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L'Oréal Professionnel Majirel EU Absolu 5.0 is a Light Natural Brown permanent hair color that delivers true-to-color results with up to 100% grey coverage and up to 3 levels of lift . This iconic professional permanent color from the Majirel Crème de Beaute range features a natural base shade (denoted by .0), providing pure, unadulterated brown tones without additional warm or cool reflects for a completely authentic, natural-looking finish .

The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair up to 45% more conditioned and 3x softer . When paired with OTT (Odor Trapping Technology) Oxydant, the color provides up to 2x less ammonia odor for a more comfortable, sensorial salon experience .

The creamy, non-drip texture mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant, depending on desired lift and coverage . Development time is 35 minutes at room temperature .

This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.