L’ORÉAL PROFESSIONNEL SERIE EXPERT VITAMINO COLOR SHAMPOO

L’ORÉAL PROFESSIONNEL SERIE EXPERT VITAMINO COLOR SHAMPOO

PRIMARY USES

1. Gently Cleanses Color-Treated Hair While Preserving Vibrancy

• What it does: This daily shampoo is specifically formulated for color-treated hair, gently removing impurities while protecting hair color to prevent fading, enhance vibrancy, and maintain shine . The formula helps prolong salon color services by preventing color from washing out and fading between appointments .

• How it helps your hair: For the person who invests time and money in coloring their hair and watches color fade after just a few washes, this provides a gentle daily cleanser that protects your investment. For anyone whose color-treated hair feels dry or looks dull, this means a shampoo that preserves vibrancy while keeping hair healthy and shiny.

2. Powered by Resveratrol Antioxidant for Up to 8 Weeks Color Protection

• What it does: The formula is enriched with Resveratrol, a powerful antioxidant present in the skin and seeds of grapes that helps preserve hair color and protect against color fading . Clinical testing shows that when used as part of the complete Vitamino Color system (shampoo + conditioner), it provides up to 8 weeks of color protection . Hair becomes 6 times more shiny and appears brighter and more radiant .

• How it helps your hair: For the person who wants their color-treated hair to stay vibrant and fresh for weeks, this provides antioxidant protection that fights the environmental aggressors that cause fading. For anyone who has experienced their salon-fresh color dulling after sun exposure or repeated washing, this means a shampoo that actively preserves color intensity.

3. Creates a Rich, Silky Lather for a Luxurious Experience

• What it does: The shampoo features Sodium Laureth Sulfate and Cocamidopropyl Betaine as cleansing agents, creating a rich, silky lather that gently removes impurities without stripping the hair . Users consistently report that the shampoo lathers really well and leaves hair feeling clean, soft, and shiny .

• How it helps your hair: For the person who loves the sensory experience of a rich lather but worries about harsh cleansers damaging their color, this provides a satisfying foam that cleans effectively without compromising color. For anyone who has used color-safe shampoos that don’t lather well, this means a product that feels luxurious while being gentle.

4. Leaves Hair Soft, Shiny, and Light with a Fresh Berry Scent

• What it does: The formula leaves colored hair soft, shiny, and light, with a soft touch of berries fragrance . Users report that their hair stays shiny, light-feeling, and healthy-looking, with some noting their hair feels softer and more manageable after switching to this shampoo . The fragrance is described as pleasant and not overpowering .

• How it helps your hair: For the person whose color-treated hair feels dry, rough, or lacks shine, this provides a shampoo that restores softness and radiance. For anyone who wants their hair to feel as good as it looks, this means a shampoo that conditions while it cleanses and leaves a pleasant, lasting scent.

5. Formulated with Niacinamide, Salicylic Acid, and Glycerin for Hair Health

• What it does: The formula contains Niacinamide (Vitamin B3), which helps support scalp health and improve hair texture, Salicylic Acid for gentle exfoliation and scalp cleansing, and Glycerin for moisture retention . These ingredients work together to maintain a healthy environment for hair growth while providing conditioning benefits to the hair fiber .

• How it helps your hair: For the person who wants their hair care to include beneficial, strengthening ingredients, this provides a formula with proven actives that support both scalp and hair health. For anyone whose scalp feels sensitive or prone to buildup, this means a shampoo that cares for both your hair and scalp while protecting color.

6. Part of the Complete Vitamino Color Care System

• What it does: This shampoo is designed as the first step in the complete Vitamino Color care system: cleanse with this shampoo, then condition with Vitamino Color Conditioner, and use the Vitamino Color Mask weekly for intensive treatment . Use with the full Vitamino Color system for maximum results and up to 8 weeks of color protection .

• How it helps your hair: For the person who wants comprehensive, professional-quality color care at home, this provides a complete system approach for maximum results. For anyone who wants their shampoo to work in harmony with their conditioner and mask, this means a coordinated routine designed to deliver vibrant, healthy, long-lasting color.

7. Available in Professional 1500ml Jumbo Size

• What it does: This professional 1500ml (50.7 fl oz) jumbo size is designed for salon use and long-term home care, offering exceptional value for those committed to a color care routine . The large size ensures you always have this essential shampoo on hand, with some versions featuring a convenient pump dispenser for easy use .

• How it helps your hair: For the person who wants to maintain a consistent color care routine, this provides a cost-effective, long-lasting option that can last for months of regular use. For anyone who wants salon-quality care at home, this means having professional-grade shampoo always available.

8. Suitable for All Color-Treated Hair Types

• What it does: This shampoo is suitable for all color-treated hair types, whether your hair is naturally straight, wavy, curly, or coily . It is also suitable for natural, non-colored hair that wants to maintain shine and health . Users with bleached hair, highlights, vivid colors, and natural grays report excellent results .

• How it helps your hair: For the person with any type of color-treated hair—from subtle highlights to bold vivid colors—this provides a versatile formula that works across all textures. For anyone who wants a single reliable shampoo for the whole family despite different hair types, this means a versatile option that performs across the board.

SECONDARY USES

1. Complete Color Care System Step: Use as the first step in the full Vitamino Color system: apply to wet hair and massage until lather forms, rinse thoroughly, then follow with Vitamino Color Conditioner and weekly with Vitamino Color Mask for maximum color protection and vibrancy . For the person who wants comprehensive, professional-quality color care at home, this provides a complete system approach for maximum results.

2. Pre-Color Treatment Prep: Use for 1-2 weeks before a color appointment to create a healthy, nourished base that helps color absorb more evenly and last longer. For the person who wants to get the most out of their salon visits, this provides prep that maximizes color payoff.

3. Post-Salon Maintenance: Use immediately after a fresh color service to lock in the new shade and extend the life of your salon visit. For the person who wants their professional color to last as long as possible, this means starting protection from day one.

4. Post-Swim Color Protector: Use after swimming in chlorinated or salt water to remove damaging residues while protecting color vibrancy. For the person who swims regularly and worries about their color fading, this means a shampoo that addresses both concerns.

5. Salon Professional Use: The 1500ml jumbo size is ideal for salon use, allowing stylists to provide consistent color care for clients. For professionals, this means having a reliable product that ensures predictable, high-quality color results.

6. Travel Companion: The 1500ml size is best for home use; for travel, consider decanting into smaller containers. For anyone who travels frequently and wants to maintain their color care routine, this means you can take professional care wherever you go.