L’ORÉAL PROFESSIONNEL DIA LIGHT 10.12 PLATINUM ASH IRIDESCENT BLONDE MILKSHAKE

L’ORÉAL PROFESSIONNEL DIA LIGHT 10.12 PLATINUM ASH IRIDESCENT BLONDE MILKSHAKE

PRIMARY USES

1. Acidic Demi-Permanent Gloss Color for Toning and Neutralizing

• What it does: Dia Light 10.12 is an acidic demi-permanent gloss color formulated without ammonia, designed to tone, refresh, and add gloss to color-treated or sensitized hair . The 10.12 Platinum Ash Iridescent Blonde shade—also known as “Frosty Pearl,” “Pearly Glazed Milkshake,” or “Milkshake Silver Mother-of-Pearl”—delivers a cool, pearlescent ash finish with iridescent reflects, making it ideal for neutralizing unwanted warm undertones after lightening services .

• How it helps your hair: For the person who wants to eliminate brassy, yellow tones from their platinum or very light blonde hair while adding a cool, pearlescent finish, this provides a gentle, low-commitment solution. For anyone seeking that fresh, “icy” blonde look with silver-mother-of-pearl reflects, this means an ammonia-free formula that respects the hair’s integrity while delivering professional results .

2. Enriched with 1% Hyaluronic Acid Complex for Deep Hydration

• What it does: The new formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture by enrobing the hair fiber in a hydrating film . It fights the first visible sign of damage—dryness—while providing 2x more hydration and up to 82% glossier color results . The acidic pH helps seal the cuticle, preserving cortex integrity and strengthening hair after bleach with up to 3x less breakage .

• How it helps your hair: For the person whose hair feels dry or damaged from previous lightening or coloring services, this provides a gentle toning experience that improves hair condition. For anyone who wants their color service to nourish rather than compromise their hair, this means a formula that hydrates and strengthens while it colors .

3. 3-in-1 Professional Tool: Gloss, Tone & Refresh

• What it does: Dia Light is a 3-in-1 professional tool specifically designed for three key services: Hyaluronic Glossing adds shine and manageability; Hyaluronic Toning neutralizes unwanted undertones after lightening or balayage; and Hyaluronic Refreshing revives faded color on lengths and ends . The versatile formula allows stylists to customize results based on client needs, from subtle highlights to visible changes.

• How it helps your hair: For the person with unwanted brassiness in platinum or very light blonde hair, this provides a toning solution that neutralizes warmth while adding cool, pearlescent ash reflects. For anyone wanting to add shine and dimension to their color between salon visits, this means a versatile product that adapts to your specific needs .

4. Provides Zero Lift, Ideal for Toning Pre-Lightened Hair

• What it does: Dia Light provides zero lift, making it safe for use on pre-lightened or bleached hair without causing additional damage . The formula is specifically designed for deposit-only results, adding tone and shine without altering the hair’s underlying level. Hair is balanced and 30% more conditioned for a healthier, natural-looking result .

• How it helps your hair: For the person who has just had highlights, balayage, or a full lightening service, this provides a gentle toning solution that won’t further compromise the hair. For anyone with fragile, bleached hair, this means a safe way to neutralize unwanted warmth and achieve the perfect cool, pearlescent finish .

5. Mixable with 6, 9, or 15 Volume Developer for Customized Results

• What it does: Dia Light mixes at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%), 9-vol (2.7%), or 15-vol (4.5%) depending on desired opacity and service type . The 6-volume developer provides soft color deposit for natural, more transparent results on blondes; 9-volume delivers standard tone-on-tone results; and 15-volume offers stronger deposit for maximum color revelation . Development time ranges from 2 to 20 minutes depending on desired outcome .

• How it helps your hair: For the stylist, this provides the flexibility to customize the opacity and intensity based on client needs. For the client, it means a tailored service that can range from a subtle gloss to a more noticeable color refresh, with results lasting up to 6 weeks .

6. Not for Grey Coverage

• What it does: This product is not designed for grey coverage; for white hair coverage of up to 70%, L’Oréal Professionnel recommends Dia Color or Dia Richesse . This shade is specifically formulated for toning and glossing pre-lightened or color-treated hair.

• How it helps your hair: For the person with no grey coverage needs who simply wants to tone, refresh, or add gloss to their platinum, very light blonde, or silver hair, this provides the perfect solution. For those with emerging grey, Dia Light is recommended as a toning service after grey coverage has been addressed .

SECONDARY USES

1. Toning After Lightening Services: Apply to pre-lightened or bleached hair to neutralize unwanted yellow or brassy undertones using 6 or 9 volume developer, processing for up to 20 minutes . For the person who has just had highlights or balayage and wants a cool, pearlescent finish, this provides the perfect toning solution.

2. Glossing Service: Apply to all-over hair for 2-10 minutes to add intense shine, improve manageability, and deposit subtle color reflection without altering the base shade . For the person who wants a “gloss” service between color appointments, this provides a quick, low-commitment shine boost.

3. Refreshing Faded Lengths and Ends: Apply specifically to mid-lengths and ends after a permanent color root touch-up to revive faded very light ash blonde color and ensure a seamless match, using 9 or 15 volume developer . For the person whose platinum or very light blonde ends have faded faster than their roots, this provides an even, refreshed result.

4. Corrective Color and Pre-Coloration: Suitable for corrective color applications, pre-coloration, and creating cool lowlights to add dimension to very light blonde or platinum hair . For the person wanting to add depth and contrast to their color without a full-color service, this provides a versatile option for dimensional results.