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L’ORÉAL PROFESSIONNEL DIA LIGHT 10.01 LIGHTEST NATURAL ASH BLONDE (MILKSHAKE)
L'Oréal Professionnel Dia Light 10.01 Lightest Natural Ash Blonde—also known as "Natural Iced Milkshake"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 1.9x more hydration, 82% glossier color, and a vinyl shine finish .
The 10.01 Lightest Natural Ash Blonde shade delivers a clean, cool, neutralized very light blonde result—perfect for neutralizing unwanted yellow undertones after lightening services or refreshing faded color on lengths and ends. The double-code ".01" combines natural and ash reflects for a balanced, sophisticated finish that eliminates warmth while maintaining a natural look .
Ideal for toning highlights and balayage, glossing services, refreshing faded color, and creating pastel blonde shades, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks. Not for grey coverage—please refer to Dia Richesse for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50ml) of Dia Light 10.01 with 75ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 2-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL DIA LIGHT 10.12 PLATINUM ASH IRIDESCENT BLONDE MILKSHAKE
L'Oréal Professionnel Dia Light 10.12 Platinum Ash Iridescent Blonde Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula—also known as "Frosty Pearl," "Pearly Glazed Milkshake," or "Milkshake Silver Mother-of-Pearl"—delivers a cool, pearlescent ash finish with iridescent reflects, perfect for neutralizing unwanted warm undertones after lightening services and achieving a clean, sophisticated platinum blonde look .
The new formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with up to 3x less breakage after bleach . Hair is balanced and 30% more conditioned for a healthier, natural-looking result .
Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 2 to 20 minutes depending on desired intensity . Not for grey coverage—please refer to Dia Color for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 10.12 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 2-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 10.21
L'Oréal Professionnel Dia Light 10.21 Lightest Ash Iridescent Blonde—also known as "Iridescent Sorbet Milkshake" or "Milkshake Platinblond Irisé Asch"—is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with up to 3x less breakage after bleach .
The 10.21 Lightest Ash Iridescent Blonde shade delivers a cool, pearlescent finish with iridescent silver-mother-of-pearl reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results, leaving hair 30% more conditioned .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes . Not for grey coverage—please refer to Dia Color for white hair coverage.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 10.21 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 7.11 DEEP ASH BLONDE
L'Oréal Professionnel Dia Light 7.11 Deep Ash Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula features unique acid-gel cream technology with an acidic pH that seals the cuticle for a vinyl-like finish, providing ultimate shine while leaving hair up to 30% more conditioned .
The 7.11 Deep Ash Blonde shade delivers an intense, cool, neutralized ash finish, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . The ammonia-free, semi-permanent formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results .
The gel-cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit, 9-vol (2.7%) for standard results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks . Not designed for grey coverage—for white hair coverage up to 70%, please refer to Dia Color .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 7.11 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL DIA LIGHT 8.1 LIGHT ASH BLONDE
L'Oréal Professionnel Dia Light 8.1 Light Ash Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, up to 3x less breakage after bleach, and leaves hair 30% more conditioned .
The 8.1 Light Ash Blonde shade delivers a cool, neutralized ash finish, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and pre-coloration applications, Dia Light offers versatile service opportunities for professional stylists . The unique acid-gel cream technology seals the cuticle for a vinyl-like finish, providing ultimate shine and silky smoothing of the hair surface .
The milky cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results on brunettes, or 15-vol (4.5%) for maximum opacity . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes. Not for grey coverage over 30%—please refer to Dia Color for white hair coverage up to 70% .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 8.1 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL DIA LIGHT 9.21 VERY LIGHT IRIDESCENT ASH BLONDE MILKSHAKE
L'Oréal Professionnel Dia Light 9.21 Very Light Iridescent Ash Blonde Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing deep hydration, up to 80% more shine, and leaves hair up to 30% more conditioned .
The 9.21 Very Light Iridescent Ash Blonde Milkshake shade delivers a cool, pearlescent finish with iridescent reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists. The ammonia-free, vegan formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results .
The gel-cream texture ensures precision application and even color distribution. Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for sensitized hair or 9-vol (2.7%) for good condition hair . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service . Not for grey coverage—please refer to Dia Color for white hair coverage .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 9.21 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for up to 20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL INOA 7.1 ASH BLONDE
L'Oréal Professionnel iNOA 7.1 Ash Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering cool, neutralized ash blonde results with up to 3 levels of lift and 100% grey coverage . Also described as 7.1/7B Medium Ash Blonde, this shade effectively eliminates unwanted warm and brassy undertones for a sophisticated, modern finish .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine, 43% less hair porosity, and +20% scalp hydration . The vegan formula features a fluid, no-drip texture that is fast and easy to apply, mix, and rinse, with results lasting up to 6 weeks .
Mix at a 1:1 ratio with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, mix with Natural shade at the same level for cool coverage . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix 60g of iNOA 7.1 Ash Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL MAJIREL 10.1 EXTRA LIGHT ASH BLONDE
L'Oréal Professionnel Majirel 10.1 Extra Light Ash Blonde is a permanent hair color that delivers cool, sophisticated ash blonde results at the highest level of blonde, with up to 100% grey coverage and up to 3 levels of lift . The ".1" ash reflect provides superior neutralization of warm undertones, leaving clean, cool tones that eliminate brassiness for a modern, sophisticated finish at the very light blonde level .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair up to 45% more conditioned and glossy to the touch . The caring-agent complex provides up to 3x more care compared to previous Majirel formulations, with hair left up to 3x softer and visibly healthier . The Odor Trapping Technology provides up to 2x less ammonia odor for a more comfortable sensorial experience.
The creamy, non-drip vegan formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) OTT Oxydant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results from darker bases, use 30 volume. Development time is 35 minutes at room temperature.
This product is intended for professional use only and is not for use on persons under 16 years of age. To use, mix with recommended OTT Oxydant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo such as Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL MAJIREL 6.1 DARK ASH BLONDE
L'Oréal Professionnel Majirel 6.1 Dark Ash Blonde is a permanent hair color that delivers cool, sophisticated ash blonde results with 100% grey coverage and up to 3 levels of lift . This iconic professional permanent color from the Majirel range is formulated with Ionène G and Incell technology, which work together to restore the hair from the inside out, leaving hair 45% more conditioned, glossy, and soft to the touch .
The cool ash blonde shade provides up to 60% cooler reflections compared to classic Majirel, with lasting neutralization that resists fading for up to 21 washes when used within the Cool Inforced collection . The advanced formula helps strengthen and reinforce the hair fiber during the coloring process, ensuring vibrant, long-lasting results . The pleasant floral, fresh, and light fragrance provides a comfortable sensorial experience for both stylist and client .
The creamy, non-drip texture mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant, depending on desired lift . Development time is 35 minutes at room temperature, extendable to 45 minutes for more intense grey coverage .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL MAJIREL 7.11 DEEP ASH BLONDE
L'Oréal Professionnel Majirel 7.11 Deep Ash Blonde is a permanent hair color that delivers intense cool, sophisticated ash tones with powerful warmth neutralization . The double-ash ".11" formulation provides superior brass control compared to standard ash shades, making it the ideal choice for clients who want a clean, modern, cool blonde with maximum warmth elimination.
The new Majirel formula features advanced Odor Trapping Technology, providing 2x less ammonia odor while maximizing color performance, and a caring-agent complex that delivers 3x more care, leaving hair noticeably smoother and more conditioned . The formula provides up to 100% grey coverage and can lighten hair up to 4 levels in 35 minutes, with hair left feeling intensely nourished, hydrated, and softer than before the coloring process .
The vegan, creamy formula mixes easily at a 1:1.5 ratio (50ml color to 75ml developer) with 20 volume (6%) or 30 volume (9%) oxidant, with a development time of 35 minutes . The improved creamy texture ensures a flawless, mistake-proof application with even, rich color from root to tip .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL MAJIREL 8.1 LIGHT ASH BLONDE
L'Oréal Professionnel Majirel 8.1 Light Ash Blonde is a permanent hair color that delivers cool, sophisticated light ash blonde results with up to 100% grey coverage and up to 3 levels of lift . The ".1" ash reflect provides optimal neutralization of warm undertones, leaving clean, cool tones that eliminate brassiness for a modern, sophisticated finish .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned and glossy to the touch . The caring-agent complex provides more care compared to previous formulations, with hair left noticeably smoother and more conditioned . The Odor Trapping Technology provides significantly reduced ammonia odor for a more comfortable sensorial experience .
The creamy, non-drip vegan formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) OTT Oxydant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results, use 30 volume . Development time is 35 minutes at room temperature .
This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL MAJIREL 9.1 VERY LIGHT ASH BLONDE
L'Oréal Professionnel Majirel 9.1 Very Light Ash Blonde is a permanent hair color that delivers cool, sophisticated ash blonde results with up to 100% grey coverage and up to 3 levels of lift . The ".1" ash reflect provides optimal neutralization of warm undertones, leaving clean, cool tones that eliminate brassiness for a modern, sophisticated finish at the very light blonde level .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned and glossy to the touch . The caring-agent complex provides up to 3x more care compared to previous Majirel formulations, with hair left noticeably smoother and more conditioned . The Odor Trapping Technology provides up to 2x less ammonia odor for a more comfortable sensorial experience .
The creamy, non-drip vegan formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) OTT Oxydant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results from darker bases, use 30 volume . Development time is 35 minutes at room temperature .
This product is intended for professional use only and is not for use on persons under 16 years of age. To use, mix with recommended OTT Oxydant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo such as Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL MAJIREL ABSOLU 7.1 ASH BLONDE
L'Oréal Professionnel Majirel Absolu 7.1 Ash Blonde is a permanent hair color that delivers cool, sophisticated ash blonde results with up to 100% grey coverage . The ".1" ash reflect provides optimal neutralization of warm undertones, leaving ultra-cool tones with high resistance and intense coverage, ideal for clients who want to eliminate brassiness and achieve a clean, modern ash blonde finish .
The advanced formula is enriched with Ionène G to reinforce the hair fiber from within and Incell technology to reconstruct intercellular cement, leaving hair stronger, more resistant, and with more body . The caring complex leaves hair up to 3x softer and visibly healthier . The Odor Trapping Technology provides up to 2x less ammonia odor for a more comfortable sensorial experience .
The creamy, non-drip vegan formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) OTT Oxydant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results, use 30 volume . Development time is 35 minutes at room temperature .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL MAJIREL COOL COVER 7.3 GOLDEN BLONDE
L'Oréal Professionnel Majirel Cool Cover 7.3 Golden Blonde is a permanent hair color specifically formulated to achieve cool, neutralized blonde tones with optimal coverage of warm reflects . Part of the specialized Cool Cover line, this shade belongs to the Golds family and delivers a sophisticated golden blonde result with high resistance to fading and up to 100% grey coverage .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and Incell technology to strengthen the hair fiber, leaving hair feeling stronger, softer, and looking glossy with a silky touch . When paired with the Odor Trapping Technology Oxydant, the color provides up to 2x less ammonia odor for a more comfortable sensorial experience .
This professional permanent color can be mixed with 20 volume (6%) or 30 volume (9%) oxidant at a 1:1.5 ratio, delivering up to 2-3 levels of lift . Development time is 35 minutes at room temperature, extendable to 45 minutes for more intense grey coverage .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for up to 35-45 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL MAJIREL COOL INFORCED 7.1 MEDIUM BLONDE ASH
L'Oréal Professionnel Majirel Cool Inforced 7.1 Medium Blonde Ash is a permanent hair color specifically designed for clients who want intense, long-lasting cool ash tones with maximum warm-tone neutralization . Part of the specialized Cool Inforced range, this shade is "boosted in cool reflects" by up to 60%, providing superior neutralization of unwanted yellow and brassy undertones for up to 6 weeks* (*instrumental test) .
The advanced formula is enriched with Ionène G to repair, protect, and smooth the hair fiber, and Incell technology to reduce porosity and increase shine, leaving hair up to 45% more conditioned after application compared to uncolored hair, glossy and soft to the touch . The innovative gel-cream texture ensures easier mixing, more precise application, and better adherence to hair, effortlessly covering resistant white hairs at the regrowth area.
For optimal results, use alone on hair with up to 50% white hair; for more than 50% white hair, mix with ½ tube of a fundamental Majirel shade . Mix at a 1:1.5 ratio (50ml color to 75ml developer) with 20 volume (6%) or 30 volume (9%) oxidant . Development time is 35 minutes at room temperature .
This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service .
