L’ORÉAL PROFESSIONNEL INOA 4 BROWN

L’ORÉAL PROFESSIONNEL INOA 4 BROWN

PRIMARY USES

1. Ammonia-Free Permanent Hair Color Powered by Oil Delivery System

• What it does: iNOA 4 is an ammonia-free permanent hair color formulated with the exclusive ODS² (Oil Delivery System) patented technology containing 60% oil, which replaces traditional ammonia to deliver high-impact color while providing optimal scalp comfort . The formula is completely odorless and vegan, containing zero animal-derived ingredients or byproducts, making it a cleaner choice for professional coloring services .

• How it helps your hair: For the person who is sensitive to strong chemical odors or experiences scalp discomfort with traditional ammonia-based colors, this provides a pleasant, odorless coloring experience. For anyone seeking rich, long-lasting brown color without compromising hair health or scalp comfort, this means a professional formula that respects both hair integrity and sensory comfort.

2. 4 Brown Shade

• What it does: Shade 4 is a Brown fundamental shade, also described as 4.0/4NN Natural Brown, delivering a rich, natural brown result with excellent depth and dimension . This Level 4 fundamental shade provides beautiful, natural-looking results for clients seeking a versatile brown with no unwanted warm or cool reflects .

• How it helps your hair: For the person wanting a rich, natural brown that adds warmth and depth without being too dark, this provides a versatile Level 4 shade that works beautifully for both full coverage and root touch-ups. For anyone who wants their brown hair to look healthy, vibrant, and natural, this means a shade formulated for pure, authentic brown results.

3. Up to 100% Grey Coverage with Up to 3 Levels of Lift

• What it does: This permanent hair color delivers up to 100% coverage of grey and white hair while providing up to 3 levels of lift in just 35 minutes, making it suitable for clients with significant grey coverage needs who also want to lighten their base . The 60% oil base helps preserve the natural protective film of the hair while ensuring maximum color intensity .

• How it helps your hair: For the person with grey or white hair who wants complete coverage while also achieving a rich brown result, this provides a single-product solution that addresses both needs. For anyone who has struggled with patchy coverage or resistance to color, this means a professional formula that delivers consistent, beautiful results.

4. Up to 48% More Shine and 6 Weeks of Hydration

• What it does: The ODS technology delivers up to 48% more shine compared to uncolored hair, with results lasting through 6 weeks of intensive moisture balance . The formula provides an anti-dryness effect, keeping hair hydrated, soft, and healthy-looking between salon visits .

• How it helps your hair: For the person who wants their brown color to look fresh, glossy, and healthy beyond the first week, this provides long-lasting shine and hydration. For anyone who has experienced dry, dull hair after coloring, this means a formula that maintains moisture and radiance.

5. Odorless, No-Drip Formula for Precise Application

• What it does: The formula features a smooth, creamy, fluid texture that is odorless, non-drip, and easy to mix, apply, and rinse, allowing for uniform coverage from roots to ends . Additive waxes have been eliminated, making the application smoother and the product easier to work with.

• How it helps your hair: For the stylist performing precise color work, this provides a manageable, fluid formula that enables clean, professional application. For the client, the consistency ensures even coverage and predictable results with minimal mess.

6. Vegan Formula with Eco-Responsible Packaging

• What it does: The formula is vegan, containing no animal-derived ingredients or by-products, and is certified as such . The product is manufactured in Spain and Belgium, ensuring high-quality production standards .

• How it helps your hair: For the person who prefers vegan, cruelty-free beauty products, this provides a professional color option that aligns with their values. For salons seeking more sustainable practices, this means a product that prioritizes ethical formulation.

SECONDARY USES

1. Root Touch-Up on Colored Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 or 30 volume developer at 1:1 ratio, processing for 35 minutes. For the person maintaining their brown color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over brown transformation, using 20 volume for up to 2 levels lift or 30 volume for up to 3 levels lift, processing for 35 minutes. For the person wanting to achieve a rich, natural brown from natural hair, this provides the ideal single-process solution.

3. Grey Coverage for Resistant Hair: For clients with up to 70% white hair, use the target shade alone with 20 or 30 volume developer; for 70-100% white hair coverage with cool reflects, mix ½ target shade with ½ Natural shade at the same level . For the person with emerging grey who wants full, natural-looking coverage, this provides a customizable approach.

4. Color Refreshing Service: For a quick refresh of faded color on mid-lengths and ends after a root touch-up, apply with low-volume developer for reduced processing time to revive vibrancy without over-darkening. For the person whose ends have faded faster than their roots, this provides a seamless refresh that extends the life of their color.

5. Take Through with iNOA (Virgin Hair Only): For slight color changes, take through for the final 5 minutes; for moderate changes, final 20 minutes; for dramatic changes, take through immediately. For the stylist performing full-color transformations on virgin hair, this provides professional guidelines for optimal results.