L’ORÉAL PROFESSIONNEL MAJIREL 7.11 DEEP ASH BLONDE

L’ORÉAL PROFESSIONNEL MAJIREL 7.11 DEEP ASH BLONDE

PRIMARY USES

1. Permanent Hair Color with Intense Ash Neutralization

• What it does: Shade 7.11 is a Deep Ash Blonde permanent hair color from the iconic Majirel range, delivering powerful neutralization of warm and brassy undertones with a double-ash formulation . The “.11” designation indicates an intensified ash tone, providing superior warmth control for a clean, cool, sophisticated blonde finish.

• How it helps your hair: For the person who struggles with stubborn warm tones, brassiness, or yellowing in their medium blonde hair, this provides enhanced neutralizing power compared to standard ash shades. For anyone who wants their cool blonde to stay fresh, clean, and modern between salon visits, this means a double-ash formula specifically designed for maximum cool reflection.

2. Provides Up to 100% Grey Coverage

• What it does: This permanent hair color delivers up to 100% coverage of white and grey hairs with even, rich color from root to tip . The formula ensures uniform, natural-looking results, making it a reliable choice for clients with grey coverage needs who also want intense cool ash tones. It leaves hair with sublime shine, feeling intensely nourished and hydrated until the next color treatment .

• How it helps your hair: For the person with grey or white hair who wants full, natural-looking deep ash blonde coverage, this provides a professional solution that covers resistant grey fibers completely while delivering superior cool tones. For anyone who has struggled with patchy coverage or grey that appears warm, this means consistent, beautiful results.

3. Provides Up to 4 Levels of Lift in 35 Minutes

• What it does: This versatile permanent color can lighten hair up to 4 levels in just 35 minutes, delivering high-resistance coloring results with long-lasting fade resistance . The formula makes hair softer than before the coloring process, leaving it feeling intensely nourished and hydrated.

• How it helps your hair: For the person wanting to achieve a lighter ash blonde from a darker starting level, this provides the necessary lift in a single step. For the stylist, this means the efficiency of a fast-developing formula combined with superior conditioning results.

4. Features Odor Trapping Technology for 2x Less Ammonia Smell

• What it does: The new Majirel formula incorporates advanced Odor Trapping Technology that captures ammonia molecules, resulting in 2x less ammonia odor while maximizing color performance . The result is a more pleasant coloring experience in the salon without compromising on long-lasting results.

• How it helps your hair: For the person sensitive to strong chemical smells who finds traditional hair color unpleasant, this provides a more comfortable salon experience. For stylists who work with color daily, this means a more pleasant working environment without compromising on color results.

5. Provides 3x More Care with New Caring-Agent Complex

• What it does: The new caring-agent complex provides three times more care compared to previous Majirel formulations, leaving hair noticeably smoother and more conditioned . The improved creamy texture facilitates seamless dispensing and mixing for a flawless, mistake-proof application.

• How it helps your hair: For the person who colors their hair regularly and worries about damage and dryness, this provides a formula that cares for the hair while it colors. For anyone who has experienced dry, brittle hair after permanent color, this means a formula that leaves hair feeling stronger, softer, and looking glossy.

6. Vegan Formula with Easy 1:1.5 Mixing Ratio

• What it does: This permanent hair color features a vegan formula and mixes easily with L’Oréal Professionnel Oxydant at a 1:1.5 ratio (50ml color to 75ml developer) . The improved creamy texture ensures better dispensing, easier mixing, and mistake-proof application.

• How it helps your hair: For the person who prefers vegan, cruelty-free beauty products, this provides a professional color option that aligns with their values. For the stylist, the smooth texture ensures even coverage and predictable results with minimal mess.

7. Available in Professional 50ml Size

• What it does: This permanent hair color comes in a professional 50ml tube designed for single full-head applications . The packaging ensures product freshness and ease of dispensing in a professional salon environment. Made in Spain .

• How it helps your hair: For salons, this provides a professional-grade product in a convenient size for single applications. For the client, it means their stylist is using a fresh, professional-quality product for their service.

SECONDARY USES

1. Root Touch-Up on Deep Ash Blonde Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 volume oxidant and processing for 35 minutes. For the person maintaining their cool ash blonde color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over deep ash blonde transformation, using 20 or 30 volume oxidant depending on desired lift. For the person wanting to achieve a cool, neutralized ash blonde from natural hair, this provides the ideal single-process solution.

3. Cool Tone Refresh on Faded Color: Apply to previously colored hair that has lost its cool reflects to restore the deep ash tones and neutralize any warmth that has developed. For the person whose cool blonde has turned warm between salon visits, this provides a refresh that brings back the cool, sophisticated finish.

4. Grey Coverage for Resistant Hair: For clients with up to 50% grey hair, use the target shade alone with 20 volume oxidant. For 50-100% grey coverage with cool ash reflects, mix ½ target shade with ½ natural base shade with 20 volume oxidant. For the person with emerging grey who wants natural-looking cool coverage, this provides a customizable approach.

5. High-Lift Ash Blonde Services: When mixed with 30 volume (9%) oxidant, use for high-lift services on medium to light blonde bases to achieve cooler, lighter ash results with up to 4 levels of lift. For the person wanting to lighten their natural base while getting intense deep ash tones, this provides a single-process solution.

6. Partial Coloring Technique: Suitable for both complete full-head coloring and partial coloring services, allowing versatility in application based on the client’s specific needs. For the person needing targeted color application, this provides flexibility for custom color services.