L’ORÉAL PROFESSIONNEL INOA 5.60 INTENSE LIGHT RED BROWN

L’ORÉAL PROFESSIONNEL INOA 5.60 INTENSE LIGHT RED BROWN

PRIMARY USES

1. Oil-Powered, Ammonia-Free Permanent Hair Color

• What it does: iNOA 5.60 is an ammonia-free permanent hair color formulated with the exclusive ODS (Oil Delivery System) patented technology containing 60% oil, which replaces traditional ammonia to deliver high-impact color while providing optimal scalp comfort . The vegan formula is odorless, making the coloring process pleasant for both stylist and client, and the fluid texture is faster and easier to mix, apply, and rinse compared to previous formulations .

• How it helps your hair: For the person who is sensitive to strong chemical odors or experiences scalp discomfort with traditional ammonia-based colors, this provides a pleasant, odorless coloring experience. For anyone seeking vibrant, long-lasting red-brown color without compromising hair health or scalp comfort, this means a professional formula that respects both hair integrity and sensory comfort.

2. Intense Light Red Brown Shade with 100% Grey Coverage

• What it does: Shade 5.60 is an Intense Light Red Brown (also described as Chatain Clair Rouge) that delivers a vibrant, rich red-brown result . This permanent hair color provides 100% white hair coverage while offering up to 3 levels of lift, making it ideal for clients with grey coverage needs who also want vibrant, intense red-brown results .

• How it helps your hair: For the person with grey or white hair who wants complete, vibrant red-brown coverage while also achieving a lighter, more intense tone, this provides a single-product solution that addresses both needs. For anyone who has struggled with reds that look faded or patchy on grey hair, this means a professional formula trusted by stylists for consistent, beautiful results.

3. Up to 48% More Shine and 6 Weeks of Hydration

• What it does: The ODS technology delivers 48% more shine compared to uncolored hair, with results lasting through 6 weeks of intensive moisture balance . The formula provides an anti-dryness effect, keeping hair hydrated and healthy-looking between salon visits.

• How it helps your hair: For the person who wants their intense red-brown color to look fresh, glossy, and healthy beyond the first week, this provides long-lasting shine and hydration. For anyone who has experienced dry, dull hair after coloring with traditional reds, this means a formula that maintains moisture and radiance.

4. Fluid Formula for Faster, Easier Application

• What it does: The new fluid formula is faster and easier to apply, mix, rinse, and extend to the lengths for better overall application . The texture is designed for precise, no-drip application that stays where applied.

• How it helps your hair: For the stylist performing precise color work, this provides a manageable formula that enables clean, professional application. For the client, the fluid consistency ensures even coverage and predictable results with minimal mess.

5. Vegan Formula with Eco-Responsible Packaging

• What it does: The formula is vegan, containing zero animal-derived ingredients or by-products, and features a tube made of 95% recycled aluminum produced in a waterloop factory . The new packaging reduces paper use and features a QR code on the carton linking directly to education resources.

• How it helps your hair: For the person who prefers vegan, cruelty-free beauty products, this provides a professional color option that aligns with their values. For salons seeking more sustainable practices, this means a product with significantly reduced environmental impact.

SECONDARY USES

1. Root Touch-Up on Colored Hair: Apply only to regrowth areas where natural hair needs to be recolored to match previously colored lengths, using 20 or 30 volume developers at 1:1 ratio, processing for 35 minutes. For the person maintaining their intense red-brown color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over intense red-brown transformation, using 20 volume (up to 2 levels lift) or 30 volume (up to 3 levels lift), processing for 35 minutes . For the person wanting to achieve a bold, vibrant red-brown from natural hair, this provides the ideal single-process solution.

3. Grey Coverage for Resistant Hair: For clients with up to 70% white hair, use the target shade alone with 20 or 30 volume developer; for 70-100% white hair coverage, consult professional mixing guidelines . For the person with emerging grey who wants full, vibrant red-brown coverage, this provides a reliable approach.

4. Color Refreshing Service: For a quick refresh of faded color on mid-lengths and ends after a root touch-up, apply with low-volume developer and process for reduced time to revive vibrancy without over-darkening.

5. Take Through with Dia Light: To best preserve previously colored lengths, take through with Dia Light using 9-volume Diactivateur for the final 10-20 minutes of development, depending on desired color change. For the person wanting to refresh color on already-processed hair while preserving hair integrity, this provides a gentler approach.