L’ORÉAL PROFESSIONNEL SERIE EXPERT VITAMINO COLOR MASK

L’ORÉAL PROFESSIONNEL SERIE EXPERT VITAMINO COLOR MASK

PRIMARY USES

1. Deeply Hydrates Color-Processed Hair While Enhancing Vibrancy

• What it does: This intensely hydrating mask is specifically formulated for color-processed hair, helping to prolong color treatment and ensure it is well anchored in the hair . It strengthens to prevent breakage, boosts color vibrancy, enhances softness, and adds shine while dry hair is silkily cared for and tangled hair is detangled .

• How it helps your hair: For the person who invests time and money in coloring their hair and watches color fade after just a few washes, this provides deep conditioning that locks in color vibrancy. For anyone whose colored hair feels dry, brittle, or lacks shine, this means a mask that restores softness, radiance, and health to color-treated strands.

2. Powered by Resveratrol Antioxidant for Up to 8 Weeks Color Protection

• What it does: The formula is enriched with Resveratrol, a powerful antioxidant present in the skin and seeds of grapes that helps preserve hair color . Resveratrol works by neutralizing free radicals that can cause color to fade, helping to maintain the intensity and brightness of your hair color wash after wash. The hair fiber is protected from damage, providing up to 8 weeks color protection* (*after application of Vitamino Shampoo + Conditioner) .

• How it helps your hair: For the person who wants their color-treated hair to stay vibrant and fresh for weeks, this provides antioxidant protection that fights the environmental aggressors that cause fading. For anyone who has experienced their salon-fresh color dulling after sun exposure or repeated washing, this means a mask that actively preserves color intensity.

3. Strengthens Hair to Prevent Breakage and Future Damage

• What it does: This mask strengthens to prevent breakage while enhancing color vibrancy and strengthening hair from root to tip . The formula helps maintain the healthy appearance of hair while protecting against the mechanical damage that leads to split ends and breakage, especially important for color-processed hair which is often more fragile.

• How it helps your hair: For the person whose color-treated hair feels weak, fragile, or prone to breakage, this provides strengthening care that rebuilds resilience. For anyone who has noticed their colored hair becoming thinner or more damaged over time, this means a mask that reinforces each strand while preserving color.

4. Intensely Shines and Easily Detangles Hair

• What it does: The formula intensely shines and easily detangles hair, making it easier to comb through and reducing breakage during styling . In addition to color protection, the mask also provides increased shine and a smooth hair structure, leaving hair with a beautiful, healthy-looking finish.

• How it helps your hair: For the person whose colored hair tangles easily and feels rough or dull, this provides a mask that transforms texture and adds radiant shine. For anyone who wants their hair to feel as good as it looks, this means a treatment that detangles, smooths, and adds gloss in one step.

5. Lightweight Gel Texture with No Weigh-Down

• What it does: Unlike heavy cream masks that can weigh hair down, this mask features a lightweight gel texture that leaves hair feeling soft and detangled without flattening curls or leaving residue . The formula uses a double-locking technology that prolongs color radiance with a lightweight film that repels water, helping to protect color and enhance shine.

• How it helps your hair: For the person who loves deep conditioning masks but hates how they can leave hair flat, limp, or frizzy, this provides the best of both worlds—intensive hydration without sacrificing volume and movement. For anyone with fine, thin, or curly hair that gets weighed down easily, this means a color-protecting mask that keeps hair bouncy and full of life.

6. Enriched with Panthenol for Hydrating Benefits

• What it does: The formula is blended with Panthenol (Pro-Vitamin B5), which provides hydrating benefits and helps improve hair texture . Panthenol works alongside other moisturizing ingredients like Glycerin to deeply hydrate and soften the hair fiber.

• How it helps your hair: For the person whose colored hair feels dry, thirsty, or lacks moisture, this provides deep hydration that restores softness and elasticity. For anyone who wants their hair to feel healthy and nourished while maintaining color, this means a mask that delivers essential moisture to parched strands.

7. Contains Antioxidant Active Neohesperidin with Tocopherol

• What it does: The formula features Neohesperidin as an antioxidant active ingredient in conjunction with Tocopherol (Vitamin E), which help protect the hair . This powerful antioxidant blend works alongside Resveratrol to provide comprehensive protection against color fade and environmental damage.

• How it helps your hair: For the person who wants advanced, ingredient-driven color care, this provides a mask with multiple antioxidants that work together to preserve color intensity. For anyone whose hair is exposed to sun, pollution, or other environmental stressors, this means a formula that provides layered protection.

8. Ideal for All Color-Processed Hair Types

• What it does: This mask is suitable for all color-processed hair types, whether your hair is naturally straight, wavy, curly, or coily . The versatile formula works across different hair structures without compromising effectiveness, making it an inclusive choice for diverse colored hair needs.

• How it helps your hair: For the person with textured or curly colored hair who struggles to find color-protecting masks that work for their specific hair type, this provides an inclusive formula designed for everyone. For anyone who wants a single reliable color mask for the whole family despite different hair textures, this means a versatile option that performs across the board.

9. Part of the Complete Vitamino Color Care System

• What it does: This mask is designed to be the third step in the complete Vitamino Color care system: first, cleanse with Vitamino Color Shampoo, then condition with Vitamino Color Conditioner, and finally apply this mask for intensive weekly treatment . Use with the full Vitamino Color system for maximum results and up to 8 weeks of color protection.

• How it helps your hair: For the person who wants comprehensive, professional-quality color care at home, this provides a complete system approach for maximum results. For anyone who wants their mask to work in harmony with their shampoo and conditioner, this means a coordinated routine designed to deliver vibrant, healthy, long-lasting color.

SECONDARY USES

1. Weekly Deep Color Treatment: Use 1-2 times per week as an intensive treatment in place of regular conditioner for color-treated hair. Apply to clean, towel-dried hair, leave for 3-5 minutes, then rinse thoroughly. For the person whose color needs an extra boost between salon visits, this provides a weekly treatment that refreshes vibrancy.

2. Pre-Heat Styling Protector: Apply to damp hair before blow-drying to provide a protective, smoothing layer that helps prevent heat-induced damage and color fade. For the person who regularly uses hot styling tools on color-treated hair, this means added protection with every use.

3. Detangling Aid for Color-Treated Hair: Apply to wet hair after shampooing, focusing on lengths and ends, to help reduce tangles and make hair easier to comb through without causing breakage. For the person whose colored hair tangles easily, this means a mask that makes post-wash detangling smooth and painless.

4. Post-Color Service Maintenance: Use immediately after a fresh color service to lock in the new shade and extend the life of your salon visit. For the person who wants their professional color to last as long as possible, this means starting protection from day one.

5. Travel Companion: Available in 250ml and 500ml sizes, making it suitable for both travel and home use . For anyone who travels frequently, this means reliable color protection wherever you go.