Deep Ash Blonde

L'Oréal Professionnel Dia Light 7.11 Deep Ash Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula features unique acid-gel cream technology with an acidic pH that seals the cuticle for a vinyl-like finish, providing ultimate shine while leaving hair up to 30% more conditioned .

The 7.11 Deep Ash Blonde shade delivers an intense, cool, neutralized ash finish, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . The ammonia-free, semi-permanent formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results .

The gel-cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit, 9-vol (2.7%) for standard results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks . Not designed for grey coverage—for white hair coverage up to 70%, please refer to Dia Color .

This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 7.11 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.