L’ORÉAL PROFESSIONNEL INOA 3 DARK BROWN

L’ORÉAL PROFESSIONNEL INOA 3 DARK BROWN

PRIMARY USES

1. Ammonia-Free Permanent Hair Color Powered by Oil Delivery System

• What it does: iNOA 3 is a permanent hair color formulated with the exclusive ODS² (Oil Delivery System) patented technology containing 60% oil, which replaces traditional ammonia to deliver high-impact color while providing optimal scalp comfort . The formula is completely odorless and vegan, containing zero animal-derived ingredients or byproducts, making it a cleaner choice for professional coloring services .

• How it helps your hair: For the person who is sensitive to strong chemical odors or experiences scalp discomfort with traditional ammonia-based colors, this provides a pleasant, odorless coloring experience. For anyone seeking rich, long-lasting dark brown color without compromising hair health or scalp comfort, this means a professional formula that respects both hair integrity and sensory comfort.

2. 3 Dark Brown Shade – Deep Natural Brown

• What it does: Shade 3 is a Dark Brown, also described as 3.0 Deep Natural Brown, delivering a rich, deep, intense dark brown result with natural undertones . The “3” or “3.0” code indicates a Level 3 Dark Brown fundamental shade, providing maximum depth and opacity for clients seeking a true, rich dark brown with no unwanted warm or cool reflects.

• How it helps your hair: For the person wanting a rich, deep, natural-looking dark brown that adds depth and sophistication, this provides a versatile Level 3 shade that works beautifully for both full coverage and root touch-ups. For anyone who wants their dark brown to look healthy, vibrant, and natural, this means a shade formulated for pure, authentic dark brown results.

3. Up to 3 Levels of Lift with 100% Grey Coverage

• What it does: iNOA 3 lifts hair up to three levels while delivering 100% coverage of grey and white hair with long-lasting results . The 60% oil base helps preserve the natural protective film of the hair while ensuring maximum color intensity, and the formula provides visibly healthier hair with 48% more shine compared to unwashed hair .

• How it helps your hair: For the person with grey or white hair who wants complete, opaque coverage while also achieving a rich dark brown result, this provides a single-product solution that addresses both needs. For anyone who has struggled with patchy coverage or grey hairs that resist color, this means a professional formula trusted by stylists for consistent, beautiful results.

4. 6 Weeks of Hydration and Nourishment

• What it does: The ODS technology provides up to 6 weeks of intensive hydration and care, keeping hair hydrated, soft, and shiny between salon visits . The oil-based formula ensures hair is 43% less porous and provides +20% scalp hydration, maintaining curl patterns and hair health.

• How it helps your hair: For the person who wants their dark brown color to look fresh, glossy, and healthy beyond the first week, this provides long-lasting hydration and shine. For anyone who has experienced dry, dull hair after coloring, this means a formula that maintains moisture and radiance.

5. Fluid Formula for Faster, Easier Application

• What it does: The improved formula features a fluid, non-drip texture that is faster and easier to mix, apply, rinse, and extend to the lengths compared to previous formulations . The texture allows for precise, no-drip application that stays where applied.

• How it helps your hair: For the stylist performing precise color work, this provides a manageable formula that enables clean, professional application. For the client, the fluid consistency ensures even coverage and predictable results with minimal mess.

6. Mixable with 10, 20, or 30 Volume Developer

• What it does: iNOA mixes at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 10-vol (3%), 20-vol (6%), or 30-vol (9%), depending on desired lift and coverage . 10-volume provides up to 1 level of lift for subtle shifts and toning; 20-volume provides up to 2 levels for grey coverage and natural enhancement; 30-volume provides up to 3 levels for visible color changes.

• How it helps your hair: For the stylist, this provides the flexibility to customize the lift and intensity based on client needs. For the client, it means a tailored service that achieves the perfect dark brown result.

7. Eco-Responsible Packaging with 95% Recycled Aluminum

• What it does: The tube is made of 95% recycled aluminum, reducing environmental impact by replacing virgin aluminum with recycled material . The packaging features dematerialized instructions to save up to 79 tons of paper annually.

• How it helps your hair: For the person who prefers sustainable, eco-conscious beauty products, this provides a professional color option that aligns with their environmental values. For salons seeking more sustainable practices, this means a product with significantly reduced environmental impact.

SECONDARY USES

1. Root Touch-Up on Dark Brown Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 or 30 volume developer at 1:1 ratio, processing for 35 minutes. For the person maintaining their dark brown color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over dark brown transformation, using 20 volume for up to 2 levels lift or 30 volume for up to 3 levels lift, processing for 35 minutes . For the person wanting to achieve a rich, deep dark brown from natural hair, this provides the ideal single-process solution.

3. Grey Coverage for Resistant Hair: For clients with up to 70% white hair, use the target shade alone with 20 or 30 volume developer. For 70-100% white hair coverage, use deep or extra coverage natural shades for deeper, more opaque coverage . For the person with emerging grey who wants full, opaque coverage, this provides a reliable approach.

4. Take Through with iNOA (Virgin Hair Only): For slight color changes, take through for the final 5 minutes; for moderate changes, final 20 minutes; for dramatic changes, take through immediately. For the stylist performing full-color transformations on virgin hair, this provides professional guidelines for optimal results.

5. Take Through with Dia Light: To best preserve previously colored lengths, take through with Dia Light using 9-volume Diactivateur for the final 10-20 minutes of development, depending on desired color change. For the person wanting to refresh color on already-processed hair while preserving hair integrity, this provides a gentler approach.

6. Pre-lightened Hair Service: For pre-lightened or bleached hair, mist Metal Detox Pre-Treatment Spray on each section before applying iNOA formula for enhanced protection and color results. For the person with previously lightened hair seeking a dark brown refresh, this provides a protective approach.