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L’ORÉAL PROFESSIONNEL INOA 7.23 IRIDESCENT GOLDEN BLONDE
L'Oréal Professionnel iNOA 7.23 Iridescent Golden Blonde is an ammonia-free permanent hair color powered by a unique patented Oil Delivery System (ODS) technology containing 60% oil, delivering high-impact color, up to 48% more shine, and optimal scalp comfort . This revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 100% white hair coverage and up to 3 levels of lift .
The 7.23 Iridescent Golden Blonde shade—also described as Medium Blonde Irisé Gold—delivers a luminous, multi-dimensional finish with warm, light-catching gold and pearl tones, making it an ideal choice for clients seeking a fresh, vibrant golden blonde with beautiful iridescence . The formula provides -43% less hair porosity, +20% scalp hydration, and 6 weeks of anti-dryness effect, keeping hair hydrated, healthy-looking, and radiant between salon visits .
The vegan formula features a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations, with the tube made of 95% recycled aluminum for reduced environmental impact .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume or 30-volume, depending on desired lift. For virgin hair, full development time is 35 minutes at room temperature . For white hair coverage up to 70%, use the target shade alone; for 70-100% white hair, mix with a fundamental family shade for optimal coverage .
This product is intended for professional use only. To use, mix 1 tube (60g) of iNOA 7.23 Iridescent Golden Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL INOA 8.13 LIGHT BEIGE BLONDE
L'Oréal Professionnel iNOA 8.13 Light Beige Blonde is an ammonia-free permanent hair color powered by a unique patented Oil Delivery System (ODS) technology containing 60% oil, delivering high-impact color, up to 48% more shine, and optimal scalp comfort . This revolutionary formula replaces traditional ammonia with an oil-based delivery system, providing a pleasant, odorless coloring experience while offering up to 100% white hair coverage and up to 3 levels of lift .
The 8.13 Light Beige Blonde shade—also described as Light Ash Golden Blonde —delivers a luminous, light-reflective finish with a beautifully balanced blend of ash and golden tones, making it an incredibly versatile shade that flatters a wide range of skin tones . The formula provides -43% less hair porosity, +20% scalp hydration, and 6 weeks of anti-dryness effect, keeping hair hydrated, healthy-looking, and radiant between salon visits .
The vegan formula features a more fluid, manageable texture that is faster and easier to apply, mix, and rinse compared to previous iNOA formulations , with the tube made of 95% recycled aluminum for reduced environmental impact .
Mix at a 1:1 ratio (1 tube color to 1 part developer) with iNOA Oil Developer 20-volume (6%) or 30-volume (9%), depending on desired lift . For virgin hair, full development time is 35 minutes at room temperature. For white hair coverage up to 100%, use the target shade alone with the appropriate oxidant .
This product is intended for professional use only. To use, mix 1 tube (60g) of iNOA 8.13 Light Beige Blonde with 60g of iNOA Oil Developer, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify gently, rinse thoroughly, and finish with iNOA Post-Color Shampoo or Metal Detox Shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL MAJIREL 4.3 GOLDEN BROWN PERMANENT HAIR COLOUR
L'Oréal Professionnel Majirel 4.3 Golden Brown is a permanent hair color that delivers rich, warm, and long-lasting golden brown results with up to 100% grey coverage . This iconic professional permanent color from the Majirel Crème de Beaute range can darken or lighten hair up to 3 levels, providing the versatility needed for custom color services .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to reduce porosity and enhance shine . Hair is left up to 3x softer and 45% more conditioned after coloring, with restored health and a beautiful glossy finish . When paired with Odor Trapping Technology Oxydant, the color provides up to 2x less ammonia odor for a more comfortable salon experience .
The warm 4.3 Golden Brown shade delivers true-to-color results with golden reflects, adding dimension and radiance to the hair. Mixes at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant . Development time is 35 minutes at room temperature.
This product is intended for professional use only and must not be used on persons under 16 years of age . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL MAJIREL 5.3 LIGHT GOLDEN BROWN
L'Oréal Professionnel Majirel 5.3 Light Golden Brown is a permanent hair color that delivers rich, warm, and long-lasting golden brown results with up to 100% grey coverage . This iconic professional permanent color from the Majirel Crème de Beaute range can darken or lighten hair up to 3 levels, providing the versatility needed for custom color services . The "3" golden reflect adds warmth, dimension, and radiance, creating a sun-kissed brown result .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within . Hair is left up to 45% more conditioned and 3x softer, with restored health and a beautiful glossy finish . The non-drip cream texture ensures easy, precise application without mess, and the fresh, floral fragrance provides a pleasant sensorial experience .
Mixes at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant . Development time is 35 minutes at room temperature, extendable to 45 minutes for more intense grey coverage .
This product is intended for professional use only and is not for use on persons under 16 years of age . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL MAJIREL 5.5 LIGHT MAHOGANY BROWN
L'Oréal Professionnel Majirel 5.5 Light Mahogany Brown is a permanent hair color that delivers rich, warm, and long-lasting mahogany brown results with up to 100% grey coverage . This iconic professional permanent color from the Majirel Crème de Beaute range can lighten or darken hair up to 3 levels, providing the versatility needed for custom color services. The mahogany reflect adds sophisticated warmth and dimension, creating a sun-kissed, radiant brown result with subtle red undertones that catch the light beautifully.
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to reinforce the cuticle and improve shine, leaving hair up to 3x softer and visibly healthier . The non-drip cream texture ensures easy, precise application without mess, and the fresh, floral fragrance provides a pleasant sensorial experience with up to 2x less ammonia odor* when paired with OTT Oxydant (*instrumental test) .
Mixes at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant. For standard grey coverage and same-level coloring, use 20 volume; for up to 3 levels of lift and lighter results, use 30 volume . Development time is 35 minutes at room temperature.
This product is intended for professional use only and must not be used on persons under 16 years of age. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL MAJIREL 6 DARK BLONDE
L'Oréal Professionnel Majirel 6 Dark Blonde is a permanent hair color that delivers rich, deep, and long-lasting dark blonde results with up to 100% grey coverage . This iconic professional permanent color from the Majirel Crème de Beaute range can darken or lighten hair up to 3 levels, providing the versatility needed for custom color services .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair up to 45% more conditioned . The new caring-agent complex provides three times more care compared to previous formulations, with hair left noticeably smoother and more conditioned .
When paired with Odor Trapping Technology, the color provides up to 2x less ammonia odor for a more comfortable sensorial experience . The non-drip cream texture ensures easy, precise application without mess.
Mixes at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant . Development time is 35 minutes at room temperature. The vegan formula is manufactured in Spain .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL MAJIREL EU ABSOLU 1 PERMANENT HAIR COLOR
L'Oréal Professionnel Majirel EU Absolu 1 is an iconic permanent hair color that delivers up to 100% grey coverage with vibrant, long-lasting results . This professional-grade permanent color can darken or lighten hair up to 3 levels, providing the versatility needed for custom color services .
The advanced formula is enriched with Ionène G™ to strengthen and reinforce the hair fiber, and Incell technology to restore and protect the hair from within, leaving hair feeling stronger, softer, and looking glossy and healthy . The Odor Trapping Technology reduces ammonia smell by 2x compared to previous formulations, creating a more comfortable salon experience .
The creamy Crème de Beaute formula mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant, depending on desired lift . Development time is 35 minutes at room temperature, extendable for more intense coverage .
This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL MAJIREL EU ABSOLU 3 DARK BROWN
L'Oréal Professionnel Majirel EU Absolu 3 is a Dark Brown permanent hair color that delivers intense, rich, and long-lasting results with up to 100% grey coverage . This iconic professional permanent color can darken or lighten hair up to 3 levels, providing the versatility needed for custom color services .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to reduce porosity and enhance shine . Hair is left up to 45% softer than uncolored hair, with restored health and a beautiful glossy finish . The non-drip cream texture ensures predictable, precise application without mess .
This versatile shade can be used for complete full-head coloring, root touch-ups, or partial coloring techniques . Mixes at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant, with a development time of 35 minutes at room temperature .
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL MAJIREL EU ABSOLU 4.0 DEEP BROWN
L'Oréal Professionnel Majirel EU Absolu 4.0 is a Deep Brown permanent hair color that delivers intense, rich, and long-lasting results with up to 100% grey coverage . This iconic professional permanent color can darken or lighten hair up to 3 levels, providing the versatility needed for custom color services .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to reduce porosity and enhance shine . Hair is left up to 45% better nourished and hydrated, with restored health and a beautiful glossy finish . When paired with Odor Trapping Technology Oxydant, the color provides up to 2x less ammonia odor for a more comfortable salon experience .
The natural 4.0 Deep Brown shade delivers true-to-color results without additional warm or cool reflects, making it a versatile choice for natural coverage. Mixes at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant . Development time is 35 minutes at room temperature.
This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo . Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL MAJIREL EU ABSOLU 5 LIGHT BROWN
L'Oréal Professionnel Majirel EU Absolu 5 is a Light Brown permanent hair color that delivers vibrant, pure reflect colors with a wide palette of rich tones and shades . This iconic professional permanent color can darken or lighten hair up to 3 levels, providing the versatility needed for custom color services .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen and reinforce the hair fiber . Hair is left feeling stronger, looking glossy, and feeling soft and supple to the touch, with up to 100% coverage of white and grey hairs .
The natural 5 Light Brown shade delivers true-to-color results, making it a versatile choice for natural coverage. Mixes at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant. Development time is 35 minutes at room temperature .
This product is intended for professional use only and is not for use on persons under 16 years of age . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service .
L’ORÉAL PROFESSIONNEL MAJIREL EU ABSOLU 5.0 LIGHT NATURAL BROWN
L'Oréal Professionnel Majirel EU Absolu 5.0 is a Light Natural Brown permanent hair color that delivers true-to-color results with up to 100% grey coverage and up to 3 levels of lift . This iconic professional permanent color from the Majirel Crème de Beaute range features a natural base shade (denoted by .0), providing pure, unadulterated brown tones without additional warm or cool reflects for a completely authentic, natural-looking finish .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair up to 45% more conditioned and 3x softer . When paired with OTT (Odor Trapping Technology) Oxydant, the color provides up to 2x less ammonia odor for a more comfortable, sensorial salon experience .
The creamy, non-drip texture mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant, depending on desired lift and coverage . Development time is 35 minutes at room temperature .
This product is intended for professional use only . To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
L’ORÉAL PROFESSIONNEL MAJIREL EU ABSOLU 6.0 DARK BLONDE INTENSE
L'Oréal Professionnel Majirel EU Absolu 6.0 Dark Blonde Intense is a permanent hair color that delivers rich, deep, and long-lasting dark blonde results with up to 100% grey coverage . This iconic professional permanent color from the Majirel Crème de Beaute range can darken or lighten hair up to 3 levels, providing the versatility needed for custom color services .
The advanced formula is enriched with Ionène G to rebuild keratin bonds and smooth the hair surface, and Incell technology to strengthen the hair fiber from within, leaving hair 45% more conditioned and glossy to the touch . When paired with OTT (Odor Trapping Technology) Oxydant, the color provides up to 2x less ammonia odor for a more comfortable, sensorial salon experience .
The creamy, non-drip texture mixes easily at a 1:1.5 ratio (60ml color to 90ml developer) with 20 volume (6%) or 30 volume (9%) oxidant . Development time is 35 minutes at room temperature. The natural 6.0 Dark Blonde shade delivers true-to-color results, making it a versatile choice for natural coverage.
This product is intended for professional use only. To use, mix with recommended oxidant at 1:1.5 ratio, apply to dry, unwashed hair using sectioning techniques, process for 35 minutes, then emulsify, rinse thoroughly, and follow with a post-color shampoo. Always perform a patch test 48 hours before any coloring service.
