Shea Moisture African Black Soap Purification Masque

Name: Shea Moisture African Black Soap Purification Masque - Amaris Beauty Solutions
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Shea Moisture African Black Soap Purification Masque is an intense treatment masque formulated with organic African black soap, plantain enzyme, tea tree oil, and willow bark extract to detoxify, condition, and soothe dry, itchy scalp while removing product buildup and preserving hair by sealing in natural moisture. This purifying masque helps relieve symptoms associated with dandruff, eczema, and psoriasis.

Tea tree oil removes buildup for enhanced shine and volume, while willow bark extract exfoliates and detoxifies the scalp. Plantain enzyme alleviates itchiness and irritation, and kaolin clay gently draws out impurities. Shea butter and coconut oil provide deep conditioning, leaving hair soft, smooth, and manageable. The formula can be used before or after shampooing.

Formulated without sulfates, parabens, phthalates, mineral oil, or synthetic fragrance, this masque is sulfate-free, color-safe, cruelty-free, and made with certified organic, ethically traded ingredients. Perfect for those seeking a natural, effective treatment for dry, itchy scalp and dandruff.

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Categories: HAIRCARE, For Dry Hair, Hair Masks, Hair Treatments, Shampoo & Conditioner (Hair), Sulfate-Free Tags: African Black Soap, Dandruff Control, Dry Scalp, Eczema Relief, Hair Masque, Itchy Scalp, Natural Hair Care, Psoriasis Scalp Care, Purification Masque, Scalp Treatment, SheaMoisture, Sulfate Free, Tea Tree Oil

Description

Table of Contents

Shea Moisture African Black Soap Purification Masque

PRIMARY USES

1. Purifying Hair Masque for Dry, Itchy Scalp

What it does: An intense treatment masque formulated with organic African black soap, plantain enzyme, tea tree oil, and willow bark extract to detoxify, condition, and soothe dry, itchy scalp while removing product buildup and preserving hair by sealing in natural moisture.
How it helps your skin: For the hair stylist treating clients with dandruff, eczema, or psoriasis, this provides a deep cleansing and soothing treatment. For the customer struggling with persistent scalp itchiness, flaking, or irritation, this means a masque that relieves discomfort, detoxifies the scalp, and leaves hair soft and manageable.

2. African Black Soap for Deep Detoxification

What it does: Organic African black soap provides a deep, natural cleanse that helps remove impurities, excess oil, and product buildup from the scalp and hair.
How it helps your skin: For the customer with product buildup or oily scalp, this provides essential detoxifying benefits. For anyone whose scalp feels congested or weighed down, this means a masque that helps purify and refresh, creating a clean, healthy foundation for hair growth.

3. Tea Tree Oil for Scalp Soothing and Buildup Removal

What it does: Tea tree oil helps remove buildup for enhanced shine and volume while providing natural soothing properties that calm scalp irritation.
How it helps your skin: For the customer with itchy, irritated scalp, tea tree oil provides gentle, natural relief. For anyone struggling with product residue that dulls hair, this means a masque that helps clarify the scalp while adding shine and volume.

4. Willow Bark Extract for Exfoliation and Detoxification

What it does: Willow bark extract exfoliates and detoxifies hair and scalp, helping to remove dead skin cells and reduce flaking associated with dandruff.
How it helps your skin: For the customer with visible flakes or scaly patches on the scalp, this provides gentle exfoliation. For anyone whose scalp feels rough or built-up, this means a masque that helps slough away dead skin cells, revealing a healthier scalp.

5. Plantain Enzyme for Itch and Irritation Relief

What it does: Plantain enzyme helps to alleviate itchiness and irritation, providing soothing comfort to troubled scalps.
How it helps your skin: For the customer who constantly feels the urge to scratch their scalp, this provides targeted relief. For anyone whose scalp discomfort interferes with daily life, this means a masque that helps calm inflammation and reduce the urge to scratch.

6. Kaolin Clay for Gentle Purification

What it does: Gentle kaolin clay helps draw out impurities and excess oil from the scalp without over-drying.
How it helps your skin: For the customer with oily or combination scalp, this provides balanced purification. For anyone who wants a deep cleanse without stripping natural moisture, this means a masque that gently yet effectively removes impurities.

7. Shea Butter and Coconut Oil for Deep Conditioning

What it does: Enriched with shea butter and coconut oil to provide deep conditioning that leaves hair soft, smooth, and manageable.
How it helps your skin: For the customer with dry, brittle hair, this provides essential moisture. For anyone whose hair feels rough or straw-like, this means a masque that helps restore softness and elasticity while treating the scalp.

8. Helps Relieve Dandruff, Eczema, and Psoriasis

What it does: Specifically formulated to help relieve symptoms associated with dandruff, eczema, and psoriasis on the scalp.
How it helps your skin: For the customer diagnosed with scalp eczema or psoriasis, this provides a gentle, natural treatment option. For anyone who has tried harsh chemical treatments without success, this means a masque that helps soothe and manage chronic scalp conditions.

9. Sulfate-Free and Color-Safe Formula

What it does: Formulated without sulfates, making it safe for color-treated hair while still effectively cleansing and treating the scalp.
How it helps your skin: For the customer who colors their hair, this provides a safe treatment option. For anyone wanting to maintain color vibrancy while addressing scalp concerns, this means a masque that won’t strip or fade color.

10. Free from Harsh Additives

What it does: Formulated without parabens, phthalates, paraffin, mineral oil, gluten, propylene glycol, synthetic fragrance, and is cruelty-free and vegan.
How it helps your skin: For the dermatologist or hair stylist recommending clean hair care, this provides a trusted, minimal ingredient option. For the customer who prefers natural, ethical products, this means they can trust what they are putting on their scalp and hair.

11. Certified Organic Ingredients

What it does: Contains certified organic ingredients that are ethically traded and sustainably produced.
How it helps your skin: For the socially conscious consumer, this means their hair care choice supports fair trade, community commerce, and sustainable sourcing. For the customer who cares about where their products come from, this means they can feel good about what they put on their hair.

12. Versatile Application – Before or After Shampooing

What it does: Can be used before or after shampooing, allowing flexibility in your hair care routine.
How it helps your skin: For the customer who prefers a pre-shampoo treatment, this provides a deep conditioning option before cleansing. For anyone who wants to use it as a post-shampoo masque, this means flexibility to suit their routine.

SECONDARY USES

1. Weekly Deep Scalp Treatment: Use 1-2 times weekly to relieve dry, itchy scalp and reduce flaking.

2. Pre-Shampoo Detox Treatment: Apply to dry hair before shampooing to draw out impurities and buildup.

3. Post-Shampoo Deep Conditioner: Use after shampooing as an intensive conditioning treatment.

4. Dandruff Control Routine: Use as part of a dandruff control regimen with the matching shampoo and conditioner.

5. Eczema and Psoriasis Scalp Care: Use to help soothe and manage scalp symptoms associated with eczema and psoriasis.

6. Color-Treated Hair Care: Safe for use on color-treated hair while addressing scalp concerns.

7. Natural Hair Care: Ideal for natural, curly, and coily hair textures seeking scalp detoxification and deep conditioning.

8. Transitioning Hair Care: Perfect for those transitioning from chemically processed to natural hair who also experience scalp issues.

9. Travel Essential: The versatile treatment formula makes it perfect for travel when scalp needs extra care.

KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: SheaMoisture
Product Name: African Black Soap Purification Masque
Product Type: Intensive scalp treatment hair masque
Key Ingredients: Organic African Black Soap, Plantain Enzyme, Tea Tree Oil, Willow Bark Extract, Kaolin Clay, Shea Butter, Coconut Oil
Key Benefits: Detoxifies scalp, relieves itching, reduces flaking, removes buildup, deep conditions
Target Concerns: Dry scalp, itchy scalp, dandruff, eczema, psoriasis, product buildup, irritation
Hair Types: All hair types, dry hair, color-treated hair, natural hair
Formula Integrity: Sulfate-free, paraben-free, phthalate-free, mineral oil-free, no synthetic fragrance, cruelty-free, vegan, color-safe

2. TECHNICAL & FORMULATION PROPERTIES

Key Active 1: Organic African Black Soap – deep detoxification and cleansing
Key Active 2: Tea Tree Oil – buildup removal, shine and volume enhancement, soothing
Key Active 3: Willow Bark Extract – exfoliation, detoxification, flake reduction
Key Active 4: Plantain Enzyme – itch and irritation relief
Key Active 5: Kaolin Clay – gentle purification, impurity absorption
Key Active 6: Shea Butter and Coconut Oil – deep conditioning, moisture retention
Scalp Relief: Helps relieve dry, itchy scalp and dandruff
Buildup Removal: Removes product buildup for enhanced shine and volume
Seals Moisture: Preserves hair by sealing in natural moisture
Flexible Use: Can be used before or after shampooing
Application Time: Leave on 5-30 minutes
Frequency: Use 1-2 times weekly

3. PHYSICAL ATTRIBUTES

Product Form: Thick, creamy masque
Texture: Rich, creamy consistency
Scent: Natural tea tree and herbal scent
Pack Size: 12 oz (340g)
Storage: Store in a cool, dry place away from direct sunlight
Shelf Life: As indicated on packaging
Made in: USA

4. HOW TO USE

Shake: Shake well before use as natural ingredients tend to settle.
Apply: Apply generously to dampened hair, focusing lightly on the scalp and lengths.
Wait: Leave on for 5-30 minutes depending on hair's condition and scalp needs.
Rinse: Rinse thoroughly with cool water.
When to Use: Use before or after shampooing as preferred.
Frequency: Use 1-2 times weekly until the scalp feels balanced, then as needed.
Amount: Use a nickel-sized amount per section; avoid heavy scalp loading on fine hair.

Pro Tip for Scalp Issues: For persistent dandruff or itchiness, use consistently for 2-4 weeks to see significant improvement.

Pro Tip for Deep Treatment: For deeper penetration, cover hair with a plastic cap and apply heat while the masque is on.

Pro Tip for Fine Hair: Avoid applying too much masque directly to the scalp to prevent weighing down fine hair.

SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

Patch Test Recommended: As with any new hair care product, especially if you have very sensitive scalp or known allergies, perform a patch test before first use. Apply a small amount to your inner arm and wait 24 hours to check for any reaction before full use.
External Use Only: This product is formulated for external use only. Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with plenty of clean, lukewarm water.
Condition Check: If condition worsens or does not improve after regular use of this product as directed, discontinue use and consult a doctor.
Broken or Irritated Scalp: Do not apply to open wounds, broken skin, or active infections on the scalp. Wait until the skin has fully healed before using.
Discontinue Use If Needed: If you experience persistent redness, itching, swelling, or irritation, discontinue use immediately. If symptoms persist, consult a dermatologist or healthcare professional.
Children: Keep out of reach of children. This product is intended for adult use.
Storage: Store in a cool, dry place away from direct sunlight and heat.
Expiration: Do not use beyond the expiration date printed on packaging.
Pregnancy and Nursing: If you have specific concerns, consult your healthcare provider before introducing new products.

2. FIRST AID MEASURES

Eye Contact: If product enters eyes, rinse immediately with plenty of clean, lukewarm water for at least 15 minutes. Remove contact lenses if present and easy to do. If irritation persists, seek medical attention.
Skin Reaction: If skin irritation or rash occurs on scalp or skin, discontinue use immediately. Wash the area with mild soap and water. Apply a cool compress to soothe discomfort. If the reaction is severe or persists, consult a dermatologist.
Ingestion: This product is not intended for ingestion. If accidentally swallowed, rinse your mouth with water and drink a glass of water. Seek medical attention if discomfort occurs.

• Allergic Reaction: Signs of allergic reaction may include rash, hives, itching, difficulty breathing, or swelling of the mouth, face, lips, or tongue. If allergic reaction is suspected, discontinue use immediately and seek emergency medical attention

Shea Moisture African Black Soap Purification Masque

Formulated without sulfates, parabens, phthalates, mineral oil, or synthetic fragrance, this masque is sulfate-free, color-safe, cruelty-free, and made with certified organic, ethically traded ingredients. Perfect for those seeking a natural, effective treatment for dry, itchy scalp and dandruff.

Shea Moisture African Black Soap Purification Masque

PRIMARY USES

1. Purifying Hair Masque for Dry, Itchy Scalp

What it does: An intense treatment masque formulated with organic African black soap, plantain enzyme, tea tree oil, and willow bark extract to detoxify, condition, and soothe dry, itchy scalp while removing product buildup and preserving hair by sealing in natural moisture.

2. African Black Soap for Deep Detoxification

What it does: Organic African black soap provides a deep, natural cleanse that helps remove impurities, excess oil, and product buildup from the scalp and hair.

How it helps your skin: For the customer with product buildup or oily scalp, this provides essential detoxifying benefits. For anyone whose scalp feels congested or weighed down, this means a masque that helps purify and refresh, creating a clean, healthy foundation for hair growth.

3. Tea Tree Oil for Scalp Soothing and Buildup Removal

What it does: Tea tree oil helps remove buildup for enhanced shine and volume while providing natural soothing properties that calm scalp irritation.

How it helps your skin: For the customer with itchy, irritated scalp, tea tree oil provides gentle, natural relief. For anyone struggling with product residue that dulls hair, this means a masque that helps clarify the scalp while adding shine and volume.

4. Willow Bark Extract for Exfoliation and Detoxification

What it does: Willow bark extract exfoliates and detoxifies hair and scalp, helping to remove dead skin cells and reduce flaking associated with dandruff.

How it helps your skin: For the customer with visible flakes or scaly patches on the scalp, this provides gentle exfoliation. For anyone whose scalp feels rough or built-up, this means a masque that helps slough away dead skin cells, revealing a healthier scalp.

5. Plantain Enzyme for Itch and Irritation Relief

What it does: Plantain enzyme helps to alleviate itchiness and irritation, providing soothing comfort to troubled scalps.

How it helps your skin: For the customer who constantly feels the urge to scratch their scalp, this provides targeted relief. For anyone whose scalp discomfort interferes with daily life, this means a masque that helps calm inflammation and reduce the urge to scratch.

6. Kaolin Clay for Gentle Purification

What it does: Gentle kaolin clay helps draw out impurities and excess oil from the scalp without over-drying.

How it helps your skin: For the customer with oily or combination scalp, this provides balanced purification. For anyone who wants a deep cleanse without stripping natural moisture, this means a masque that gently yet effectively removes impurities.

7. Shea Butter and Coconut Oil for Deep Conditioning

What it does: Enriched with shea butter and coconut oil to provide deep conditioning that leaves hair soft, smooth, and manageable.

How it helps your skin: For the customer with dry, brittle hair, this provides essential moisture. For anyone whose hair feels rough or straw-like, this means a masque that helps restore softness and elasticity while treating the scalp.

8. Helps Relieve Dandruff, Eczema, and Psoriasis

What it does: Specifically formulated to help relieve symptoms associated with dandruff, eczema, and psoriasis on the scalp.

How it helps your skin: For the customer diagnosed with scalp eczema or psoriasis, this provides a gentle, natural treatment option. For anyone who has tried harsh chemical treatments without success, this means a masque that helps soothe and manage chronic scalp conditions.

9. Sulfate-Free and Color-Safe Formula

What it does: Formulated without sulfates, making it safe for color-treated hair while still effectively cleansing and treating the scalp.

How it helps your skin: For the customer who colors their hair, this provides a safe treatment option. For anyone wanting to maintain color vibrancy while addressing scalp concerns, this means a masque that won’t strip or fade color.

10. Free from Harsh Additives

What it does: Formulated without parabens, phthalates, paraffin, mineral oil, gluten, propylene glycol, synthetic fragrance, and is cruelty-free and vegan.

How it helps your skin: For the dermatologist or hair stylist recommending clean hair care, this provides a trusted, minimal ingredient option. For the customer who prefers natural, ethical products, this means they can trust what they are putting on their scalp and hair.

11. Certified Organic Ingredients

What it does: Contains certified organic ingredients that are ethically traded and sustainably produced.

How it helps your skin: For the socially conscious consumer, this means their hair care choice supports fair trade, community commerce, and sustainable sourcing. For the customer who cares about where their products come from, this means they can feel good about what they put on their hair.

12. Versatile Application – Before or After Shampooing

What it does: Can be used before or after shampooing, allowing flexibility in your hair care routine.

How it helps your skin: For the customer who prefers a pre-shampoo treatment, this provides a deep conditioning option before cleansing. For anyone who wants to use it as a post-shampoo masque, this means flexibility to suit their routine.

SECONDARY USES

1. Weekly Deep Scalp Treatment: Use 1-2 times weekly to relieve dry, itchy scalp and reduce flaking.

2. Pre-Shampoo Detox Treatment: Apply to dry hair before shampooing to draw out impurities and buildup.

3. Post-Shampoo Deep Conditioner: Use after shampooing as an intensive conditioning treatment.

4. Dandruff Control Routine: Use as part of a dandruff control regimen with the matching shampoo and conditioner.

5. Eczema and Psoriasis Scalp Care: Use to help soothe and manage scalp symptoms associated with eczema and psoriasis.

6. Color-Treated Hair Care: Safe for use on color-treated hair while addressing scalp concerns.

7. Natural Hair Care: Ideal for natural, curly, and coily hair textures seeking scalp detoxification and deep conditioning.

8. Transitioning Hair Care: Perfect for those transitioning from chemically processed to natural hair who also experience scalp issues.

9. Travel Essential: The versatile treatment formula makes it perfect for travel when scalp needs extra care.

1. BASIC IDENTIFICATION ATTRIBUTES

Brand: SheaMoisture

Product Name: African Black Soap Purification Masque

Product Type: Intensive scalp treatment hair masque

Key Ingredients: Organic African Black Soap, Plantain Enzyme, Tea Tree Oil, Willow Bark Extract, Kaolin Clay, Shea Butter, Coconut Oil

Key Benefits: Detoxifies scalp, relieves itching, reduces flaking, removes buildup, deep conditions

Target Concerns: Dry scalp, itchy scalp, dandruff, eczema, psoriasis, product buildup, irritation

Hair Types: All hair types, dry hair, color-treated hair, natural hair

Formula Integrity: Sulfate-free, paraben-free, phthalate-free, mineral oil-free, no synthetic fragrance, cruelty-free, vegan, color-safe

2. TECHNICAL & FORMULATION PROPERTIES

Key Active 1: Organic African Black Soap – deep detoxification and cleansing

Key Active 2: Tea Tree Oil – buildup removal, shine and volume enhancement, soothing

Key Active 3: Willow Bark Extract – exfoliation, detoxification, flake reduction

Key Active 4: Plantain Enzyme – itch and irritation relief

Key Active 5: Kaolin Clay – gentle purification, impurity absorption

Key Active 6: Shea Butter and Coconut Oil – deep conditioning, moisture retention

Scalp Relief: Helps relieve dry, itchy scalp and dandruff

Buildup Removal: Removes product buildup for enhanced shine and volume

Seals Moisture: Preserves hair by sealing in natural moisture

Flexible Use: Can be used before or after shampooing

Application Time: Leave on 5-30 minutes

Frequency: Use 1-2 times weekly

3. PHYSICAL ATTRIBUTES

Product Form: Thick, creamy masque

Texture: Rich, creamy consistency

Scent: Natural tea tree and herbal scent

Pack Size: 12 oz (340g)

Storage: Store in a cool, dry place away from direct sunlight

Shelf Life: As indicated on packaging

Made in: USA

4. HOW TO USE