Lightest Ash Blonde

L'Oréal Professionnel Majirel 10.1 Extra Light Ash Blonde is a permanent hair color that delivers cool, sophisticated ash blonde results at the highest level of blonde, with up to 100% grey coverage and up to 3 levels of lift . The ".1" ash reflect provides superior neutralization of warm undertones, leaving clean, cool tones that eliminate brassiness for a modern, sophisticated finish at the very light blonde level .

The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair up to 45% more conditioned and glossy to the touch . The caring-agent complex provides up to 3x more care compared to previous Majirel formulations, with hair left up to 3x softer and visibly healthier . The Odor Trapping Technology provides up to 2x less ammonia odor for a more comfortable sensorial experience.

The creamy, non-drip vegan formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) OTT Oxydant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results from darker bases, use 30 volume. Development time is 35 minutes at room temperature.

This product is intended for professional use only  and is not for use on persons under 16 years of age. To use, mix with recommended OTT Oxydant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo such as Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service .