Primer is a preparatory makeup product designed to create a smooth, even canvas for foundation and other cosmetics, while also enhancing their longevity and performance. Applied after skincare and before makeup, primers come in various formulations—such as silicone-based, water-based, or gel textures—to address specific skin concerns like large pores, fine lines, redness, or excess oil. They work by filling in imperfections, blurring the skin’s surface, and providing a hydrated or mattified base, depending on the desired finish. Additionally, many primers are infused with beneficial ingredients like vitamins, antioxidants, or SPF to offer extra skincare benefits and protection throughout the day. By creating a barrier between the skin and makeup, primers help prevent fading, creasing, and smudging, ensuring a flawless and fresh appearance for hours. Ideal for all skin types and makeup styles, primer is the essential first step that bridges skincare and cosmetics, delivering a perfected base that maximizes the impact and wear of any look.

Maybelline Baby Skin Instant Pore Eraser Primer

Maybelline Baby Skin Instant Pore Eraser Primer is a lightweight, silicone-based makeup primer that instantly blurs the appearance of pores, creating a smooth, matte canvas for makeup . Enriched with insta-blur technology and cherry extract, this clear, universal formula instantly transforms the look of your skin, making pores appear erased and leaving skin feeling baby-soft and refined .
The lightweight, breathable formula leaves skin with a silky, natural matte finish that controls shine and oil throughout the day while providing all-day moisturization . The silicone-based gel texture spreads effortlessly and fills in pores and fine lines, creating an ultra-smooth surface that helps makeup glide on and blend beautifully for professional results .
Fragrance-free, non-comedogenic, and vegan, this primer is suitable for all skin types and tones and won't clog pores . It can be worn alone for flawless-looking skin or under foundation to extend makeup wear and create a perfect, poreless base . Perfect for anyone seeking an instant pore eraser that delivers smooth, baby-soft skin with a natural matte finish.

Maybelline Master Prime Perfecting 30 Anti-Redness Primer

Maybelline Master Prime Perfecting 30 Anti-Redness Primer is a lightweight, non-oily color correcting primer formulated with neutralizing green pigments that visibly reduces facial redness, evens skin tone, and prepares the skin for smooth, long-lasting makeup application . The green color-correcting formula works to neutralize red areas on the face, including rosacea, acne-related redness, broken capillaries, and general facial redness .
The water-soluble base allows the skin to breathe while providing effective color correction and smoothing benefits . The lightweight gel texture melts onto the skin, spreading easily without feeling heavy or greasy, and leaves the skin feeling fresh, soft, and protected . The primer helps minimize the appearance of pores, controls shine, and creates a smooth surface for foundation to glide on effortlessly .
Dermatologically tested and suitable for all skin types, this paraben-free primer is versatile enough to be worn alone for a natural, even-toned complexion or under foundation to create the perfect base for makeup application . Perfect for anyone seeking a color-correcting primer that neutralizes redness, evens skin tone, and creates a flawless canvas for long-wearing makeup.

Maybelline Master Prime Perfecting 40 Anti-Dullness Primer

Maybelline Master Prime Perfecting 40 Anti-Dullness Primer is a skin-perfecting face primer that instantly combats dullness, optimizes skin complexion for a radiant, fresh result, and can be worn alone or under foundation . Formulated with a water-soluble, oil-free base and active ingredients that refine the look and feel of skin for makeup that lasts all day, this illuminating primer creates a smooth, flawless canvas for long-wearing foundation application .
The lightweight, beige-toned formula spreads effortlessly across the skin, visually blurring away dullness, fatigue, and uneven texture while leaving the complexion perfectly smooth, even-toned, and radiant . Enriched with silica to absorb excess sebum and special pigments to neutralize undesired tones, this primer provides a matte, shine-free finish that keeps the skin looking fresh and non-greasy throughout the day .
Versatile and suitable for normal skin types, this anti-dullness primer can be worn alone for a natural, luminous effect or under foundation to create the perfect base for makeup application . Shade 40 Beige is a universal, transparent formula that suits all skin tones without leaving any visible residue . Perfect for anyone seeking to conceal signs of fatigue, combat dullness, and achieve a radiant, healthy-looking complexion.

Maybelline Master Prime Perfecting 50 Hydrating Primer

Maybelline Master Prime Perfecting 50 Hydrating Primer is a water-based, skin-perfecting face primer formulated with hyaluronic acid that instantly hydrates and smoothes dry areas on the face, creating a makeup-ready canvas for long-lasting foundation application . Enriched with hyaluronic acid to deeply moisturize the skin surface, this lightweight, non-oily formula visually blurs dry patches, uneven texture, and fine lines while helping makeup stay put without fading or creasing .
The water-soluble, breathable base allows the skin to breathe while providing effective hydration and smoothing benefits, and the formula does not clog pores, making it suitable for daily use . The lightweight gel texture spreads effortlessly across the skin, leaving a natural glow and smooth, luminous finish that doesn't look greasy or oily . Users report that it covers all pores and gives a "baby skin" effect .
Versatile and specifically formulated for dry skin types, this hydrating primer can be worn alone for a natural, hydrated look or under foundation to create the perfect base for makeup application . Shade 50 is a transparent, universal formula that suits all skin tones without leaving any visible residue . Perfect for anyone seeking a hydrating, smoothing primer that quenches dry skin, minimizes pores, and creates a flawless canvas for long-wearing makeup.

Maybelline SuperStay 24HR Primer

Maybelline SuperStay 24HR Primer is a lightweight, ultra-smoothing face primer that extends the life of your makeup for up to 24 hours, keeping foundation looking fresh, flawless, and shine-free all day long . Designed as "foundation's foundation," this versatile primer creates the perfect cushion for makeup application while making a little foundation go a long way .
The ultra-smoothing formula instantly evens the appearance of the skin's surface, reducing the look of pores and fine lines for a velvety soft, perfect finish . The lightweight, creamy formula controls shine throughout the day, preventing the oily, greasy look that can develop midday and maintaining a matte finish that looks freshly applied .
Dermatologically tested and suitable for all skin types, this versatile primer can be worn alone for a natural, perfected look or under foundation to extend the life of your makeup . Perfect for anyone seeking a long-lasting, shine-controlling primer that creates a flawless canvas for makeup that stays put from morning to night.