Incell Technology

L'Oréal Professionnel Majirel High Lift Ash is a permanent high-lift hair color specifically formulated to achieve ultra-cool, neutralizing blonde shades with up to 4.5 levels of lift in a single step . The Ash shade provides intense brassiness control, delivering shimmering icy cool results without unwanted yellow or warm undertones for a sophisticated, modern blonde finish .

Enriched with Ionène G to rebuild keratin bonds and Incell technology to strengthen cellular cement, this formula cares for the hair during the lightening process, leaving hair 3x softer and looking healthy . The advanced odor trapping technology reduces ammonia smell by up to 50%, providing a more pleasant coloring experience .

This permanent color provides perfect coverage of grey and white hair (up to 30% evenly distributed) and can be mixed with 9% (30 volume) or 12% (40 volume) oxidant at a 1:2 ratio (1 tube color to 2 parts developer) depending on desired lift . For virgin hair, use for full-head application; for previously colored hair, use for root touch-ups only to maintain consistent results .

This product is intended for professional use only . Always perform a patch test 48 hours before any coloring service. To use, mix with recommended oxidant at 1:2 ratio, apply to dry, unwashed hair, process for up to 35-45 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo .