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L’ORÉAL PROFESSIONNEL INOA 5.60 INTENSE LIGHT RED BROWN

L'Oréal Professionnel iNOA 5.60 Intense Light Red Brown is an ammonia-free permanent hair color powered by patented ODS (Oil Delivery System) technology containing 60% oil, delivering vibrant red-brown results with 100% grey coverage and up to 3 levels of lift . This revolutionary formula—also described as Chatain Clair Rouge—replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine and lasting hydration .
The 5.60 Intense Light Red Brown shade belongs to the DM5 technology family, delivering pure, intense red-brown reflects for a sophisticated, dimensional result . Ideal for grey coverage, full-head applications, and color transformations, iNOA is a certified vegan product featuring a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous formulations .
The tube is made of 95% recycled aluminum for reduced environmental impact, and the new packaging features a QR code linking directly to education resources .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume (6%) for up to 2 levels lift or 30-volume (9%) for up to 3 levels lift . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix 60g of iNOA 5.60 with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service .

L’ORÉAL PROFESSIONNEL MAJIROUGE 4.60 MEDIUM BROWN INTENSE RED

L'Oréal Professionnel Majirouge 4.60 Medium Brown Intense Red is a permanent hair color that delivers a rich, multidimensional medium brown base with vibrant, intense red reflects, providing up to 100% grey coverage and up to 3 levels of lift . This professional-grade shade features Carmilane technology for superior fade resistance, Rubilane for pure and intense red reflects, and DM5 for enhanced vibrancy within copper and red shades .
Enriched with Ionène G and Incell technologies, the formula strengthens and reinforces the hair fiber, leaving hair 45% more conditioned after color, softer, shinier, and more resistant . The ultra-creamy texture ensures smooth, even application and uniform color distribution from roots to ends . Ideal for all-over color and high-fashion partial techniques like balayage and ombré, this medium brown intense red shade provides long-lasting, fade-resistant results with perfect grey coverage .
Mix at a 1:1.5 ratio (1 tube of Majirouge to 1.5 parts developer) with L'Oréal Professionnel Cream Oxydant . For up to 2 levels of lift and grey coverage, use 20 volume; for up to 3 levels of lift, use 30 volume. For white hair coverage, mix with Majirel golden base shades . Development time is 35 minutes at room temperature .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIROUGE ABSOLU RED 5.20

L'Oréal Professionnel Majirouge Absolu Red 5.20 is a permanent hair color that delivers a sophisticated, cool-toned Light Extra Burgundy Brown with pearlescent violet-red reflects and up to 100% grey coverage . Also known as Chatain Clair Irisé Profond in French, this shade offers intense, warm red-brown nuances with extra glow, combining a Level 5 Light Brown base with a 2.0 pearlescent reflect for an iridescent finish that catches the light with cool, violet-red depth rather than warm orange tones.
The formula is enriched with Carmilane, Rubilane, and DM5 technologies for superior fade resistance and pure, intense red reflects within selected copper and red shades . Enriched with Ionène G and Incell technologies, the formula strengthens and reinforces the hair fiber, leaving hair softer, shinier, and more conditioned . It provides up to 3 levels of lift and is ideal for all-over color and partial techniques like balayage and ombré.
The ultra-creamy texture ensures smooth, even application and uniform color distribution from roots to ends . Mix at a 1:1.5 ratio (1 tube of Majirouge to 1.5 parts developer) with L'Oréal Professionnel Cream Oxydant . For up to 2 levels of lift and grey coverage, use 20 volume; for up to 3 levels of lift, use 30 volume. Development time is 35 minutes at room temperature .
This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service .

L’ORÉAL PROFESSIONNEL MAJIROUGE CARMILANE 6.66 DARK EXTRA RED BLONDE

L'Oréal Professionnel Majirouge Carmilane 6.66 Dark Extra Red Blonde is a permanent hair color specifically formulated to deliver bright, vibrant, and intense red tones that stay true and long-lasting . This professional-grade color features the revolutionary "6.66" double-red intensity code at level 6, providing maximum red pigment concentration for bold, head-turning results .
The formula is enriched with three innovative technologies: Carmilane for superior fade resistance, Rubilane for pure and intense reflects, and DM5 for enhanced vibrancy within copper and red shades . It provides up to 100% grey coverage and can lighten hair up to 3 levels, making it ideal for all-over reds and high-fashion partial techniques like balayage, ombré, and color blocking .
Enriched with Ionène G and Incell technologies, the formula strengthens and reinforces the hair fiber, leaving hair softer, shinier, and more conditioned . The ultra-creamy texture allows for smooth, even application from root to tip with a pleasant fragrance .
Mix at a 1:1.5 ratio (1 tube of Majirouge to 1.5 parts developer) with L'Oréal Professionnel Cream Oxydant . For up to 2 levels of lift and grey coverage, use 20 volume; for up to 3 levels of lift, use 30 volume. For white hair coverage, mix with Majirel golden base shades . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIROUGE RUBILANE 6.40

L'Oréal Professionnel Majirouge Rubilane 6.40 is a permanent hair color that delivers bold, vibrant Dark Blonde Intense Copper results with up to 100% grey coverage and up to 3 levels of lift . This professional-grade shade features Rubilane technology for pure, intense copper reflects, combined with Carmilane and DM5 technologies for superior fade resistance and vibrancy within red and copper shades .
Enriched with Ionène G and Incell technologies, the formula strengthens and reinforces the hair fiber, leaving hair softer, shinier, and more conditioned . The ultra-creamy texture ensures smooth, even application and uniform color distribution from roots to ends . Ideal for all-over color and high-fashion partial techniques like balayage and ombré, this copper red shade provides long-lasting, fade-resistant results .
Mix at a 1:1.5 ratio (1 tube of Majirouge to 1.5 parts developer) with L'Oréal Professionnel Cream Oxydant . For up to 2 levels of lift and grey coverage, use 20 volume; for up to 3 levels of lift, use 30 volume. For white hair coverage, mix with Majirel golden base shades . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.