hairs at the regrowth area. Mix 1:1.5 (50ml color to 75ml developer) with 20 volume (6%) or 30 volume (9%) oxidant and process for 35 minutes. For professional use only.
L’ORÉAL MAJIREL MIX VIOLET COLOR ADDITIVE
L'Oréal Majirel Mix Violet Color Additive is a professional color intensifier designed to be added to Majirel permanent hair color to boost cool violet tones and neutralize unwanted warmth. This concentrated additive allows stylists to customize formulations for enhanced cool results, from subtle ash undertones to intense violet reflections. It is particularly effective for neutralizing yellow undertones in blonde hair, creating cool-toned brunettes with violet dimension, and neutralizing warmth in resistant grey hair for a cooler, more natural finish. Enriched with Ionène G and Incell technology, it leaves hair 45% more conditioned, glossy, and soft. Mix 1 part Violet Mix to 5 parts Majirel color with the appropriate developer. For professional use only.
L’ORÉAL MAJIREL ROUGE COLOR ADDITIVE
L'Oréal Majirel Rouge Color Additive is a professional pure pigment color additive designed to be mixed with Majirel or Majirouge permanent hair color to intensify, boost, and personalize red tones. This concentrated hi-chroma additive allows stylists to enhance red reflects, neutralize unwanted undertones, or create custom color formulations for vibrant, personalized red results. Enriched with Ionène G, it leaves hair 45% more conditioned after color, making hair smoother and more resistant. Mix 12.5ml of Majirel Mix Rouge with 50ml of Majirel or Majirouge color and 75ml of Cream Oxydant (20 or 30 volume) and process for 35 minutes. For professional use only.
L’Oréal Majirouge 4.60 Medium Brown Intense Red Hair Color
L'Oréal Majirouge 4.60 Medium Brown Intense Red Hair Color is a permanent hair color that delivers a rich, multidimensional medium brown base with vibrant, intense red reflects, providing up to 100% grey coverage and up to 3 levels of lift. Featuring Carmilane technology for superior fade resistance, Rubilane for pure, intense red reflects, and DM5 for enhanced vibrancy, it is enriched with Ionène G and Incell technologies to leave hair 45% more conditioned, softer, and shinier. The ultra-creamy texture ensures smooth, even application from roots to ends. Mix 1:1.5 with L'Oréal Professionnel Cream Oxydant (20 volume for up to 2 levels of lift and grey coverage; 30 volume for up to 3 levels) and process for 35 minutes. For professional use only.
L’ORÉAL MAJIROUGE 6.66 HAIR COLOR
L'ORÉAL MAJIROUGE 6.66 HAIR COLOR is a permanent hair color formulated to deliver bright, vibrant, and intense red tones that stay true and long-lasting. Enriched with revolutionary Rubilane, Carmilane, and DM5 technologies, it offers pure, intense reflects within selected copper and bold red shades for multidimensional, luminous results. The formula provides up to 100% grey coverage and up to 3 levels of lift, while Ionène G and Incell technologies strengthen the hair fiber and leave hair softer, shinier, and more conditioned. The vegan, ultra-smooth cream texture ensures easy, mistake-proof application, with 2x less ammonia smell. Mix 1:1.5 with 20 volume (6%) for up to 2 levels of lift or 30 volume (9%) for up to 3 levels and process for 35 minutes. For professional use only.
L’Oréal Majirouge Absolu Red 5.20 Hair Color
L'Oréal Majirouge Absolu Red 5.20 Hair Color is a permanent hair color that delivers a sophisticated, cool-toned Light Extra Burgundy Brown with pearlescent violet-red reflects and up to 100% grey coverage. Combining a Level 5 Light Brown base with a 2.0 pearlescent reflect, it offers an iridescent finish with cool, violet-red depth rather than warm orange tones. Enriched with Carmilane, Rubilane, DM5, Ionène G, and Incell technologies for superior fade resistance and stronger, softer, shinier hair. The ultra-creamy texture ensures smooth, even application. Mix 1:1.5 with L'Oréal Professionnel Cream Oxydant (20 volume for up to 2 levels of lift and grey coverage; 30 volume for up to 3 levels) and process for 35 minutes. For professional use only.
L’Oréal Majirouge Carmilane 5.60 Hair Color
L'Oréal Majirouge Carmilane 5.60 Hair Color is a permanent hair color that delivers a rich, warm, multidimensional red-brown result with up to 100% grey coverage and up to 3 levels of lift. The 5.60 code — Level 5 Light Brown base with a 6.0 red-violet reflect — balances brown depth with vibrant red intensity. Enriched with Carmilane for superior fade resistance, Rubilane for pure, intense red reflects, DM5 for enhanced vibrancy, and Ionène G and Incell technologies to strengthen and condition hair. Advanced odor-trapping technology reduces ammonia odor by up to 2x. The ultra-creamy texture ensures smooth, even application. Mix 1:1.5 with L'Oréal Professionnel Cream Oxydant (20 volume for up to 2 levels of lift and grey coverage; 30 volume for up to 3 levels) and process for 35 minutes. For professional use only.
L’Oréal Majirouge Carmilane 6.66 Hair Color
L'Oréal Majirouge Carmilane 6.66 Hair Color is a permanent hair color formulated to deliver bright, vibrant, and intense red tones that stay true and long-lasting. The revolutionary 6.66 double-red intensity code at level 6 provides maximum red pigment concentration for bold, head-turning results. Enriched with Carmilane for superior fade resistance, Rubilane for pure, intense reflects, DM5 for enhanced vibrancy, and Ionène G and Incell technologies to strengthen and condition hair. The ultra-creamy texture ensures smooth, even application from root to tip with a pleasant fragrance. Mix 1:1.5 with L'Oréal Professionnel Cream Oxydant (20 volume for up to 2 levels of lift and grey coverage; 30 volume for up to 3 levels) and process for 35 minutes. For professional use only.
L’Oréal Majirouge Rubilane 6.40 Hair Color
L'Oréal Majirouge Rubilane 6.40 Hair Color is a permanent hair color that delivers bold, vibrant Dark Blonde Intense Copper results with up to 100% grey coverage and up to 3 levels of lift. Featuring Rubilane technology for pure, intense copper reflects, plus Carmilane and DM5 technologies for superior fade resistance and vibrancy, it is enriched with Ionène G and Incell technologies to strengthen the hair fiber, leaving hair softer, shinier, and more conditioned. The ultra-creamy texture ensures smooth, even application from roots to ends. Mix 1:1.5 with L'Oréal Professionnel Cream Oxydant (20 volume for up to 2 levels of lift and grey coverage; 30 volume for up to 3 levels) and process for 35 minutes. For professional use only.
200ML360ml
L’ORÉAL PARIS ELVIVE COLOUR PROTECT CONDITIONER
L'Oréal Paris Elvive Colour Protect Conditioner is specifically formulated for coloured or highlighted hair, preserving the intensity and vibrancy of first-day colour for up to 40 washes . Powered with Pure Vitamin Cg (a vitamin C derivative known for its powerful antioxidant properties in skincare) plus UV filters, this conditioner helps protect your colour and shield your hair against UV aggressors, keeping your colour looking fresh, vibrant, and true for longer .
The formula seals in hair colour, maintaining colourants in the fibre to prevent them from washing away, and makes hair sunproof and waterproof . Clinical testing shows 84% of hair colour is preserved even after 40 washes and 200 hours of UV exposure when using the Colour Protect Shampoo and Conditioner together .
Suitable for all hair types and textures—whether straight, wavy, curly, or coily—this conditioner deeply nourishes and leaves hair soft, shiny, and vibrant while reducing tangles for easier combing . The eco-conscious bottle is made of 100% recycled plastic (excluding cap, dyes, and additives) and is 100% recyclable . For best results, apply after Colour Protect Shampoo on wet hair, leave on for one minute focusing on lengths and ends, then rinse.
200ML400ML
L’ORÉAL PARIS ELVIVE COLOUR PROTECT SHAMPOO
L'Oréal Paris Elvive Colour Protect Shampoo is specifically formulated for coloured or highlighted hair, protecting colour vibrancy for up to 10 weeks . Enriched with UVA and UVB filters including Ethylhexyl Salicylate, this shampoo helps shield colour-treated hair from external aggressions like sun exposure, pollution, and environmental damage .
The formula features Colour-Seal Elixir technology combined with concentrated nourishment, including Coconut Oil and Peony extracts, to maintain colour intensity and leave hair feeling soft, smooth, and voluptuous to the touch . Clinical testing shows up to 80% of colour is maintained after 28 washes, proving the formula's effectiveness in preserving colour radiance .
Free from formaldehyde and common allergy-causing preservatives, this gentle shampoo is ideal for daily use on coloured or highlighted hair . As Britain's No.1 brand for coloured hair, Elvive Colour Protect delivers reliable, professional-quality colour protection that keeps your hair looking vibrant, healthy, and radiant wash after wash .
L’ORÉAL PARIS ELVIVE DREAM LENGTHS DETANGLING CONDITIONER
L'Oréal Paris Elvive Dream Lengths Detangling Conditioner is specifically formulated for long, damaged hair, instantly detangling strands to reduce breakage and help you maintain your length . Enriched with a powerful combination of Vegetal Keratin and Fine Castor Oil, plus Vitamins B3 (Niacinamide) and B5 (Panthenol), this formula works from root to tip to strengthen hair fibre and help seal split ends .
Split ends appear sealed, saving your last 3cm, helping you achieve your long hair dreams without constant trims (instrumental test after application of the Dream Lengths Shampoo, Conditioner, and Treatment) . The lightweight, creamy formula provides deep conditioning without weighing hair down, making it suitable for all hair types and textures—whether straight, wavy, curly, or coily, as well as color-treated hair .
The conditioner features a sweet, indulgent candy fragrance with notes of pomegranate, caramel orchid, and milk sorbet . This paraben-free formula comes in eco-conscious bottles made with 94-100% recycled plastic (excluding cap, dyes, and additives), using up to 27% less plastic than previous packaging . For best results, apply after Dream Lengths Shampoo, leave on for 1-3 minutes focusing on lengths to ends, then rinse and complete with Dream Lengths No Haircut Cream Leave-In Treatment.
