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L’ORÉAL PROFESSIONNEL INOA 1 DARKEST NATURAL BLACK
L'Oréal Professionnel iNOA 1 Darkest Natural Black is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering intense, deep, true black results with 100% grey coverage and up to 3 levels of lift . This Level 1 fundamental shade—also described as 1/1N Black—provides maximum depth and opacity for clients seeking a true, jet-black result with no unwanted warm or cool reflects .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine, 43% less hair porosity, and +20% scalp hydration . The vegan formula features a fluid, unctuous, non-drip texture that is faster and easier to apply, mix, and rinse, with results lasting up to 6 weeks .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, use deep or extra coverage natural shades for deeper, more opaque coverage . Development time is 35 minutes at room temperature .
The tube is made of 95% recycled aluminum for reduced environmental impact.
This product is intended for professional use only . To use, mix 60g of iNOA 1 Darkest Natural Black with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL INOA 3 DARK BROWN
L'Oréal Professionnel iNOA 3 Dark Brown is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, deep, natural dark brown results with 100% grey coverage and up to 3 levels of lift . This Level 3 fundamental shade—also described as 3.0 Deep Natural Brown—provides maximum depth and opacity for clients seeking a true, authentic dark brown with no unwanted warm or cool reflects .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine, 43% less hair porosity, and +20% scalp hydration . The vegan formula features a fluid, non-drip texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with results lasting up to 6 weeks .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, use deep or extra coverage natural shades for deeper, more opaque coverage . Development time is 35 minutes at room temperature.
The tube is made of 95% recycled aluminum for reduced environmental impact, and the packaging features dematerialized instructions to save up to 79 tons of paper annually .
This product is intended for professional use only. To use, mix 60g of iNOA 3 Dark Brown with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
250ML25Ml
L’ORÉAL PROFESSIONNEL INOA 4 BROWN
L'Oréal Professionnel iNOA 4 Brown is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, natural brown results with up to 100% grey coverage and up to 3 levels of lift in just 35 minutes . This Level 4 fundamental shade—also described as 4.0/4NN Natural Brown—provides true-to-color, natural brown results with excellent depth and dimension .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 6 weeks of anti-dryness effect, and uncompromised scalp comfort . The vegan, wax-free formula features a fluid, non-drip texture that is easy and fast to apply, mix, and rinse .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair with cool coverage, mix ½ target shade with ½ Natural shade at the same level . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix 60g of iNOA 4 Brown with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
250ML25Ml
L’ORÉAL PROFESSIONNEL INOA 5 LIGHT BROWN
L'Oréal Professionnel iNOA 5 Light Brown is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, natural light brown results with up to 100% grey coverage and up to 3 levels of lift in just 35 minutes . This Level 5 fundamental shade provides true-to-color, natural light brown results with beautiful warmth and dimension.
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 43% less hair porosity, +20% scalp hydration, and 6 weeks of anti-dryness effect . The vegan, wax-free formula features a fluid texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations.
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, mix ½ target shade with ½ fundamental family shade at the same level for optimal coverage . Development time is 35 minutes at room temperature.
The tube is made of 95% recycled aluminum for reduced environmental impact . This product is intended for professional use only. To use, mix 60g of iNOA 5 Light Brown with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL INOA 5.60 INTENSE LIGHT RED BROWN
L'Oréal Professionnel iNOA 5.60 Intense Light Red Brown is an ammonia-free permanent hair color powered by patented ODS (Oil Delivery System) technology containing 60% oil, delivering vibrant red-brown results with 100% grey coverage and up to 3 levels of lift . This revolutionary formula—also described as Chatain Clair Rouge—replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine and lasting hydration .
The 5.60 Intense Light Red Brown shade belongs to the DM5 technology family, delivering pure, intense red-brown reflects for a sophisticated, dimensional result . Ideal for grey coverage, full-head applications, and color transformations, iNOA is a certified vegan product featuring a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous formulations .
The tube is made of 95% recycled aluminum for reduced environmental impact, and the new packaging features a QR code linking directly to education resources .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume (6%) for up to 2 levels lift or 30-volume (9%) for up to 3 levels lift . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix 60g of iNOA 5.60 with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL INOA 6.45 DARK COPPER MAHOGANY BLONDE
L'Oréal Professionnel iNOA 6.45 Dark Copper Mahogany Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, multi-dimensional copper-mahogany results with 100% grey coverage and up to 3 levels of lift . This Level 6 Dark Blonde Copper Mahogany shade combines warm copper with deep mahogany reflects for a sophisticated, vibrant finish that adds beautiful dimension and radiance .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 43% less hair porosity, 20% more scalp hydration, and 6 weeks of anti-dryness effect . The vegan, wax-free formula features a fluid texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For virgin hair, full development time is 35 minutes at room temperature. For thick and/or resistant hair with 50% or more grey hair, apply the grey coverage mixture for optimal results . The tube is made of 95% recycled aluminum for reduced environmental impact .
This product is intended for professional use only. To use, mix 60g of iNOA 6.45 Dark Copper Mahogany Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L'Oréal Professionnel iNOA 6.45 Dark Copper Mahogany Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering rich, multi-dimensional copper-mahogany results with 100% grey coverage and up to 3 levels of lift . This Level 6 Dark Blonde Copper Mahogany shade combines warm copper with deep mahogany reflects for a sophisticated, vibrant finish that adds beautiful dimension and radiance .
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 43% less hair porosity, 20% more scalp hydration, and 6 weeks of anti-dryness effect . The vegan, wax-free formula features a fluid texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift . For virgin hair, full development time is 35 minutes at room temperature. For thick and/or resistant hair with 50% or more grey hair, apply the grey coverage mixture for optimal results . The tube is made of 95% recycled aluminum for reduced environmental impact .
This product is intended for professional use only. To use, mix 60g of iNOA 6.45 Dark Copper Mahogany Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL INOA 6.66 CARMILANE DARK DEEP RED BLONDE
L'Oréal Professionnel iNOA 6.66 Carmilane Dark Deep Red Blonde is an ammonia-free permanent hair color powered by patented ODS (Oil Delivery System) technology containing 60% oil, delivering deep, intense red results with 100% grey coverage and up to 3 levels of lift . This revolutionary formula—also described as Blond foncé rouge profond—replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 48% more shine, 43% less hair porosity, and 20% more scalp hydration .
The 6.66 Dark Deep Red Blonde shade features Carmilane technology—a specialized formulation developed for achieving deep, powerful, and long-lasting red tones that stay vibrant between salon visits . Ideal for grey coverage, full-head applications, and dramatic color transformations, iNOA is a certified vegan product .
The vegan formula features a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with the tube made of 95% recycled aluminum for reduced environmental impact .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume (6%) for up to 2 levels lift or 30-volume (9%) for up to 3 levels lift . Development time is 35 minutes at room temperature. Carmilane shades should not be intermixed with any shades aside from iNOA Clear .
This product is intended for professional use only. To use, mix 60g of iNOA 6.66 Carmilane with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL INOA 7.23 IRIDESCENT GOLDEN BLONDE
L'Oréal Professionnel iNOA 7.23 Iridescent Golden Blonde is an ammonia-free permanent hair color powered by a unique patented Oil Delivery System (ODS) technology containing 60% oil, delivering high-impact color, up to 48% more shine, and optimal scalp comfort . This revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 100% white hair coverage and up to 3 levels of lift .
The 7.23 Iridescent Golden Blonde shade—also described as Medium Blonde Irisé Gold—delivers a luminous, multi-dimensional finish with warm, light-catching gold and pearl tones, making it an ideal choice for clients seeking a fresh, vibrant golden blonde with beautiful iridescence . The formula provides -43% less hair porosity, +20% scalp hydration, and 6 weeks of anti-dryness effect, keeping hair hydrated, healthy-looking, and radiant between salon visits .
The vegan formula features a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with the tube made of 95% recycled aluminum for reduced environmental impact .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume or 30-volume, depending on desired lift. For virgin hair, full development time is 35 minutes at room temperature . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, mix with a fundamental family shade for optimal coverage .
This product is intended for professional use only. To use, mix 1 tube (60g) of iNOA 7.23 Iridescent Golden Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL INOA 7.31 GOLDEN ASH BLONDE
L'Oréal Professionnel iNOA 7.31 Golden Ash Blonde is an ammonia-free permanent hair color powered by the exclusive ODS (Oil Delivery System) patented technology containing 60% oil, delivering high-impact color, 48% more shine, and optimal scalp comfort . This revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 100% white hair coverage and up to 3 levels of lift .
The 7.31 Golden Ash Blonde shade—described as 7.31/7GB—delivers a sophisticated, multi-dimensional finish with a perfect balance of golden and ash reflects, making it an incredibly versatile shade that flatters a wide range of skin tones . The formula provides 43% less hair porosity, 20% more scalp hydration, and 6 weeks of anti-dryness effect, keeping hair hydrated, healthy-looking, and radiant between salon visits .
The vegan formula features a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with the tube made of 95% recycled aluminum for reduced environmental impact .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume (6%) or 30-volume (9%), depending on desired lift . For virgin hair, full development time is 35 minutes at room temperature. For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, mix with Gold Natural or Natural shades at the same level for optimal coverage .
This product is intended for professional use only. To use, mix 1 tube (60g) of iNOA 7.31 Golden Ash Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL INOA 7.44 DEEP COPPER BLONDE
L'Oréal Professionnel iNOA 7.44 Deep Copper Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering intense, vibrant deep copper results with 100% grey coverage and up to 3 levels of lift. Also described as 7.44/7CC, this double-copper shade provides maximum depth and intensity for a bold, head-turning copper blonde finish.
The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 6 weeks of anti-dryness effect, and optimal scalp comfort. The vegan formula features a fluid, wax-free texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations.
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift. For virgin hair, full development time is 35 minutes at room temperature. The tube is made of 95% recycled aluminum for reduced environmental impact.
This product is intended for professional use only. To use, mix 60g of iNOA 7.44 Deep Copper Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL INOA 8.13 LIGHT BEIGE BLONDE
L'Oréal Professionnel iNOA 8.13 Light Beige Blonde is an ammonia-free permanent hair color powered by a unique patented Oil Delivery System (ODS) technology containing 60% oil, delivering high-impact color, up to 48% more shine, and optimal scalp comfort . This revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 100% white hair coverage and up to 3 levels of lift .
The 8.13 Light Beige Blonde shade—also described as Light Ash Golden Blonde —delivers a luminous, light-reflective finish with a beautifully balanced blend of ash and golden tones, making it an incredibly versatile shade that flatters a wide range of skin tones . The formula provides -43% less hair porosity, +20% scalp hydration, and 6 weeks of anti-dryness effect, keeping hair hydrated, healthy-looking, and radiant between salon visits .
The vegan formula features a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations , with the tube made of 95% recycled aluminum for reduced environmental impact .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume (6%) or 30-volume (9%), depending on desired lift . For virgin hair, full development time is 35 minutes at room temperature. For white hair coverage up to 100%, use the target shade alone with the appropriate oxidant .
This product is intended for professional use only. To use, mix 1 tube (60g) of iNOA 8.13 Light Beige Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
