L’ORÉAL PROFESSIONNEL INOA 7.31 GOLDEN ASH BLONDE

L’ORÉAL PROFESSIONNEL INOA 7.31 GOLDEN ASH BLONDE

PRIMARY USES

1. Ammonia-Free Permanent Hair Color Powered by Oil Delivery System

• What it does: iNOA 7.31 is an ammonia-free permanent hair color formulated with the exclusive ODS (Oil Delivery System) patented technology containing 60% oil, which replaces traditional ammonia to deliver high-impact color while providing optimal scalp comfort. The vegan formula is odorless, making the coloring process pleasant for both stylist and client, and features a fluid texture that is faster and easier to mix, apply, and rinse.

• How it helps your hair: For the person who is sensitive to strong chemical odors or experiences scalp discomfort with traditional ammonia-based colors, this provides a pleasant, odorless coloring experience. For anyone seeking vibrant, long-lasting color without compromising hair health or scalp comfort, this means a professional formula that respects both hair integrity and sensory comfort.

2. Provides 100% White Hair Coverage with Up to 3 Levels of Lift

• What it does: This permanent hair color delivers 100% white hair coverage while providing up to 3 levels of lift, making it suitable for clients with significant grey coverage needs who also want to lighten their base . The 60% oil base helps preserve the natural protective film of the hair while ensuring maximum color intensity, and the formula offers clinically proven 20% more scalp hydration .

• How it helps your hair: For the person with grey or white hair who wants complete coverage while also achieving lighter blonde results, this provides a single-product solution that addresses both needs. For anyone who has struggled with patchy coverage or resistance to lightening, this means a professional formula trusted by stylists for consistent, beautiful results.

3. Up to 48% More Shine and 6 Weeks of Hydration

• What it does: The ODS technology delivers 48% more shine compared to uncolored hair, with results lasting through 6 weeks of intensive moisture balance . The formula provides an anti-dryness effect, keeping hair hydrated and healthy-looking between salon visits, and offers 43% less hair porosity .

• How it helps your hair: For the person who wants their color to look fresh, glossy, and healthy beyond the first week, this provides long-lasting shine and hydration. For anyone who has experienced dry, dull hair after coloring, this means a formula that maintains moisture and radiance.

4. 7.31 Golden Ash Blonde Shade

• What it does: Shade 7.31 is a Golden Ash Blonde, described as 7.31/7GB, delivering a balanced, multi-dimensional finish with a blend of golden (warm) and ash (cool) reflects . This combination creates a sophisticated, neutral result that is neither too warm nor too cool, part of the warm brown shade family .

• How it helps your hair: For the person wanting a blonde that is perfectly balanced—neutralizing unwanted brassiness while maintaining natural warmth and dimension—this provides the ideal middle ground. For anyone who finds pure ash tones too flat or golden tones too yellow, this means a versatile golden ash shade that flatters a wide range of skin tones.

5. Vegan Formula with Eco-Responsible Packaging

• What it does: The formula is vegan, containing no animal-derived ingredients or by-products, and features a tube made of 95% recycled aluminum . The new formula is more sustainable and includes a QR code on the carton linking directly to education resources.

• How it helps your hair: For the person who prefers vegan, cruelty-free beauty products, this provides a professional color option that aligns with their values. For salons seeking more sustainable practices, this means a product with reduced environmental impact.

SECONDARY USES

1. Root Touch-Up on Colored Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 or 30 volume developer at 1:1 ratio, developing for 35 minutes . For the person maintaining their golden ash blonde color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over golden ash blonde transformation, using 20 or 30 volume developer depending on desired lift (up to 3 levels), developing for 35 minutes . For the person wanting to achieve a balanced, neutral golden ash blonde from natural hair, this provides the ideal single-process solution.

3. Grey Coverage for Resistant Hair: For clients with up to 70% white hair, use the target shade alone with 20 or 30 volume developer; for 70-100% white hair with warm coverage, mix ½ target shade with ½ Gold Natural shade at the same level; for cool coverage, mix with ½ Natural shade . For the person with emerging grey who wants natural-looking coverage, this provides a customizable approach.

4. Take Through with Dia Light: To best preserve previously colored lengths, take through with Dia Light using 9-volume Diactivateur for the final 10-20 minutes of development, depending on desired color change . For the person wanting to refresh color on already-processed hair while preserving hair integrity, this provides a gentler approach.

5. Pre-lightened Hair Service: For pre-lightened or bleached hair, mist Metal Detox Pre-Treatment Spray on each section before applying iNOA formula for enhanced protection and color results . For the person with previously lightened hair seeking a golden ash blonde refresh, this provides a protective approach.