7.44

L'Oréal Professionnel iNOA 7.44 Deep Copper Blonde is an ammonia-free permanent hair color powered by patented ODS² (Oil Delivery System) technology containing 60% oil, delivering intense, vibrant deep copper results with 100% grey coverage and up to 3 levels of lift. Also described as 7.44/7CC, this double-copper shade provides maximum depth and intensity for a bold, head-turning copper blonde finish.

The revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 48% more shine, 6 weeks of anti-dryness effect, and optimal scalp comfort. The vegan formula features a fluid, wax-free texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations.

Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-volume (3%), 20-volume (6%), or 30-volume (9%), depending on desired lift. For virgin hair, full development time is 35 minutes at room temperature. The tube is made of 95% recycled aluminum for reduced environmental impact.

This product is intended for professional use only. To use, mix 60g of iNOA 7.44 Deep Copper Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo. Always perform a patch test 48 hours before any coloring service.