L’ORÉAL PROFESSIONNEL SERIE EXPERT SILVER SHAMPOO

L’ORÉAL PROFESSIONNEL SÉRIE EXPERT SILVER SHAMPOO 

PRIMARY USES

1. Neutralizes Unwanted Yellow and Brassy Tones

• What it does: This neutralizing purple shampoo is specifically formulated for grey, white, silver, platinum, and light blonde hair (both natural and color-treated) to eliminate warm, brassy, and yellow undertones. Infused with violet micro-pigments (CI 60730/Acid Violet 43), the formula works to neutralize yellowing fibers and return hair color to its natural, beautiful cool tone.

• How it helps your hair: For the person who struggles with dull, yellowing grey hair or brassy highlights, this provides a professional solution to restore a cool, bright, and clean tone. For anyone wanting to maintain their salon-fresh silver or platinum blonde look, this means a shampoo that keeps brassiness at bay with regular use.

2. Enriched with Magnesium and Amino Acids to Strengthen Hair

• What it does: The formula is enriched with Magnesium Acetate, which helps strengthen the hair fiber, and Amino Acids (including Aspartic Acid, Glycine, Arginine, and Glutamic Acid) that protect against external agents and improve overall hair health. This strengthening complex helps reduce breakage and maintain the integrity of fragile, lightened, or naturally aging hair.

• How it helps your hair: For the person whose hair has become weak or porous due to lightening or the natural aging process, this provides essential strengthening care. For anyone who wants to keep their silver or blonde hair looking thick and healthy, this means a shampoo that reinforces each strand while neutralizing brassiness.

3. Gently Cleanses with Added Nourishment and Shine

• What it does: The gentle formula cleanses while delivering toning results, leaving hair soft, clean, and shiny. The Gloss Protection System helps maintain the hair’s purity while enhancing softness, suppleness, and boosting natural shine factors. The deep purple shampoo effectively removes impurities without over-drying.

• How it helps your hair: For the person whose color-treated or fragile grey hair is prone to dryness, this provides a gentle cleanse that won’t strip moisture. For anyone who finds other purple shampoos too harsh or drying, this means a formula that nourishes while it tones.

4. Can Be Used One to Two Times Per Week

• What it does: This shampoo is designed to be used one to two times per week depending on desired levels of neutralization. For best results, follow with L’Oréal Professionnel’s Silver Anti-Brass Purple Conditioner (sold separately).

• How it helps your hair: For the person who wants professional-quality toning results at home, this provides a simple weekly routine that keeps tones fresh between salon visits. For anyone who wants to extend the life of their color service, this means a maintenance treatment that prevents brassiness.

5. Suitable for Both Color-Treated and Natural Hair

• What it does: This gentle purple shampoo can be used on both color-treated and natural white, grey, or blonde hair. The versatile formula works across different hair types without compromising effectiveness, making it an inclusive choice for diverse needs.

• How it helps your hair: For the person with natural silver or grey hair that has yellowed over time, this provides targeted care that restores a clean, bright look. For anyone with color-treated hair seeking to maintain cool tones, this means a shampoo that respects both natural and processed hair.

6. Available in Professional Salon Sizes

• What it does: This shampoo is available in various professional sizes including 16.9 fl oz and 50.7 fl oz bottles, making it suitable for both salon use and long-term home care. The larger sizes offer exceptional value for those committed to a silver hair care routine.

• How it helps your hair: For the person who wants to maintain consistent toning results, this provides a cost-effective, long-lasting option. For anyone who travels frequently, smaller sizes are also available for convenient on-the-go use.

SECONDARY USES

1. Weekly Toning Treatment: Use 1-2 times per week in place of your regular shampoo to maintain cool tones and prevent brassiness between salon visits. For the person who wants to extend the life of their color service, this provides a maintenance treatment that keeps tones fresh.

2. Pre-Toning Prep: Use for 1-2 weeks before a salon appointment to create a clean, balanced base that helps the stylist achieve a more even, cooler toner result. For the person who wants the best possible outcome from their salon visit, this provides preparation that maximizes toning results.

3. Brightening Boost for Natural Grey: Use regularly on natural grey hair to eliminate the yellowing caused by environmental factors like pollution, hard water, and sun exposure. For the person who wants their natural silver to look its best, this means a shampoo that restores the bright, clean look of healthy grey hair.

4. Travel Companion: Available in multiple sizes including professional jumbo sizes, making it suitable for both travel and home use. For anyone who travels frequently, this means professional toning care wherever you go.

5. Pre-Color Preparation for Lightening Services: Use in the weeks leading up to a lightening or highlighting service to create a cleaner canvas by removing mineral buildup and yellow tones. For the person preparing for a salon lightening service, this provides a preparatory step that enhances results.