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L’ORÉAL PROFESSIONNEL INOA 5.60 INTENSE LIGHT RED BROWN

L'Oréal Professionnel iNOA 5.60 Intense Light Red Brown is an ammonia-free permanent hair color powered by patented ODS (Oil Delivery System) technology containing 60% oil, delivering vibrant red-brown results with 100% grey coverage and up to 3 levels of lift . This revolutionary formula—also described as Chatain Clair Rouge—replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine and lasting hydration .
The 5.60 Intense Light Red Brown shade belongs to the DM5 technology family, delivering pure, intense red-brown reflects for a sophisticated, dimensional result . Ideal for grey coverage, full-head applications, and color transformations, iNOA is a certified vegan product featuring a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous formulations .
The tube is made of 95% recycled aluminum for reduced environmental impact, and the new packaging features a QR code linking directly to education resources .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume (6%) for up to 2 levels lift or 30-volume (9%) for up to 3 levels lift . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix 60g of iNOA 5.60 with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service .

L’ORÉAL PROFESSIONNEL MAJIREL 5.5 LIGHT MAHOGANY BROWN

L'Oréal Professionnel Majirel 5.5 Light Mahogany Brown is a permanent hair color that delivers rich, warm, and long-lasting mahogany brown results with up to 100% grey coverage . This iconic professional permanent color from the Majirel Crème de Beaute range can lighten or darken hair up to 3 levels, providing the versatility needed for custom color services. The mahogany reflect adds sophisticated warmth and dimension, creating a sun-kissed, radiant brown result with subtle red undertones that catch the light beautifully.
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to reinforce the cuticle and improve shine, leaving hair up to 3x softer and visibly healthier . The non-drip cream texture ensures easy, precise application without mess, and the fresh, floral fragrance provides a pleasant sensorial experience with up to 2x less ammonia odor* when paired with OTT Oxydant (*instrumental test) .
Mixes at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant. For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results, use 30 volume . Development time is 35 minutes at room temperature.
This product is intended for professional use only and must not be used on persons under 16 years of age. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIREL PERMANENT HAIR COLOR 5.5 LIGHT MAHOGANY BROWN

L'Oréal Professionnel Majirel 5.5 Light Mahogany Brown is a permanent hair color that delivers rich, warm, and long-lasting mahogany brown results with up to 100% grey coverage . This iconic professional permanent color from the Majirel Crème de Beaute range can lighten or darken hair up to 3 levels, providing the versatility needed for custom color services. The mahogany reflect adds sophisticated warmth and dimension, creating a sun-kissed, radiant brown result with subtle red undertones that catch the light beautifully.
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to reinforce the cuticle and improve shine, leaving hair up to 3x softer and visibly healthier . The non-drip cream texture ensures easy, precise application without mess, and the fresh, floral fragrance provides a pleasant sensorial experience with up to 2x less ammonia odor* when paired with OTT Oxydant (*instrumental test) .
Mixes at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant. For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results, use 30 volume . Development time is 35 minutes at room temperature.
This product is intended for professional use only and must not be used on persons under 16 years of age. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIROUGE 4.60 MEDIUM BROWN INTENSE RED

L'Oréal Professionnel Majirouge 4.60 Medium Brown Intense Red is a permanent hair color that delivers a rich, multidimensional medium brown base with vibrant, intense red reflects, providing up to 100% grey coverage and up to 3 levels of lift . This professional-grade shade features Carmilane technology for superior fade resistance, Rubilane for pure and intense red reflects, and DM5 for enhanced vibrancy within copper and red shades .
Enriched with Ionène G and Incell technologies, the formula strengthens and reinforces the hair fiber, leaving hair 45% more conditioned after color, softer, shinier, and more resistant . The ultra-creamy texture ensures smooth, even application and uniform color distribution from roots to ends . Ideal for all-over color and high-fashion partial techniques like balayage and ombré, this medium brown intense red shade provides long-lasting, fade-resistant results with perfect grey coverage .
Mix at a 1:1.5 ratio (1 tube of Majirouge to 1.5 parts developer) with L'Oréal Professionnel Cream Oxydant . For up to 2 levels of lift and grey coverage, use 20 volume; for up to 3 levels of lift, use 30 volume. For white hair coverage, mix with Majirel golden base shades . Development time is 35 minutes at room temperature .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.