Platinum Blonde

L'Oréal Professionnel Dia Light 10.22 Deep Iridescent Platinum Blonde Milkshake is an acidic demi-permanent gloss color specifically formulated to tone, refresh, and enhance color-treated or sensitized hair without ammonia or lift . This innovative formula is powered by a 1% Hyaluronic Acid complex that instantly replenishes lost moisture, providing 2x more hydration, up to 82% glossier color, and helping to preserve cortex integrity with up to 3x less breakage after bleach .

The 10.22 Deep Iridescent Platinum Blonde shade—also known as "Milkshake Intense iridescent" —delivers a cool, pearlescent finish with intense iridescent reflects, perfect for neutralizing unwanted yellow and warm undertones after lightening services or refreshing faded color on lengths and ends. Ideal for toning highlights and balayage, glossing services, refreshing faded color, and corrective color applications, Dia Light offers versatile service opportunities for professional stylists. The ammonia-free formula does not lift hair color, focusing instead on toning, glossing, and refreshing with natural results, leaving hair 30% more conditioned .

The milky cream texture ensures precision application and even color distribution. Mix at a 1:1.5 ratio (1 tube color to 1.5 parts developer) with DIActivateur 6-vol (1.8%) for soft deposit on blondes or 9-vol (2.7%) for standard tone-on-tone results . The "Milkshake" shades (Level 9 & 10) are specifically formulated for toning and glossing blondes after lightening service in just 2-10 minutes . Not for grey coverage—please refer to Dia Color for white hair coverage.

This product is intended for professional use only. To use, mix 1 tube (50-60ml) of Dia Light 10.22 with 75-90ml of DIActivateur Developer at the desired volume, apply to dry, unwashed hair using sectioning techniques, process for 5-20 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.