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Eye Makeup is a transformative and artistic category of cosmetics dedicated to highlighting, defining, and dramatizing the eyes—often considered the focal point of facial expression. This versatile collection includes products like eyeshadows that add dimension with matte, shimmer, or metallic finishes; eyeliners that create precise lines for definition or bold wings for impact; mascaras that lengthen, volumize, and darken lashes; and brow pencils, gels, and powders that shape and fill the eyebrows to frame the face. Additionally, primers, false lashes, and lash serums further enhance and prolong eye looks. From subtle, everyday enhancement to avant-garde creativity, eye makeup allows for endless experimentation with color, texture, and style, empowering individuals to convey mood, confidence, and personality. Advanced formulations often feature long-wearing, smudge-proof, and hypoallergenic properties to ensure both vibrancy and comfort, making this category a cornerstone of beauty routines that celebrate the power and allure of the eyes.
Maybelline Brow Drama Eyebrow Mascara – Medium Brown
Maybelline Brow Drama Eyebrow Mascara in Medium Brown is a tinted eyebrow gel that sculpts, shapes, and defines brows in one step for up to 12 hours of natural-looking fullness. The rounded sculpting brush and pigment-rich formula evenly coat each brow hair without clumping, while the smudge-proof finish keeps brows flawless all day. Ideal for light to medium brown hair.
MAYBELLINE COLOSSAL KAJAL ARGAN OIL
Maybelline Colossal Kajal Argan Oil is an intense black kajal eyeliner that delivers bold, beautifully defined eyes with just one stroke. Formulated with highly charged pigments for an extra-black finish and infused with nourishing argan oil and Vitamin E, this kajal provides up to 12 hours of long-wear definition that resists smudging and fading throughout the day .
The creamy, smooth-glide texture ensures effortless application along both the lash line and waterline without pulling or tugging on the delicate eye area . Whether you want a sharp, clean line for everyday wear or a soft, smoky effect for evening drama, the workable formula allows for versatile looks. The twist-up, no-sharpen mechanical pencil design offers mess-free convenience for on-the-go use.
Ophthalmologist-tested, dermatologist-tested, and fragrance-free, this kajal is safe for sensitive eyes and contact lens wearers . Enriched with caring ingredients, it nourishes the eye area while providing the intense, waterproof definition that makes Maybelline kajal’s a trusted favorite for daily eye makeup.
Maybelline Colossal Kajal Crayon Khol Black
Maybelline Colossal Kajal Crayon Khol Black is an intensely pigmented, creamy kajal pencil that delivers deep, dramatic black color in a single stroke. Enriched with Aloe Vera, Vitamin E, and Chamomile Extract, it soothes the delicate eye area while highly charged carbon black pigments provide bold definition. The waterproof, smudge-proof formula lasts up to 24 hours with a matte finish. Ophthalmologist and dermatologist tested, alcohol-free, and safe for sensitive eyes and contact lens wearers.
Maybelline Colossal Washable Mascara 238 Platinum Black
Maybelline Colossal Washable Mascara 238 Platinum Black is a limited-edition volumizing mascara delivering up to 9x volume in one coat with subtle platinum-effect sparkles. The signature Mega Brush and collagen-enriched formula build dramatic, clump-free volume with a light-catching shimmer. The washable formula removes easily with soap and water. Ophthalmologist tested and safe for sensitive eyes and contact lens wearers.
Maybelline Crayon Khol Colossal Kajal Argan Oil
Maybelline Crayon Khol Colossal Kajal Argan Oil is an intensely pigmented, creamy kajal pencil that delivers deep, dramatic black color while nourishing the delicate eye area with argan oil. The waterproof, smudge-proof formula provides long-lasting wear without fading, and the gel-like texture glides effortlessly onto the waterline and lash line without tugging. Ideal for sensitive eyes.
MAYBELLINE CRAYON KOHL COLOSSAL KAJAL BLACK
Maybelline Crayon Kohl Colossal Kajal Black is an intense black kohl eyeliner that delivers bold, dramatic definition with just one stroke. Formulated with carbon black pigments for true intensity, this kajal provides up to 12 hours of smudge-resistant, water-resistant wear that stays put through humidity, tears, and long days.
The creamy, glide-on texture is enriched with nourishing argan oil and Vitamin E, making it safe and gentle for the waterline and sensitive eyes. The twist-up, no-sharpen design offers mess-free convenience for on-the-go application. Whether you want a sharp, clean line, a soft smoky eye, or bold waterline definition, this ophthalmologist-tested kajal adapts to your desired look while caring for the delicate eye area.
Maybelline Dark Brown Eyebrow Mascara
Maybelline Brow Drama Eyebrow Mascara in Dark Brown is a tinted eyebrow gel that sculpts, shapes, and defines brows in one step for up to 12 hours of natural-looking fullness. The ball-shaped applicator wand and gel-based formula evenly coat each brow hair without clumping, while the smudge-proof, flake-resistant finish keeps brows flawless all day. Ideal for dark brown hair.
Maybelline Eye Studio Lasting Drama Gel Eyeliner Black
Maybelline Eye Studio Lasting Drama Gel Eyeliner in Black is an intensely pigmented, waterproof gel liner delivering bold, dramatic color for up to 24 hours. The highly concentrated formula resists smudging, flaking, and fading, while the included precision angled brush allows fool-proof control for fine lines, dramatic wings, or blended smokey eyes. Ophthalmologist and dermatologist tested, oil-free, and safe for sensitive eyes and contact lens wearers.
Maybelline Great Lash Mascara
Maybelline Great Lash Mascara is the legendary, award-winning classic featuring a lash-doubling formula and lash-building brush that glides on smooth for a full-lash look with volume and no clumps. The gentle, hypoallergenic formula conditions as it thickens, and the buildable coverage lets you customize from natural to dramatic. Ophthalmologist tested, safe for sensitive eyes and contact lens wearers, and removes easily with soap and water.
Maybelline Hyper Precise All Day Liquid Liner 701 Matte Black
Maybelline Hyper Precise All Day Liquid Liner in 701 Matte Black is a waterproof liquid eyeliner with an ultra-thin 0.4mm precision tip that delivers intense matte black definition with effortless control. The smudge-proof formula lasts up to 24 hours through humidity and sweat, while the ultra-fine felt tip never dries up or skips. Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers.
Maybelline Hyper Precise Curvy Intense Black
Maybelline Hyper Precise Curvy Intense Black is a liquid eyeliner with an innovative curved felt tip ergonomically designed to follow the eye's contour for a flawless, smooth line. The intense black, waterproof formula glides on without tugging or skipping, while the smudge-proof finish resists sweat and humidity for long-lasting definition. Ideal for beginners and experts alike.
Maybelline Lash Sensational Boosting Eyelash Serum
Maybelline Lash Sensational Boosting Eyelash Serum is a conditioning lash treatment fortified with arginine and pro-vitamin B5 that helps achieve fuller, thicker-looking lashes in just 4 weeks. The soft cotton brush applicator nourishes lashes from base to tip, reinforcing them and protecting against fallout during makeup removal. Use morning and night — it also primes lashes perfectly for mascara. Vegan and suitable for all skin types.
Maybelline Lash Sensational Luscious Washable Mascara
Maybelline Lash Sensational Luscious Washable Mascara is a volumizing mascara infused with Rose, Safflower, and Argan oils that reduce brittleness while creating softer, denser lashes. The exclusive fanning reservoir brush with ten layers of bristles reveals a sensational full-fan effect, coating every lash from root to tip. The buildable formula layers without clumping. Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers; removes easily with soap and water.
Maybelline Lash Sensational Washable Mascara
Maybelline Lash Sensational Washable Mascara delivers a sensational full-fan effect with its exclusive fanning brush featuring ten layers of bristles that capture every lash from root to tip. Infused with conditioning Rose Hip Oil, the buildable formula creates fanned-out, voluminous lashes without clumping or weighing them down. Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers; removes easily with soap and water.
Maybelline Lemonade Craze Eyeshadow Palette
Maybelline Lemonade Craze Eyeshadow Palette is a 12-shade eyeshadow collection featuring a mix of matte and shimmer finishes, ranging from wearable neutrals to bold pops of citrus-inspired color . Infused with a delicious fresh citrus scent, this palette adds a refreshing sensorial element to your makeup application while delivering vibrant, pigmented color .
The creamy, blendable formula glides onto the lids seamlessly, offering rich pigment and buildable coverage for effortless application . From softer hues to highlight and brighten to darker shades to amplify and define, this versatile palette allows you to create endless eye looks from subtle daytime sophistication to bold, colorful evening glamour .
Housed in a sleek, travel-friendly compact measuring approximately 12.8 x 7.5 x 1.2 cm and weighing 12g , this palette is perfect for anyone seeking a fresh take on the classic eyeshadow palette. Quench your thirst for color with wearable neutrals and bold splashes of citrus-inspired shades that make your eyes pop.
Maybelline Master Ink Charcoal
Maybelline Master Ink Charcoal is a long-wearing, color-rich liquid eyeliner that delivers intense, matte charcoal definition with ultra-precise application . Featuring an ultra-thin, flexible brush tip, this eyeliner allows you to craft everything from subtle everyday lines to dramatic winged looks with ease and control .
The smooth, waterproof formula glides on effortlessly without flaking, smudging, or running, providing all-day wear that stays fresh and flawless even through humidity, sweat, and water activities . The true matte finish offers a modern, sophisticated appearance that complements any eye look and adds depth and intensity to your makeup .
Dermatologist tested and talc-free, this eyeliner is suitable for sensitive eyes and contact lens wearers . The highly pigmented formula delivers intense charcoal color in a single stroke, eliminating the need for multiple passes or touch-ups throughout the day . Perfect for anyone seeking a reliable, high-precision liquid eyeliner that combines intense pigmentation, long-lasting wear, and a beautiful matte finish.
Maybelline Rooftop Bronzes Eyeshadow Palette
Maybelline Rooftop Bronzes Eyeshadow Palette in Rooftop Bronzes features six curated bronze shades in matte and shimmer finishes for sultry, golden-hour looks day or night. Ranging from soft champagne and warm amber to deep burnished bronze, the creamy, high-pigment formula delivers dramatic color in a single swipe. Compact and travel-friendly.
Maybelline Tattoo Black Brown Waterproof Gel
Maybelline Tattoo Brow Waterproof Gel in Black Brown is a long-lasting, waterproof brow styling gel that defines, lifts, and adds volume for up to 2 days. The high-pigment formula resists water, sweat, smudging, and transfer, while the easy-to-use brush applicator delivers naturally fuller-looking brows without clumping. Ideal for dark brown to black hair. Vegan and suitable for all skin types.
Maybelline Tattoo Brow 36H Styling Gel Dark Brown
Maybelline Tattoo Brow 36H Styling Gel in Dark Brown is a long-lasting, waterproof brow gel that defines, lifts, and adds volume for up to 36 hours. The high-pigment formula resists water, sweat, smudging, and transfer, while the easy-to-use brush applicator delivers sculpted, naturally fuller-looking brows without clumping. Ophthalmologist and dermatologist tested, vegan, and suitable for sensitive eyes and all skin types.
Maybelline Tattoo Brow 36H Styling Gel Medium Brown
Maybelline Tattoo Brow 36H Styling Gel in Medium Brown is a long-lasting, waterproof brow gel that defines, lifts, and adds volume for up to 36 hours. The dual-bristle brush applicator ensures precise application, while the non-sticky formula fills gaps and enhances natural brow shape without clumping. Waterproof, smudge-proof, transfer-resistant, and ophthalmologist tested for sensitive eyes.
Maybelline Tattoo Brow Pen 120 Medium Brown
Maybelline Tattoo Brow Pen 120 Medium Brown is a micro-precision liquid brow pen that creates natural, hair-like strokes for fuller-looking brows. The unique multi-prong tip draws individual strands that mimic real brow hairs, while the long-lasting ink formula delivers up to 24 hours of waterproof, smudge-proof, fade-free wear. Ideal for light to medium brown hair.
Maybelline Tattoo Brow Tint Pen 130 Deep Brown
Maybelline Tattoo Brow Tint Pen 130 Deep Brown is a micro-precision liquid brow pen that creates natural, hair-like strokes for fuller-looking brows. The unique multi-prong tip draws individual strands that mimic real brow hairs, while the long-lasting ink formula delivers up to 24 hours of waterproof, smudge-proof, fade-free wear. Ideal for darker brown and black hair.
Maybelline Tattoo Deep Brown Waterproof Gel
Maybelline Tattoo Brow Waterproof Gel in Deep Brown is a long-lasting, waterproof brow styling gel that defines, lifts, and adds volume for up to 36 hours. The high-pigment formula resists water, sweat, smudging, and transfer, while the built-in brush makes application quick and easy. The non-sticky, clump-free formula delivers naturally fuller-looking brows. Vegan and suitable for all skin types.
Maybelline Tattoo Liner Gel Pencil 900 Deep Onyx
Maybelline Tattoo Liner Gel Pencil 900 Deep Onyx is a waterproof, semi-permanent gel eyeliner delivering 36-hour tattoo-intensity definition in an ultra-intense deep black. The ultra-pigmented creamy formula glides on smoothly without tugging, while the smudge-proof, sebum-resistant finish ensures no fading or transfer. The sharpenable pencil includes a built-in sharpener. Ophthalmologically tested, alcohol-free, and safe for sensitive eyes and contact lens wearers.
Maybelline Tattoo Liner Gel Pencil 910 Bold Brown
Maybelline Tattoo Liner Gel Pencil 910 Bold Brown is a waterproof, semi-permanent gel eyeliner delivering 36-hour tattoo-intensity definition in a rich deep brown. The ultra-pigmented creamy formula glides on smoothly without tugging, while the smudge-proof, sebum-resistant finish ensures no fading or transfer. The sharpenable pencil includes a built-in sharpener. Ophthalmologically tested, alcohol-free, and safe for sensitive eyes and contact lens wearers.
Maybelline Tattoo Liner Gel Pencil 921 Deep Teal
Maybelline Tattoo Liner Gel Pencil 921 Deep Teal is a waterproof, semi-permanent gel eyeliner delivering 36-hour tattoo-intensity definition in a vibrant deep blue-green. The ultra-pigmented creamy formula glides on smoothly without tugging, while the smudge-proof, sebum-resistant finish ensures no fading or transfer. The sharpenable pencil includes a built-in sharpener. Ophthalmologically tested, alcohol-free, and safe for sensitive eyes and contact lens wearers.
Maybelline Tattoo Liner Gel Pencil 940 Rich Amethyst
Maybelline Tattoo Liner Gel Pencil in 940 Rich Amethyst is a waterproof, semi-permanent gel eyeliner delivering 36-hour tattoo-intensity definition in a vibrant deep purple. The ultra-pigmented creamy formula glides on smoothly without tugging, while the smudge-proof, sebum-resistant finish ensures no fading or transfer. The sharpenable pencil allows precise, hygienic application. Ophthalmologically tested, alcohol-free, and safe for sensitive eyes and contact lens wearers.
Maybelline Tattoo Liner Gel Pencil 960 Rose Gold
Maybelline Tattoo Liner Gel Pencil in 960 Rose Gold is a waterproof, semi-permanent gel eyeliner delivering 36-hour tattoo-intensity definition with a stunning metallic rose gold finish. The ultra-pigmented creamy formula glides on smoothly without tugging, while the smudge-proof, sebum-resistant finish ensures no fading or bleeding. The pencil features a built-in sharpener. Ophthalmologically tested, paraben-free, and safe for sensitive eyes and contact lens wearers.
Maybelline The 24K Nudes Eyeshadow Palette
Maybelline The 24K Nudes Eyeshadow Palette is a 12-shade collection of nude hues infused with metallic gold pigments, from sparkling gold to gilded smoke and aubergine spark. The highly pigmented, ultra-blendable formula offers matte, shimmer, and metallic finishes with minimal fallout, arranged to create up to 13 eye looks. Long-lasting and travel-friendly.
Maybelline The Blushed Nudes Eyeshadow Palette
Maybelline The Blushed Nudes Eyeshadow Palette is a 12-shade collection infused with rose gold pigments, ranging from bold beiges and sultry sands to brazen bronzes and tempting taupes. The highly pigmented, ultra-blendable formula offers buildable coverage with minimal fallout in matte, shimmer, and satin finishes, with application instructions to create 13 looks. Travel-friendly and universally flattering.
Maybelline The Burgundy Bar Eyeshadow Palette
Maybelline The Burgundy Bar Eyeshadow Palette is a 12-shade collection featuring warm burgundy hues curated with amber pigments and rose-gold nudes. The high-pigment, ultra-blendable formula delivers intense color in one application with minimal fallout, in matte, metallic, and satin finishes arranged to create up to 13 eye looks. Long-lasting, travel-friendly, and suitable for all skin tones.
Maybelline The City Mini Eyeshadow Palette – 430 Downtown Sunrise
Maybelline The City Mini Eyeshadow Palette in 430 Downtown Sunrise features six warm-toned shades perfect for golden-hour eye looks, day or night. The creamy, high-pigment formula melts onto the lid for dramatic color in a single swipe, with matte and shimmer finishes arranged as 1 base, 2 lid, 2 crease, and 1 liner shade. Compact and travel-friendly.
Maybelline The City Mini Eyeshadow Palette – 450 Graffiti Pop
Maybelline The City Mini Eyeshadow Palette in 450 Graffiti Pop features six vibrant shades inspired by NYC street energy, including turquoise, pool blue, purple, and shimmery rose gold. The creamy, high-pigment formula delivers dramatic impact in a single sweep, blending easily for subtle daytime or bold evening looks. Compact and travel-friendly.
Maybelline The City Mini Eyeshadow Palette – Chill Brunch Neutrals
Maybelline The City Mini Eyeshadow Palette in Chill Brunch Neutrals features six curated neutral shades in elegant taupes and greys, with a mix of matte and shimmer finishes. The creamy, high-pigment formula glides on smoothly for dramatic impact in a single sweep and long-lasting wear. Compact and travel-friendly for everyday to evening looks.
Maybelline The City Mini Eyeshadow Palette – Concrete Runway
Maybelline The City Mini Eyeshadow Palette in Concrete Runway features six NYC-inspired shades ranging from cobalt blue and concrete gray to champagne gold and vibrant violet. The creamy, high-pigment formula delivers dramatic impact in a single sweep, with matte and shimmer finishes for natural to party looks. Compact and travel-friendly.
Maybelline The Colossal Go Extreme Mascara 4 Radical Black
Maybelline The Colossal Go Extreme Mascara 4 Radical Black delivers extreme, colossal volume — up to 9x in one coat — with a glossy leather black finish. The innovative Double Pump brush with wavy bristles and double reservoir loads every lash from root to tip, while the collagen-infused formula plumps without clumping. Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers.
Maybelline The Falsies Push Up Angel Washable Mascara – Very Black
Maybelline The Falsies Push Up Angel Washable Mascara in Very Black delivers a dramatic false lash effect with a fluttery, winged-out finish. The one-sided curved angel-wing brush sweeps lashes up and to the side for lift and volume from the roots, while the lash-lifting formula holds the winged look all day. Enriched with Sweet Cherry Flower Extract. Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers; removes easily with soap and water.
Maybelline The Falsies Push Up Drama Washable Mascara
Maybelline The Falsies Push Up Drama Washable Mascara delivers instant volume and lift for a dramatic push-up effect that mimics false lashes. The innovative Push Up Cup Brush with cup-shaped bristles scoops and lifts lashes from root to tip, while the creamy, plumping formula builds length and fullness without clumping. Ophthalmologist tested and safe for sensitive eyes and contact lens wearers; removes easily with soap and water.
Maybelline The Nudes Eyeshadow Palette
Maybelline The Nudes Eyeshadow Palette is a 12-shade collection of curated nude hues, from bold beiges and sultry sands to brazen bronzes and tempting taupes. The highly pigmented, ultra-blendable formula offers buildable coverage with minimal fallout in matte and shimmer finishes, arranged to create up to 13 eye looks with up to 12 hours of wear. Universally flattering for all skin tones.
Maybelline Total Temptation Eyeshadow & Highlight Palette
Maybelline Total Temptation Eyeshadow & Highlight Palette is an all-in-one eye and cheek palette with 8 eyeshadows and 2 highlighters in warm and cool tones, from everyday neutrals to bold purples, plus champagne and pink highlighters. The silky, high-pigment formula blends seamlessly in matte, shimmer, satin, and metallic finishes, delivering buildable color from soft washes to dramatic payoff.
Maybelline Total Temptation Washable Mascara Black
Maybelline Total Temptation Washable Mascara in Black is a volumizing mascara with a creamy, whipped coconut extract formula that builds full, soft volume, length, and curl. The soft bristle brush separates lashes without clumping, while the buildable formula lets you customize intensity from natural definition to dramatic volume. Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers.
Maybelline Total Temptation Washable Mascara Deep Cocoa
Maybelline Total Temptation Washable Mascara in Deep Cocoa is a volumizing mascara with a creamy, whipped coconut extract formula that builds full, soft volume from natural definition to dramatic intensity. The Deep Cocoa shade offers a softer, more natural alternative to black — ideal for fair skin and light eyes. The clump-free formula conditions lashes, and the washable finish removes easily with soap and water. Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers.
Maybelline Total Temptation Waterproof Mascara Black
Maybelline Total Temptation Waterproof Mascara in Black is a volumizing mascara with a creamy, whipped coconut extract and collagen formula that builds full, soft volume, length, and curl. The mega brush catches every lash for clump-free separation, while the waterproof formula resists smudging and holds curl all day. Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers.
Maybelline Volum’ Express Colossal Smoky Mascara
Maybelline Volum' Express Colossal Smoky Mascara delivers bold, colossal volume instantly with kohl effect pigments that create a super matte, smoldering look. The collagen-enriched formula and iconic Mega Brush provide up to 9x more volume in one coat while staying clump-free and defined. The deep black matte finish mimics kohl-rimmed eyes without eyeliner. Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers.
Maybelline Volum’ Express Colossal Washable Black Mascara
Maybelline Volum' Express Colossal Washable Black Mascara delivers fully loaded volume in just one coat, thanks to the Big Shot brush with unique wavy bristles that cradle lashes from root to tip. The collagen-enriched, no-smudge, no-flake formula provides long-lasting, buildable wear without touch-ups. Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers. Removes easily with soap and water.
Maybelline Volum’ Express The Colossal Big Shot Tinted Primer
Maybelline Volum' Express The Colossal Big Shot Tinted Primer is a collagen-enriched lash primer that builds massive volume, length, and thickness before mascara. The signature Big Shot brush with wavy bristles coats every lash for a dramatic, fanned-out effect, while the tinted formula doubles as a natural mascara for light makeup days. Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers.
Maybelline Volum’ Express The Colossal Black Mascara
Maybelline Volum' Express The Colossal Black Mascara delivers fuller, denser lashes with up to 9x volume in one sweep and up to 15x in two coats. The iconic Mega Brush with 700 dense bristles and collagen-infused formula captures every lash for clump-free drama, while 100% black pigments deliver intense color. Smudge-proof, long-lasting, ophthalmologist tested, and suitable for contact lens wearers.
Maybelline Volum’ Express The Rocket Mascara
Maybelline Volum' Express The Rocket Mascara delivers explosive, sleek volume with up to 8x volume in a single application. The patented supersonic brush with a hard inner core and evenly-spaced soft bristles captures every lash for big, smooth, clump-free lashes. The fast-glide, smudge-proof formula delivers intense black definition that lasts all day. Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers.
