L’ORÉAL PROFESSIONNEL MAJIREL 5.3 LIGHT GOLDEN BROWN

L’ORÉAL PROFESSIONNEL MAJIREL 5.3 LIGHT GOLDEN BROWN

PRIMARY USES

1. Permanent Hair Color with Up to 100% Grey Coverage

• What it does: Shade 5.3 is a Light Golden Brown permanent hair color from the iconic Majirel range, delivering intense, rich, and long-lasting color results from root to tip . The formula provides optimal coverage, covering up to 100% of white and grey hairs for a uniform, natural-looking finish with maximum durability . The “3” denotes a golden tone, adding warm, sun-kissed reflections to light brown hair .

• How it helps your hair: For the person with grey or white hair who wants full, natural-looking warm brown coverage, this provides a reliable solution that covers resistant grey fibers completely. For anyone who has struggled with patchy coverage or color that doesn’t last, this means a professional formula trusted by stylists worldwide for consistent, beautiful results.

2. Enriched with Ionène G and Incell for Hair Protection

• What it does: The advanced formula is enriched with Ionène G, which helps rebuild keratin bonds within the hair fiber and smooth the hair surface, and Incell technology, which helps rebuild the cellular cement that holds hair fibers together . This dual-action care system restores hair from within, leaving hair up to 45% more conditioned after coloring compared to uncolored hair .

• How it helps your hair: For the person who colors their hair regularly and worries about damage and dryness, this provides a formula that cares for the hair while it colors. Hair is left up to 3x softer, with restored shine, gloss, and a luminous finish, making it feel healthy and silky to the touch .

3. Can Lighten or Darken Up to 3 Levels

• What it does: This versatile permanent color can darken or lighten hair up to 3 levels depending on the developer used . With up to 3 levels of lift in just 35 minutes, the formula delivers high-resistance coloring results with long-lasting fade resistance, coping even in hot and sunny climates .

• How it helps your hair: For the person with different hair textures and desired levels of lift, this provides a customizable approach that ensures optimal results. For the stylist, this means the flexibility to adjust the service based on the client’s specific needs and hair condition.

4. Features Odor Trapping Technology for Reduced Ammonia Smell

• What it does: The formula provides up to 2x less ammonia smell, creating a more sensorial experience for hairdresser and client . The floral, fresh, and light fragrance provides a pleasant coloring experience .

• How it helps your hair: For the person sensitive to strong chemical smells who finds traditional hair color unpleasant, this provides a more comfortable salon experience. For stylists who work with color daily, this means a more pleasant working environment without compromising on color results.

5. Rich, Warm 5.3 Light Golden Brown Shade

• What it does: Shade 5.3 is a Light Golden Brown that delivers richness, depth, and intensity with warm, golden reflects . The .3 designation indicates a golden tone, providing a warm, sun-kissed brown result that adds dimension and radiance to the hair, catching the light beautifully .

• How it helps your hair: For the person wanting a warm, rich brown with golden undertones that adds life and warmth to the complexion, this provides intense color payoff with multidimensional warmth. For anyone who wants their brown hair to have vibrancy and shine rather than looking flat, this means a shade formulated for depth and luminosity.

6. 35-Minute Development Time for Efficient Salon Service

• What it does: The recommended development time is 35 minutes, allowing for efficient salon scheduling while ensuring optimal color development and long-lasting results . The formula processes at room temperature without the need for added heat .

• How it helps your hair: For the client, this provides a predictable service time that fits into a busy schedule. For the stylist, it enables efficient salon scheduling while ensuring the color has adequate time to develop fully.

7. Mixable with 20 or 30 Volume Oxidant for Customized Results

• What it does: This color cream can be mixed with 20 volume (6%) or 30 volume (9%) oxidant at a ratio of 1:1.5 (60ml color to 90ml developer) . 20 volume provides up to 2 levels of lift and is ideal for grey coverage and same-level coloring, while 30 volume provides up to 3 levels of lift for lighter results .

• How it helps your hair: For the person with different hair textures and desired levels of lift, this provides a customizable approach that ensures optimal results. For the stylist, this means the flexibility to adjust the service based on the client’s specific needs and hair condition.

8. Non-Drip Cream Texture for Precise Application

• What it does: The rich, creamy Crème de Beaute formula features a non-drip texture that allows for smoother mixing and easier, more precise application . The predictable consistency ensures even saturation from roots to ends for uniform color results without mess.

• How it helps your hair: For the stylist performing precise color work, this provides a manageable, non-drip formula that enables clean, professional application. For the client, the creamy consistency ensures even coverage and predictable results with minimal mess.

9. Vegan Formula with Professional Quality

• What it does: This permanent hair color is formulated with a vegan formula, containing no animal-derived ingredients . The product is manufactured to professional salon standards, ensuring consistent, reliable results with every use .

• How it helps your hair: For the person who prefers vegan, cruelty-free beauty products, this provides a professional color option that aligns with their values. For anyone seeking ethical beauty choices without compromising on quality, this means a product formulated with integrity and professional-grade performance.

SECONDARY USES

1. Root Touch-Up on Light Golden Brown Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 volume oxidant and processing for 35 minutes. For the person maintaining their warm golden brown color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Global Application on Virgin Hair: Apply evenly to dry, unwashed virgin hair for an all-over light golden brown transformation, starting with lengths and ends for 10-15 minutes before applying to roots, then processing for an additional 20 minutes . For the person wanting to achieve a warm, golden brown from natural hair, this provides the ideal single-process solution.

3. Grey Coverage for Resistant Hair: For clients with 0-50% grey hair, use the target shade alone with 20 volume oxidant. For 50-100% grey coverage with warm golden reflects, mix ½ target shade with ½ golden base shade with 20 volume oxidant . For the person with emerging grey who wants natural-looking warm coverage, this provides a customizable approach.

4. Lengths and Ends Refresh: For a quick refresh of mid-lengths and ends on previously colored hair, if only slightly faded, take through 5 minutes before end of development; if reflect is missing, process for 20 minutes then take through for 15 minutes; if completely faded, take through immediately . For the person whose ends have faded faster than their roots, this provides a seamless refresh that extends the life of their color.

5. Partial Coloring Technique: Suitable for both complete full-head coloring and partial coloring services, allowing versatility in application based on the client’s specific needs . For the person needing targeted color application, this provides flexibility for custom color services.

6. Toning for Warm Brown Hair: Apply to naturally warm brown hair to enhance golden reflects while adding richness and dimension. For the person who wants their brown hair to have a sun-kissed, golden glow, this provides a professional solution for warm tonal enhancement.