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200ML360ml
L’ORÉAL PARIS ELVIVE COLOUR PROTECT CONDITIONER
L'Oréal Paris Elvive Colour Protect Conditioner is specifically formulated for coloured or highlighted hair, preserving the intensity and vibrancy of first-day colour for up to 40 washes . Powered with Pure Vitamin Cg (a vitamin C derivative known for its powerful antioxidant properties in skincare) plus UV filters, this conditioner helps protect your colour and shield your hair against UV aggressors, keeping your colour looking fresh, vibrant, and true for longer .
The formula seals in hair colour, maintaining colourants in the fibre to prevent them from washing away, and makes hair sunproof and waterproof . Clinical testing shows 84% of hair colour is preserved even after 40 washes and 200 hours of UV exposure when using the Colour Protect Shampoo and Conditioner together .
Suitable for all hair types and textures—whether straight, wavy, curly, or coily—this conditioner deeply nourishes and leaves hair soft, shiny, and vibrant while reducing tangles for easier combing . The eco-conscious bottle is made of 100% recycled plastic (excluding cap, dyes, and additives) and is 100% recyclable . For best results, apply after Colour Protect Shampoo on wet hair, leave on for one minute focusing on lengths and ends, then rinse.
200ML400ML
L’ORÉAL PARIS ELVIVE COLOUR PROTECT SHAMPOO
L'Oréal Paris Elvive Colour Protect Shampoo is specifically formulated for coloured or highlighted hair, protecting colour vibrancy for up to 10 weeks . Enriched with UVA and UVB filters including Ethylhexyl Salicylate, this shampoo helps shield colour-treated hair from external aggressions like sun exposure, pollution, and environmental damage .
The formula features Colour-Seal Elixir technology combined with concentrated nourishment, including Coconut Oil and Peony extracts, to maintain colour intensity and leave hair feeling soft, smooth, and voluptuous to the touch . Clinical testing shows up to 80% of colour is maintained after 28 washes, proving the formula's effectiveness in preserving colour radiance .
Free from formaldehyde and common allergy-causing preservatives, this gentle shampoo is ideal for daily use on coloured or highlighted hair . As Britain's No.1 brand for coloured hair, Elvive Colour Protect delivers reliable, professional-quality colour protection that keeps your hair looking vibrant, healthy, and radiant wash after wash .
L’ORÉAL PARIS ELVIVE DREAM LENGTHS DETANGLING CONDITIONER
L'Oréal Paris Elvive Dream Lengths Detangling Conditioner is specifically formulated for long, damaged hair, instantly detangling strands to reduce breakage and help you maintain your length . Enriched with a powerful combination of Vegetal Keratin and Fine Castor Oil, plus Vitamins B3 (Niacinamide) and B5 (Panthenol), this formula works from root to tip to strengthen hair fibre and help seal split ends .
Split ends appear sealed, saving your last 3cm, helping you achieve your long hair dreams without constant trims (instrumental test after application of the Dream Lengths Shampoo, Conditioner, and Treatment) . The lightweight, creamy formula provides deep conditioning without weighing hair down, making it suitable for all hair types and textures—whether straight, wavy, curly, or coily, as well as color-treated hair .
The conditioner features a sweet, indulgent candy fragrance with notes of pomegranate, caramel orchid, and milk sorbet . This paraben-free formula comes in eco-conscious bottles made with 94-100% recycled plastic (excluding cap, dyes, and additives), using up to 27% less plastic than previous packaging . For best results, apply after Dream Lengths Shampoo, leave on for 1-3 minutes focusing on lengths to ends, then rinse and complete with Dream Lengths No Haircut Cream Leave-In Treatment.
L’ORÉAL PARIS ELVIVE DREAM LENGTHS SHAMPOO
L'Oréal Paris Elvive Dream Lengths Shampoo is specifically formulated for long, damaged hair, helping to strengthen fragile lengths and reinforce hair from root to tip . Enriched with a potent combination of Vegetal Keratin and Castor Oil, plus Vitamins B3 and B5, this formula fortifies and nourishes the hair fibre, promoting strength, resilience, and a healthy shine .
The creamy caring formula actively repairs hair, leaving it two times stronger* (instrumental test after application of the Dream Lengths Shampoo, Conditioner, and Treatment) . Split ends appear sealed, saving your last 3 cm (*instrumental test after application of shampoo + conditioner), resulting in hair that feels healthier, stronger, and appears visibly longer due to less breakage .
The shampoo features a sweet, indulgent candy fragrance with notes of pomegranate, caramel orchid, and milk sorbet, and users consistently report receiving compliments on how nice their hair smells . Suitable for all hair types and textures—whether straight, wavy, curly, or coily—this paraben-free formula visibly repairs damage without weigh-down, adding shine and protecting lengths while strengthening .
The eco-conscious bottle uses up to 20-27% less plastic and is made of 100% recycled plastic (excluding cap, dyes, and additives), and is 100% recyclable . For long, healthy, beautiful hair that resists breakage, Dream Lengths Shampoo helps you achieve your long hair dreams.
L’ORÉAL PARIS ELVIVE DREAM LENGTHS SHAMPOO
L'Oréal Paris Elvive Dream Lengths Shampoo is specifically formulated for long, damaged hair, helping to strengthen fragile lengths and reinforce hair from root to tip . Enriched with a potent combination of Vegetal Keratin and Castor Oil, plus Vitamins B3 and B5, this formula fortifies and nourishes the hair fibre, promoting strength, resilience, and a healthy shine .
The creamy caring formula actively repairs hair, leaving it two times stronger* (instrumental test after application of the Dream Lengths Shampoo, Conditioner, and Treatment) . Split ends appear sealed, saving your last 3 cm (*instrumental test after application of shampoo + conditioner), resulting in hair that feels healthier, stronger, and appears visibly longer due to less breakage .
The shampoo features a sweet, indulgent candy fragrance with notes of pomegranate, caramel orchid, and milk sorbet, and users consistently report receiving compliments on how nice their hair smells . Suitable for all hair types and textures—whether straight, wavy, curly, or coily—this paraben-free formula visibly repairs damage without weigh-down, adding shine and protecting lengths while strengthening .
The eco-conscious bottle uses up to 20-27% less plastic and is made of 100% recycled plastic (excluding cap, dyes, and additives), and is 100% recyclable . For long, healthy, beautiful hair that resists breakage, Dream Lengths Shampoo helps you achieve your long hair dreams.
L’ORÉAL PARIS ELVIVE DREAM LONG STRAIGHT CONDITIONER
L'Oréal Paris Elvive Dream Long Straight Conditioner is specifically formulated for long, frizzy hair, helping to tame frizz and stretch it out to make your hair look longer and sleeker for up to 72 hours of straight hair with no frizz . Enriched with Micro Keratin and Black Cumin Oil, this smoothing technology softens hair fibers, resulting in naturally straight, supple, and shiny hair that extends hair length without unwanted volume .
The silicone-free formula provides a natural touch and feel without heavy buildup or residue, making hair easier to style and more manageable . Suitable for all hair types and textures—whether straight, wavy, or curly—this lightweight conditioner delivers intense smoothing without weighing hair down .
For best results, use as part of the complete Dream Long Straight system: apply after Dream Long Straight Shampoo on wet hair focusing on lengths and ends, leave for 2-3 minutes, then rinse thoroughly, and follow with Dream Long Straight Oil Replacement . In case of contact with eyes, rinse immediately and thoroughly with water.
L’ORÉAL PARIS ELVIVE EXTRAORDINARY OIL CONDITIONER
L'Oréal Paris Elvive Extraordinary Oil Conditioner is specifically formulated for dry to very dry hair, transforming dull, lackluster strands into soft, shiny, and manageable hair . Powered with Marula and Camellia Oils and enriched with a selection of 6 precious flower oils including Coconut Oil, Sunflower Oil, Rose Extract, and Chamomile, this lightweight formula provides deep nutrition and intense hydration without weighing hair down .
The conditioner delivers up to 8 weeks of nourishment and shine, leaving hair with intense shine, infinite softness and silkiness, and long-lasting protection . It smooths the look of even the most rebellious parts of the hair, delivering intensive conditioning from root to tip for a silky, disciplined finish that never feels heavy or greasy .
The delicate, addictive flower fragrance leaves hair smelling fresh and pleasant without being overpowering . Suitable for normal to dry and dehydrated hair, this paraben-free formula is enriched with Vitamin E for antioxidant protection . The eco-conscious bottle is made with 100% recycled plastic (excluding cap and dyes) and is 100% recyclable . For best results, apply after Extraordinary Oil Shampoo on wet hair, focus on mid-lengths to ends, leave for one minute, then rinse.
L’ORÉAL PARIS ELVIVE EXTRAORDINARY OIL NOURISHING SHAMPOO
L'Oréal Paris Elvive Extraordinary Oil Nourishing Shampoo is specifically formulated for dry to very dry hair, transforming lifeless strands into soft, shiny, and manageable hair . Powered with Marula and Camellia Oils, this silicone-free formula helps restore lipids for up to 90% instant nourishment, leaving hair feeling softer and looking healthier .
Enriched with a selection of 6 precious flower oils including Coconut Oil, Sunflower Seed Oil, Rose Flower Extract, and Gardenia Flower Extract, this lightweight formula provides deep nutrition and intense hydration without weighing hair down . The oil technology ensures that hair receives all the benefits of nourishing oils without greasy residue or heavy feel, leaving hair soft, shiny, and non-greasy .
Suitable for all hair types and textures—straight, wavy, curly, or coily—this shampoo delivers up to 8 weeks of nourishment and shine with regular use . The silicone-free formula allows for natural touch and feel, making it ideal for those who want genuine nourishment rather than just surface coating. Whether your hair is dry, damaged, or simply needs a boost of hydration, Elvive Extraordinary Oil Shampoo transforms ordinary hair into extraordinary softness and shine, leaving it with a delicious, indulgent fragrance that lingers beautifully .
L’ORÉAL PARIS ELVIVE EXTRAORDINARY OIL SHAMPOO
L'Oréal Paris Elvive Extraordinary Oil Shampoo is specifically formulated for dry to very dry hair, transforming lifeless strands into soft, shiny, and manageable hair . Powered with Marula and Camellia Oils, this silicone-free formula helps restore lipids for up to 90% instant nourishment, leaving hair feeling softer and looking healthier .
Enriched with a selection of 6 precious flower oils including Coconut Oil, Camellia Oil, Marula Oil, and Rose Flower Extract, this lightweight formula provides deep nutrition and intense hydration without weighing hair down . The helpless oil technology ensures that hair receives all the benefits of nourishing oils without the greasy residue or heavy feel.
Suitable for all hair types and textures—straight, wavy, curly, or coily—this shampoo delivers up to 8 weeks of nourishment and shine with regular use . The silicone-free formula allows for natural touch and feel, making it ideal for those who want genuine nourishment rather than just surface coating. Whether your hair is dry, damaged, or simply needs a boost of hydration, Elvive Extraordinary Oil Shampoo transforms ordinary hair into extraordinary softness and shine.
L’ORÉAL PARIS ELVIVE FULL RESIST ANTI-BREAKAGE CONDITIONER
L'Oréal Paris Elvive Full Resist Anti-Breakage Conditioner is specifically formulated for fragile, weak hair prone to breakage and falling . Enriched with Aminexil—a patented molecule clinically proven to reduce hair fall due to breakage by 92% —and boosted with hair supplements Biotin, Vitamin B5 (Panthenol), and Arginine, this reinforcing formula works in affinity with the hair fibre from root to tip .
The lightweight, break-proof detangling formula penetrates hair fibers, smoothing the entire length and detangling without weigh-down . The result is up to 2x less hair on your brush* when brushing, with the scalp feeling healthier and hair feeling stronger and more reinforced .
Validated by dermatologists and suitable for both men and women with fragile hair types, this conditioner delivers intensive strengthening with every use . The eco-conscious bottle is made of 100% recycled plastic (excluding dyes) and is 100% recyclable . For best results, apply after Full Resist Shampoo on wet hair focusing on mid-lengths to ends, leave for one minute, then rinse .
L’ORÉAL PARIS ELVIVE FULL RESIST SHAMPOO
L'Oréal Paris Elvive Full Resist Shampoo is clinically proven to reduce hair fall from breakage by up to 92%, delivering up to 2x less hair on your brush . Specifically formulated for weak and fragile hair prone to breakage, this shampoo strengthens and reinforces each individual strand from root to tip .
Enriched with a powerful restorative complex of Aminexil (a patented molecule clinically proven to strengthen hair), Biotin, Arginine, and Vitamin B5 (Panthenol), the formula acts as a lightweight barrier to protect and strengthen hair while optimising nutritional exchange at the scalp level . The result is break-proof detangling, a healthier scalp, and hair that feels stronger, fuller, and more resistant to daily damage from brushing, heat styling, and environmental factors .
Suitable for all hair types and textures—whether straight, wavy, curly, or coily—and validated by dermatologists, this shampoo is ideal for both men and women experiencing hair fall due to breakage . The eco-conscious bottle features new diamond-shaped packaging with -20% less plastic and is made from recycled materials, and is 100% recyclable . For optimal results, complete your routine with the Full Resist Reinforcing Conditioner and Anti-Breakage Serum as part of the complete Full Resist Scalp and Hair Programme .
L’ORÉAL PARIS ELVIVE HYALURON PURE 72H REHYDRATING CONDITIONER
L'Oréal Paris Elvive Hyaluron Pure 72H Rehydrating Conditioner is a dual-action conditioner inspired by skincare, combining Hyaluronic Acid and Salicylic Acid to instantly detangle and hydrate hair's lengths for up to 72 hours . Specifically designed for hair with oily roots and dry, dehydrated ends, this lightweight formula purifies the scalp while rehydrating lengths without weigh-down .
The non-stripping formula leaves hair soft, shiny, free-flowing, and better manageable, with a fresh fragrance blend of bright berries, cherry blossom, sweet vanilla, and sandalwood . As the final step in the complete Hyaluron Pure 3-step system—after the Oil Erasing Serum and 72H Purifying Shampoo—this conditioner delivers up to 72 hours of freshness, hydration, and healthy-looking hair.
For best results, apply after shampooing on wet hair, focusing on mid-lengths to ends, leave for one minute, then rinse. In case of contact with eyes, rinse immediately and thoroughly.
L’ORÉAL PARIS ELVIVE HYALURON PURE SHAMPOO
L'Oréal Paris Elvive Hyaluron Pure Shampoo is a dual-action formula expertly designed for oily hair, combining the deep cleansing power of Salicylic Acid with the intense hydration of Hyaluronic Acid . Inspired by skincare technology, this shampoo purifies the scalp while hydrating dehydrated lengths without weighing hair down, making it ideal for hair that is oily at the roots but dry or dehydrated on the ends .
Enriched with Salicylic Acid to gently exfoliate and remove dirt, oil, and buildup, and Hyaluronic Acid (Sodium Hyaluronate) which retains up to 1000 times its weight in water, this silicone-free formula provides up to 72 hours of fresh, clean roots and hydrated, free-flowing hair . The lightweight formula is suitable for all hair types, including sensitive scalps, and has been dermatologically tested and clinically proven for safety and efficacy.
Whether used alone or as the second step in the complete Hyaluron Pure regimen—following the Oil Erasing Pre-Shampoo Serum and followed by the 72H Rehydrating Conditioner—this shampoo delivers balanced, beautiful hair that stays fresh, hydrated, and full of life for days.
L’ORÉAL PARIS ELVIVE HYALURON SHAMPOO
L'ORÉAL PARIS ELVIVE HYALURON SHAMPOO is a dual-action formula expertly designed for oily hair, combining the deep cleansing power of Salicylic Acid with the intense hydration of Hyaluronic Acid . Inspired by skincare technology, this shampoo purifies the scalp while hydrating dehydrated lengths without weighing hair down, making it ideal for hair that is oily at the roots but dry or dehydrated on the ends .
Enriched with Salicylic Acid to gently exfoliate and remove dirt, oil, and buildup, and Hyaluronic Acid (Sodium Hyaluronate) which retains up to 1000 times its weight in water, this silicone-free formula provides up to 72 hours of fresh, clean roots and hydrated, free-flowing hair . The lightweight formula is suitable for all hair types, including sensitive scalps, and has been dermatologically tested and clinically proven for safety and efficacy .
Whether used alone or as the second step in the complete Hyaluron Pure regimen—following the Oil Erasing Pre-Shampoo Serum and followed by the 72H Rehydrating Conditioner—this shampoo delivers balanced, beautiful hair that stays fresh, hydrated, and full of life for days .
200ML360ml
L’ORÉAL PARIS ELVIVE TOTAL REPAIR 5 REPAIRING CONDITIONER
L'Oréal Paris Elvive Total Repair 5 Repairing Conditioner is specifically formulated to fight 5 common signs of hair damage: strawlike feeling, brittleness, dehydration, stiffness, and split ends . Enriched with up to 9% Repair Concentrate featuring Pro-Keratin and Ceramide, this formula repairs surface damage, strengthens hair fibers, and helps prevent split ends and breakage .
The lightweight, creamy formula provides intense nourishment without weighing hair down, leaving hair completely restored, strengthened, revitalised, soft, and shiny from root to tip . The sophisticated floral, creamy blend with juicy green notes offers an indulgent sensory experience with every use .
When used consistently, hair becomes rebuilt fibers with strength, vitality, silkiness, and shine . Suitable for all damaged hair types—whether straight, wavy, curly, or coily—this paraben-free conditioner delivers intensive repair that transforms even extremely damaged hair into silky, healthy-looking strands that feel light, supple, and easy to style.
The eco-conscious bottle uses up to 20% less plastic and is made of 100% recycled plastic (excluding cap, dyes, additives, and labels), and is 100% recyclable . For best results, apply after Total Repair 5 Shampoo on wet hair focusing on mid-lengths to ends, leave for one minute, then rinse.
200ML360ml
L’ORÉAL PARIS ELVIVE TOTAL REPAIR 5 REPAIRING SHAMPOO
L'Oréal Paris Elvive Total Repair 5 Repairing Shampoo is specifically formulated to fight 5 common signs of hair damage: weakness, brittleness, tangling, dryness/dullness, and split ends. Enriched with a Ceramide Repair Concentrate and Pro-Keratin, this formula repairs surface damage, mimics naturally-occurring lipids in hair, and helps prevent split ends and breakage.
The shampoo features a creamy lightweight texture that generously foams then melts into hair, providing intense care without weighing hair down . It leaves hair completely restored, strengthened, revitalised, soft, and shiny from root to tip . Enriched with caring ingredients including Sweet Almond Oil and Amino Acids (Arginine, Glutamic Acid, Serine), this paraben-free formula delivers genuine nourishment while it repairs.
The sophisticated fragrance is a floral creamy blend with juicy green notes . The eco-conscious bottle uses up to 20% less plastic and is made of 100% recycled plastic (excluding dyes, additives, and labels) . Whether your hair is weak, fried, brittle, tangled, or suffering from split ends, Total Repair 5 transforms damaged hair into silky, healthy-looking strands that are stronger, supple, and easy to style.
L’ORÉAL PARIS GLYCOLIC-BRIGHT ANTI-DARK SPOT DAILY UV FLUID SPF50+
L'Oréal Paris Glycolic-Bright Anti-Dark Spot Daily UV Fluid SPF50+ is a multi-tasking sunscreen that combines high-protection SPF50+ with powerful dark spot-correcting ingredients. Formulated with Glycolic Acid to exfoliate and brighten dull skin, plus Niacinamide to reduce existing dark spots and even skin tone, this UV fluid works to correct discoloration while preventing new spots from forming .
The ultra-lightweight, non-greasy fluid texture absorbs quickly without leaving a white cast or sticky residue, making it comfortable for daily wear under makeup or alone . Clinically proven on Asian skin, this formula reduces dark spots by -53% in 12 weeks while SPF50+ PA++++ provides broad-spectrum protection against UVA and UVB rays .
Enriched with Hyaluronic Acid for hydration, Vitamin E for antioxidant protection, and Peptides to support skin firmness, this UV fluid does more than just protect—it actively improves skin's health and radiance with every application. Dermatologically tested and suitable for all skin types, this is the daily shield for anyone serious about preventing and correcting dark spots .
L’ORÉAL PARIS MEN EXPERT BARBER CLUB BEARD & SKIN OIL PB30 ENi OIL
L'Oréal Paris Men Expert Barber Club Beard & Skin Oil PB30 ENi OIL is a daily protective care specifically formulated for men with beards and facial hair, enriched with Cedarwood Essential Oil and natural essential oils . This lightweight, non-greasy formula tames, conditions, and strengthens long beards while soothing itchiness and nourishing the skin beneath—all without leaving a heavy or greasy residue .
The formula contains no silicones, parabens, or colourants and is made without any ingredients derived from animals, making it a cleaner choice for daily grooming . Enriched with Shea Butter for deep moisturizing and Tocopherol (Vitamin E) for antioxidant protection, this 2-in-1 oil conditions beard hair while calming dry, irritated skin .
Developed with professional barber expertise, the classic cedarwood scent provides a fresh, masculine fragrance that stays with you throughout the day . Made in France with quality manufacturing, this 30ml beard oil comes in a glass bottle with a convenient pump dispenser for controlled, hygienic application . Just 2-3 drops daily keeps your beard looking healthy, smooth, and well-groomed, with users reporting that the oil maintains a smooth shine and excellent condition throughout the day .
L’ORÉAL PARIS MEN EXPERT BARBER CLUB CARE PB50 ENi CARE
L'Oréal Paris Men Expert Barber Club Care PB50 ENi CARE is a lightweight, non-greasy gel-cream moisturizer designed for the daily care of men with short to medium-length beards and the skin underneath . This 2-in-1 formula, inspired by professional barbers, moisturizes both facial skin and beard hair in one easy step, simplifying your grooming routine without sacrificing results .
Enriched with natural essential oils including Cedarwood, Sandalwood, Eucalyptus, and Peppermint, this moisturizer provides long-lasting hydration that soothes beard itch and discomfort while softening coarse facial hair for a touchably soft feel . The formula contains Glycerin and Sodium Hyaluronate (Hyaluronic Acid) to deliver deep, continuous moisture to both beard and skin .
The lightweight texture absorbs rapidly without leaving any sticky, greasy, or heavy residue, making it comfortable for all-day wear . Infused with Cedarwood Essential Oil, it leaves a classic, woody, masculine scent reminiscent of traditional barbershop fragrances .
Free from parabens, colorants, and ingredients from animal origin, this gentle formula is suitable for sensitive skin . Just 1-2 pumps daily keeps your beard looking healthy, soft, and well-groomed, while ensuring the skin beneath stays hydrated and comfortable .
L’ORÉAL PARIS MEN EXPERT BARBER CLUB THICKENING CREAM J50 ENi CREAM
Maybelline Fit Me Matte + Poreless Foundation 327 is a liquid foundation that delivers a natural, luminous matte finish with buildable medium-to-full coverage . The oil-free formula is designed to leave skin looking smooth, even, and shine-free without looking flat or mask-like.
Enriched with micro-powders, this foundation blurs the appearance of pores and controls shine for up to 16 hours of comfortable wear . The lightweight texture blends easily into the skin, creating a natural, second-skin effect that looks fresh and healthy.
Ideal for normal to oily skin types, Fit Me Matte + Poreless is non-comedogenic, dermatologist tested, and allergy tested . The formula sits beautifully under powder or alone, making it a versatile choice for daily wear or special events.
L’ORÉAL PROFESSIONNEL BLOND STUDIO 7 CLAY LIGHTENING POWDER
L'Oréal Professionnel Blond Studio 7 Clay Lightening Powder is a professional ammonia-free lightener specifically formulated with 19% clay to create a stretchy, elastic texture ideal for balayage, freehand painting, and other lightening techniques. This innovative clay-based formula lifts hair up to 7 levels while providing excellent control, adherence, and predictable results.
The stretchy, non-drip texture is specifically designed for French balayage techniques, allowing stylists to achieve natural, seamless results with no harsh demarcation. The ammonia-free formula features a pleasant fragrance, providing a more comfortable experience for both stylist and client during the lightening process.
The lightener is compatible with 20, 30, and 40 volume Majicrème Developers and can be mixed at ratios from 1:1.5 to 1:3 depending on the technique and desired lift. Development time ranges from 30 to 50 minutes without heat, depending on desired results.
Professional users consistently rate this lightener highly, praising its amazing balayage results, pleasant scent, excellent lifting power without damage, and great texture. For optimal results, always follow lightening with toning using Dia Light by L'Oréal Professionnel to achieve the perfect, balanced blonde finish.
L’ORÉAL PROFESSIONNEL BLOND STUDIO MULTI-TECHNIQUES LIGHTENING POWDER
L'Oréal Professionnel Blond Studio Multi-Techniques Lightening Powder is a professional powder lightener specifically formulated for accelerated, high-performance lightening with up to 8 levels of lift . This versatile powder is suitable for all lightening techniques—global on-scalp application, enclosed foil highlights, and freehand open-air techniques such as balayage and ombre—making it an essential tool for professional blonding services .
Enriched with Pro-Keratin, the formula strengthens and protects the hair fiber during the lightening process, resulting in stronger, shinier, and softer hair even after intensive lightening . The creamy, non-volatile texture mixes into a thick, non-drip paste that provides exceptional control and high adhesion, ensuring precise application without dripping, especially for detailed freehand techniques .
The low-odor technology provides a more comfortable experience for both stylist and client, while the low-dusting formula ensures a cleaner work environment . Compatible with 20, 30, and 40 volume Majicrème Developers, the powder can be mixed at ratios from 1:1 to 1:3 depending on desired consistency and technique .
Professional users consistently rate this lightener 5 out of 5 stars, praising its consistent even lift, pleasant scent, and excellent control during application . For optimal results, always follow with toning using Dia Light by L'Oréal Professionnel to achieve the perfect, balanced blonde finish.
L’ORÉAL PROFESSIONNEL DIA ACTIVATEUR II 15 VOL 4
L'Oréal Professionnel Dia Activateur II is a 15 volume (4.5%) cream developer specifically formulated for use with the Dia Color, Dia Light, and Dia Richesse demi-permanent color lines . This professional-grade developer is the ideal choice for services requiring richer, more intense color results, including up to 70% grey coverage, tone-on-tone coloring, and creating visible tones in darker hair bases .
The cream formulation allows for an even and easy mixture, providing consistent and uniform color results with a radiant, glossy finish . The higher 15 volume concentration is specifically recommended for grey coverage (up to 70% white hair when used with Dia Richesse) and for achieving richer reflects in darker hair bases . The developer caters to all technical applications including virgin hair coloring, toning, lowlights, color refreshing, and fashion results .
This gentle formula is free from ammonia, formaldehyde, and common allergy-causing preservatives, making it suitable for use on natural, color-treated, or chemically processed hair . The 1L professional size is designed for salon use, offering exceptional value for frequent demi-permanent color, toning, and glossing services .
This product is intended for professional use only and should not be used at home . To use, mix with Dia Light, Dia Richesse, or Dia Color at a 1:1.5 ratio (50ml color + 75ml developer) in a non-metallic bowl . Apply to clean, dry hair using the technique appropriate for desired results, process for 2-20 minutes depending on service type, then emulsify, rinse thoroughly, and follow with a post-color shampoo .
L’ORÉAL PROFESSIONNEL DIA ACTIVATEUR II 6 VOL 1
L'Oréal Professionnel Dia Activateur II is a 6 volume (1.8%) cream developer specifically formulated for use with the Dia Light, Dia Richesse, and Dia Color demi-permanent color lines . This low-concentration activator is the professional's choice for services requiring color deposit without lift, including toning, glossing, refreshing faded color, and corrective color techniques .
The gentle formula is ideal for use on sensitized, porous, or chemically treated hair, providing luminous color results and vinyl-like shine without causing additional damage . It is also perfect for toning unwanted brassy undertones after lightening services and for refreshing lengths and ends while permanent color processes at the roots .
This product is intended for professional use only . To use, mix one tube (50ml) of Dia Light or Dia Richesse with 75ml of Dia Activateur II (1:1.5 ratio) . Apply to clean, dry hair and process for 2-20 minutes depending on the desired intensity and service type, then emulsify, rinse thoroughly, and follow with a post-color shampoo .
L’ORÉAL PROFESSIONNEL DIA ACTIVATEUR II 9 VOL 2
L'Oréal Professionnel Dia Activateur II is a 9 volume (2.7%) cream developer specifically formulated for use with the Dia Light, Dia Richesse, and Dia Color demi-permanent color lines . This medium-low concentration activator is the professional's choice for services requiring gentle color deposit with up to 2½ levels of darkening, including toning highlights, refreshing faded color, glossing services, and tone-on-tone coloring .
The gentle cream formula is ideal for use on natural, color-treated, or slightly sensitized hair, as well as chemically processed hair including permed, straightened, or smoothed textures . It delivers luminous color results with a radiant, glossy finish while helping to maintain the hair's softness and shine . The developer also helps cover up to 30% of white hair when used with Dia Richesse .
Suitable for all technical applications including color correction, pre-pigmentation, and highlight toning, this versatile developer allows stylists to customize services to meet individual client needs .
This product is intended for professional use only . To use, mix with Dia Light, Dia Richesse, or Dia Color at a 1:1.5 ratio (50ml color + 75ml activator) . Apply to clean, dry hair and process for 10-20 minutes depending on desired intensity, then emulsify, rinse thoroughly, and follow with a post-color shampoo .
L’ORÉAL PROFESSIONNEL DIA LIGHT 10.01 LIGHTEST NATURAL ASH BLONDE (MILKSHAKE)
L'Oréal Professionnel Dia Light 10.01 Lightest Natural Ash Blonde—also known as "Natural Iced Milkshake"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 1.9x more hydration, 82% glossier color, and a vinyl shine finish .
The 10.01 Lightest Natural Ash Blonde shade delivers a clean, cool, neutralized very light blonde result—perfect for neutralizing unwanted yellow undertones after lightening services or refreshing faded color on lengths and ends. The double-code ".01" combines natural and ash reflects for a balanced, sophisticated finish that eliminates warmth while maintaining a natural look .
Ideal for toning highlights and balayage, glossing services, refreshing faded color, and creating pastel blonde shades, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks. Not for grey coverage—please refer to Dia Richesse for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50ml) of Dia Light 10.01 with 75ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 2-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL DIA LIGHT 10.12 PLATINUM ASH IRIDESCENT BLONDE MILKSHAKE
L'Oréal Professionnel Dia Light 10.12 Platinum Ash Iridescent Blonde Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula—also known as "Frosty Pearl," "Pearly Glazed Milkshake," or "Milkshake Silver Mother-of-Pearl"—delivers a cool, pearlescent ash finish with iridescent reflects, perfect for neutralizing unwanted warm undertones after lightening services and achieving a clean, sophisticated platinum blonde look .
The new formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with up to 3x less breakage after bleach . Hair is balanced and 30% more conditioned for a healthier, natural-looking result .
Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity . Not for grey coverage—please refer to Dia Color for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 10.12 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 2-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 10.21
L'Oréal Professionnel Dia Light 10.21 Lightest Ash Iridescent Blonde—also known as "Iridescent Sorbet Milkshake" or "Milkshake Platinblond Irisé Asch"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with up to 3x less breakage after bleach .
The 10.21 Lightest Ash Iridescent Blonde shade delivers a cool, pearlescent finish with iridescent silver-mother-of-pearl reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results, leaving hair 30% more conditioned .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes . Not for grey coverage—please refer to Dia Color for white hair coverage.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 10.21 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 10.22 DEEP IRIDESCENT
L'Oréal Professionnel Dia Light 10.22 Deep Iridescent Platinum Blonde Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with up to 3x less breakage after bleach .
The 10.22 Deep Iridescent Platinum Blonde shade—also known as "Milkshake Intense iridescent" —delivers a cool, pearlescent finish with intense iridescent reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends. Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists. The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results, leaving hair 30% more conditioned .
The milky cream texture ensures precision application and even color distribution. Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes or 9-vol (2.7%) for standard tone-on-tone results . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes . Not for grey coverage—please refer to Dia Color for white hair coverage.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 10.22 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 4 BROWN
L'Oréal Professionnel Dia Light 4 Brown is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift. This ammonia-free formula is enriched with a 1% Hyaluronic Complex that instantly replenishes lost moisture, providing 2x more hydration, 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
Ideal for glossing services to add shine, toning services to neutralize unwanted undertones after lightening, and refreshing services to revive faded color on lengths and ends, Dia Light offers versatile service opportunities for professional stylists . The formula also enables French Blending™ services, which blend grey hair naturally without harsh regrowth lines .
The milky cream consistency ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity and up to 1.5 levels of darkening . Development time ranges from 2 to 20 minutes depending on desired intensity .
This product is intended for professional use only. To use, mix 1 tube (50ml) of Dia Light 4 Brown with 75ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 2-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 7.11 DEEP ASH BLONDE
L'Oréal Professionnel Dia Light 7.11 Deep Ash Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula features unique acid-gel cream technology with an acidic pH that seals the cuticle for a vinyl-like finish, providing ultimate shine while leaving hair up to 30% more conditioned .
The 7.11 Deep Ash Blonde shade delivers an intense, cool, neutralized ash finish, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . The ammonia-free, semi-permanent formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results .
The gel-cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit, 9-vol (2.7%) for standard results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks . Not designed for grey coverage—for white hair coverage up to 70%, please refer to Dia Color .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 7.11 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 7.43 GOLDEN COPPER BLONDE
L'Oréal Professionnel Dia Light 7.43 Golden Copper Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing up to 82% glossier color results and leaves hair up to 30% more conditioned .
The 7.43 Golden Copper Blonde shade—also described as Light Copper Gold Blonde—delivers a warm, luminous finish with beautiful golden and copper reflects, perfect for adding soft, natural warmth and dimension to medium blonde hair after lightening services or refreshing faded color on lengths and ends . Ideal for glossing services to add shine, toning services to neutralize unwanted undertones, and refreshing services to revive faded color, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free, vegan formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The gel-cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks . Provides up to 70% grey coverage.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 7.43 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 7.8 MOCHA BLONDE
L'Oréal Professionnel Dia Light 7.8 Mocha Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is enriched with a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
The 7.8 Mocha Blonde shade delivers a soft, neutral blonde with subtle mocha undertones, perfect for neutralizing unwanted warmth after lightening or refreshing faded lengths and ends. Ideal for glossing services to add shine, toning services to neutralize unwanted undertones, and refreshing services to revive faded color, Dia Light offers versatile service opportunities for professional stylists .
The formula provides up to 70% subtle grey coverage, ideal for maintaining a youthful look when white hair does not exceed 30% . Results last up to 6 weeks with proper care, and the demi-permanent formula gradually fades without harsh regrowth lines . The gel-cream consistency ensures precision application and even color distribution .
Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 7.8 Mocha Blonde with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 8.1 LIGHT ASH BLONDE
L'Oréal Professionnel Dia Light 8.1 Light Ash Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, up to 3x less breakage after bleach, and leaves hair 30% more conditioned .
The 8.1 Light Ash Blonde shade delivers a cool, neutralized ash finish, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and pre-coloration applications, Dia Light offers versatile service opportunities for professional stylists . The unique acid-gel cream technology seals the cuticle for a vinyl-like finish, providing ultimate shine and silky smoothing of the hair surface .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results on brunettes, or 15-vol (4.5%) for maximum opacity . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes. Not for grey coverage over 30%—please refer to Dia Color for white hair coverage up to 70% .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 8.1 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL DIA LIGHT 8.23 LIGHT GOLDEN IRIDESCENT BLONDE
L'Oréal Professionnel Dia Light 8.23 Light Golden Iridescent Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is enriched with a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
The 8.23 Light Golden Iridescent Blonde shade delivers a bright, luminous blonde with iridescent golden reflects, perfect for light-reflective tonal refinement and neutralizing unwanted warmth after lightening . Ideal for glossing services to add shine, toning services to neutralize unwanted undertones, and refreshing services to revive faded color, Dia Light offers versatile service opportunities for professional stylists . The formula also enables French Blending™ services, which blend grey hair naturally without harsh regrowth lines .
Results last up to 6 weeks with proper care, and the demi-permanent formula gradually fades without harsh regrowth lines . The milky cream texture ensures precision application and even color distribution.
Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity.
This product is intended for professional use only . To use, mix 1 tube (50-60ml) of Dia Light 8.23 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 8.3 LIGHT GOLDEN BLONDE
L'Oréal Professionnel Dia Light 8.3 Light Golden Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula features acid technology that provides ultimate condition, luminous color, and vinyl shine, leaving hair 30% more conditioned while delivering a glossy, natural-looking finish . The 8.3 Light Golden Blonde shade delivers a bright, luminous result with soft golden warmth, perfect for neutralizing unwanted undertones after lightening or refreshing faded color on lengths and ends .
Ideal for toning highlights and balayage, refreshing permanent color, corrective color applications, and creating lowlights, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color or cover greys, focusing instead on toning, glossing, and refreshing with natural results .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit on blondes or 9-vol (2.7%) for standard tone-on-tone results on brunettes . Development time ranges from 2 to 20 minutes depending on desired intensity .
This product is intended for professional use only . To use, mix 1 tube (50-60ml) of Dia Light 8.3 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 8.34 LIGHT GOLDEN COPPER BLONDE
L'Oréal Professionnel Dia Light 8.34 Light Golden Copper Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula features Gentle Acid Technology that provides ultimate condition, luminous color, and vinyl shine, leaving hair 30% more conditioned while delivering a glossy, natural-looking finish . The 8.34 Light Golden Copper Blonde shade delivers a bright, luminous result with warm golden and copper reflects, also referenced as 8.34/8GC (Gold Copper), perfect for adding sun-kissed warmth and dimension to blonde hair .
Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity.
This product is intended for professional use only . To use, mix 1 tube (50-60ml) of Dia Light 8.34 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.11 VERY LIGHT DEEP ASH BLONDE
L'Oréal Professionnel Dia Light 9.11 Very Light Deep Ash Blonde—also known as "Iceberg Milkshake"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is enriched with Hyaluronic Acid that instantly replenishes lost moisture, providing 2x more hydration, 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
The 9.11 Very Light Deep Ash Blonde shade delivers a cool, sophisticated ash result with intense grey and silver reflects, perfect for neutralizing unwanted warm undertones after lightening or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks . For grey coverage, please refer to Dia Richesse.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.11 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.11 VERY LIGHT DEEP ASH BLONDE
L'Oréal Professionnel Dia Light 9.11 Very Light Deep Ash Blonde—also known as "Iceberg Milkshake"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is enriched with Hyaluronic Acid that instantly replenishes lost moisture, providing 2x more hydration, 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
The 9.11 Very Light Deep Ash Blonde shade delivers a cool, sophisticated ash result with intense grey and silver reflects, perfect for neutralizing unwanted warm undertones after lightening or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks . For grey coverage, please refer to Dia Richesse.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.11 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.12 IRIDESCENT ICED MILKSHAKE
L'Oréal Professionnel Dia Light 9.12 Iridescent Iced Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing up to 82% glossier color, up to 3x less breakage after bleach, and leaves hair 30% more conditioned .
The 9.12 Iridescent Iced Milkshade—also known as "Pearl Iced Milkshake" and "Milkshake Platinum Mother-of-Pearl"—delivers a cool, pearlescent finish with iridescent reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for sensitized hair or 9-vol (2.7%) for good condition hair . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes . Not for grey coverage—please refer to Dia Color for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.12 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.13 VERY LIGHT GOLDEN ASH BLONDE
L'Oréal Professionnel Dia Light 9.13 Very Light Golden Ash Blonde—also known as "Milkshake"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
The 9.13 Very Light Golden Ash Blonde shade delivers a luminous, light-reflective result with a perfectly balanced blend of golden and ash reflects, creating a fresh, modern "milkshake" blonde finish . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results, leaving hair 30% more conditioned .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.13 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.13 VERY LIGHT GOLDEN ASH BLONDE
L'Oréal Professionnel Dia Light 9.13 Very Light Golden Ash Blonde—also known as "Milkshake"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
The 9.13 Very Light Golden Ash Blonde shade delivers a luminous, light-reflective result with a perfectly balanced blend of golden and ash reflects, creating a fresh, modern "milkshake" blonde finish . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results, leaving hair 30% more conditioned .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.13 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.21 VERY LIGHT IRIDESCENT ASH BLONDE MILKSHAKE
L'Oréal Professionnel Dia Light 9.21 Very Light Iridescent Ash Blonde Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing deep hydration, up to 80% more shine, and leaves hair up to 30% more conditioned .
The 9.21 Very Light Iridescent Ash Blonde Milkshake shade delivers a cool, pearlescent finish with iridescent reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists. The ammonia-free, vegan formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results .
The gel-cream texture ensures precision application and even color distribution. Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for sensitized hair or 9-vol (2.7%) for good condition hair . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service . Not for grey coverage—please refer to Dia Color for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.21 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for up to 20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.3 VERY LIGHT GOLDEN BLONDE
color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing up to 80% more shine, 2x more hydration, and leaves hair up to 30% more conditioned .
The 9.3 Very Light Golden Blonde shade delivers a warm, luminous finish with soft golden reflects, perfect for neutralizing unwanted yellow undertones after lightening services or refreshing faded color on lengths and ends while adding natural warmth . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free, vegan formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results .
The gel-cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for sensitized hair or 9-vol (2.7%) for good condition hair . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes . Not for grey coverage—please refer to Dia Color for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.3 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for up to 20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT CLEAR
L'Oréal Professionnel Dia Light Clear is an acidic, ammonia-free clear gloss specifically formulated to add ultimate shine, condition, and a vinyl-like finish to color-treated or sensitized hair without any colour deposit . This versatile 3-in-1 professional tool can be used alone for a pure glossing service—providing up to 30% more conditioned hair—or mixed with any pigmented Dia Light shade to dilute, pastelise, and personalise colour for subtle, luminous reflects .
The innovative acid-gel cream technology features an acidic pH close to the natural pH of hair, ensuring zero lift (no lightening) while sealing the cuticle for incredible shine . The clear formulation also fluidifies the texture of any Dia Light mixture, making application on lengths and ends faster, smoother, and more even .
Mix at a 1:1.5 ratio (1 tube of Clear to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for subtle gloss or 9-vol (2.7%) for standard results . Development time ranges from 5 to 20 minutes depending on desired intensity .
This product is intended for professional use only. To use as a pure gloss, mix 1 tube (50-60ml) of Dia Light Clear with 75-90ml of DIActivateur Developer, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL HAIR TOUCH UP PROFESSIONAL ROOT CONCEALER – BLACK
L'Oréal Professionnel Hair Touch Up Professional Root Concealer in Black is a temporary root concealer spray specifically designed for instant, professional-looking coverage of grey regrowth between salon appointments . This lightweight, silicone-based formula features professional makeup pigments that blend seamlessly with hair color levels 1 through 9, leaving no line of demarcation for natural, undetectable results .
The precision spray applicator allows for targeted application directly onto grey areas, while Freeze Dry Technology ensures the product dries instantly without transferring onto clothing or skin . The non-transfer formula lasts until your next shampoo, rinsing easily with no residue or buildup .
Perfect for extending the life of your salon color, this root concealer covers greys in seconds and provides up to 30 uses per can . Suitable for all hair types and textures, the Black shade delivers deep, rich coverage that matches black to very dark brown hair .
For best results, shake the can well before use, hold 4-6 inches from dry hair, spray evenly onto roots, let dry for 30 seconds before touching hair, and brush through for a natural look . This product is intended for professional and at-home use as a temporary root touch-up solution between color services.
L’ORÉAL PROFESSIONNEL INOA 1 DARKEST NATURAL BLACK
L'Oréal Professionnel iNOA 1 Darkest Natural Black is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering intense, deep, true black results with 100% grey coverage and up to 3 levels of lift . This Level 1 fundamental shade—also described as 1/1N Black—provides maximum depth and opacity for clients seeking a true, jet-black result with no unwanted warm or cool reflects .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine, 43% less hair porosity, and +20% scalp hydration . The vegan formula features a fluid, unctuous, non-drip texture that is faster and easier to apply, mix, and rinse, with results lasting up to 6 weeks .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, use deep or extra coverage natural shades for deeper, more opaque coverage . Development time is 35 minutes at room temperature .
The tube is made of 95% recycled aluminum for reduced environmental impact.
This product is intended for professional use only . To use, mix 60g of iNOA 1 Darkest Natural Black with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL INOA 3 DARK BROWN
L'Oréal Professionnel iNOA 3 Dark Brown is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, deep, natural dark brown results with 100% grey coverage and up to 3 levels of lift . This Level 3 fundamental shade—also described as 3.0 Deep Natural Brown—provides maximum depth and opacity for clients seeking a true, authentic dark brown with no unwanted warm or cool reflects .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine, 43% less hair porosity, and +20% scalp hydration . The vegan formula features a fluid, non-drip texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with results lasting up to 6 weeks .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, use deep or extra coverage natural shades for deeper, more opaque coverage . Development time is 35 minutes at room temperature.
The tube is made of 95% recycled aluminum for reduced environmental impact, and the packaging features dematerialized instructions to save up to 79 tons of paper annually .
This product is intended for professional use only. To use, mix 60g of iNOA 3 Dark Brown with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
250ML25Ml
L’ORÉAL PROFESSIONNEL INOA 4 BROWN
L'Oréal Professionnel iNOA 4 Brown is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, natural brown results with up to 100% grey coverage and up to 3 levels of lift in just 35 minutes . This Level 4 fundamental shade—also described as 4.0/4NN Natural Brown—provides true-to-color, natural brown results with excellent depth and dimension .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 6 weeks of anti-dryness effect, and uncompromised scalp comfort . The vegan, wax-free formula features a fluid, non-drip texture that is easy and fast to apply, mix, and rinse .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair with cool coverage, mix ½ target shade with ½ Natural shade at the same level . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix 60g of iNOA 4 Brown with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
250ML25Ml
