L’ORÉAL PROFESSIONNEL MAJIREL EU ABSOLU 7.0 MEDIUM BLONDE INTENSE

L’ORÉAL PROFESSIONNEL MAJIREL EU ABSOLU 7.0 MEDIUM BLONDE INTENSE

PRIMARY USES

1. Permanent Hair Color with Up to 100% Grey Coverage

• What it does: Shade 7.0 is a Medium Blonde Intense permanent hair color from the iconic Majirel Crème de Beaute range, delivering even rich color from root to tip with true-to-tone, long-lasting results . The formula provides up to 100% coverage of grey and white hair, ensuring uniform, natural-looking results for clients with resistant grey fibers.

• How it helps your hair: For the person with grey or white hair who wants full, natural-looking medium blonde coverage, this provides a professional solution that covers resistant grey fibers completely. For anyone who has struggled with patchy coverage or color that appears uneven, this means a formula trusted by stylists worldwide for consistent, beautiful results.

2. Can Lighten or Darken Up to 3 Levels

• What it does: This versatile permanent color can darken or lighten hair up to 3 levels depending on the developer used . The formula delivers high-resistance coloring results with long-lasting fade resistance, making it suitable for a variety of color services including lightening, darkening, and color matching .

• How it helps your hair: For the person with different hair textures and desired levels of lift, this provides a customizable approach that ensures optimal results. For the stylist, this means the flexibility to adjust the service based on the client’s specific needs and hair condition.

3. Enriched with Ionène G and Incell for Hair Protection

• What it does: The advanced formula is enriched with Ionène G, which works on the cortex and surface of the hair to make it smoother, and Incell technology, a molecule similar to natural protective ceramides that reinforces the cuticle to improve hair porosity and shine . This dual-action care system restores hair from the inside out, leaving hair 45% more conditioned compared to uncolored hair .

• How it helps your hair: For the person who colors their hair regularly and worries about damage and dryness, this provides a formula that cares for the hair while it colors. For anyone who has experienced dry, brittle hair after permanent color, this means a formula that leaves hair feeling stronger, softer, and looking glossy.

4. Features Odor Trapping Technology for Reduced Ammonia Smell

• What it does: The formula incorporates Odor Trapping Technology, which provides up to 2x less ammonia odor compared to previous formulations . The floral, fresh, and light fragrance provides a pleasant coloring experience for both stylist and client.

• How it helps your hair: For the person sensitive to strong chemical smells who finds traditional hair color unpleasant, this provides a more comfortable salon experience. For stylists who work with color daily, this means a more pleasant working environment without compromising on color results.

5. Provides 3x More Care for Healthier Hair

• What it does: The new caring-agent complex provides three times more care compared to previous Majirel formulations, leaving hair noticeably smoother and more conditioned . The creamy texture has been optimized to facilitate seamless dispensing and mixing for a flawless, mistake-proof application.

• How it helps your hair: For the person who colors their hair regularly and wants to maintain hair health, this provides a formula that conditions and protects while delivering vibrant color. For anyone who has experienced dry, brittle hair after permanent color, this means a formula that leaves hair feeling stronger, softer, and looking glossy.

6. 35-Minute Development Time for Efficient Salon Service

• What it does: The recommended development time is 35 minutes at room temperature, allowing for efficient salon scheduling while ensuring optimal color development and long-lasting results . The formula processes without the need for added heat.

• How it helps your hair: For the client, this provides a predictable service time that fits into a busy schedule. For the stylist, it enables efficient salon scheduling while ensuring the color has adequate time to develop fully.

7. Cream Formula for Precise Application

• What it does: The rich, creamy Crème de Beaute formula features a non-drip texture that allows for smoother mixing and easier, more precise application . The formula is mixed with L’Oréal Professionnel Oxydant Cream in a 1:1.5 ratio (60ml color to 90ml developer) .

• How it helps your hair: For the stylist performing precise color work, this provides a manageable, non-drip formula that enables clean, professional application. For the client, the creamy consistency ensures even coverage and predictable results with minimal mess.

8. Vegan Formula Manufactured in Switzerland

• What it does: This permanent hair color is formulated with a vegan formula, containing no animal-derived ingredients . The product is manufactured in Switzerland to high-quality standards, ensuring professional-grade performance .

• How it helps your hair: For the person who prefers vegan, cruelty-free beauty products, this provides a professional color option that aligns with their values. For anyone seeking ethical beauty choices without compromising on quality, this means a product formulated with integrity and professional-grade performance.

SECONDARY USES

1. Root Touch-Up on Medium Blonde Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 volume oxidant and processing for 35 minutes. For the person maintaining their medium blonde color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over medium blonde transformation, starting with lengths and ends for 10-15 minutes before applying to roots, then processing for an additional 20 minutes . For the person wanting to achieve a natural medium blonde from natural hair, this provides the ideal single-process solution.

3. Grey Coverage for Resistant Hair: For clients with 0-50% grey hair, use the target shade alone with 20 volume oxidant. For 50-100% grey coverage with natural reflects, mix ½ target shade with ½ natural base shade with 20 volume oxidant . For the person with emerging grey who wants natural-looking coverage, this provides a customizable approach.

4. Lengths and Ends Refresh: For a quick refresh of mid-lengths and ends on previously colored hair, if only slightly faded, take through 5 minutes before end of development; if color is completely faded, add 10-15ml warm water to remaining mixture and take through immediately . For the person whose ends have faded faster than their roots, this provides a seamless refresh that extends the life of their color.

5. Partial Coloring Technique: Suitable for both complete full-head coloring and partial coloring services, allowing versatility in application based on the client’s specific needs. For the person needing targeted color application, this provides flexibility for custom color services.