L’ORÉAL PROFESSIONNEL INOA 7.1 ASH BLONDE

L’ORÉAL PROFESSIONNEL INOA 7.1 ASH BLONDE

PRIMARY USES

.1. Ammonia-Free Permanent Hair Color Powered by Oil Delivery System

• What it does: iNOA 7.1 is a permanent hair color formulated with the exclusive ODS² (Oil Delivery System) patented technology containing 60% oil, which replaces traditional ammonia to deliver high-impact color while providing optimal scalp comfort. The formula is completely odorless and vegan, containing zero animal-derived ingredients or byproducts, making it a cleaner choice for professional coloring services.

• How it helps your hair: For the person who is sensitive to strong chemical odors or experiences scalp discomfort with traditional ammonia-based colors, this provides a pleasant, odorless coloring experience. For anyone seeking vibrant, long-lasting ash blonde color without compromising hair health or scalp comfort, this means a professional formula that respects both hair integrity and sensory comfort.

2. Up to 3 Levels of Lift with 100% Grey Coverage

• What it does: iNOA 7.1 has the ability to lift hair up to three levels while delivering 100% coverage of grey and white hair with long-lasting results. The 60% oil base helps preserve the natural protective film of the hair while ensuring maximum color intensity, and the formula provides visibly healthier hair with +48% more shine compared to unwashed hair.

• How it helps your hair: For the person with grey or white hair who wants complete coverage while also achieving a cooler ash blonde result, this provides a single-product solution that addresses both needs. For anyone who has struggled with patchy coverage or resistance to lightening, this means a professional formula that delivers consistent, beautiful results.

3. 7.1 Ash Blonde Shade

• What it does: Shade 7.1 is a Medium Ash Blonde, also described as 7.1/7B, delivering a cool, neutralized ash finish that eliminates unwanted warm and brassy undertones . The “.1” code indicates an ash reflect, providing effective neutralization of yellow and warm tones while maintaining a bright, sophisticated result.

• How it helps your hair: For the person wanting a clean, cool ash blonde that eliminates brassiness while maintaining a natural look, this provides a beautiful, sophisticated finish. For anyone who finds pure ash tones too flat or golden tones too warm, this means a balanced ash blonde that flatters a wide range of skin tones.

4. 6 Weeks of Hydration and Nourishment

• What it does: The ODS technology provides up to 6 weeks of intensive hydration and care, keeping hair hydrated, soft, and shiny between salon visits . The oil-based formula ensures hair is 43% less porous and provides +20% scalp hydration, maintaining curl patterns and hair health .

• How it helps your hair: For the person who wants their color to look fresh, glossy, and healthy beyond the first week, this provides long-lasting hydration and shine. For anyone who has experienced dry, dull hair after coloring, this means a formula that maintains moisture and radiance.

5. Mixable with 10, 20, or 30 Volume Developer

• What it does: iNOA mixes at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-vol (3%), 20-vol (6%), or 30-vol (9%), depending on desired lift and coverage . 10-volume provides up to 1 level of lift for subtle shifts and toning; 20-volume provides up to 2 levels for grey coverage and natural enhancement; 30-volume provides up to 3 levels for visible color changes .

• How it helps your hair: For the stylist, this provides the flexibility to customize the lift and intensity based on client needs. For the client, it means a tailored service that achieves the perfect ash blonde result.

SECONDARY USES

1. Root Touch-Up on Colored Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 or 30 volume developer at 1:1 ratio, processing for 35 minutes. For the person maintaining their ash blonde color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over ash blonde transformation, using 20 volume for up to 2 levels lift or 30 volume for up to 3 levels lift, processing for 35 minutes . For the person wanting to achieve a cool, neutralized ash blonde from natural hair, this provides the ideal single-process solution.

3. Grey Coverage for Resistant Hair: For clients with up to 70% white hair, use the target shade alone with 20 or 30 volume developer. For 70-100% white hair with cool coverage, mix ½ target shade with ½ Natural shade at the same level . For the person with emerging grey who wants natural-looking cool coverage, this provides a customizable approach.

4. Take Through with iNOA (Virgin Hair Only): For slight color changes, take through for the final 5 minutes; for moderate changes, final 20 minutes; for dramatic changes, take through immediately . For the stylist performing full-color transformations on virgin hair, this provides professional guidelines for optimal results.

5. Pre-lightened Hair Service: For pre-lightened or bleached hair, mist Metal Detox Pre-Treatment Spray on each section before applying iNOA formula for enhanced protection and color results . For the person with previously lightened hair seeking an ash blonde refresh, this provides a protective approach.