L’ORÉAL PROFESSIONNEL DIA LIGHT 10.01 LIGHTEST NATURAL ASH BLONDE (MILKSHAKE)

L’ORÉAL PROFESSIONNEL DIA LIGHT 10.01 LIGHTEST NATURAL ASH BLONDE (MILKSHAKE)

PRIMARY USES

1. Acidic Demi-Permanent Gloss Color for Toning and Neutralizing

• What it does: Dia Light 10.01 is an acidic demi-permanent gloss color formulated with a 1% Hyaluronic Acid complex, designed to tone, refresh, and add gloss to color-treated or sensitized hair without ammonia . The 10.01 Lightest Natural Ash Blonde shade—also known as “Natural Iced Milkshake”—delivers a cool, sophisticated ash result with a clean, neutral finish, making it ideal for neutralizing unwanted yellow undertones after lightening services .

• How it helps your hair: For the person who wants to eliminate brassy, yellow tones from their very light blonde or platinum hair while maintaining a natural, neutral finish, this provides a gentle, low-commitment solution. For anyone seeking that fresh, “icy” blonde look without the harshness of permanent color, this means an ammonia-free formula that respects the hair’s integrity while delivering professional results.

2. Enriched with 1% Hyaluronic Acid Complex for Deep Hydration

• What it does: The formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture by enrobing the hair fiber in a hydrating film . It fights the first visible sign of damage—dryness—while providing 1.9x more hydration and 82% glossier color results . The acidic pH helps seal the cuticle, preserving cortex integrity and providing vinyl shine .

• How it helps your hair: For the person whose hair feels dry or damaged from previous coloring or lightening services, this provides a gentle coloring experience that improves hair condition. For anyone who wants their color service to nourish rather than compromise their hair, this means a formula that hydrates and strengthens while it colors.

3. 3-in-1 Professional Tool: Gloss, Tone & Refresh

• What it does: Dia Light is a 3-in-1 professional tool specifically designed for three key services: glossing adds shine and manageability; toning neutralizes unwanted undertones after lightening or balayage; and refreshing revives faded color on lengths and ends . The versatile formula allows stylists to customize results based on client needs, from subtle highlights to visible changes.

• How it helps your hair: For the person with unwanted brassiness in very light blonde or highlighted hair, this provides a toning solution that neutralizes warmth while adding clean, natural ash reflects. For anyone wanting to add shine and dimension to their color between salon visits, this means a versatile product that adapts to your specific needs.

4. 10.01 Lightest Natural Ash Blonde / Natural Iced Milkshake Shade

• What it does: Shade 10.01 is a Lightest Natural Ash Blonde, also known as “Natural Iced Milkshake” . The double-code “.01” indicates a combination of natural (0) and ash (1) reflects, delivering a clean, neutralized very light blonde with a cool, iced finish that eliminates warmth while maintaining a natural look.

• How it helps your hair: For the person wanting a clean, cool very light ash blonde that eliminates yellow and brassy tones while staying natural-looking, this provides a beautiful, sophisticated finish. For anyone who wants their blonde to look fresh, modern, and cool-toned without being too grey or silver, this means a shade formulated for perfect balanced neutralization.

5. Provides Zero Lift, Ideal for Toning Pre-Lightened Hair

• What it does: Dia Light provides zero lift, making it safe for use on pre-lightened or bleached hair without causing additional damage . The formula is specifically designed for deposit-only results, adding tone and shine without altering the hair’s underlying level.

• How it helps your hair: For the person who has just had highlights, balayage, or a full lightening service, this provides a gentle toning solution that won’t further compromise the hair. For anyone with fragile, bleached hair, this means a safe way to neutralize unwanted warmth and achieve the perfect cool blonde finish.

6. Mixable with 6, 9, or 15 Volume Developer for Customized Results

• What it does: Dia Light mixes at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%), 9-vol (2.7%), or 15-vol (4.5%) depending on desired opacity and service type . The 6-volume developer provides soft color deposit for natural, more transparent results on blondes; 9-volume delivers standard tone-on-tone results; and 15-volume offers stronger deposit for maximum color revelation. Development time ranges from 2 to 20 minutes depending on desired outcome .

• How it helps your hair: For the stylist, this provides the flexibility to customize the opacity and intensity based on client needs. For the client, it means a tailored service that can range from a subtle gloss to a more noticeable color refresh, with results lasting up to 6 weeks.

SECONDARY USES

1. Toning After Lightening Services: Apply to pre-lightened or bleached hair to neutralize unwanted yellow or brassy undertones using 6 or 9 volume developer, processing for up to 20 minutes . For the person who has just had highlights or balayage and wants a clean, cool finish, this provides the perfect toning solution.

2. Glossing Service: Apply to all-over hair for 5-20 minutes to add intense shine, improve manageability, and deposit subtle color reflection without altering the base shade . For the person who wants a “gloss” service between color appointments, this provides a quick, low-commitment shine boost.

3. Refreshing Faded Lengths and Ends: Apply specifically to mid-lengths and ends after a permanent color root touch-up to revive faded very light ash blonde color and ensure a seamless match, using 9 or 15 volume developer . For the person whose very light blonde ends have faded faster than their roots, this provides an even, refreshed result.

4. Pastel Colour Creation: Mix with Dia Light Clear or Foundation 0 to create custom pastel tones, using higher proportions of Clear for softer pastels . For the person wanting a soft, dreamy pastel blonde, this provides a customizable solution.

5. NOT FOR GREY COVERAGE: This product is not designed for grey coverage; for white hair coverage of up to 70%, L’Oréal Professionnel recommends Dia Richesse . This shade is specifically formulated for toning and glossing pre-lightened or color-treated hair.