Maybelline The Falsies Push Up Angel Washable Mascara – Very Black

Maybelline The Falsies Push Up Angel Washable Mascara – Very Black

PRIMARY USES

1. Angel-Wing Brush for Fluttery, Winged-Out Effect

• What it does: Features an innovative one-sided curved angel-wing brush that sweeps lashes up and to the side, creating a beautiful winged-out lash look while lifting and plumping from the roots . The longer bristles are designed to flick lashes outward for an effortlessly elongated, fluttery effect .

• How it helps your eyes: For the person who struggles to achieve that coveted cat-eye or winged lash look without using multiple products, this mascara provides an all-in-one solution with a brush specifically engineered for the job. For anyone whose lashes tend to point straight down or get lost in their eye shape, this means a lifting and sweeping action that opens up the eye for a more dramatic, alluring appearance.

2. Dramatic False Lash Effect with Fluttery Volume

• What it does: The plumping formula works with the unique brush to deliver a dramatic false lash effect, making lashes look full, flared, and lengthened from root to tip . It creates a fluttery, wide-eyed look that mimics the appearance of natural-looking false lashes .

• How it helps your eyes: For the person who desires the look of false lashes without the hassle of application or the risk of them falling off, this provides an instant falsies effect. For anyone with short, sparse, or straight lashes, this means a mascara that builds volume and length to transform natural lashes into a dramatic, fluttery fringe.

3. Lash-Lifting Formula for All-Day Hold

• What it does: The styling mascara formula is designed to hold the lifted winged look in place, preventing lashes from falling flat throughout the day . It glides on smoothly for lengthening and curl, ensuring the push-up effect lasts from morning to night .

• How it helps your eyes: For the person whose lashes lose curl almost immediately after applying mascara, this provides a formula that locks the lift in place. For anyone who has given up on using an eyelash curler because the curl never holds, this means a mascara that does the curling and holding for you.

4. Ophthalmologist Tested for Sensitive Eyes

• What it does: The formula has been ophthalmologist tested, making it suitable for sensitive eyes and safe for contact lens wearers . It is designed to be gentle on the eyes while still delivering dramatic results .

• How it helps your eyes: For the person with sensitive eyes or contact lens wearers who have struggled with mascaras that cause stinging or irritation, this provides a tested, safer option that doesn’t compromise on performance. For anyone who wants peace of mind before applying a product near their eyes, this means a mascara that has been rigorously evaluated for safety.

5. Washable Formula for Easy Removal

• What it does: The washable mascara formula removes easily with soap and water or standard eye makeup remover, making end-of-day cleanup quick and gentle . No harsh rubbing or specialized removers are required .

• How it helps your eyes: For the person who dreads the struggle of removing waterproof mascara, this provides a formula that delivers long-lasting wear without the difficult removal process. For anyone who wants to protect their natural lashes from the damage caused by aggressive rubbing, this means a gentle removal experience that preserves lash health.

6. Buildable Coverage for Customizable Intensity

• What it does: The formula is designed to be buildable, allowing you to layer multiple coats before it dries for increased volume and length . Repeat application until the desired lift, volume, and winged effect are achieved .

• How it helps your eyes: For the person who wants different levels of intensity for different occasions, this provides a mascara that can go from natural definition to full falsies drama with just a few additional swipes. For anyone who likes to customize their look, this means a versatile product that adapts to your needs.

7. Glides On Smoothly for Lengthening and Curl

• What it does: The formula glides on smoothly without clumping or flaking, ensuring even application from root to tip . The non-clumping formula helps separate lashes while building volume .

• How it helps your eyes: For the person who has experienced clumpy, spider-like lashes from other volumizing mascaras, this provides a smooth, even application that separates while it volumizes. For anyone who wants lashes that look defined and fluttery rather than heavy and clumpy, this means a formula that delivers drama without the mess.

8. Enriched with Sweet Cherry Flower Extract

• What it does: The formula contains Prunus Avium Flower Extract (Sweet Cherry Flower Extract), which provides conditioning benefits for lashes while the mascara works its volumizing magic .

• How it helps your eyes: For the person who wants their eye makeup to include lash-conditioning benefits, this provides a mascara that cares for lashes while delivering bold color. For anyone who wears mascara daily and wants to maintain lash health, this means a formula that nourishes as it beautifies.

9. Available in Waterproof Formula

• What it does: For those who need extra durability, the formula is also available in a waterproof version that resists water, sweat, and humidity . The waterproof option provides the same angel-wing effect with enhanced staying power .

• How it helps your eyes: For the person who lives in humid climates, exercises regularly, or has watery eyes, this provides a mascara that won’t budge despite challenging conditions. For anyone who has experienced mascara smudging or flaking, this means a reliable formula that keeps your look intact.

SECONDARY USES

1. Daily Volumizing Mascara: Use as your everyday mascara for lashes that look fuller and more lifted from root to tip .

2. Winged Lash Effect: Use the longer bristles to flick lashes out to the side for an angelic winged-out effect .

3. Lower Lash Definition: The unique brush shape allows for precise application on lower lashes without messy transfer .

4. No-Curler Lifting: Use alone without an eyelash curler to achieve lifted, curled lashes through the lifting formula and curved brush design .

5. Buildable Drama: Apply one coat for natural definition, two coats for noticeable volume, and three coats for full falsies drama .

6. Contact Lens-Friendly: Safe for use by contact lens wearers due to ophthalmologist-tested formula .