L’ORÉAL PROFESSIONNEL MAJIREL 10.1 EXTRA LIGHT ASH BLONDE

L’ORÉAL PROFESSIONNEL MAJIREL 10.1 EXTRA LIGHT ASH BLONDE

PRIMARY USES

1. Permanent Hair Color with Superior Ash Neutralization

• What it does: Shade 10.1 is an Extra Light Ash Blonde permanent hair color from the iconic Majirel range, delivering superior neutralization of warm and yellow undertones for a clean, sophisticated blonde finish . The “.1” ash tone is designed to counteract brassiness, providing a cool, elegant result at the highest level of blonde .

• How it helps your hair: For the person who wants a very light, cool blonde without any brassy or yellow tones, this provides exceptional neutralizing power for a clean, modern blonde. For anyone who wants to eliminate unwanted warmth while achieving a high-lift blonde, this means a shade formulated for sophisticated ash results at the lightest level.

2. Provides Up to 100% Grey Coverage

• What it does: This permanent hair color provides up to 100% coverage of white and grey hairs with even, rich color from root to tip . The formula ensures uniform, natural-looking results, making it a reliable choice for clients with grey coverage needs who also want cool ash tones at a very light blonde level.

• How it helps your hair: For the person with grey or white hair who wants full, natural-looking extra light ash blonde coverage, this provides a professional solution that covers resistant grey fibers completely while delivering a cool, bright result.

3. 10.1 Extra Light Ash Blonde Shade

• What it does: Shade 10.1 is an Extra Light Ash Blonde that delivers a bright, cool blonde result for those seeking the lightest ash blonde tones . As a level 10 shade, it is the highest level in the standard Majirel range, offering maximum lightening with cool, neutralizing ash reflects.

• How it helps your hair: For the person wanting the lightest possible ash blonde with bright, luminous results, this provides a versatile level 10 shade. For anyone who wants their very light blonde to look fresh, cool, and sophisticated, this means a shade formulated for clean, radiant results.

4. Provides Up to 3 Levels of Lift

• What it does: This versatile permanent color can lift hair up to 3 levels depending on the developer used . When mixed with 20 volume (6%) oxidant, it provides up to 2 levels of lift ideal for grey coverage; when mixed with 30 volume (9%) oxidant, it provides up to 3 levels of lift for lighter results on darker starting levels.

• How it helps your hair: For the person wanting to achieve a very light ash blonde from a darker starting level, this provides the necessary lift in a single step. For the stylist, this means the flexibility to customize the service based on the client’s starting level and desired result.

5. Enriched with Ionène G and Incell for Hair Protection

• What it does: The advanced formula is enriched with Ionène G, which penetrates into the cortex to reinforce hair fiber and strengthen from within, and Incell technology, which acts in the cuticle to reconstruct intercellular cement, leaving hair more resistant and with more body . This dual-action care system restores hair from the inside out, leaving hair up to 45% more conditioned compared to uncolored hair.

• How it helps your hair: For the person who colors their hair regularly and worries about damage and dryness, this provides a formula that cares for the hair while it colors. For anyone who has experienced dry, brittle hair after permanent color, this means a formula that leaves hair feeling stronger, softer, and looking glossy.

6. Features Odor Trapping Technology for Up to 2x Less Ammonia Smell

• What it does: The formula incorporates advanced Odor Trapping Technology (OTT) that captures ammonia molecules, allowing them to work within the color but not evaporate, resulting in up to 2x less ammonia odor compared to previous formulations . The fresh, light fragrance provides a more pleasant, sensorial coloring experience for both stylist and client.

• How it helps your hair: For the person sensitive to strong chemical smells who finds traditional hair color unpleasant, this provides a more comfortable salon experience. For stylists who work with color daily, this means a more pleasant working environment without compromising on color results.

7. 35-Minute Development Time with Creamy, Non-Drip Texture

• What it does: The recommended development time is 35 minutes at room temperature, allowing for efficient salon scheduling while ensuring optimal color development and long-lasting results . The rich, creamy Crème de Beaute formula features a non-drip texture that allows for smoother mixing and easier, more precise application.

• How it helps your hair: For the client, this provides a predictable service time that fits into a busy schedule. For the stylist, the creamy consistency ensures even coverage and predictable results with minimal mess.

8. Vegan Formula with Caring Complex

• What it does: The caring-agent complex provides three times more care compared to previous Majirel formulations, leaving hair noticeably smoother, more conditioned, and up to 3x softer . The formula is also vegan, containing no animal-derived ingredients, in line with current responsible consumption trends .

• How it helps your hair: For the person who prefers vegan, cruelty-free beauty products, this provides a professional color option that aligns with their values. For anyone who wants their hair to feel healthier after coloring, this means a formula that prioritizes care alongside vibrant color.

SECONDARY USES

1. Root Touch-Up on Extra Light Ash Blonde Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 volume oxidant and processing for 35 minutes . For the person maintaining their cool ash blonde color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over extra light ash blonde transformation, starting with lengths and ends for 10-15 minutes before applying to roots, then processing for an additional 20 minutes. For the person wanting to achieve a cool, neutralized extra light ash blonde from natural hair, this provides the ideal single-process solution.

3. Toning Warm Light Blonde Hair: Apply to naturally warm or brassy light blonde hair to neutralize unwanted yellow tones while adding cool ash reflects. For the person who has brassiness in their light blonde hair, this provides a toning solution that creates a cleaner, cooler finish.

4. Grey Coverage for Resistant Hair: For clients with 0-50% grey hair, use the target shade alone with 20 volume oxidant. For 50-100% grey coverage with cool ash reflects, mix ½ target shade with ½ natural base shade with 20 volume oxidant . For the person with emerging grey who wants natural-looking cool coverage, this provides a customizable approach.