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L’ORÉAL PROFESSIONNEL DIA LIGHT 7.11 DEEP ASH BLONDE

L'Oréal Professionnel Dia Light 7.11 Deep Ash Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula features unique acid-gel cream technology with an acidic pH that seals the cuticle for a vinyl-like finish, providing ultimate shine while leaving hair up to 30% more conditioned .
The 7.11 Deep Ash Blonde shade delivers an intense, cool, neutralized ash finish, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends . The ammonia-free, semi-permanent formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results .
The gel-cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit, 9-vol (2.7%) for standard results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks . Not designed for grey coverage—for white hair coverage up to 70%, please refer to Dia Color .
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 7.11 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL DIA LIGHT 7.43 GOLDEN COPPER BLONDE

L'Oréal Professionnel Dia Light 7.43 Golden Copper Blonde is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing up to 82% glossier color results and leaves hair up to 30% more conditioned .
The 7.43 Golden Copper Blonde shade—also described as Light Copper Gold Blonde—delivers a warm, luminous finish with beautiful golden and copper reflects, perfect for adding soft, natural warmth and dimension to medium blonde hair after lightening services or refreshing faded color on lengths and ends . Ideal for glossing services to add shine, toning services to neutralize unwanted undertones, and refreshing services to revive faded color, Dia Light offers versatile service opportunities for professional stylists . The ammonia-free, vegan formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results.
The gel-cream texture ensures precision application and even color distribution . Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes, 9-vol (2.7%) for standard tone-on-tone results, or 15-vol (4.5%) for stronger opacity . Development time ranges from 5 to 20 minutes depending on desired intensity, with results lasting up to 6 weeks . Provides up to 70% grey coverage.
This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 7.43 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.

L’ORÉAL PROFESSIONNEL MAJIREL 7.43 GOLDEN COPPER BLONDE

L'Oréal Professionnel Majirel 7.43 Golden Copper Blonde is a permanent hair color that delivers rich, warm, multidimensional blonde results with golden-copper reflections and up to 100% grey coverage . This luminous shade combines golden (3) and copper (4) reflects to create a vibrant, sun-kissed finish with beautiful depth and radiance, making it the ideal choice for clients who want a warm, eye-catching blonde with beautiful dimension.
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned, glossy and soft to touch after coloring . The creamy, non-drip formula mixes easily at a 1:1.5 ratio (50-60ml color to 75-90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant, with a development time of 35 minutes at room temperature .
This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .

L’ORÉAL PROFESSIONNEL MAJIREL EU ABSOLU 7.0 MEDIUM BLONDE INTENSE

L'Oréal Professionnel Majirel EU Absolu 7.0 Medium Blonde Intense is a permanent hair color that delivers rich, natural-looking medium blonde results with up to 100% grey coverage . This iconic professional permanent color from the Majirel Crème de Beaute range can darken or lighten hair up to 3 levels, providing the versatility needed for custom color services .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned and glossy to the touch . The new caring-agent complex provides three times more care compared to previous formulations, with hair left noticeably smoother and more conditioned . The Odor Trapping Technology provides up to 2x less ammonia odor for a more comfortable sensorial experience .
The creamy, non-drip texture mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant . For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results, use 30 volume . Development time is 35 minutes at room temperature. The vegan formula is manufactured in Switzerland .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.