7.31

L'Oréal Professionnel iNOA 7.31 Golden Ash Blonde is an ammonia-free permanent hair color powered by the exclusive ODS (Oil Delivery System) patented technology containing 60% oil, delivering high-impact color, 48% more shine, and optimal scalp comfort . This revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering 100% white hair coverage and up to 3 levels of lift .

The 7.31 Golden Ash Blonde shade—described as 7.31/7GB—delivers a sophisticated, multi-dimensional finish with a perfect balance of golden and ash reflects, making it an incredibly versatile shade that flatters a wide range of skin tones . The formula provides 43% less hair porosity, 20% more scalp hydration, and 6 weeks of anti-dryness effect, keeping hair hydrated, healthy-looking, and radiant between salon visits .

The vegan formula features a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with the tube made of 95% recycled aluminum for reduced environmental impact .

Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume (6%) or 30-volume (9%), depending on desired lift . For virgin hair, full development time is 35 minutes at room temperature. For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, mix with Gold Natural or Natural shades at the same level for optimal coverage .

This product is intended for professional use only. To use, mix 1 tube (60g) of iNOA 7.31 Golden Ash Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.