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L’ORÉAL PROFESSIONNEL DIA ACTIVATEUR II 15 VOL 4
L'Oréal Professionnel Dia Activateur II is a 15 volume (4.5%) cream developer specifically formulated for use with the Dia Color, Dia Light, and Dia Richesse demi-permanent color lines . This professional-grade developer is the ideal choice for services requiring richer, more intense color results, including up to 70% grey coverage, tone-on-tone coloring, and creating visible tones in darker hair bases .
The cream formulation allows for an even and easy mixture, providing consistent and uniform color results with a radiant, glossy finish . The higher 15 volume concentration is specifically recommended for grey coverage (up to 70% white hair when used with Dia Richesse) and for achieving richer reflects in darker hair bases . The developer caters to all technical applications including virgin hair coloring, toning, lowlights, color refreshing, and fashion results .
This gentle formula is free from ammonia, formaldehyde, and common allergy-causing preservatives, making it suitable for use on natural, color-treated, or chemically processed hair . The 1L professional size is designed for salon use, offering exceptional value for frequent demi-permanent color, toning, and glossing services .
This product is intended for professional use only and should not be used at home . To use, mix with Dia Light, Dia Richesse, or Dia Color at a 1:1.5 ratio (50ml color + 75ml developer) in a non-metallic bowl . Apply to clean, dry hair using the technique appropriate for desired results, process for 2-20 minutes depending on service type, then emulsify, rinse thoroughly, and follow with a post-color shampoo .
L’ORÉAL PROFESSIONNEL DIA LIGHT 10.01 LIGHTEST NATURAL ASH BLONDE (MILKSHAKE)
L'Oréal Professionnel Dia Light 10.01 Lightest Natural Ash Blonde—also known as "Natural Iced Milkshake"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 1.9x more hydration, 82% glossier color, and a vinyl shine finish .
The 10.01 Lightest Natural Ash Blonde shade delivers a clean, cool, neutralized very light blonde result—perfect for neutralizing unwanted yellow undertones after lightening services or refreshing faded color on lengths and ends. The double-code ".01" combines natural and ash reflects for a balanced, sophisticated finish that eliminates warmth while maintaining a natural look .
Ideal for toning highlights and balayage, glossing services, refreshing faded color, and creating pastel blonde shades, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks. Not for grey coverage—please refer to Dia Richesse for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50ml) of Dia Light 10.01 with 75ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 2-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL DIA LIGHT 10.12 PLATINUM ASH IRIDESCENT BLONDE MILKSHAKE
L'Oréal Professionnel Dia Light 10.12 Platinum Ash Iridescent Blonde Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula—also known as "Frosty Pearl," "Pearly Glazed Milkshake," or "Milkshake Silver Mother-of-Pearl"—delivers a cool, pearlescent ash finish with iridescent reflects, perfect for neutralizing unwanted warm undertones after lightening services and achieving a clean, sophisticated platinum blonde look .
The new formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with up to 3x less breakage after bleach . Hair is balanced and 30% more conditioned for a healthier, natural-looking result .
Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity . Not for grey coverage—please refer to Dia Color for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 10.12 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 2-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 10.21
L'Oréal Professionnel Dia Light 10.21 Lightest Ash Iridescent Blonde—also known as "Iridescent Sorbet Milkshake" or "Milkshake Platinblond Irisé Asch"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with up to 3x less breakage after bleach .
The 10.21 Lightest Ash Iridescent Blonde shade delivers a cool, pearlescent finish with iridescent silver-mother-of-pearl reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results, leaving hair 30% more conditioned .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes . Not for grey coverage—please refer to Dia Color for white hair coverage.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 10.21 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 10.22 DEEP IRIDESCENT
L'Oréal Professionnel Dia Light 10.22 Deep Iridescent Platinum Blonde Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with up to 3x less breakage after bleach .
The 10.22 Deep Iridescent Platinum Blonde shade—also known as "Milkshake Intense iridescent" —delivers a cool, pearlescent finish with intense iridescent reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends. Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists. The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results, leaving hair 30% more conditioned .
The milky cream texture ensures precision application and even color distribution. Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes or 9-vol (2.7%) for standard tone-on-tone results . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes . Not for grey coverage—please refer to Dia Color for white hair coverage.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 10.22 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 4 BROWN
L'Oréal Professionnel Dia Light 4 Brown is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. This ammonia-free formula is enriched with a 1% Hyaluronic Complex that instantly replenishes lost moisture, providing 2x more hydration, 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
Ideal for glossing services to add shine, toning services to neutralize unwanted undertones after lightening, and refreshing services to revive faded color on lengths and ends, Dia Light offers versatile service opportunities for professional stylists . The formula also enables French Blending™ services, which blend grey hair naturally without harsh regrowth lines .
The milky cream consistency ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity and up to 1.5 levels of darkening . Development time ranges from 2 to 20 minutes depending on desired intensity .
This product is intended for professional use only. To use, mix 1 tube (50ml) of Dia Light 4 Brown with 75ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 2-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 7.11 DEEP ASH BLONDE
L'Oréal Professionnel Dia Light 7.11 Deep Ash Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula features unique acid-gel cream technology with an acidic pH that seals the cuticle for a vinyl-like finish, providing ultimate shine while leaving hair up to 30% more conditioned .
The 7.11 Deep Ash Blonde shade delivers an intense, cool, neutralized ash finish, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . The ammonia-free, semi-permanent formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results .
The gel-cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit, 9-vol (2.7%) for standard results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks . Not designed for grey coverage—for white hair coverage up to 70%, please refer to Dia Color .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 7.11 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 7.43 GOLDEN COPPER BLONDE
L'Oréal Professionnel Dia Light 7.43 Golden Copper Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing up to 82% glossier color results and leaves hair up to 30% more conditioned .
The 7.43 Golden Copper Blonde shade—also described as Light Copper Gold Blonde—delivers a warm, luminous finish with beautiful golden and copper reflects, perfect for adding soft, natural warmth and dimension to medium blonde hair after lightening services or refreshing faded color on lengths and ends . Ideal for glossing services to add shine, toning services to neutralize unwanted undertones, and refreshing services to revive faded color, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free, vegan formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The gel-cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks . Provides up to 70% grey coverage.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 7.43 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 7.8 MOCHA BLONDE
L'Oréal Professionnel Dia Light 7.8 Mocha Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is enriched with a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
The 7.8 Mocha Blonde shade delivers a soft, neutral blonde with subtle mocha undertones, perfect for neutralizing unwanted warmth after lightening or refreshing faded lengths and ends. Ideal for glossing services to add shine, toning services to neutralize unwanted undertones, and refreshing services to revive faded color, Dia Light offers versatile service opportunities for professional stylists .
The formula provides up to 70% subtle grey coverage, ideal for maintaining a youthful look when white hair does not exceed 30% . Results last up to 6 weeks with proper care, and the demi-permanent formula gradually fades without harsh regrowth lines . The gel-cream consistency ensures precision application and even color distribution .
Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 7.8 Mocha Blonde with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 8.1 LIGHT ASH BLONDE
L'Oréal Professionnel Dia Light 8.1 Light Ash Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, up to 3x less breakage after bleach, and leaves hair 30% more conditioned .
The 8.1 Light Ash Blonde shade delivers a cool, neutralized ash finish, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and pre-coloration applications, Dia Light offers versatile service opportunities for professional stylists . The unique acid-gel cream technology seals the cuticle for a vinyl-like finish, providing ultimate shine and silky smoothing of the hair surface .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results on brunettes, or 15-vol (4.5%) for maximum opacity . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes. Not for grey coverage over 30%—please refer to Dia Color for white hair coverage up to 70% .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 8.1 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL DIA LIGHT 8.23 LIGHT GOLDEN IRIDESCENT BLONDE
L'Oréal Professionnel Dia Light 8.23 Light Golden Iridescent Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is enriched with a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
The 8.23 Light Golden Iridescent Blonde shade delivers a bright, luminous blonde with iridescent golden reflects, perfect for light-reflective tonal refinement and neutralizing unwanted warmth after lightening . Ideal for glossing services to add shine, toning services to neutralize unwanted undertones, and refreshing services to revive faded color, Dia Light offers versatile service opportunities for professional stylists . The formula also enables French Blending™ services, which blend grey hair naturally without harsh regrowth lines .
Results last up to 6 weeks with proper care, and the demi-permanent formula gradually fades without harsh regrowth lines . The milky cream texture ensures precision application and even color distribution.
Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity.
This product is intended for professional use only . To use, mix 1 tube (50-60ml) of Dia Light 8.23 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 8.3 LIGHT GOLDEN BLONDE
L'Oréal Professionnel Dia Light 8.3 Light Golden Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula features acid technology that provides ultimate condition, luminous color, and vinyl shine, leaving hair 30% more conditioned while delivering a glossy, natural-looking finish . The 8.3 Light Golden Blonde shade delivers a bright, luminous result with soft golden warmth, perfect for neutralizing unwanted undertones after lightening or refreshing faded color on lengths and ends .
Ideal for toning highlights and balayage, refreshing permanent color, corrective color applications, and creating lowlights, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color or cover greys, focusing instead on toning, glossing, and refreshing with natural results .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit on blondes or 9-vol (2.7%) for standard tone-on-tone results on brunettes . Development time ranges from 2 to 20 minutes depending on desired intensity .
This product is intended for professional use only . To use, mix 1 tube (50-60ml) of Dia Light 8.3 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 8.34 LIGHT GOLDEN COPPER BLONDE
L'Oréal Professionnel Dia Light 8.34 Light Golden Copper Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula features Gentle Acid Technology that provides ultimate condition, luminous color, and vinyl shine, leaving hair 30% more conditioned while delivering a glossy, natural-looking finish . The 8.34 Light Golden Copper Blonde shade delivers a bright, luminous result with warm golden and copper reflects, also referenced as 8.34/8GC (Gold Copper), perfect for adding sun-kissed warmth and dimension to blonde hair .
Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity.
This product is intended for professional use only . To use, mix 1 tube (50-60ml) of Dia Light 8.34 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.11 VERY LIGHT DEEP ASH BLONDE
L'Oréal Professionnel Dia Light 9.11 Very Light Deep Ash Blonde—also known as "Iceberg Milkshake"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is enriched with Hyaluronic Acid that instantly replenishes lost moisture, providing 2x more hydration, 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
The 9.11 Very Light Deep Ash Blonde shade delivers a cool, sophisticated ash result with intense grey and silver reflects, perfect for neutralizing unwanted warm undertones after lightening or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks . For grey coverage, please refer to Dia Richesse.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.11 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.11 VERY LIGHT DEEP ASH BLONDE
L'Oréal Professionnel Dia Light 9.11 Very Light Deep Ash Blonde—also known as "Iceberg Milkshake"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is enriched with Hyaluronic Acid that instantly replenishes lost moisture, providing 2x more hydration, 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
The 9.11 Very Light Deep Ash Blonde shade delivers a cool, sophisticated ash result with intense grey and silver reflects, perfect for neutralizing unwanted warm undertones after lightening or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks . For grey coverage, please refer to Dia Richesse.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.11 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.12 IRIDESCENT ICED MILKSHAKE
L'Oréal Professionnel Dia Light 9.12 Iridescent Iced Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing up to 82% glossier color, up to 3x less breakage after bleach, and leaves hair 30% more conditioned .
The 9.12 Iridescent Iced Milkshade—also known as "Pearl Iced Milkshake" and "Milkshake Platinum Mother-of-Pearl"—delivers a cool, pearlescent finish with iridescent reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for sensitized hair or 9-vol (2.7%) for good condition hair . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes . Not for grey coverage—please refer to Dia Color for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.12 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.13 VERY LIGHT GOLDEN ASH BLONDE
L'Oréal Professionnel Dia Light 9.13 Very Light Golden Ash Blonde—also known as "Milkshake"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
The 9.13 Very Light Golden Ash Blonde shade delivers a luminous, light-reflective result with a perfectly balanced blend of golden and ash reflects, creating a fresh, modern "milkshake" blonde finish . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results, leaving hair 30% more conditioned .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.13 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.13 VERY LIGHT GOLDEN ASH BLONDE
L'Oréal Professionnel Dia Light 9.13 Very Light Golden Ash Blonde—also known as "Milkshake"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
The 9.13 Very Light Golden Ash Blonde shade delivers a luminous, light-reflective result with a perfectly balanced blend of golden and ash reflects, creating a fresh, modern "milkshake" blonde finish . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results, leaving hair 30% more conditioned .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.13 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.21 VERY LIGHT IRIDESCENT ASH BLONDE MILKSHAKE
L'Oréal Professionnel Dia Light 9.21 Very Light Iridescent Ash Blonde Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing deep hydration, up to 80% more shine, and leaves hair up to 30% more conditioned .
The 9.21 Very Light Iridescent Ash Blonde Milkshake shade delivers a cool, pearlescent finish with iridescent reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists. The ammonia-free, vegan formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results .
The gel-cream texture ensures precision application and even color distribution. Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for sensitized hair or 9-vol (2.7%) for good condition hair . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service . Not for grey coverage—please refer to Dia Color for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.21 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for up to 20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.3 VERY LIGHT GOLDEN BLONDE
color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing up to 80% more shine, 2x more hydration, and leaves hair up to 30% more conditioned .
The 9.3 Very Light Golden Blonde shade delivers a warm, luminous finish with soft golden reflects, perfect for neutralizing unwanted yellow undertones after lightening services or refreshing faded color on lengths and ends while adding natural warmth . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free, vegan formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results .
The gel-cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for sensitized hair or 9-vol (2.7%) for good condition hair . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes . Not for grey coverage—please refer to Dia Color for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.3 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for up to 20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT CLEAR
L'Oréal Professionnel Dia Light Clear is an acidic, ammonia-free clear gloss specifically formulated to add ultimate shine, condition, and a vinyl-like finish to color-treated or sensitized hair without any colour deposit . This versatile 3-in-1 professional tool can be used alone for a pure glossing service—providing up to 30% more conditioned hair—or mixed with any pigmented Dia Light shade to dilute, pastelise, and personalise colour for subtle, luminous reflects .
The innovative acid-gel cream technology features an acidic pH close to the natural pH of hair, ensuring zero lift (no lightening) while sealing the cuticle for incredible shine . The clear formulation also fluidifies the texture of any Dia Light mixture, making application on lengths and ends faster, smoother, and more even .
Mix at a 1:1.5 ratio (1 tube of Clear to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for subtle gloss or 9-vol (2.7%) for standard results . Development time ranges from 5 to 20 minutes depending on desired intensity .
This product is intended for professional use only. To use as a pure gloss, mix 1 tube (50-60ml) of Dia Light Clear with 75-90ml of DIActivateur Developer, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL HAIR TOUCH UP PROFESSIONAL ROOT CONCEALER – BLACK
L'Oréal Professionnel Hair Touch Up Professional Root Concealer in Black is a temporary root concealer spray specifically designed for instant, professional-looking coverage of grey regrowth between salon appointments . This lightweight, silicone-based formula features professional makeup pigments that blend seamlessly with hair color levels 1 through 9, leaving no line of demarcation for natural, undetectable results .
The precision spray applicator allows for targeted application directly onto grey areas, while Freeze Dry Technology ensures the product dries instantly without transferring onto clothing or skin . The non-transfer formula lasts until your next shampoo, rinsing easily with no residue or buildup .
Perfect for extending the life of your salon color, this root concealer covers greys in seconds and provides up to 30 uses per can . Suitable for all hair types and textures, the Black shade delivers deep, rich coverage that matches black to very dark brown hair .
For best results, shake the can well before use, hold 4-6 inches from dry hair, spray evenly onto roots, let dry for 30 seconds before touching hair, and brush through for a natural look . This product is intended for professional and at-home use as a temporary root touch-up solution between color services.
L’ORÉAL PROFESSIONNEL INOA 1 DARKEST NATURAL BLACK
L'Oréal Professionnel iNOA 1 Darkest Natural Black is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering intense, deep, true black results with 100% grey coverage and up to 3 levels of lift . This Level 1 fundamental shade—also described as 1/1N Black—provides maximum depth and opacity for clients seeking a true, jet-black result with no unwanted warm or cool reflects .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine, 43% less hair porosity, and +20% scalp hydration . The vegan formula features a fluid, unctuous, non-drip texture that is faster and easier to apply, mix, and rinse, with results lasting up to 6 weeks .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, use deep or extra coverage natural shades for deeper, more opaque coverage . Development time is 35 minutes at room temperature .
The tube is made of 95% recycled aluminum for reduced environmental impact.
This product is intended for professional use only . To use, mix 60g of iNOA 1 Darkest Natural Black with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL INOA 3 DARK BROWN
L'Oréal Professionnel iNOA 3 Dark Brown is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, deep, natural dark brown results with 100% grey coverage and up to 3 levels of lift . This Level 3 fundamental shade—also described as 3.0 Deep Natural Brown—provides maximum depth and opacity for clients seeking a true, authentic dark brown with no unwanted warm or cool reflects .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine, 43% less hair porosity, and +20% scalp hydration . The vegan formula features a fluid, non-drip texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with results lasting up to 6 weeks .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, use deep or extra coverage natural shades for deeper, more opaque coverage . Development time is 35 minutes at room temperature.
The tube is made of 95% recycled aluminum for reduced environmental impact, and the packaging features dematerialized instructions to save up to 79 tons of paper annually .
This product is intended for professional use only. To use, mix 60g of iNOA 3 Dark Brown with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
250ML25Ml
L’ORÉAL PROFESSIONNEL INOA 4 BROWN
L'Oréal Professionnel iNOA 4 Brown is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, natural brown results with up to 100% grey coverage and up to 3 levels of lift in just 35 minutes . This Level 4 fundamental shade—also described as 4.0/4NN Natural Brown—provides true-to-color, natural brown results with excellent depth and dimension .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 6 weeks of anti-dryness effect, and uncompromised scalp comfort . The vegan, wax-free formula features a fluid, non-drip texture that is easy and fast to apply, mix, and rinse .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair with cool coverage, mix ½ target shade with ½ Natural shade at the same level . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix 60g of iNOA 4 Brown with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
250ML25Ml
L’ORÉAL PROFESSIONNEL INOA 5 LIGHT BROWN
L'Oréal Professionnel iNOA 5 Light Brown is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, natural light brown results with up to 100% grey coverage and up to 3 levels of lift in just 35 minutes . This Level 5 fundamental shade provides true-to-color, natural light brown results with beautiful warmth and dimension.
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 43% less hair porosity, +20% scalp hydration, and 6 weeks of anti-dryness effect . The vegan, wax-free formula features a fluid texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations.
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, mix ½ target shade with ½ fundamental family shade at the same level for optimal coverage . Development time is 35 minutes at room temperature.
The tube is made of 95% recycled aluminum for reduced environmental impact . This product is intended for professional use only. To use, mix 60g of iNOA 5 Light Brown with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL INOA 5.60 INTENSE LIGHT RED BROWN
L'Oréal Professionnel iNOA 5.60 Intense Light Red Brown is an ammonia-free permanent hair color powered by patented ODS (Oil Delivery System) technology containing 60% oil, delivering vibrant red-brown results with 100% grey coverage and up to 3 levels of lift . This revolutionary formula—also described as Chatain Clair Rouge—replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine and lasting hydration .
The 5.60 Intense Light Red Brown shade belongs to the DM5 technology family, delivering pure, intense red-brown reflects for a sophisticated, dimensional result . Ideal for grey coverage, full-head applications, and color transformations, iNOA is a certified vegan product featuring a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous formulations .
The tube is made of 95% recycled aluminum for reduced environmental impact, and the new packaging features a QR code linking directly to education resources .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume (6%) for up to 2 levels lift or 30-volume (9%) for up to 3 levels lift . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix 60g of iNOA 5.60 with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL INOA 6.45 DARK COPPER MAHOGANY BLONDE
L'Oréal Professionnel iNOA 6.45 Dark Copper Mahogany Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, multi-dimensional copper-mahogany results with 100% grey coverage and up to 3 levels of lift . This Level 6 Dark Blonde Copper Mahogany shade combines warm copper with deep mahogany reflects for a sophisticated, vibrant finish that adds beautiful dimension and radiance .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 43% less hair porosity, 20% more scalp hydration, and 6 weeks of anti-dryness effect . The vegan, wax-free formula features a fluid texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For virgin hair, full development time is 35 minutes at room temperature. For thick and/or resistant hair with 50% or more grey hair, apply the grey coverage mixture for optimal results . The tube is made of 95% recycled aluminum for reduced environmental impact .
This product is intended for professional use only. To use, mix 60g of iNOA 6.45 Dark Copper Mahogany Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L'Oréal Professionnel iNOA 6.45 Dark Copper Mahogany Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, multi-dimensional copper-mahogany results with 100% grey coverage and up to 3 levels of lift . This Level 6 Dark Blonde Copper Mahogany shade combines warm copper with deep mahogany reflects for a sophisticated, vibrant finish that adds beautiful dimension and radiance .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 43% less hair porosity, 20% more scalp hydration, and 6 weeks of anti-dryness effect . The vegan, wax-free formula features a fluid texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For virgin hair, full development time is 35 minutes at room temperature. For thick and/or resistant hair with 50% or more grey hair, apply the grey coverage mixture for optimal results . The tube is made of 95% recycled aluminum for reduced environmental impact .
This product is intended for professional use only. To use, mix 60g of iNOA 6.45 Dark Copper Mahogany Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL INOA 6.66 CARMILANE DARK DEEP RED BLONDE
L'Oréal Professionnel iNOA 6.66 Carmilane Dark Deep Red Blonde is an ammonia-free permanent hair color powered by patented ODS (Oil Delivery System) technology containing 60% oil, delivering deep, intense red results with 100% grey coverage and up to 3 levels of lift . This revolutionary formula—also described as Blond foncé rouge profond—replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine, 43% less hair porosity, and 20% more scalp hydration .
The 6.66 Dark Deep Red Blonde shade features Carmilane technology—a specialized formulation developed for achieving deep, powerful, and long-lasting red tones that stay vibrant between salon visits . Ideal for grey coverage, full-head applications, and dramatic color transformations, iNOA is a certified vegan product .
The vegan formula features a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with the tube made of 95% recycled aluminum for reduced environmental impact .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume (6%) for up to 2 levels lift or 30-volume (9%) for up to 3 levels lift . Development time is 35 minutes at room temperature. Carmilane shades should not be intermixed with any shades aside from iNOA Clear .
This product is intended for professional use only. To use, mix 60g of iNOA 6.66 Carmilane with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL INOA 7.1 ASH BLONDE
L'Oréal Professionnel iNOA 7.1 Ash Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering cool, neutralized ash blonde results with up to 3 levels of lift and 100% grey coverage . Also described as 7.1/7B Medium Ash Blonde, this shade effectively eliminates unwanted warm and brassy undertones for a sophisticated, modern finish .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine, 43% less hair porosity, and +20% scalp hydration . The vegan formula features a fluid, no-drip texture that is fast and easy to apply, mix, and rinse, with results lasting up to 6 weeks .
Mix at a 1:1 ratio with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, mix with Natural shade at the same level for cool coverage . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix 60g of iNOA 7.1 Ash Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL INOA 7.23 IRIDESCENT GOLDEN BLONDE
L'Oréal Professionnel iNOA 7.23 Iridescent Golden Blonde is an ammonia-free permanent hair color powered by a unique patented Oil Delivery System (ODS) technology containing 60% oil, delivering high-impact color, up to 48% more shine, and optimal scalp comfort . This revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 100% white hair coverage and up to 3 levels of lift .
The 7.23 Iridescent Golden Blonde shade—also described as Medium Blonde Irisé Gold—delivers a luminous, multi-dimensional finish with warm, light-catching gold and pearl tones, making it an ideal choice for clients seeking a fresh, vibrant golden blonde with beautiful iridescence . The formula provides -43% less hair porosity, +20% scalp hydration, and 6 weeks of anti-dryness effect, keeping hair hydrated, healthy-looking, and radiant between salon visits .
The vegan formula features a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with the tube made of 95% recycled aluminum for reduced environmental impact .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume or 30-volume, depending on desired lift. For virgin hair, full development time is 35 minutes at room temperature . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, mix with a fundamental family shade for optimal coverage .
This product is intended for professional use only. To use, mix 1 tube (60g) of iNOA 7.23 Iridescent Golden Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL INOA 7.31 GOLDEN ASH BLONDE
L'Oréal Professionnel iNOA 7.31 Golden Ash Blonde is an ammonia-free permanent hair color powered by the exclusive ODS (Oil Delivery System) patented technology containing 60% oil, delivering high-impact color, 48% more shine, and optimal scalp comfort . This revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 100% white hair coverage and up to 3 levels of lift .
The 7.31 Golden Ash Blonde shade—described as 7.31/7GB—delivers a sophisticated, multi-dimensional finish with a perfect balance of golden and ash reflects, making it an incredibly versatile shade that flatters a wide range of skin tones . The formula provides 43% less hair porosity, 20% more scalp hydration, and 6 weeks of anti-dryness effect, keeping hair hydrated, healthy-looking, and radiant between salon visits .
The vegan formula features a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with the tube made of 95% recycled aluminum for reduced environmental impact .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume (6%) or 30-volume (9%), depending on desired lift . For virgin hair, full development time is 35 minutes at room temperature. For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, mix with Gold Natural or Natural shades at the same level for optimal coverage .
This product is intended for professional use only. To use, mix 1 tube (60g) of iNOA 7.31 Golden Ash Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL INOA 7.44 DEEP COPPER BLONDE
L'Oréal Professionnel iNOA 7.44 Deep Copper Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering intense, vibrant deep copper results with 100% grey coverage and up to 3 levels of lift. Also described as 7.44/7CC, this double-copper shade provides maximum depth and intensity for a bold, head-turning copper blonde finish.
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 6 weeks of anti-dryness effect, and optimal scalp comfort. The vegan formula features a fluid, wax-free texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations.
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift. For virgin hair, full development time is 35 minutes at room temperature. The tube is made of 95% recycled aluminum for reduced environmental impact.
This product is intended for professional use only. To use, mix 60g of iNOA 7.44 Deep Copper Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo. Always perform a patch test 48 hours before any coloring service.
