Up to 6 Weeks Neutralization

L'Oréal Professionnel Majirel Cool Inforced 7.1 Medium Blonde Ash is a permanent hair color specifically designed for clients who want intense, long-lasting cool ash tones with maximum warm-tone neutralization . Part of the specialized Cool Inforced range, this shade is "boosted in cool reflects" by up to 60%, providing superior neutralization of unwanted yellow and brassy undertones for up to 6 weeks* (*instrumental test) .

The advanced formula is enriched with Ionène G to repair, protect, and smooth the hair fiber, and Incell technology to reduce porosity and increase shine, leaving hair up to 45% more conditioned after application compared to uncolored hair, glossy and soft to the touch . The innovative gel-cream texture ensures easier mixing, more precise application, and better adherence to hair, effortlessly covering resistant white hairs at the regrowth area.

For optimal results, use alone on hair with up to 50% white hair; for more than 50% white hair, mix with ½ tube of a fundamental Majirel shade . Mix at a 1:1.5 ratio (50ml color to 75ml developer) with 20 volume (6%) or 30 volume (9%) oxidant . Development time is 35 minutes at room temperature .

This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service .