L’ORÉAL MAJIREL ABSOLU 5.15 HAIR COLOR

L’ORÉAL MAJIREL ABSOLU 5.15 HAIR COLOR

PRIMARY USES

1. Permanent Hair Color with Ionène G and Incell Technologies for Hair Protection

• What it does: This permanent hair color is formulated with Ionène G, which helps rebuild keratin bonds within the hair fiber and smooth the hair surface, and Incell technology, which helps rebuild the cellular cement that holds hair fibers together . This dual-action care system provides up to 3x softer hair compared to previous formulations, leaving hair feeling silky and looking healthy .

• How it helps your hair: For the person who colors their hair regularly and worries about damage and dryness, this provides a formula that cares for the hair while it colors. For anyone who has experienced dry, brittle hair after permanent color, this means a formula that prioritizes hair health alongside beautiful color results.

2. Provides Up to 100% Grey Coverage

• What it does: This iconic permanent hair color delivers reliable up to 100% grey coverage, ensuring even, consistent results across the entire head . The creamy formula provides even rich color from root to tip with true-to-tone, long-lasting results across a comprehensive assortment of shades .

• How it helps your hair: For the person with grey or white hair who wants full, natural-looking coverage, this provides a reliable solution that covers resistant grey fibers completely. For anyone who has struggled with patchy coverage or grey hairs that seem to repel color, this means a professional formula trusted by stylists worldwide for consistent grey coverage.

3. 5.15 Light Ash Mahogany Brown Shade

• What it does: Shade 5.15 is a Light Ash Mahogany Brown, combining cool ash undertones with subtle warm mahogany reflects for a multidimensional, sophisticated brown result . The “ash” component neutralizes unwanted warm tones, while the “mahogany” adds a touch of rich, red-brown depth for a balanced, natural-looking finish .

• How it helps your hair: For the person who wants a brown shade that is neither too warm nor too cool, this provides the perfect balance of ash neutrality and mahogany warmth. For anyone who finds pure ash shades too flat or pure mahogany shades too red, this means a nuanced, sophisticated brown that flatters a wide range of skin tones.

4. Features Odor Trapping Technology for Reduced Ammonia Smell

• What it does: The formula incorporates advanced odor trapping technology that helps trap ammonia molecules, reducing the strong chemical odor associated with hair color . This provides a more pleasant coloring experience for both the client and the stylist during the application process .

• How it helps your hair: For the person sensitive to strong chemical smells or who finds traditional hair color unpleasant, this provides a more comfortable salon experience. For stylists who work with color daily, this means a more pleasant working environment without compromising on color results.

5. Mix with 6% (20 Volume) or 9% (30 Volume) Oxidant for Customized Results

• What it does: This color cream can be mixed with 6% (20 volume) or 9% (30 volume) oxidant at a ratio of 1:1.5 (60ml color to 90ml developer) . The choice of developer allows the stylist to customize the lightening intensity: 20 volume provides up to 2 levels of lift and is ideal for grey coverage and same-level coloring, while 30 volume provides up to 3 levels of lift for lighter results .

• How it helps your hair: For the person with different hair textures and coverage needs, this provides a customizable approach that ensures optimal results. For the stylist, this means the flexibility to adjust the service based on the client’s specific needs, hair condition, and desired grey coverage level.

6. 35-Minute Development Time for Efficient Salon Service

• What it does: The recommended development time is 35 minutes, allowing for efficient salon scheduling while ensuring optimal color development and long-lasting results . The formula processes at room temperature without the need for added heat.

• How it helps your hair: For the client, this provides a predictable service time that fits into a busy schedule. For the stylist, it enables efficient salon scheduling while ensuring the color has adequate time to develop fully.

7. Cream Formula for Easy Mixing and Uniform Application

• What it does: The Crème de Beaute formula features a creamy texture that allows for smoother mixing and easier, more precise application compared to previous formulations . The consistency ensures even saturation from roots to ends for uniform color results.

• How it helps your hair: For the stylist performing precise color work, this provides a manageable, non-drip formula that enables clean, professional application. For the client, the creamy consistency ensures even coverage and predictable results with minimal mess.

8. Professional 60ml Size with Vegan Formula

• What it does: This permanent hair color comes in a professional 60ml tube designed for salon use . The formula is vegan, containing no animal-derived ingredients or by-products, aligning with ethical beauty practices while delivering professional color results .

• How it helps your hair: For salons, this provides a professional-grade product in a convenient size for single applications. For the client, it means their stylist is using a product formulated with integrity.

SECONDARY USES

1. Root Touch-Up on Colored Hair: Apply only to regrowth area where natural hair needs to be recolored to match previously colored lengths, using 20 volume oxidant. For the person maintaining their color between full applications, this provides a precise root touch-up solution that keeps color consistent and even.

2. Balayage Highlight Enhancer: Use in foil highlighting techniques to create warm, mahogany-toned accents against darker base colors. For the person wanting dimension and depth in their brown hair, this provides a complementary color for multi-tonal highlighting results.

3. Lowlight Blending: Mix with lighter shades for creating blended lowlight pieces that add depth and dimension to overall color. For the person wanting multi-dimensional brown color with subtle contrast, this provides a complementary product for tonal blending.

4. Virgin Hair Application: Apply evenly to dry, unwashed virgin hair for an all-over brown color transformation, using 20 or 30 volume oxidant depending on desired lift. For the person wanting to achieve a rich, multi-dimensional brown from natural hair, this provides the ideal single-process solution.

5. Grey Blending for Partial Coverage: Mix with natural base shades for clients with up to 50% grey hair, using 20 volume oxidant (for 0-50% grey, use target shade alone; for 50-100%, mix with natural base shade) . For the person with emerging grey who wants natural-looking blending rather than full coverage, this provides a customizable approach.

6. Warm Reflect Enhancement: Mix with golden or copper shades to enhance warm reflects in the final color result . For the person wanting more vibrant, warm-toned brown results, this provides a customization option using the Majirel color system.