L’ORÉAL PROFESSIONNEL DIA LIGHT 9.13 VERY LIGHT GOLDEN ASH BLONDE

L’ORÉAL PROFESSIONNEL DIA LIGHT 9.13 VERY LIGHT GOLDEN ASH BLONDE

PRIMARY USES

1. Acidic Demi-Permanent Gloss Color for Toning and Neutralizing

• What it does: Dia Light 9.13 is an acidic demi-permanent gloss color formulated with a 1% Hyaluronic Acid complex, designed to tone, refresh, and add gloss to color-treated or sensitized hair without ammonia . The 9.13 Very Light Golden Ash Blonde shade—also known as “Milkshake” —delivers a luminous, light-reflective result with a balanced blend of golden and ash tones, making it ideal for neutralizing unwanted undertones after lightening services .

• How it helps your hair: For the person who wants to eliminate brassy, yellow tones from their very light blonde hair while adding soft golden warmth, this provides a gentle, low-commitment solution. For anyone seeking that fresh, luminous “milkshake” blonde finish, this means an ammonia-free formula that respects the hair’s integrity while delivering professional results .

2. Enriched with 1% Hyaluronic Acid Complex for Deep Hydration

• What it does: The formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture by enrobing the hair fiber in a hydrating film . It fights the first visible sign of damage—dryness—while providing 2x more hydration and up to 82% glossier color results . The acidic pH helps seal the cuticle, preserving cortex integrity and strengthening hair after bleach with 3x less breakage .

• How it helps your hair: For the person whose hair feels dry or damaged from previous coloring or lightening services, this provides a gentle coloring experience that improves hair condition. For anyone who wants their color service to nourish rather than compromise their hair, this means a formula that hydrates and strengthens while it colors .

3. 3-in-1 Professional Tool: Gloss, Tone & Refresh

• What it does: Dia Light is a 3-in-1 professional tool specifically designed for three key services: Hyaluronic Glossing adds shine and manageability; Hyaluronic Toning neutralizes unwanted undertones after lightening or balayage; and Hyaluronic Refreshing revives faded color on lengths and ends . The versatile formula allows stylists to customize results based on client needs, from subtle highlights to visible changes.

• How it helps your hair: For the person with unwanted brassy tones in very light blonde or highlighted hair, this provides a toning solution that neutralizes warmth while adding balanced golden-ash reflects . For anyone wanting to add shine and dimension to their color between salon visits, this means a versatile product that adapts to your specific needs .

4. 9.13 Very Light Golden Ash Blonde / Milkshake Shade

• What it does: Shade 9.13 is a Very Light Golden Ash Blonde, also known as “Milkshake” , delivering a luminous, light-reflective finish with a balanced blend of golden (3) and ash (1) tone cues. The “9.13” code indicates a Level 9 Very Light Blonde base with a balanced combination of ash and golden reflects, creating a sophisticated, multi-dimensional finish that is neither too warm nor too cool.

• How it helps your hair: For the person wanting a fresh, luminous “milkshake” blonde that is bright and balanced without being overly warm or ashy, this provides a beautiful, sophisticated finish. For anyone who wants their blonde to look fresh, modern, and naturally radiant, this means a shade formulated for perfect tonal balance.

5. Mixable with 6, 9, or 15 Volume Developer for Customized Results

• What it does: Dia Light mixes at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%), 9-vol (2.7%), or 15-vol (4.5%) depending on desired opacity and service type . The 6-volume developer provides soft color deposit for natural, more transparent results on blondes; 9-volume delivers standard tone-on-tone results; and 15-volume offers stronger deposit for maximum color revelation . Development time ranges from 5 to 20 minutes depending on desired outcome .

• How it helps your hair: For the stylist, this provides the flexibility to customize the opacity and intensity based on client needs. For the client, it means a tailored service that can range from a subtle gloss to a more noticeable color refresh, with results lasting up to 6 weeks .

6. Leaves Hair 30% More Conditioned with Natural Results

• What it does: The formula leaves hair 30% more conditioned, promoting healthier and more natural-looking results . The conditioning benefit contributes to enhanced overall appearance and feel of the hair, making it soft, manageable, and radiant. The formula does not lift hair color, focusing instead on toning, glossing, and refreshing .

• How it helps your hair: For the person who wants beautiful color results without compromising hair health, this provides a conditioning color experience. For anyone who wants their hair to feel as good as it looks, this means a formula that nourishes while it colors.

SECONDARY USES

1. Toning After Lightening Services: Apply to pre-lightened or bleached hair to neutralize unwanted yellow or brassy undertones while adding balanced golden-ash reflects using 6 or 9 volume developer, processing for up to 20 minutes . For the person who has just had highlights or balayage and wants a fresh, luminous “milkshake” finish, this provides the perfect toning solution.

2. Glossing Service: Apply to all-over hair for 5-20 minutes to add intense shine, improve manageability, and deposit subtle color reflection without altering the base shade . For the person who wants a “gloss” service between color appointments, this provides a quick, low-commitment shine boost.

3. Refreshing Faded Lengths and Ends: Apply specifically to mid-lengths and ends after a permanent color root touch-up to revive faded very light blonde color and ensure a seamless match, using 9 or 15 volume developer . For the person whose very light blonde ends have faded faster than their roots, this provides an even, refreshed result.

4. Corrective Color and Lowlights: Suitable for corrective color applications, pre-coloration, and creating dimensional lowlights to add depth to very light blonde or platinum hair . For the person wanting to add depth and contrast to their color without a full-color service, this provides a versatile option for dimensional results.

5. Pre-Coloration Treatment: Apply before permanent color to even out porosity and improve color absorption on porous ends. For the person whose color turns out darker on the ends than at the roots, this provides a preparatory step that creates a more uniform canvas.