L’ORÉAL PROFESSIONNEL MAJIREL ABSOLU 7.1 ASH BLONDE

L’ORÉAL PROFESSIONNEL MAJIREL ABSOLU 7.1 ASH BLONDE

PRIMARY USES

1. Permanent Hair Color with Up to 100% Grey Coverage

• What it does: Shade 7.1 is an Ash Blonde permanent hair color from the iconic Majirel Absolu range, delivering up to 100% coverage of white and grey hairs with even, rich color from root to tip . The formula provides true-to-tone, long-lasting results with a caring complex that leaves hair up to 3x softer and healthier .

• How it helps your hair: For the person with grey or white hair who wants full, natural-looking ash blonde coverage, this provides a professional solution that covers resistant grey fibers completely. For anyone who has struggled with patchy coverage or color that appears uneven, this means a formula trusted by stylists worldwide for consistent, beautiful results.

2. Provides Cool Ash Blonde with Optimal Warmth Neutralization

• What it does: Shade 7.1 delivers cool, soft ash blonde tones that effectively neutralize unwanted warm and brassy undertones . The “.1” designation indicates an ash reflect, providing optimal neutralization of warm reflects for ultra-cool tones with high resistance and intense coverage . Ideal for clients with natural warm undertones who want a clean, modern ash blonde finish .

• How it helps your hair: For the person who wants to eliminate brassy, yellow, or orange tones from their blonde hair, this provides a professional formula specifically designed to neutralize warmth. For anyone who wants their ash blonde to look cool, clean, and sophisticated, this means a shade formulated for beautiful, neutralized results.

3. Odor Trapping Technology for Up to 2x Less Ammonia Smell

• What it does: The formula incorporates advanced Odor Trapping Technology that captures ammonia molecules, allowing them to work within the color but not evaporate, resulting in up to 2x less ammonia odor compared to previous formulations . The fresh, light fragrance provides a more pleasant, sensorial coloring experience for both stylist and client .

• How it helps your hair: For the person sensitive to strong chemical smells who finds traditional hair color unpleasant, this provides a more comfortable salon experience. For stylists who work with color daily, this means a more pleasant working environment without compromising on color results.

4. Enriched with Ionène G and Incell for Hair Protection

• What it does: The advanced formula features Ionène G, which penetrates the cortex to reinforce the hair fiber, and Incell technology, which acts in the cuticle to reconstruct intercellular cement, leaving hair more resistant and with more body . This dual-action care system treats the entire hair fiber, restoring hair from the inside out .

• How it helps your hair: For the person who colors their hair regularly and worries about damage and dryness, this provides a formula that cares for the hair while it colors. For anyone who has experienced dry, brittle hair after permanent color, this means a formula that leaves hair feeling stronger, softer, and looking glossy.

5. Vegan Formula with Creamy, Non-Drip Texture

• What it does: This permanent hair color is formulated with a vegan formula, containing no animal-derived ingredients, aligning with responsible consumption trends . The creamy, non-drip Crème de Beaute texture allows for smoother mixing and easier, more precise application without mess .

• How it helps your hair: For the person who prefers vegan, cruelty-free beauty products, this provides a professional color option that aligns with their values. For the stylist performing precise color work, the creamy consistency ensures even coverage and predictable results with minimal mess.

6. Provides Up to 3 Levels of Lift

• What it does: This versatile permanent color can lift hair up to 3 levels depending on the developer used . When mixed with 30 volume (9%) oxidant, it delivers maximum lift; when mixed with 20 volume (6%) oxidant, it provides 2 levels of lift ideal for grey coverage and same-level coloring .

• How it helps your hair: For the person wanting to achieve a lighter ash blonde while neutralizing warmth, this provides the necessary lift in a single step. For the stylist, this means the flexibility to customize the service based on the client’s starting level and desired result.

7. 35-Minute Development Time for Efficient Salon Service

• What it does: The recommended development time is 35 minutes at room temperature, allowing for efficient salon scheduling while ensuring optimal color development and long-lasting results . The formula processes without the need for added heat .

• How it helps your hair: For the client, this provides a predictable service time that fits into a busy schedule. For the stylist, it enables efficient salon scheduling while ensuring the color has adequate time to develop fully.

SECONDARY USES

1. Root Touch-Up on Ash Blonde Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 volume oxidant and processing for 35 minutes . For the person maintaining their ash blonde color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over ash blonde transformation, starting with lengths and ends for 10-15 minutes before applying to roots, then processing for an additional 20 minutes . For the person wanting to achieve a cool ash blonde from natural hair, this provides the ideal single-process solution.

3. Toning Warm Blonde Hair: Apply to naturally warm or brassy blonde hair to neutralize unwanted yellow and orange tones while adding cool ash reflects . For the person who has brassiness in their blonde hair, this provides a toning solution that creates a cleaner, cooler finish.

4. Lengths and Ends Refresh: For a quick refresh of mid-lengths and ends on previously colored hair, if only slightly faded, take through 5 minutes before end of development; if completely faded, add 10-15ml warm water to remaining mixture and take through immediately . For the person whose ends have faded faster than their roots, this provides a seamless refresh that extends the life of their color.

5. Partial Coloring Technique: Suitable for both complete full-head coloring and partial coloring services, allowing versatility in application based on the client’s specific needs . For the person needing targeted color application, this provides flexibility for custom color services.