L’ORÉAL PROFESSIONNEL MAJIREL HIGH LIFT ASH PERMANENT HAIR COLOR

L’ORÉAL PROFESSIONNEL MAJIREL HIGH LIFT ASH PERMANENT HAIR COLOR

PRIMARY USES

1. Permanent High-Lift Color for Cool, Neutralizing Blonde Shades

• What it does: This permanent hair color is specifically formulated to achieve up to 4.5 levels of lift in a single step, delivering ultra-cool tones to luminous platinum blondes with intense neutralizing action . The “Ash” shade provides maximum brassiness control, creating a sophisticated, cool-toned blonde without unwanted warm or yellow undertones .

• How it helps your hair: For the person who wants to achieve a cool, icy blonde from a darker natural base without pre-lightening, this provides the lifting power and tone correction needed in one simple process. For anyone tired of brassy, yellow blonde results, this means a high-lift formula specifically designed to neutralize warmth for a clean, modern blonde finish.

2. Enriched with Ionène G and Incell Technologies for Hair Care

• What it does: The formula is enriched with Ionène G, which helps rebuild keratin bonds within the hair fiber and smooth the hair surface, and Incell technology, which helps rebuild the cellular cement that holds hair fibers together . This dual-action care system helps strengthen and reinforce the hair fiber during the lightening process, leaving hair feeling silky soft and looking healthy .

• How it helps your hair: For the person concerned about damage and dryness during the lightening process, this provides a formula that cares for the hair while it lifts. For anyone who has experienced brittle, straw-like hair after high-lift coloring, this means a formula that prioritizes hair health alongside achieving beautiful blonde results.

3. Provides Up to 100% White Hair Coverage

• What it does: This high-lift permanent color provides perfect coverage of grey and white hair, ensuring even, consistent results across the entire head . For optimal results on hair with up to 30% evenly distributed white hair, this formula delivers full coverage while achieving the desired high-lift blonde effect .

• How it helps your hair: For the person with natural grey or white hair who also wants to go blonde, this provides a single-product solution that both covers grey and delivers high-lift results. For anyone who has struggled to cover resistant white hairs while lightening, this means a specialized formula that addresses both concerns simultaneously.

4. Features Odor Trapping Technology for Reduced Ammonia Smell

• What it does: The formula incorporates advanced odor trapping technology that helps trap ammonia molecules, reducing the strong chemical odor associated with hair color by up to 50% . This innovation provides a more pleasant coloring experience for both the client and the stylist during the application process .

• How it helps your hair: For the person sensitive to strong chemical smells or who finds traditional hair color unpleasant, this provides a more comfortable salon experience. For stylists who work with color daily, this means a more pleasant working environment without compromising on lifting power or color results.

5. Mixable with 9% or 12% Oxydant for Customized Lift

• What it does: This high-lift color can be mixed with 9% (30 volume) or 12% (40 volume) oxidant at a 1:2 ratio (50ml color to 100ml developer), depending on the desired level of lift and the client’s starting hair level . The choice of developer allows the stylist to customize the lightening intensity based on hair condition and desired result .

• How it helps your hair: For the person with different hair textures and starting levels, this provides a customizable approach that ensures optimal results for each individual. For the stylist, this means the flexibility to adjust the service based on the client’s specific needs and hair condition.

6. Features Enhanced Formula with 20% More Product

• What it does: The improved formula now includes 20% more product, making it easier to achieve full coverage on longer or thicker hair . The cream texture allows for faster, smoother mixing and easier, more precise application compared to previous formulations .

• How it helps your hair: For the person with long or thick hair who often finds themselves running out of color, this provides more product for complete coverage. For anyone who values efficient salon services, this means a formula that applies smoothly and evenly for consistent, professional results.

7. Leaves Hair 3x Softer with Shimmering Icy Cool Results

• What it does: The formula delivers hair that is 3x softer after coloring, thanks to the Ionène G and Incell care complex . The “Ash” shade provides extra neutralization, delivering shimmering icy cool results with an anti-brassiness effect that helps create a cool looking blonde with no unwanted warm tones .

• How it helps your hair: For the person who wants their blonde to look fresh, cool, and healthy, this provides a color that both looks beautiful and leaves hair feeling silky. For anyone who has experienced dry, damaged results from other high-lift colors, this means a formula that delivers both aesthetic and tactile benefits.

8. Ideal for Root Touch-Ups on Colored Hair

• What it does: For colored hair, this product is recommended for touching up roots only, applying to the regrowth area where natural hair needs to be lightened to match the previously colored lengths . This ensures consistent color matching and prevents over-processing on already-lightened lengths .

• How it helps your hair: For the person maintaining a high-lift blonde, this provides a precise root touch-up solution that keeps the color consistent and even. For anyone who has experienced banding or uneven color from improper application, this means clear guidance for achieving seamless results.

9. Vegan Formula

• What it does: This permanent hair color is formulated with a vegan formula, containing no animal-derived ingredients or by-products . The cruelty-free formulation aligns with ethical beauty practices while delivering professional color results .

• How it helps your hair: For the person who prefers vegan, cruelty-free beauty products, this provides a professional color option that aligns with their values. For anyone with ethical considerations in their beauty routine, this means a product formulated with integrity.

SECONDARY USES

1. Global Full-Head Application for Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over blonde transformation, using 9% or 12% oxidant at 1:2 ratio. For the person wanting to go from darker natural hair to cool-toned blonde in one service, this provides the ideal single-process solution .

2. Root Regrowth Matching: Apply to natural root regrowth on previously high-lift colored hair to maintain consistent, seamless blonde color from root to tip. For the person whose roots have grown out and need refreshing, this provides precise match without over-processing lengths .

3. Balayage Highlight Enhancer: Use in foil highlighting techniques to create bright, cool-toned blonde accents against darker base colors. For the person wanting high-contrast, icy blonde highlights, this provides the lift and tone correction needed for brilliant results.

4. Toning Companion for Lightened Hair: Apply to pre-lightened hair to neutralize unwanted yellow or brassy tones while adding cool ash undertones. For the person who has lightened their hair but still sees warmth, this provides a toning solution that also adds subtle lift.

5. Lowlight Blending: Mix with darker natural shades for creating blended lowlight pieces that transition smoothly into high-lift blonde sections. For the person wanting dimension and depth in their blonde, this provides a complementary product for multi-tonal results.