L'Oréal Majirel Absolu 7.1 Ash Blonde Hair Color is a permanent hair color that delivers cool, sophisticated ash blonde results with up to 100% grey coverage. The ".1" ash reflect provides optimal neutralization of warm undertones, leaving ultra-cool tones with high resistance and intense coverage — ideal for eliminating brassiness and achieving a clean, modern ash blonde finish. Enriched with Ionène G to reinforce the hair fiber from within and Incell technology to reconstruct intercellular cement, it leaves hair stronger, more resistant, and with more body. The caring complex leaves hair up to 3x softer and visibly healthier, with Odor Trapping Technology for up to 2x less ammonia odor. The creamy, non-drip vegan formula mixes 1:1.5 (60ml color to 90ml developer) with 20 volume (6%) for standard grey coverage or 30 volume (9%) for up to 3 levels of lift, and processes for 35 minutes. For professional use only.