L’ORÉAL PROFESSIONNEL MAJIREL COOL INFORCED 7.1 MEDIUM BLONDE ASH

L’ORÉAL PROFESSIONNEL MAJIREL COOL INFORCED 7.1 MEDIUM BLONDE ASH

PRIMARY USES

1. Permanent Hair Color with Maximum Cool Tone Neutralization

• What it does: Shade 7.1 is a Medium Blonde Ash permanent hair color from the specialized Cool Inforced sub-range, delivering maximum neutralization of warm and brassy undertones for up to 6 weeks . This formula is “boosted in cool reflects” to provide an extra cool color result compared to standard Majirel shades, making it ideal for clients who want intense, long-lasting cool tones .

• How it helps your hair: For the person who struggles with unwanted warm tones, brassiness, or yellowing in their medium blonde hair, this provides a professional solution with enhanced neutralizing power. For anyone who wants their ash blonde to stay cool and fresh between salon visits, this means a formula specifically designed for maximum cool reflection and warmth neutralization.

2. Provides 100% Grey Coverage with Superior Hold

• What it does: The Cool Inforced range offers perfect coverage of grey and white hair, with a gel-cream formula designed to adhere better to resistant regrowth areas . For optimal results, use alone on hair with up to 50% white hair; for more than 50% white hair, mix with ½ tube of a fundamental Majirel shade .

• How it helps your hair: For the person with emerging grey who wants full, natural-looking coverage while maintaining cool ash tones, this provides a reliable solution. For anyone who has struggled with grey coverage that looks patchy or doesn’t hold, this means a formula trusted by top hairdressers worldwide for consistent, even coverage.

3. Provides Up to 3 Levels of Lift

• What it does: This versatile permanent color can lift hair up to 3 levels depending on the developer used, allowing for both same-level coloring and significant lightening . The formula delivers high-resistance color under harsh circumstances, with superior resistance to fading even in hot and sunny climates .

• How it helps your hair: For the person wanting to achieve a lighter ash blonde while maintaining cool tones, this provides the necessary lift in a single step. For the stylist, this means the flexibility to customize the service based on the client’s starting level and desired result.

4. Enriched with Ionène G and Incell for Hair Protection

• What it does: The advanced formula features Ionène G, which repairs, protects, and smoothes the surface of the hair fiber, and Incell technology, which reduces hair porosity and increases shine . This dual-action care system restores hair from the inside out, leaving hair up to 45% more conditioned after application compared to uncolored hair, glossy and soft to the touch .

• How it helps your hair: For the person who colors their hair regularly and worries about damage and dryness, this provides a formula that cares for the hair while it colors. For anyone who has experienced dry, brittle hair after permanent color, this means a formula that leaves hair feeling stronger, softer, and looking glossy.

5. Deeper Cool Results vs. Cool Cover Line

• What it does: The Cool Inforced line is specifically designed to provide an extra cool color result vs Majirel Core, with up to 60% boosted cool reflects . It offers less opacity than Majirel Cool Cover but greater coverage than Majirel Glow, positioning it as a mid-range option for clients wanting intense, fresh cool tones without complete opacity .

• How it helps your hair: For the person who wants noticeable cool ash results without the complete opacity of the Cool Cover line, this provides the perfect balance. For anyone who wants their cool tones to last longer and neutralize warmth more effectively than standard ash shades, this means a specialized formula for superior cool reflection.

6. 35-Minute Development Time with Gel-Cream Texture

• What it does: The recommended development time is 35 minutes at room temperature, allowing for efficient salon scheduling while ensuring optimal color development and long-lasting results . The innovative gel-cream formula ensures easier mixing, more precise application, and better adherence to hair, effortlessly covering resistant white hairs at the regrowth area .

• How it helps your hair: For the client, this provides a predictable service time that fits into a busy schedule. For the stylist, the gel-cream consistency ensures even coverage and predictable results with minimal mess.

7. Vegan Formula with New Eco-Packaging

• What it does: This permanent hair color is formulated with a vegan formula, containing no animal-derived ingredients . The new packaging is made from 100% recycled plastic, saving up to 7 tons of plastic annually, in line with responsible consumption trends .

• How it helps your hair: For the person who prefers vegan, cruelty-free beauty products, this provides a professional color option that aligns with their values. For anyone seeking ethical beauty choices without compromising on professional performance, this means a product formulated with integrity and professional-grade results.

8. Available in 50ml Professional Size

• What it does: This permanent hair color comes in a professional 50ml tube designed for single full-head applications . The packaging ensures product freshness and ease of dispensing in a professional salon environment .

• How it helps your hair: For salons, this provides a professional-grade product in a convenient size for single applications. For the client, it means their stylist is using a fresh, professional-quality product for their service.

SECONDARY USES

1. Root Touch-Up on Cool Ash Blonde Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 volume oxidant and processing for 35 minutes . For the person maintaining their cool ash blonde color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over medium ash blonde transformation, starting with lengths and ends for 10-15 minutes before applying to roots, then processing for an additional 20 minutes . For the person wanting to achieve a cool, neutralized ash blonde from natural hair, this provides the ideal single-process solution.

3. Refreshing Faded Cool Tones: Apply to previously colored hair that has lost its cool reflects to restore the ash tones and neutralize any warmth that has developed. For the person whose cool blonde has turned warm between salon visits, this provides a refresh that brings back the cool, sophisticated finish.

4. Lengths and Ends Refresh: For a quick refresh of mid-lengths and ends on previously colored hair, if only slightly faded, take through 5 minutes before end of development; if completely faded, add 10-15ml warm water to remaining mixture and take through immediately . For the person whose ends have faded faster than their roots, this provides a seamless refresh that extends the life of their color.

5. High-Lift Ash Blonde Services: When mixed with 30 volume (9%) oxidant, use for high-lift services on medium blonde bases to achieve cooler, lighter ash results . For the person wanting to lighten their natural base while getting intense ash tones, this provides a single-process solution.

6. Partial Coloring Technique: Suitable for both complete full-head coloring and partial coloring services, allowing versatility in application based on the client’s specific needs . For the person needing targeted color application, this provides flexibility for custom color services.