Up to 4 Levels Lift

L'Oréal Professionnel Majirel 7.11 Deep Ash Blonde is a permanent hair color that delivers intense cool, sophisticated ash tones with powerful warmth neutralization . The double-ash ".11" formulation provides superior brass control compared to standard ash shades, making it the ideal choice for clients who want a clean, modern, cool blonde with maximum warmth elimination.

The new Majirel formula features advanced Odor Trapping Technology, providing 2x less ammonia odor while maximizing color performance, and a caring-agent complex that delivers 3x more care, leaving hair noticeably smoother and more conditioned . The formula provides up to 100% grey coverage and can lighten hair up to 4 levels in 35 minutes, with hair left feeling intensely nourished, hydrated, and softer than before the coloring process .

The vegan, creamy formula mixes easily at a 1:1.5 ratio (50ml color to 75ml developer) with 20 volume (6%) or 30 volume (9%) oxidant, with a development time of 35 minutes . The improved creamy texture ensures a flawless, mistake-proof application with even, rich color from root to tip .

This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.