L’ORÉAL PROFESSIONNEL DIA LIGHT 9.11 VERY LIGHT DEEP ASH BLONDE

L’ORÉAL PROFESSIONNEL DIA LIGHT 9.11 VERY LIGHT DEEP ASH BLONDE

PRIMARY USES

1. Acidic Demi-Permanent Gloss Color for Toning and Neutralizing

• What it does: Dia Light 9.11 is an acidic demi-permanent gloss color formulated with Hyaluronic Acid, designed to tone, refresh, and add gloss to color-treated or sensitized hair without ammonia . The 9.11 Very Light Deep Ash Blonde shade—also known as “Iceberg Milkshake”—delivers a cool, sophisticated ash result with intense grey and silver reflects, making it ideal for neutralizing unwanted warm undertones after lightening services .

• How it helps your hair: For the person who wants to eliminate brassy, yellow tones from their very light blonde hair while adding a cool, silver-ash finish, this provides a gentle, low-commitment solution. For anyone seeking that “icy” blonde look without the harshness of permanent color, this means an ammonia-free formula that respects the hair’s integrity while delivering professional results .

2. Enriched with Hyaluronic Acid for Deep Hydration

• What it does: The formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture by enrobing the hair fiber in a hydrating film . It fights the first visible sign of damage—dryness—while providing 2x more hydration and 82% glossier color results . The acidic pH helps seal the cuticle, preserving cortex integrity and strengthening hair after bleach with 3x less breakage .

• How it helps your hair: For the person whose hair feels dry or damaged from previous coloring or lightening services, this provides a gentle coloring experience that improves hair condition. For anyone who wants their color service to nourish rather than compromise their hair, this means a formula that hydrates and strengthens while it colors .

3. 3-in-1 Professional Tool: Gloss, Tone & Refresh

• What it does: Dia Light is a 3-in-1 professional tool specifically designed for three key services: Hyaluronic Glossing adds shine and manageability; Hyaluronic Toning neutralizes unwanted undertones after lightening or balayage; and Hyaluronic Refreshing revives faded color on lengths and ends . The versatile formula allows stylists to customize results based on client needs, from subtle highlights to visible changes .

• How it helps your hair: For the person with unwanted brassiness in very light blonde or highlighted hair, this provides a toning solution that neutralizes warmth while adding cool ash reflects. For anyone wanting to add shine and dimension to their color between salon visits, this means a versatile product that adapts to your specific needs .

4. 9.11 Very Light Deep Ash Blonde / Iceberg Milkshake Shade

• What it does: Shade 9.11 is a Very Light Deep Ash Blonde, also known as “Iceberg Milkshake,” delivering a cool, sophisticated ash result with intense grey and silver reflects . The double-ash “.11” formulation provides superior neutralization of warm undertones, creating a clean, modern, icy finish that is perfect for very light blonde to platinum hair .

• How it helps your hair: For the person wanting a cool, icy very light ash blonde that eliminates yellow and brassy tones, this provides a beautiful, sophisticated finish. For anyone who wants their blonde to look fresh, modern, and cool-toned without warmth, this means a shade formulated for maximum ash neutralization and silver-ice reflects.

5. Mixable with 6, 9, or 15 Volume Developer for Customized Opacity

• What it does: Dia Light mixes at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%), 9-vol (2.7%), or 15-vol (4.5%) depending on desired opacity and service type . The 6-volume developer provides soft color deposit for natural, more transparent results on blondes; 9-volume delivers standard tone-on-tone results; and 15-volume offers stronger deposit for maximum color revelation. Development time ranges from 2 to 20 minutes depending on desired outcome .

• How it helps your hair: For the stylist, this provides the flexibility to customize the opacity and intensity based on client needs. For the client, it means a tailored service that can range from a subtle gloss to a more noticeable color refresh, with results lasting up to 6 weeks .

6. Milky Cream Texture for Precision Application

• What it does: The formula features a new milky cream texture that feels more like a treatment than a color, with 90% of hairdressers preferring the texture of the new Dia Light, especially vs liquid alternatives . The gel-cream consistency allows for precision application and even color distribution .

• How it helps your hair: For the stylist performing precise color work, this provides a manageable, non-drip formula that enables clean, professional application. For the client, the creamy consistency ensures even coverage and predictable results with minimal mess.

7. Not Designed for Grey Coverage

• What it does: Dia Light is not designed for grey coverage; for white hair coverage of up to 70%, L’Oréal Professionnel recommends Dia Richesse . Instead, Dia Light focuses on toning, glossing, and refreshing color on pre-lightened or previously colored hair.

• How it helps your hair: For the person with no grey coverage needs who simply wants to tone, refresh, or add gloss to their very light ash blonde hair, this provides the perfect solution. For those with emerging grey, this may be combined with French Blending™ techniques for natural-looking grey integration .

SECONDARY USES

1. Toning After Lightening Services: Apply to pre-lightened or bleached hair to neutralize unwanted yellow or brassy undertones using 6 or 9 volume developer, processing for up to 20 minutes . For the person who has just had highlights or balayage and wants a clean, icy cool finish, this provides the perfect toning solution.

2. Refreshing Faded Lengths and Ends: Apply specifically to mid-lengths and ends after a permanent color root touch-up to revive faded ash blonde color and ensure a seamless match, using 9 or 15 volume developer . For the person whose very light ash blonde ends have faded faster than their roots, this provides an even, refreshed result.

3. Glossing Service: Apply to all-over hair for 5-20 minutes to add intense shine, improve manageability, and deposit subtle color reflection without altering the base shade . For the person who wants a “gloss” service between color appointments, this provides a quick, low-commitment shine boost.

4. Corrective Color and Lowlights: Suitable for corrective color applications, pre-coloration, and creating cool lowlights to add dimension to very light blonde or platinum hair . For the person wanting to add depth and contrast to their color without a full-color service, this provides a versatile option for dimensional results.

5. French Blending™ for Grey Integration: Use in French Blending™ services (First Blending, Retouch Blending, or Total Blending) to naturally blend grey hair without harsh coverage, creating soft contrast and dimensional tones with graceful grow-out . For the person with emerging grey who wants natural-looking blending rather than full coverage, this provides a modern, low-maintenance approach.