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L’ORÉAL PROFESSIONNEL DIA LIGHT 10.01 LIGHTEST NATURAL ASH BLONDE (MILKSHAKE)
L'Oréal Professionnel Dia Light 10.01 Lightest Natural Ash Blonde—also known as "Natural Iced Milkshake"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 1.9x more hydration, 82% glossier color, and a vinyl shine finish .
The 10.01 Lightest Natural Ash Blonde shade delivers a clean, cool, neutralized very light blonde result—perfect for neutralizing unwanted yellow undertones after lightening services or refreshing faded color on lengths and ends. The double-code ".01" combines natural and ash reflects for a balanced, sophisticated finish that eliminates warmth while maintaining a natural look .
Ideal for toning highlights and balayage, glossing services, refreshing faded color, and creating pastel blonde shades, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks. Not for grey coverage—please refer to Dia Richesse for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50ml) of Dia Light 10.01 with 75ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 2-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL DIA LIGHT 10.12 PLATINUM ASH IRIDESCENT BLONDE MILKSHAKE
L'Oréal Professionnel Dia Light 10.12 Platinum Ash Iridescent Blonde Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula—also known as "Frosty Pearl," "Pearly Glazed Milkshake," or "Milkshake Silver Mother-of-Pearl"—delivers a cool, pearlescent ash finish with iridescent reflects, perfect for neutralizing unwanted warm undertones after lightening services and achieving a clean, sophisticated platinum blonde look .
The new formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with up to 3x less breakage after bleach . Hair is balanced and 30% more conditioned for a healthier, natural-looking result .
Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity . Not for grey coverage—please refer to Dia Color for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 10.12 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 2-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 10.21
L'Oréal Professionnel Dia Light 10.21 Lightest Ash Iridescent Blonde—also known as "Iridescent Sorbet Milkshake" or "Milkshake Platinblond Irisé Asch"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with up to 3x less breakage after bleach .
The 10.21 Lightest Ash Iridescent Blonde shade delivers a cool, pearlescent finish with iridescent silver-mother-of-pearl reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results, leaving hair 30% more conditioned .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes . Not for grey coverage—please refer to Dia Color for white hair coverage.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 10.21 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 10.22 DEEP IRIDESCENT
L'Oréal Professionnel Dia Light 10.22 Deep Iridescent Platinum Blonde Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with up to 3x less breakage after bleach .
The 10.22 Deep Iridescent Platinum Blonde shade—also known as "Milkshake Intense iridescent" —delivers a cool, pearlescent finish with intense iridescent reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends. Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists. The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results, leaving hair 30% more conditioned .
The milky cream texture ensures precision application and even color distribution. Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes or 9-vol (2.7%) for standard tone-on-tone results . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes . Not for grey coverage—please refer to Dia Color for white hair coverage.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 10.22 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.11 VERY LIGHT DEEP ASH BLONDE
L'Oréal Professionnel Dia Light 9.11 Very Light Deep Ash Blonde—also known as "Iceberg Milkshake"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is enriched with Hyaluronic Acid that instantly replenishes lost moisture, providing 2x more hydration, 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
The 9.11 Very Light Deep Ash Blonde shade delivers a cool, sophisticated ash result with intense grey and silver reflects, perfect for neutralizing unwanted warm undertones after lightening or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks . For grey coverage, please refer to Dia Richesse.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.11 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.11 VERY LIGHT DEEP ASH BLONDE
L'Oréal Professionnel Dia Light 9.11 Very Light Deep Ash Blonde—also known as "Iceberg Milkshake"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is enriched with Hyaluronic Acid that instantly replenishes lost moisture, providing 2x more hydration, 82% glossier color, and helping to preserve cortex integrity with 3x less breakage after bleach .
The 9.11 Very Light Deep Ash Blonde shade delivers a cool, sophisticated ash result with intense grey and silver reflects, perfect for neutralizing unwanted warm undertones after lightening or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks . For grey coverage, please refer to Dia Richesse.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.11 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.12 IRIDESCENT ICED MILKSHAKE
L'Oréal Professionnel Dia Light 9.12 Iridescent Iced Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing up to 82% glossier color, up to 3x less breakage after bleach, and leaves hair 30% more conditioned .
The 9.12 Iridescent Iced Milkshade—also known as "Pearl Iced Milkshake" and "Milkshake Platinum Mother-of-Pearl"—delivers a cool, pearlescent finish with iridescent reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for sensitized hair or 9-vol (2.7%) for good condition hair . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes . Not for grey coverage—please refer to Dia Color for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.12 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.21 VERY LIGHT IRIDESCENT ASH BLONDE MILKSHAKE
L'Oréal Professionnel Dia Light 9.21 Very Light Iridescent Ash Blonde Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing deep hydration, up to 80% more shine, and leaves hair up to 30% more conditioned .
The 9.21 Very Light Iridescent Ash Blonde Milkshake shade delivers a cool, pearlescent finish with iridescent reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists. The ammonia-free, vegan formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results .
The gel-cream texture ensures precision application and even color distribution. Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for sensitized hair or 9-vol (2.7%) for good condition hair . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service . Not for grey coverage—please refer to Dia Color for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.21 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for up to 20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
