Showing 101–123 of 123 results

L’ORÉAL PROFESSIONNEL MAJIROUGE RUBILANE 6.40

L'Oréal Professionnel Majirouge Rubilane 6.40 is a permanent hair color that delivers bold, vibrant Dark Blonde Intense Copper results with up to 100% grey coverage and up to 3 levels of lift . This professional-grade shade features Rubilane technology for pure, intense copper reflects, combined with Carmilane and DM5 technologies for superior fade resistance and vibrancy within red and copper shades .
Enriched with Ionène G and Incell technologies, the formula strengthens and reinforces the hair fiber, leaving hair softer, shinier, and more conditioned . The ultra-creamy texture ensures smooth, even application and uniform color distribution from roots to ends . Ideal for all-over color and high-fashion partial techniques like balayage and ombré, this copper red shade provides long-lasting, fade-resistant results .
Mix at a 1:1.5 ratio (1 tube of Majirouge to 1.5 parts developer) with L'Oréal Professionnel Cream Oxydant . For up to 2 levels of lift and grey coverage, use 20 volume; for up to 3 levels of lift, use 30 volume. For white hair coverage, mix with Majirel golden base shades . Development time is 35 minutes at room temperature.
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL OXYDANT CRÈME 3 40 VOLUMES 12% 1L

L'Oréal Professionnel Oxydant Crème 3 is a 40 volume (12%) professional oxidizing cream, available in a 1000ml bottle . Formulated to be used with L'Oréal Professionnel permanent hair color and lightening powders, this developer is the professional's choice for high-lift and intense lightening services . Its rich, creamy texture ensures easy, drip-free application and a homogeneous result .
Ideal for achieving maximum lightening for techniques like balayage and ombré, this 40 volume developer provides up to 3-4 levels of lift . It is specifically recommended for use on natural level 6 hair and lighter or to create warmer results on darker bases . Despite its high oxidative power, the balanced formula helps to maintain the hair fiber's smoothness and shine for a luminous, long-lasting color result .
This product is intended for professional use only. To use, mix with the selected L'Oréal Professionnel hair color or lightening powder according to the specific product's instructions, respecting the recommended mixing ratios . Develop according to the manufacturer's guidelines, then emulsify and rinse thoroughly.

L’ORÉAL PROFESSIONNEL OXYDANT CRÈME N. 1 20 VOLUMES 6% 1L

L'Oréal Professionnel Oxydant Crème N. 1 is a 20 volume (6%) professional oxidizing cream, available in a 1000ml bottle . Formulated to be used with L'Oréal Professionnel permanent hair color (Majirel) and lightening products (Blond Studio), this developer is the professional's standard choice for color services requiring up to 2 levels of lift .
The rich, creamy texture ensures easy, drip-free application and a homogeneous, uniform result. This concentration is ideal for coloring natural hair 1-2 shades lighter, covering grey or white hair, or for same-level coloring . The formula contains conditioning agents to help protect the hair fiber, leaving it smooth and shiny post-service.
This product is intended for professional use only. To use, mix with the selected L'Oréal Professionnel hair color according to the specific product's instructions, respecting the recommended mixing ratios . Develop according to the manufacturer's guidelines, then emulsify and rinse thoroughly.

L’ORÉAL PROFESSIONNEL OXYDANT CRÈME N. 2 30 VOLUMES 9% 1L

L'Oréal Professionnel Oxydant Crème N. 2 is a 30 volume (9%) professional oxidizing cream, available in a 1000ml bottle . Formulated to be used with L'Oréal Professionnel permanent hair color and lightening products, this developer is the professional's choice for color services requiring up to 3 levels of lift .
The rich, creamy texture ensures easy, drip-free application and a homogeneous, uniform result. When mixed with Majirel color cream in a 1:1.5 ratio, it provides predictable lift and long-lasting color results . The formula features new odor trapping technology for a more pleasant coloring experience, along with conditioning agents to help preserve the hair fiber .
This product is intended for professional use only. To use, mix with the selected L'Oréal Professionnel hair color according to the specific product's instructions, respecting the recommended mixing ratios . Develop according to the manufacturer's guidelines, then emulsify and rinse thoroughly.

L’ORÉAL PROFESSIONNEL SERIE EXPERT ABSOLUT REPAIR 10-IN-1 OIL

L'Oréal Professionnel Serie Expert Absolut Repair 10-in-1 Oil is a professional multi-purpose leave-in treatment specifically formulated for dry, damaged, and weakened hair . Powered by a professional PROTEIN + OMEGA-9 formula, this lightweight milky oil reduces hair surface damage by 77% and delivers 7x shinier hair while leaving strands with a lightweight touch .
As the final step in the complete 3-step Absolut Repair system (Shampoo → Resurfacing Mask → Oil), this versatile product delivers ten essential benefits: nourishment, resurfacing, lightweight feel, softness, detangling, conditioning, manageability, shine, heat protection up to 230°C (450°F), and anti-pollution defense . It also helps control frizz, reduce split ends, and provides 13x resistance to hair damage .
The lightweight milky formula allows for homogeneous distribution without any sticky or greasy residue, leaving hair soft, silky-to-touch, and instantly repaired . Suitable for all damaged hair types—including color-treated, lightened, and natural hair—this oil can be used on both damp and dry hair . For best results, apply 1-3 pumps to towel-dried hair after shampooing and masking, do not rinse, and style as usual. In case of contact with eyes, rinse immediately and thoroughly .

L’ORÉAL PROFESSIONNEL SERIE EXPERT ABSOLUT REPAIR OIL

L'Oréal Professionnel Serie Expert Absolut Repair Oil is a professional 10-in-1 multi-use leave-in oil, specifically formulated to nourish, repair, and protect dry and damaged hair . Enriched with advanced superfood ingredients—Gold Quinoa Seed Extract and Wheat Protein—this lightweight, non-greasy formula strengthens the hair fiber from within, seals split ends, and restores manageability without weighing hair down .
As the final step in the complete 3-step Absolut Repair system (Shampoo → Resurfacing Mask → Oil), this versatile product delivers ten essential benefits: intense nourishment, strengthening, heat protection up to 230°C (450°F), detangling, frizz control, enhanced shine, softening, smoothing, split end prevention, and color vibrancy sealing . Hair becomes up to 7 times shinier, stronger, more resilient, and significantly less prone to surface damage.
Suitable for all hair types and textures—including fine, thick, straight, curly, color-treated, and natural hair—this professional oil absorbs quickly without any sticky or greasy residue . Use it as a heat protectant before styling, a finishing polish for flyaways, an overnight treatment, or a curl definer . For best results, apply 1-3 drops to damp or dry hair focusing on mid-lengths and ends, then style as usual . Avoid direct contact with eyes.

L’ORÉAL PROFESSIONNEL SERIE EXPERT ABSOLUT REPAIR RESURFACING GOLDEN MASK

L'Oréal Professionnel Serie Expert Absolut Repair Resurfacing Golden Mask is a professional deep resurfacing treatment specifically formulated for dry and damaged hair . Infused with powerful superfood ingredients—Gold Quinoa and Wheat Protein—this luxurious mask repairs and strengthens the hair fiber from within, reducing surface damage by up to 77%* (*instrumental test on shampoo + mask after 5 applications) .
The butter-like creamy texture envelopes damaged hair with care, providing extreme nourishment and protection while leaving hair with a lightweight touch and no residue . Hair becomes up to 7x shinier, noticeably softer, more manageable, and more resistant to future damage with up to 13x resistance .
As the second step in the complete 3-step Absolut Repair system (Shampoo → Mask → 10-in-1 Leave-In Oil), this mask delivers professional-quality results at home . Suitable for all damaged hair types—including dry, sensitized, and color-treated hair—this paraben-free formula instantly restores hair with visible results from the first use . For best results, apply to towel-dried hair after shampooing, leave for 3 to 5 minutes, then rinse thoroughly .

L’ORÉAL PROFESSIONNEL SERIE EXPERT METAL DETOX HAIR MASK

L'Oréal Professionnel Serie Expert Metal Detox Hair Mask is a professional hydrating mask specifically formulated to lock out harmful metal particles found in water, protecting hair from metal-induced color fading and damage . Powered by patented Glicoamine technology—the only active agent small enough to trap and neutralize metals inside the hair fiber—this mask helps prevent breakage and ensures 100% true-to-tone color results .
When used as part of the complete Metal Detox system, clinical testing shows up to 87% less hair breakage . The formula intensely nourishes dry, bleached, and color-treated hair, leaving it soft, shiny, and easier to detangle with a smooth, healthy appearance . It is suitable for all hair types and textures, including dry, thick, or curly hair, and delivers intense care without weighing hair down .
The 500ml professional size is ideal for salon use and long-term home care, especially for those with bleached, highlighted, or color-treated hair who want to protect their investment and maintain vibrant, healthy hair between salon visits . For best results, apply evenly on clean, towel-dried hair after using Metal Detox Shampoo, leave on for 1 minute (or longer for deeper conditioning), rinse thoroughly, and follow with Metal Detox leave-in cream or oil .

L’ORÉAL PROFESSIONNEL SERIE EXPERT METAL DETOX HIGH PROTECTION LEAVE-IN CREAM

L'Oréal Professionnel Serie Expert Metal Detox High Protection Leave-In Cream is a professional leave-in treatment specifically formulated to remove metal particles from the hair fiber and prevent future deposits . Concentrated with 1% patented Glicoamine—the only active agent small enough to penetrate the hair and trap metals like copper from water exposure—this formula stops breakage and color shift at their source .
The melting, creamy texture absorbs instantly without weighing hair down, providing 72 hours of intense hydration and frizz control, even in high humidity . Formulated with UV filters, it protects hair against UV damage, oxidation, brushing, and heat styling up to 230°C (450°F) . Clinical testing shows it preserves 97% of color brightness after 8 weeks, leaving hair shinier, stronger, and healthier looking .
Suitable for all hair types and textures—color-treated, damaged, lightened, highlighted, natural, curly, thick, or fine—this leave-in cream is the final step in the complete Metal Detox professional system . For best results, apply daily on towel-dried hair, use 1-4 pumps from mid-lengths to ends depending on hair length, do not rinse, and proceed to blow-dry or air-dry .

L’ORÉAL PROFESSIONNEL SERIE EXPERT METAL DETOX MASQUE

L'Oréal Professionnel Serie Expert Metal Detox Masque is a professional intensive repair treatment specifically designed to follow the Metal Detox Shampoo. Formulated with patented Glycamine technology, it completes the detoxification process by neutralizing metal particles deep within the hair cortex while providing intense nourishment and sealing the cuticle.
This mask repairs damage caused by copper, iron, and other minerals found in hard water and pollution, restoring strength, elasticity, and shine. It helps prevent future breakage, seals split ends, and ensures hair is in optimal condition for chemical services, leading to truer, more vibrant, and longer-lasting color results.
For best results, apply to towel-dried hair after using the Metal Detox Shampoo, leave for 3-5 minutes, then rinse thoroughly. Use as part of the complete Metal Detox system for maximum protection against metal-induced damage and up to 87% less breakage.

L’ORÉAL PROFESSIONNEL SERIE EXPERT METAL DETOX PRE-SHAMPOO

L'Oréal Professionnel Serie Expert Metal Detox Pre-Shampoo is a professional pre-treatment specifically formulated to be applied to dry hair before shampooing. Utilizing patented Glicoamine technology, it breaks down and traps metal particles (copper, iron, nickel) that accumulate inside the hair fiber from water exposure and pipeline erosion—addressing the hidden cause of breakage, brassiness, and poor color retention .
As the essential first step in the complete 4-step Metal Detox system (Pre-Shampoo → Shampoo → Mask → Leave-In), this treatment prepares hair for optimal cleansing and conditioning by removing metal deposits that can block other products from penetrating the hair fiber. When used as part of the full system, clinical testing shows up to 87% less hair breakage and 100% true-to-tone color results .
Suitable for all hair types, especially those affected by hard water, well water, or old plumbing, this pre-shampoo is an essential tool for anyone wanting to protect their hair from metal-induced damage . For best results, apply generously to dry, unwashed hair section by section, leave for 1-2 minutes, then proceed with Metal Detox Shampoo without rinsing out the pre-treatment .

L’ORÉAL PROFESSIONNEL SERIE EXPERT METAL DETOX PRE-SHAMPOO TREATMENT

L'Oréal Professionnel Serie Expert Metal Detox Pre-Shampoo Treatment is a professional pre-wash treatment that refills up to one million hair micro-breaks in a single use, preventing excess absorption of water containing damaging metal particles . Concentrated with patented Glicofiller/Glicoamine technology, this lightweight gel formula treats hair when it is most vulnerable to damage—before shampooing—by sealing micro-cracks in the hair cortex and stopping metal particles from penetrating the fiber .
Clinical testing shows that this pre-shampoo delivers up to 96% less hair breakage in one use, with hair becoming 25x stronger and less porous when used as part of the complete Metal Detox system . It also provides 72 hours of hydration, smoothness, and softness, instantly detangling hair and leaving it visibly healthier and full-bodied .
The unique layering technique requires no rinsing—simply work the product through wet hair for 1-2 minutes until a light lather appears, then apply Metal Detox Shampoo directly over the top . Suitable for all hair types—color-treated, damaged, bleached, highlighted, natural, fine, and textured—this treatment is especially recommended before chemical services to ensure 100% true-to-tone color results and up to 87% less breakage .
The formula features an addictive fragrance with a unique signature—memorable citrus top notes associated with distinctive musky woods . It is vegan and sulfate-free, making it a clean, professional choice for daily or weekly use .

L’ORÉAL PROFESSIONNEL SERIE EXPERT METAL DETOX SHAMPOO

L'Oréal Professionnel Serie Expert Metal Detox Shampoo is a professional purifying treatment specifically formulated to detoxify the hair by eliminating metal particles (such as copper, iron, and nickel) that accumulate inside the hair fiber from water exposure, pollution, and repeated washing . Using patented Glycamine technology, this shampoo neutralizes metal within the cortex rather than simply rinsing it off the surface, addressing the hidden cause of damage, breakage, and unpredictable color results.
Clinical testing shows that when used as part of the Metal Detox system, this shampoo reduces hair breakage by up to 87% and significantly optimizes color results by eliminating the metal particles that cause brassiness, hot roots, and rapid fading . It is an essential preparation step recommended for use in the 2-3 weeks before color, bleach, or lightening services to ensure predictable, vibrant, long-lasting results.
Suitable for all hair types, this gentle yet powerful formula is ideal for those living in hard water areas, regular swimmers, or anyone whose hair shows signs of unexplained damage or discoloration. For best results, use as part of the complete Metal Detox system with the matching conditioner or mask.

L’ORÉAL PROFESSIONNEL SERIE EXPERT METAL DETOX SULFATE-FREE SHAMPOO

L'Oréal Professionnel Serie Expert Metal Detox Sulfate-Free Shampoo is a professional detoxifying shampoo specifically formulated to gently remove harmful metal particles—such as copper, iron, and nickel—that accumulate inside the hair fiber from water exposure, hard water, and pipeline erosion . Using patented Glicoamine technology, this formula penetrates the hair cortex to trap and neutralize metals, preventing the negative chemical reactions that cause breakage and unreliable color results during color, balayage, and lightening services .
Clinical testing shows that when used as part of the complete Metal Detox system, this shampoo helps achieve up to 87% less hair breakage and 100% true-to-tone color results . The sulfate-free, gentle cream formula transforms from a rich cream into an easy-to-rinse concentrated foam, leaving hair purified, nourished, and intensely shiny without stripping or drying .
This professional 1500ml size is ideal for salon use and long-term home care, especially for those living in hard water areas where metal buildup is a common concern . Suitable for all hair types and textures, this shampoo is an essential tool for anyone wanting to protect their color investment and maintain healthy, vibrant hair between salon visits.
For best results, use as part of the complete Metal Detox system: shampoo with this formula, then follow with Metal Detox Mask for optimal protection and repair .

L’ORÉAL PROFESSIONNEL SERIE EXPERT SILVER CONDITIONER

L'Oréal Professionnel Serie Expert Silver Conditioner is a professional toning conditioner specifically designed for white, grey, silver, and light blonde hair to neutralize unwanted yellow and brassy undertones. Formulated with violet and blue pigments, it restores clarity and brightness to both natural and color-treated hair, leaving it looking cool, vibrant, and fresh.
The rich nourishing formula is infused with Ceramides to increase elasticity, strength, and moisture retention, plus Babassu Oil to condition the hair without weighing it down. Hair is left softer, easier to detangle, and enhanced with a multidimensional shine. The lightweight formula also contains Magnesium Acetate to strengthen the hair fiber and support overall hair health.
For best results, apply evenly on shampooed and towel-dried hair, leave for 1-2 minutes, then rinse thoroughly. Use as part of the complete silver system with the Serie Expert Silver Shampoo for maximum brass-neutralizing and conditioning results.
L'ORÉAL PROFESSIONNEL SERIE EXPERT SILVER SHAMPOO (SE21) Amaris Beauty
300ml500ml

L’ORÉAL PROFESSIONNEL SERIE EXPERT SILVER SHAMPOO

L'Oréal Professionnel Serie Expert Silver Shampoo is a professional neutralizing shampoo specifically formulated for grey, white, silver, platinum, and light blonde hair to eliminate warm, brassy, and yellow tones. Infused with violet micro-pigments, the formula helps restore cool tones and maintain the purity of natural or color-treated white and grey hair.
Enriched with Magnesium to strengthen the hair fiber and Amino Acids to protect against external agents, this shampoo gently cleanses while nourishing and protecting, leaving hair soft, clean, and shiny. The Gloss Protection System works to maintain the hair's purity while enhancing softness, suppleness, and shine.
For best results, distribute evenly through wet hair, massage into a lather, and leave in for up to five minutes before rinsing thoroughly. Use one to two times per week depending on desired levels of neutralization and follow with L'Oréal Professionnel's Silver Anti-Brass Purple Conditioner for maximum results.

L’ORÉAL PROFESSIONNEL SERIE EXPERT VITAMINO COLOR 10-IN-1 PERFECTING SPRAY

L'Oréal Professionnel Serie Expert Vitamino Color 10-in-1 Perfecting Spray is a professional leave-in treatment specifically formulated for color-treated and sensitized hair. This multi-benefit spray provides 10 essential benefits in one bottle: heat protection up to 230°C (450°F), enhanced shine, softness, smoothness, detangling, easier blow-drying, breakage prevention, split end protection, frizz reduction, and consistent hair fiber texture.
Enriched with Resveratrol, a powerful antioxidant present in the skin and seeds of grapes that helps preserve hair color, this formula provides up to 8 weeks of color protection when used as part of the complete Vitamino Color system. It also contains Coconut Oil to nourish and add a beautiful, healthy shine without greasiness or weigh-down.
The lightweight, non-greasy formula is suitable for all hair types and textures—whether straight, wavy, curly, or coily—and works on fine, medium, and thick hair. Users love that it does not weigh their hair down, adds softness and movement, and provides excellent heat protection for daily styling.
For best results, spray on clean, towel-dried, damp, or dry hair, use fingers or a comb to evenly distribute through mid-lengths and ends, do not rinse, and proceed to style as usual. Complete your routine with the full Vitamino Color Care system (Shampoo, Conditioner, and Mask) for maximum results.

L’ORÉAL PROFESSIONNEL SERIE EXPERT VITAMINO COLOR CONDITIONER

L'Oréal Professionnel Serie Expert Vitamino Color Conditioner (750ml) is a daily conditioner for color-treated hair. Enriched with Resveratrol and UV filters, it seals the cuticle, prevents color fading, and provides antioxidant protection. This large professional size is ideal for salons or dedicated home use, leaving hair soft, shiny, and healthy-looking.

L’ORÉAL PROFESSIONNEL SERIE EXPERT VITAMINO COLOR CONDITIONER

L'Oréal Professionnel Serie Expert Vitamino Color Conditioner is specifically formulated for color-treated hair, designed to protect, hydrate, and maintain shine for a perfect luminous result . When used as part of the complete Vitamino Color system (shampoo + conditioner), colored hair becomes 6 times shinier and color lasts up to 8 weeks .
The formula is enriched with Resveratrol, a powerful antioxidant extracted from grape skin that protects hair against free radicals and oxidative damage . It also contains Niacinamide (Vitamin B3) to support scalp health and improve hair texture . Hair feels lighter, more manageable, and soft to the touch, with color appearing brighter, more radiant, and shiny .
Suitable for all color-treated hair types, this conditioner helps maintain color vibrancy while nourishing the hair fiber. For best results, apply after Vitamino Color Shampoo on wet hair focusing on mid-lengths to ends, leave for 1-2 minutes, then rinse thoroughly.
250ML500ml

L’ORÉAL PROFESSIONNEL SERIE EXPERT VITAMINO COLOR MASK

L'Oréal Professionnel Serie Expert Vitamino Color Mask is an intensely hydrating mask specifically formulated for color-processed hair . Enriched with Resveratrol—a powerful antioxidant present in the skin and seeds of grapes that helps preserve hair color—this formula strengthens to prevent breakage, boosts color vibrancy, enhances softness, and adds shine . When used as part of the complete Vitamino Color system (Shampoo + Conditioner + Mask), this mask provides up to 8 weeks of color protection .
The lightweight gel texture deeply hydrates without weighing hair down, making it ideal for all hair types including fine, thin, and curly hair . Hair is left feeling nourished, strengthened, and soft, with color appearing brighter, more radiant, and shiny. The formula also features Neohesperidin and Tocopherol as antioxidant active ingredients that protect the hair, along with Panthenol for hydrating benefits .
In addition to color protection, the mask provides increased shine, a smooth hair structure, and easy detangling, leaving hair manageable and silky . The formula contains a blend of Glycerin for moisture retention, Amodimethicone for long-lasting hair conditioning benefits, and Candelilla Wax for smoothness and shine .
For best results, after cleansing with Vitamino Color Shampoo and Conditioner (sold separately), apply a generous amount of the mask to clean, wet hair . Use fingers or a comb to evenly distribute through mid-lengths and ends, leave in for three to five minutes, then rinse thoroughly . Use the complete Vitamino Color Care system for maximum results.

L’ORÉAL PROFESSIONNEL SERIE EXPERT VITAMINO COLOR RESVERATROL SHAMPOO

L'Oréal Professionnel Serie Expert Vitamino Color Resveratrol Shampoo is a daily shampoo specifically formulated for color-treated hair, gently removing impurities while protecting hair color to prevent fading, enhance vibrancy, and maintain shine . Enriched with Resveratrol—a powerful antioxidant present in the skin and seeds of grapes that helps preserve hair color—this formula provides up to 8 weeks of color protection* (*after application of Vitamino Shampoo + Conditioner) .
The shampoo features a luxurious, creamy texture that transforms into a rich, dense foam, gently cleansing without stripping or drying the color . Formulated with Salicylic Acid for gentle scalp exfoliation, Panthenol (Pro-Vitamin B5) for hydrating benefits, and Niacinamide to support scalp health, this shampoo strengthens hair to prevent breakage while enhancing color vibrancy and adding intense shine .
Users consistently report that their hair stays shiny, light-feeling, and healthy-looking, with color lasting longer and remaining bright without becoming tarnished . Ideal for all color-processed hair types—whether straight, wavy, curly, or coily—this versatile formula is suitable for fine hair as it does not weigh hair down .
For best results, use as the first step in the complete Vitamino Color system: distribute evenly through wet hair and massage until a rich lather forms, rinse thoroughly, then follow with Vitamino Color Conditioner and weekly with Vitamino Color Mask for maximum color protection. In case of contact with eyes, rinse immediately and thoroughly.

L’ORÉAL PROFESSIONNEL SERIE EXPERT VITAMINO COLOR SHAMPOO

L'Oréal Professionnel Serie Expert Vitamino Color Shampoo is a daily shampoo specifically formulated for color-treated hair, gently removing impurities while protecting hair color to prevent fading, enhance vibrancy, and maintain shine . Enriched with Resveratrol—a powerful antioxidant present in the skin and seeds of grapes that helps preserve hair color—this formula provides up to 8 weeks of color protection when used as part of the complete Vitamino Color system .
The shampoo features a rich, silky lather that gently cleanses without stripping, leaving hair soft, shiny, and light with a fresh berry scent . The formula contains Niacinamide (Vitamin B3) for scalp health, Salicylic Acid for gentle exfoliation, and Glycerin for moisture retention, ensuring comprehensive care for color-treated hair .
Users consistently report that their hair stays shiny, light-feeling, and healthy-looking, with color lasting longer and remaining bright without becoming tarnished . The professional 1500ml (50.7 fl oz) jumbo size is ideal for salon use and long-term home care, offering exceptional value for those committed to a color care routine .
For best results, use as the first step in the complete Vitamino Color system: distribute evenly through wet hair and massage until rich lather forms, rinse thoroughly, then follow with Vitamino Color Conditioner and weekly with Vitamino Color Mask for maximum color protection. In case of contact with eyes, rinse immediately and thoroughly.

L’ORÉAL PROFESSIONNEL SERIE EXPERT VITAMINO COLOR SHAMPOO

L'Oréal Professionnel Serie Expert Vitamino Color Shampoo is a daily shampoo specifically formulated for color-treated hair, gently removing impurities while protecting hair color to prevent fading and enhance vibrancy . Enriched with Resveratrol—a powerful antioxidant present in the skin and seeds of grapes that helps preserve hair color—this formula provides up to 8 weeks of color protection* (*after application of Vitamino Shampoo + Conditioner) .
The shampoo features a luxurious, creamy texture that transforms into an easy-to-apply dense foam, creating a rich lather that gently cleanses without stripping or drying . The formula strengthens hair to prevent breakage, protects the hair fiber from damage, and leaves hair with enhanced color vibrancy and intense shine .
Enriched with Niacinamide (Vitamin B3) and Salicylic Acid for scalp health and gentle exfoliation, this shampoo maintains a healthy environment for beautiful color-treated hair . The pleasant, luxurious fragrance leaves hair smelling fresh and clean without being overpowering .
For best results, use as the first step in the complete Vitamino Color system: distribute evenly through wet hair and massage until lather forms, rinse thoroughly, then follow with Vitamino Color Conditioner and weekly with Vitamino Color Mask for maximum color protection . In case of contact with eyes, rinse immediately and thoroughly .