L’ORÉAL PROFESSIONNEL INOA 7.44 DEEP COPPER BLONDE

L’ORÉAL PROFESSIONNEL INOA 7.44 DEEP COPPER BLONDE

PRIMARY USES

1. Ammonia-Free Permanent Hair Color Powered by Oil Delivery System

• What it does: iNOA 7.44 is a permanent hair color formulated with the exclusive ODS² (Oil Delivery System) patented technology containing 60% oil, which replaces traditional ammonia to deliver high-impact color while providing optimal scalp comfort. The formula is completely odorless and vegan, containing zero animal-derived ingredients or byproducts, making it a cleaner choice for professional coloring services.

• How it helps your hair: For the person who is sensitive to strong chemical odors or experiences scalp discomfort with traditional ammonia-based colors, this provides a pleasant, odorless coloring experience. For anyone seeking vibrant, long-lasting deep copper color without compromising hair health or scalp comfort, this means a professional formula that respects both hair integrity and sensory comfort.

2. 7.44 Deep Copper Blonde Shade

• What it does: Shade 7.44 is a Deep Copper Blonde, also described as 7.44/7CC, delivering an intense, vibrant deep copper result with rich, warm reflects. The double-code “44” indicates a double-concentration of copper reflect, providing maximum depth and intensity for a bold, head-turning copper blonde finish.

• How it helps your hair: For the person wanting a vibrant, head-turning deep copper that catches the light beautifully, this provides a bold, sophisticated finish. For anyone who wants their copper to have maximum richness and depth without being too orange or brassy, this means a shade formulated for intense, dimensional copper results.

3. Up to 3 Levels of Lift with 100% Grey Coverage

• What it does: This permanent hair color delivers up to 100% coverage of grey and white hair while providing up to 3 levels of lift, making it suitable for clients with significant grey coverage needs who also want to achieve a vibrant deep copper result. The 60% oil base helps preserve the natural protective film of the hair while ensuring maximum color intensity.

• How it helps your hair: For the person with grey or white hair who wants complete, vibrant copper coverage while also achieving lift, this provides a single-product solution that addresses both needs. For anyone who has struggled with patchy coverage or resistance to color, this means a professional formula trusted by stylists for consistent, beautiful results.

4. Up to 48% More Shine and 6 Weeks of Hydration

• What it does: The ODS technology delivers up to 48% more shine compared to uncolored hair, with results lasting through 6 weeks of intensive moisture balance. The formula provides an anti-dryness effect, keeping hair hydrated, soft, and healthy-looking between salon visits.

• How it helps your hair: For the person who wants their deep copper color to look fresh, glossy, and healthy beyond the first week, this provides long-lasting shine and hydration. For anyone who has experienced dry, dull hair after coloring with traditional copper shades, this means a formula that maintains moisture and radiance.

5. Fluid Formula for Faster, Easier Application

• What it does: The new fluid formula is faster and easier to apply, mix, rinse, and extend to the lengths for better overall application. The wax-free texture allows for precise, no-drip application that stays where applied, and additive waxes have been eliminated for easier application.

• How it helps your hair: For the stylist performing precise color work, this provides a manageable, fluid formula that enables clean, professional application. For the client, the consistency ensures even coverage and predictable results with minimal mess.

6. Vegan Formula with Eco-Responsible Packaging

• What it does: The formula is vegan, containing no animal-derived ingredients or by-products, and the tube is made of 95% recycled aluminum, produced in a waterloop factory. The packaging features a QR code on the carton linking directly to education resources.

• How it helps your hair: For the person who prefers vegan, cruelty-free, sustainable beauty products, this provides a professional color option that aligns with their values. For salons seeking more sustainable practices, this means a product with significantly reduced environmental impact.

SECONDARY USES

1. Root Touch-Up on Colored Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 or 30 volume developer at 1:1 ratio, processing for 35 minutes. For the person maintaining their deep copper color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over deep copper transformation, using 20 volume for up to 2 levels lift or 30 volume for up to 3 levels lift, processing for 35 minutes. For the person wanting to achieve a bold, vibrant deep copper from natural hair, this provides the ideal single-process solution.

3. Copper Wave Technique: Use in the Copper Wave technique, where sections of hair, especially the tips, are colored with iNOA and wrapped in foil for an ultra-natural, blushed finish that warms up the overall color. For the person wanting a subtle copper enhancement rather than full coverage, this provides a beautiful, dimensional technique.

4. Grey Coverage for Resistant Hair: For clients with up to 70% white hair, use the target shade alone with 20 or 30 volume developer. When a grey coverage blend is applied at the roots, lengthen with highlights only for optimal results. For the person with emerging grey who wants full, vibrant coverage, this provides a reliable approach.

5. Take Through with iNOA (Virgin Hair Only): For slight color changes, take through for the final 5 minutes; for moderate changes, final 20 minutes; for dramatic changes, take through immediately. For the stylist performing full-color transformations on virgin hair, this provides professional guidelines.

6. Pre-lightened Hair Service: For pre-lightened or bleached hair, not recommended for use on bleached hair; avoid use. This product works best on natural, unbleached hair.